Latest news with #JomMasak&MenangBersama
Borneo Post
04-08-2025
- Entertainment
- Borneo Post
Housewife drives home new pickup truck after winning MAGGI's ‘Jom Masak & Menang Bersama' finale
Norihan poses in the driver's seat of her brand new Isuzu D-Max, flanked by Tan (left) and Nestlé Products Sdn Bhd head of Sales Operations Sarawak Kenneth Lai (right). KUCHING (Aug 4): Norihan Jamil emerged champion at the grand finale of MAGGI's 'Jom Masak & Menang Bersama' campaign, winning a brand new Isuzu D-Max. The housewife from Kuching bested six other finalists in a thrilling culinary showdown held at VivaCity Megamall here, which was graced by Women, Childhood and Community Wellbeing Development Minister Dato Sri Fatimah Abdullah and MAGGI Malaysia and Singapore business executive officer Ivy Tan Link Cheh. The lively grand finale saw Norihan and the finalists going head-to-head to demonstrate their culinary skills in a cooking competition under the tagline 'Warisan Citarasa Sarawak'. Each contestant was challenged to create a dish using a mystery box featuring local ingredients such as Ikan Salei Lumek and Sayur Kecei—paying tribute to the flavours and traditions that define Sarawak's rich food legacy. Based on these dishes, the panel of judges then selected the top three contestants, who advanced to the second round for a sensorial taste test challenge, where they had to identify five unknown ingredients. The finalist who named all five ingredients correctly was crowned the grand prize winner. In addition to the champion, the first runner-up received branded cooking appliances worth RM3,000, while the remaining five finalists received RM1,500 worth of branded cooking appliances each. The competition, which formed the centerpiece of MAGGI's Gawai-themed campaign 'Honouring the Cooks Behind the Festivities', marked a joyous close to the campaign's two-month journey across Sarawak. Each year MAGGI celebrates Sarawak's culinary heritage during Gawai as an immersive experience centred around the deep love for food and the meaningful moments shared as a community. A beloved companion in Sarawakian households and deeply embedded in the local culture and heritage, MAGGI not only connects people and strengthen bonds through food, it also empowers communities by supporting local causes and non-governmental organisations (NGO). As part of the 'Jom Masak & Menang Bersama MAGGI' contest, every purchase of MAGGI products between May 1 to June 30 this year saw MAGGI donating RM0.10, with the total of RM15,000 channelled towards PurpleLily Social Association Kuching—a Sarawak-based NGO that uplifts women and families. Fatimah commended MAGGI for their initiative in making the Gawai Dayak celebrations extra special every year. 'Going beyond this, MAGGI's support for the less privileged and its efforts to empower women through initiatives like 'Wanita Cukup Berani' has remained a constant part of the betterment of communities in Sarawak. 'We are immensely fortunate for this and look forward to a longstanding partnership,' she said. She also thanked MAGGI for supporting PurpleLily this year. 'MAGGI made the right choice in choosing PurpleLily, an NGO which focuses on empowering women. Any NGO that empowers women is very important to us,' she said. Tan, meanwhile, expressed MAGGI's gratitude for the support from Sarawakians and are honoured to be part of their lives and celebration each year. 'Through worthy partnerships and heartfelt contributions during Gawai, MAGGI can lend a helping hand to underserved communities, so they move forward in life. 'Our strong heritage and presence in Sarawak continue to enrich our annual campaign, enabling us to strengthen respect for local traditions and local cuisine through the stories of everyday cooks and their powerful role in preserving culture and connecting generations, while also unifying people,' she said. Taking it up a notch this year, MAGGI paid tribute to a true Malaysian favourite, MAGGI Kari-Lah, a flavour that hits every sense. MAGGI Kari is a beloved cultural icon known for its consistent, bold and deeply satisfying 12-spice broth, with its signature aroma and soul-warming taste having long united Malaysians across generations, states, and occasions. Bringing to life the spirit of taste and togetherness, the MAGGI Kari-Lah Roadshow marked a milestone with its first-ever nationwide event in East Malaysia. This travelling celebration brought Sarawakians together to rediscover the warmth and joy this iconic dish represents. Visitors of all ages had the opportunity to participate in a multisensory experience featuring the MAGGI Kari-Lah journey, with five interactive zones inspired by taste, aroma, texture, sound and sight. In addition, there were cooking showcases of Umai Udang MAGGI Kari and MAGGI Kari Terung Asam by MAGGI's resident chefs, Chef Sharifah Hamidah Syed Mohsin and Chef Muhammad Hakimi Badrul Hisham, featuring local ingredients seasoned with popular MAGGI products as well as vibrant performances, interactive games and fun-filled activities for the public to fully immerse themselves in the warm spirit of Gawai. MAGGI's 'Jom Masak & Menang Bersama'
Borneo Post
30-05-2025
- Entertainment
- Borneo Post
Savouring Tradition and Celebrating Food, Culture and Community: MAGGI's Heartfelt Tribute to the Heritage of Sarawakians through the Annual Gawai Campaign
The winners of the 'Jom Masak & Menang Bersama' 2024. KUALA LUMPUR (May 30): For generations, MAGGI® has been more than just a staple in Malaysian kitchens, it has been a trusted companion, flavouring not only food, but also the moments that bring families and communities together. Its presence is deeply woven into the fabric of Malaysian life, and nowhere is this more evident than during the Gawai season in East Malaysia. As the people of Sarawak come together to celebrate Gawai with family, MAGGI® proudly continues its long-standing tradition of being part of these cherished festivities. Since 2003, MAGGI® has held a meaningful role in these celebrations, a symbol of home, heritage, and the joy of togetherness through food. As families gather to celebrate the harvest and pay tribute to their cultural heritage, MAGGI® remains a cherished part of the festivities, uniting generations through the power of food. This year, MAGGI® embraces the theme, 'Honouring the Cooks Behind the Festivities', a tribute to the unsung heroes consisting of mothers, elders, home cooks, and grassroots chefs who pass down treasured recipes, cultural values, and family traditions through the meals they lovingly prepare. The souls of every celebration that quietly connects the past with the present, one dish at a time. To preserve and share this culinary heritage, every year MAGGI® introduces festive recipes that pay tribute to the authentic flavours of Sarawak. These recipes spotlight local ingredients and traditions while also showcasing the authentic flavours of Bornean cuisine in ways that are accessible to home cooks everywhere. From Nasi Goreng Daun Pucuk Ubi, Sambal Terung Dayak Tunu and Umai Udang Asam Laksa, these dishes reflect carefully crafted recipes with modern-day twist of convenience and these recipes are made available on Essential to these recipes are kitchen staples like MAGGI® CukupRasa™ and MAGGI® Sambal Tumis, loved by many for their ability to help home cooks achieve depth and authenticity in their meals. And to those who crave speedy meals, MAGGI® Kari and MAGGI® Asam Laksa are especially loved by East Malaysians for their rich and authentic flavours. Building on the commitment of preserving heritage, MAGGI® takes a meaningful step to collaborate with a passionate Sarawakian chef who embodies the spirit of culinary heritage. Visit for more recipe inspiration. In Sarawak, MAGGI® partners with Chef Laura Sim Bara, an Iban-Bidayuh chef passionate about preserving the culinary heritage of her homeland. Chef Laura brings heart and history to every festive creation with her Iban and Bidayuh dishes. Her journey into the culinary world began in her 40s, when she made a bold career pivot and pursued formal training. Today, she mentors young chefs, teaches at culinary institutions, and serves as a key member of the Culinary Heritage and Arts Society Sarawak (CHASS). For Chef Laura, Gawai is a time to reflect, give thanks, and reconnect with one's cultural roots. 'Gawai is a moment of reflection, gratitude, and connection. I cook to keep those memories alive. Dishes like Ikan Baung Soup with Paku Pakis take me back to foraging with my grandfather where those are moments I hold close. Cooking is how I honour the land, the people, and the spirit of Sarawak,' shares Chef Laura. Through this partnership with MAGGI®, Chef Laura shares her heritage-inspired recipes with a wider audience, using familiar products to make traditional flavours more approachable for home cooks. 'I'm truly thankful to MAGGI® for recognising the value of our traditions and giving me a platform to share them,' she says. 'With MAGGI® Sambal Tumis and CukupRasa™, I can make authentic Sarawakian dishes easier for younger generations to recreate at home without compromising on flavour. Together with MAGGI®, I hope to keep our culinary legacy alive, vibrant, and meaningful.' This shared mission of empowerment extends beyond the kitchen as MAGGI®'s beloved 'Jom Masak & Menang Bersama' campaign returns from May 1 to June 30, rewarding loyal consumers and giving back to the communities. With every RM8 spent on MAGGI® products, participants can submit receipts for a chance to win prizes including cash and even a car. The impact of the campaign goes further with RM0.10 from every entry being donated to local NGOs, such as PurpleLily, which supports women's empowerment programmes. Another impact of this initiative is best seen through real-life stories, like Madam Tang Hung King, the 2021 winner from Sibu, Sarawak. A food supplier serving rural communities with MAGGI® and other goods, Madam Tang saw a major transformation in her business after winning the Isuzu D-Max. 'It allowed me to carry more stock, reach farther areas, and grow my business much more quickly. Not long after, I was even able to purchase a second vehicle for my operations, all because of that first big step with MAGGI®,' she shared. 'I actually knew about the MAGGI® 'Jom Masak & Menang Bersama' contest quite early on but only decided to participate a few years later when I saw it again at the supermarket. Since I regularly buy MAGGI® products anyway, I figured why not just submit my receipt. 'Now, every year, I encourage my friends and family to join. Most of them already use MAGGI® products, so I always tell them, just give it a shot ! You never know how one receipt could change everything.' MAGGI®'s commitment doesn't end with seasonal celebrations as the brand continues to support East Malaysian communities year-round through long-term partnerships with organisations like Helping Hands Penan, Hope Place, and the Malaysian Red Crescent Society, focusing on women empowerment, skills development, education, and essential aid. This year, MAGGI® strengthens this commitment by continuing its partnership with PurpleLily, a non-governmental organisation dedicated to empowering women and girls by providing financial literacy, life skills training, and leadership development while also fostering confidence and creating brighter futures within local communities. Through on-ground events including cooking carnivals, roadshows, cooking demonstrations, and competitions, MAGGI® hopes to create festive moments where communities can share culinary talents, enjoy games, and celebrate their heritage with pride and unity. These experiences allow MAGGI® to listen, learn, and serve East Malaysian families with sincerity and purpose for their festive Gawai celebrations. MAGGI® invites all Malaysians to reflect on the power of food to unite us, preserve our heritage, and inspire change. From cherished recipes and empowering campaigns to partnerships rooted in care, MAGGI® remains a steadfast ally in the kitchen and beyond. As families come together to celebrate Gawai, let's honour the cooks who bring the feast to life, cherish our traditions, and cook with a heart full of MAGGI® by our side. community food Gawai Dayak Maggi
Daily Express
24-05-2025
- Entertainment
- Daily Express
Honouring the cooks behind festivities
Published on: Saturday, May 24, 2025 Published on: Sat, May 24, 2025 Text Size: Kota Kinabalu: Maggi's 'Honouring the Cooks Behind the Festivities' showcases the special part played by home cooks as the quiet heroes of Kaamatan, creating memorable dishes with love while preserving Sabah's cultural heritage, to meaningfully connect people of all ages and backgrounds through food. 'The harvest celebrations allow us to get to know East Malaysian communities and share happiness. With Maggi being a staple since 1970s it is through food that we create lasting bonds that span generations. 'With the festival, we see culture being preserved, traditions passed down the generations, and families coming together joyfully. The campaign is our way of honouring the food and cooks, but also reward our consumers while supporting the communities,' said Ivy Tan Link Cheh, Business Executive Officer of Maggi, Malaysia and Singapore. With over 20 years of tradition, Maggi is bringing back its iconic 'Jom Masak & Menang Bersama' contest from May 1 to June 30, giving home cooks in Sabah the chance to win exciting prizes. Advertisement They include an Isuzu D-Max, cooking appliances and weekly e-wallet rewards. With every RM8 spent on Maggi products, shoppers can participate by submitting their receipts via WhatsApp or physically. Each entry will see Maggi contribute 10sen to Pacos Trust Sabah, to support local community empowerment efforts across the state. For more information visit * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available. Stay up-to-date by following Daily Express's Telegram channel. Daily Express Malaysia
