Latest news with #Jotform
Forbes
5 days ago
- Business
- Forbes
Why AI Agents Are The Future Of Remote Work
Photo by Aidin Geranrekab on Unsplash I remember the app boom. In the late aughts, the app landscape was exploding. Everyone was scrambling to release something new. Remember that 2009 Apple slogan? There's an app for that. It felt like a bubble that was bound to pop. But it didn't. Last year alone, there were approximately 137.8 billion app and game downloads worldwide. Apps are now fully integrated into our daily lives, so much so that we barely notice them. Just imagine arriving in a new destination and trying to navigate. Looking at your phone for directions is less a choice and more a reflex. Today, some people view AI agents as the latest tech fad. But I think they're the next logical evolution. Ece Kamar, managing director of Microsoft's AI Frontiers Lab, shares that view. She envisions a future marketplace of agents that empowers people the way apps once did—with tools that extend our capabilities in ways we've barely begun to grasp. And just as apps transformed everyday life, AI agents are beginning to transform remote work, automating routine tasks and enabling smarter collaboration across distances. Here's how. At Jotform, we believe in the value of working in the office. Since fully returning to the office after the pandemic, we've observed remarkable gains in learning, innovation, and all-around employee well-being. Still, some degree of remote work is inevitable, whether it's a parent spending precious time with a newborn child or colleagues collaborating across time zones. We've found that AI agents are a game-changer for remote project management. With tools like ClickUp, AI chat agents can act as your embedded project managers—automating task assignments, highlighting performance insights, and filtering massive message streams to highlight essential updates. Unlike traditional generative AI, the interaction isn't task-by-task. Instead of giving constant prompts, you set a goal, and the agent leverages available resources to execute it autonomously. For remote teams like ours, juggling time zones and tools, these agents reduce friction and lag time, allowing us to focus our energy on the actual work, not the work of coordination. One of the biggest challenges of remote work is the lack of immediate technical support. There are few things more frustrating than having your workflow derailed by glitchy or confusing software. AI agents are helping level the playing field for remote workers by streamlining back-office functions like IT and HR. They can be trained to act as first-line, always-on support. They're available 24/7 and never tired, grumpy, or burned out. Take Microsoft 365's Employee Self-Service Agent. It's designed to simplify routine HR and IT tasks, such as resolving laptop issues or checking benefits status. These agents can troubleshoot tech problems, answer policy questions, and guide employees through internal systems—all without waiting for a human rep. Without in-person meetings or casual watercooler chats, communication often suffers. Research shows it's one of the biggest challenges of remote work, especially for younger employees. When shifting from in-person to remote work, employees aged 18–24 and 25–34 reported receiving 10% less information from management. They also noted that both the frequency and effectiveness of communication dropped by at least 10%. AI agents can help bridge these gaps by supporting more consistent, timely, and transparent communication among remote teams. Zoom's AI Companion, for instance, acts as a conversational agent that enhances teamwork by offering real-time support across meetings, chats, and collaboration tools. During calls, it can generate live meeting summaries, recap action items, and answer questions like 'What did Sarah say about the deadline?' without interrupting the flow. In team chats, it can provide quick summaries of previous discussions or help draft responses, ensuring no one misses important context, even if they join late or are in a different time zone. Like an always-on assistant, this kind of support helps teams stay aligned and keeps projects moving forward. Agents can also help team members to quickly find information they need—no new Slack thread required. AI agents built into platforms like SharePoint can act like intelligent knowledge librarians, helping employees to locate relevant files, summaries, or project updates. Tech leaders like Sam Altman are calling 2025 the year AI-powered employees join the workforce. That might sound unsettling, understandably, but it can also be motivating. Rather than compete with virtual coworkers, we can embrace them as effort-amplifying teammates. For remote and in-office workers alike, the future can either be man-versus-machine or man-plus-machine.
Entrepreneur
7 days ago
- Business
- Entrepreneur
How to Turn AI Into a Teammate, Not Just a Tool
By now, you're probably using AI to lighten your load in one way or another. But are you truly getting the most out of its abilities as an assistant? Opinions expressed by Entrepreneur contributors are their own. A few months ago, I was stuck on an email. We were about to announce a delay in releasing a new Jotform product, and I needed to explain the "why" in a way that felt honest, optimistic and clear. Not too corporate. Not too casual. I rewrote the opening five times. Nothing was landing. Out of frustration more than strategy, I opened up my AI assistant and typed, "Can you help me write a company-wide email about a product delay that's transparent, reassuring and keeps the team motivated for what's next?" What came back was surprisingly decent. Not publish-ready, but good enough to get me moving again. Then I tried something else. "Rewrite this like you're a product manager talking to power users." Then again. "Now condense it into an email." Suddenly, I wasn't stuck anymore — I had options, tone shifts and plenty of ideas. I wasn't working alone. I had a co-pilot. AI has changed the way we work, but the truth is, most of us aren't actually using it to its full potential. Here's how to change that. Related: 7 Ways You Can Use AI to 10x Your Leadership Skills Shift your perception Large language models (LLMs) like ChatGPT have been in the mainstream for a few years now, and even the most tech-averse among us have dabbled in their offerings. According to Harvard Business Review, the most popular use of GPTs is "personal and professional support," representing a significant shift from last year, when the reigning category was "technical assistance and troubleshooting." In 2024, users were relying on AI for tasks like generating ideas and looking up the answers to specific questions. Now, their relationship to AI has evolved, with users treating it less like a tool and more like a teammate. This evolution is key. The more we anthropomorphize AI — not in a sci-fi way, but in a practical, collaborative sense — the more effectively we can leverage it. At this point, I use AI to take a number of tasks off my plate, assigning it roles based on what I need done: If I want to gather stats or summarize articles, I tell it to assume the role of a research assistant. If I want a wireframe copy reviewed, I ask it to act like a UX designer. If I'm refining a pitch or strategy doc, I'll prompt it to behave like an investor or board member, so I can pressure-test my thinking before presenting it to the real audience. The more intentional you are about how you "cast" your AI assistant, the more value it can deliver — not just as a helper, but as a genuine extension of your thinking. Get your prompts on point AI isn't magic — it's responsive. Vague prompts beget vague answers. But with clear direction, including the tone, structure and style you want, you'll unlock much more powerful results. Say you want to create a blog post to announce a new feature or product. Instead of simply saying, "Write me a blog post," make it specific. "You're the CEO of a tech company who just launched [insert product and description]. Write a 300-500-word blog post that accurately captures the product's features, includes key details, and explains to users how it will improve their day-to-day workflows. The tone should be confident and enthusiastic, and adhere to the company's brand voice [examples below]. I've found it helpful to treat prompt engineering like managing a junior team member. Rather than scrapping the first draft, offer feedback: "Make this less technical," "Add a real-world example," or "Make the first paragraph more engaging." The more specific the prompt and the revisions, the better the outcome. Related: Why Smart Entrepreneurs Let AI Do the Heavy Business Lifting Integrate it into your workflow One of the biggest missed opportunities of casual AI dabblers is using it sporadically instead of systematically. With just a little bit of upfront time investment, AI has the capacity to streamline nearly every aspect of your daily workflow. These days, even those without any coding knowledge can easily build customized AI assistants designed to lighten the load of repetitive tasks. From Claude's "Project" to Gemini's "Gem," these platforms enable users to store data like detailed instructions and tone guidelines to keep from having to write the same prompt over and over. For example, I created a scheduling and email assistant that helps me triage my inbox and prepare meeting follow-ups. It's loaded with previous email templates, understands my preferred tone and can quickly draft context-aware replies or send a recap with action items after a meeting. Because it's trained on how I typically communicate and prioritize, it feels less like a chatbot and more like having a highly-responsive personal assistant. My advice? Start small. Choose one recurring task — something low-lift but time-consuming — and assign it to your AI assistant. Give it structure, test it out and offer feedback as you go. Before long, these automated assistants will start to feel like invisible team members working behind the scenes to keep you focused on what matters most.
Entrepreneur
23-05-2025
- Business
- Entrepreneur
How AI Agents Are Making Remote Work More Cohesive
Sometimes, remote work is inevitable. At my company, Jotform, our employees generally work from one of our six global offices. But even though I'm a big advocate of in-person collaboration, there are times when it's simply not possible. Maybe your car is in the shop, or you have a sick kid you need to stay home with. The fact is, it's just not practical to be in the office 100% of the time. Part of the reason I prefer our employees to work IRL is the challenges that being remote presents — communication gaps, lack of visibility and decreased engagement can all erode productivity. While I'll probably always want Jotform's teams to be primarily on-site, AI agents are playing an important role in filling the gaps, ironically, by making remote work more human. If you have a remote or hybrid workforce, even if only occasionally, here are four ways agentic AI is helping build strong, engaged teams, wherever they are.
Forbes
20-05-2025
- Business
- Forbes
3 Business Pain Points AI Agents Can Address Now
Photo by Kelly Sikkema on Unsplash Running a business is hard—trust me, I know. But the challenges I'm facing now, 20 years in, are different from the ones I struggled with early on, when I was attempting to launch a startup around working a 9 to 5 job. Back then, I was balancing building my product with reading a secondhand copy of 'Marketing for Dummies,' trying to turn what I thought was a good idea into a viable, profitable business. These days, the issues that keep me up at night are more existential: What is the next big thing? What's the most impactful thing I should be working on? What skills do I need to add to my teams, and how can we recruit top-tier talent? Like many other leaders out there, a lot of this rumination revolves around AI. According to research from McKinsey, 92 percent of executives said they expect to boost spending around AI in the next three years, and 55 percent say they plan to increase their investments by at least 10 percent from current levels. At my company, Jotform, we've already seen our operations improve thanks to AI innovations. Now, as AI agents dominate conversations throughout the tech world, I've been thinking about how these new systems can ease the pain points that have plagued leaders since the dawn of enterprise. A healthy business should be constantly innovating, but that's easier said than done. In a company's early years, innovation is a given, but as it grows, it becomes easier to stagnate. Once-lean startups get set in their ways and become less nimble. Established businesses have more to lose, and fear of failure can be paralyzing. Any company that hopes to survive in the long term needs to constantly reassess the needs of its customers, adjusting and updating its products and services. The longer it goes without reevaluating, the harder it will be to pivot when need be—just look at what happened to Blockbuster. The once ubiquitous video rental retailer has gone extinct because it failed to appreciate changing viewer habits before it was too late. Agents can help drive innovation in two ways: The first is by simplifying draining, routine tasks, giving teams needed time and space to flex their creative muscles. Whether you need assistance writing coding or want to automate your social media strategy, agents are ready to take these tasks off your plate. Agents' utility doesn't end there—they can also assist with innovation itself. Tools like DeepResearch can conduct extensive, academic-level research on a given topic, tailoring its final report to your specifications. If Blockbuster could go back in time, its executives may have asked an agent to collate a report on viewership trends, emerging technology and evolving consumer habits, gaining the insight they needed to save themselves before Netflix stole the show. Every leader wants to attract the best possible employees, and most find it challenging—according to one study by Manpower Group, four in five employers globally report difficulty in finding the skilled talent they need. Organizations are forced to compete for top-tier recruits, and a lengthy search for the right person means key positions end up sitting vacant. Recruitment has already embraced AI in a number of ways, from resume-parsing to automated candidate matching, helping recruiters make cohesive, data-driven hiring decisions faster. These are helpful developments—but they're nothing compared to ways that agents can supercharge the recruitment process. Agents can complete complex, multi-step processes from end-to-end. When it comes to hiring, that means their first order of business is to source candidates, combing through talent databases and matching profiles to job descriptions. But even after they've compiled a robust list of qualified candidates, their work isn't over—their next step is to send out interview requests, schedule phone screens, and field candidate questions— all in a fraction of the time it takes human recruiters to do the same. Why does this matter? Because when it comes to hiring, time is of the essence. You don't want to lose a great candidate to a competitor because you were too bogged down to schedule a timely interview. Organizational culture is the glue that holds companies together. It defines shared values, guides behavior, and fosters a sense of belonging that motivates people to do their best work. But culture can erode when employees feel disconnected from each other, don't have clear direction, or spend so much time on mundane tasks that they lose sight of the bigger picture. Conventional wisdom says that organizational culture comes from the top—leaders are responsible for making sure teams understand company values, and how their work is helping to advance its larger goals. That remains true, and it probably always will. But agents can help support a thriving culture in several ways. An Onboarding Agent, for example, can offer personalized help for fresh hires still working to make sense of the organization's work dynamics, offering everything from guidance on using unfamiliar tools to setting up introductory meetings with other staff members. Established employees can benefit from agents that collect feedback, generate insights into problem areas, and create action plans to improve team cohesion or learning opportunities for professional development. Instead of replacing human connection, well-implemented AI agents can ease operational burdens, freeing leaders and employees alike to focus on collaborative brainstorming, mentoring, and fostering the collective energy that keeps a culture strong. There will always be challenges that come with leading a business. AI agents, however, can lighten the load, freeing executives to focus on the bigger picture and cultivate a thriving-future focused organization. When paired with clear direction and strong leadership, AI agents have the potential to help businesses not just keep pace with change, but lead it.
Martechvibe
27-03-2025
- Business
- Martechvibe
Jotform Boards Debuts to Streamline Capturing Customer Requests
Jotform Boards is designed to capture and resolve every customer request. Jotform, an online form builder and automation platform, announced the launch of Jotform Boards. This powerful new product auto-generates tasks from form responses, AI Agent conversations and every communication channel imaginable for easy tracking and team assignment. Jotform Boards is designed to capture and resolve every customer request. With robust task management features, including automated task creation, custom fields and real-time collaboration, it gives users a seamless way to collect, organise and take action on their tasks all in one place. Key Features of Jotform Boards: Turn Form Submissions into Tasks: Users can collect customer requests directly from forms and automatically turn them into actionable tasks. Turn AI Conversations into Tasks: Jotform AI Agents can convert requests from chats, calls and other channels into collaborative tasks. Turn Workflows into Tasks: Jotform Workflows can automatically generate tasks, triggered by predetermined actions for increased efficiency. Turn Orders into Tasks: Merchants can sell products and subscriptions directly from payment forms to instantly capture and keep track of every order. Turn E-Signatures into Tasks: Gather e-signatures and convert signed documents into tasks for easy tracking and workflow management. 1,000+ Free Board Templates: Streamline workflows with 1,000+ ready-to-use templates that fit a variety of industries and business needs. Benefits of Jotform Boards: User-Friendly: Organise work and visualise progress at a glance in an intuitive, kanban-style drag-and-drop user interface. Seamless Collaboration for Teams: Share boards with teammates and manage their level of access, assign tasks, add comments, track changes and more. Customisable: Create custom task fields, control how cards are displayed, set up new task group columns and personalise board background themes. Connected: Link a single board to multiple channels so inputs from form submissions, AI Agent conversations and workflows appear in the same place. Or link a single channel to different boards based on the request — e.g., if a user places an order through an AI Agent, that task is routed to a new order board, but if the user asks for a refund, that task is routed to a refund board. 'Jotform Boards is more than just another task management solution; it's a major step forward for customer service,' said Aytekin Tank, Founder and CEO of Jotform. 'By connecting AI Agents, form submissions and more in a centralised place without needing to manually enter data or export it to third-party platforms, organisations can collaborate so much more efficiently — helping them stay organised and responsive when dealing with customer requests from any channel.' ALSO READ: ServiceNow Unveils New Agentic AI Innovations The Martechvibe team works with a staff of in-house writers and industry experts. View More AI agentsJotformworkflows Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
