Latest news with #JotunPaints
Observer
29-07-2025
- Business
- Observer
More than a coat of paint: Rethinking corrosion protection in Oman
Across Oman's energy, marine, and infrastructure sectors, corrosion is a quiet but costly adversary. While cathodic protection systems and smart monitoring technologies play a vital role, the first—and often most critical—line of defense is simpler than it seems: a coat of paint. Or more accurately, a high-performance anti-corrosion coating engineered to withstand one of the harshest environments on Earth. According to the Association for Materials Protection and Performance (AMPP), corrosion-related economic losses consume between 3% to 5% of GDP in Gulf countries, owing to the region's aggressive combination of high heat, humidity, salt spray, and dust. For Oman, that translates to hundreds of millions of Omani rials annually, with the oil and gas, desalination, and marine infrastructure sectors bearing the brunt of the damage. Globally, corrosion is estimated to cost over $2.5 trillion each year—but experts believe that up to 35% of these losses are preventable with proactive measures such as improved coatings, local standards, and QA/QC procedures. As Oman strengthens its industrial and coastal infrastructure, there is a growing opportunity to build local expertise in corrosion protection. While many coatings are currently imported, industry assessments across the Gulf show that over 60% of failures stem from application issues—such as poor surface preparation—rather than flaws in the coatings themselves. This highlights a valuable area for improvement: by enhancing training, certification, and local application standards, Oman can ensure that even the most advanced coatings perform to their full potential. Despite the presence of global industry players like Jotun Paints, which operates a manufacturing facility at Rusayl Industrial Estate, and Hempel, which supplies protective coatings to marine and offshore platforms, coating selection across Oman is still too often driven by availability and price rather than performance and environmental fit. Globally, the anti-corrosion coatings market is projected to reach $42 billion by 2028, with the Middle East accounting for a growing share—particularly in oil, gas, and maritime sectors (Statista, 2024). Yet in Oman, many assets are still coated with systems that offer a service life of just 3 to 5 years, especially if not applied under optimal conditions. In contrast, high-performance systems—such as zinc-rich epoxy primers paired with polyurethane topcoats—can extend protection to 7 to 10 years or more, provided they are installed correctly. Oman's geography presents a compelling case for home-grown solutions. Its coastal regions—Suhar, Duqm, Salalah—are prime development zones, but also among the most corrosive environments in the country. Without proper protection, even newly built infrastructure can begin to degrade within months, driving up operating and maintenance costs and compromising safety. Oman's coatings sector may still be developing, but its potential is vast. With targeted investment in accredited testing facilities, specialised training for certified applicators, and Gulf-adapted coating standards, the country has a real opportunity to lead the region in climate-resilient corrosion protection. Experts from AMPP suggest that such measures could recover up to 30% of corrosion-related losses—a substantial return on relatively modest interventions, and a smart step toward long-term savings. While technologies like cathodic protection and real-time corrosion monitoring play vital roles, coatings remain the most accessible, scalable, and cost-effective defense—especially for large, exposed assets such as pipelines, oil tanks, cranes, and marine infrastructure. In Oman's next chapter of industrial growth—from hydrogen hubs to coastal mega-projects—high-performance coatings are more than just a protective layer. They are a strategic enabler. When selected and applied with care, coatings don't just preserve structures—they protect progress, fuel resilience, and extend the value of every investment. In the end, a coat of paint isn't just where protection begins. It's where Oman's leadership in corrosion innovation can take shape.
Saudi Gazette
28-07-2025
- Business
- Saudi Gazette
Jotun Saudi commemorates 40 years of innovation and growth
Jotun, one of the world's leading manufacturers of paints and coatings, is celebrating 40 years of successful operations in Saudi Arabia, marking four decades of contribution to the Kingdom's most iconic landmarks and infrastructure development. Since establishing its first Saudi operations in 1985, Jotun has become deeply embedded in the nation's architectural heritage, protecting and beautifying structures that define the Saudi skyline. Since the inception of the Kingdom's modern infrastructure development through to today's ambitious megaprojects, Jotun's protective and decorative coatings have preserved majority of iconic landmarks that symbolize Saudi Arabia's progress. 'Our success over the past 40 years is built on a strong team, deep-rooted values, and a stable long-term strategy that has enabled us to contribute to national infrastructure and supporting sustainable development,' said Morten Fon, President and CEO of Jotun Paints. 'As we look to the future, we remain committed to offering innovative, high-performance solutions that meet the needs of a transforming nation.' Over the past four decades, the company has delivered approximately two billion liters of paint, coating more than 300 million square meters across Saudi Arabia. The company's presence has grown to include 500 Multicolour Centres throughout the Kingdom, creating a network that provides a curated, personalized experience for professional and homeowners alike. Looking to the future, Jotun Saudi Arabia has announced plans to double its production capacity through significant investments in Jotun's manufacturing facilities in Yanbu. The expansion will incorporate advanced technologies that enhance both production efficiency and sustainability. "As Saudi Arabia continues its remarkable transformation, we are expanding our capabilities to meet growing demand,' said Martin Chew, Vice President Middle East and Africa. "This investment reflects our commitment to local manufacturing excellence and our confidence in the Kingdom's continued development." 'This 40-year milestone is not only a celebration of our past, but a commitment to the future,' Fon added. 'Our legacy is defined by our values, long-standing partnerships, premium products, and great people. We will continue to deliver reliable paint solutions for protection, performance, and beauty to the Kingdom for generations to come.' To mark this important milestone, Jotun Saudi has planned a year-long series of celebratory events to honor its employees, partners, and legacy—reinforcing its deep-rooted connection with the Kingdom and its people.
Campaign ME
26-06-2025
- Business
- Campaign ME
Jotun reveals rollout, success of its 50th Anniversary UAE campaign
Paints and coatings manufacturer Jotun recently celebrated its golden milestone – 50 years of inspiring the visual and architectural landscape in the UAE – with its 'Jotun Paints 50th Anniversary' campaign across the UAE. In conversation with Campaign Middle East, Kjetil Urheim, Managing Director, Jotun UAE, said, 'The campaign's primary goal was to celebrate the brand's half-century legacy in the UAE. The mandate highlighted Jotun's evolution from its initial marine paint operations to becoming a leading provider of decorative and performance coatings in the region.' Urheim added, 'Key objectives included reinforcing Jotun's market leadership, showcasing its commitment to innovation and sustainability, and strengthening emotional connections with long-term stakeholders and the broader community.' Jotun Paints 50th Anniversary campaign rollout The campaign was rolled out through an integrated approach, which included out-of-home billboards across the UAE. Prominent locations across Dubai featured massive front-lit hoardings at strategic points such as Al Khail Road in the Dubai Mall area, as well as on Mohammed Bin Zayed Road, and digital unipoles at Hessa Street and Umm Suqeim Street, reaching significant traffic flow. Additionally, an extensive social media and influencer strategy witnessed participation from more than 50 influencers, resulting in approximately 100 social media posts. Prominent personalities included Mohamed Moneim, Sheen Gurib, Noor Alhajaj, and RJ Bravo. The OOH and strategic placements ensured broad visibility, creating buzz around the landmark anniversary and capturing attention from diverse demographics across Dubai. The influencer collaborations were instrumental in generating authentic, organic content, ensuring extensive reach and engagement across varied audience segments, thus amplifying brand conversations. The campaign also included the rollout of a comprehensive media strategy, focused on securing placements and interviews with leading local publications throughout the year. A flagship event was hosted over two days, attracting more than 1,000 guests, including long-standing customers, partners, media, and influencers. The brand also held an exclusive press conference attended by prominent media publications such as Savoir Flair, Gulf News, Al Khaleej, and Fan Radio Network channels, among others. 'The media partnerships and interviews positioned Jotun UAE as a thought leader, reinforcing its legacy, industry leadership and commitment to the region. Meanwhile, the exclusive celebratory event provided a platform for personal interactions, storytelling and showcasing the brand's heritage and future aspirations. These collectively supported the overarching objectives of reinforcing brand stature, celebrating milestones, and nurturing deeper connections within the UAE community,' The event secured coverage across major broadcast channels, including Emirates News and Sama Dubai TV, as well as a full-page story on Page 3 of Gulf News, featured across print and digital. View this post on Instagram A post shared by Emirates News (@emirates_news) The campaign was brought to life by OOH agency Hikaya Middle East, event agency Whisper International, printing agency PSI Printing, Options Designs & Saturday Communications, and PR agency Ruder Finn Atteline. Reviewing the success of the campaign Extensive influencer collaboration played a critical role in the success of the campaign. More than 50 macro-influencers and micro-influencers participated, significantly amplifying the campaign's visibility. 'Influencer-generated content reached a combined audience of approximately 2.7 million, creating considerable social media buzz and authentic engagement that reinforced the campaign's celebratory message,' Urheim told Campaign Middle East. He added, 'With a total circulation of more than 2.7 million and social media circulation exceeding 1.4 million, reach and impressions were above expectations. In terms of media value, the campaign achieved a PR value exceeding $195,900, alongside significant advertising equivalency value of approximately $65,300.' Additionally, through word-of-mouth, the brand's event witnessed strong attendance, as well as social media mentions, and positive feedback from influencers and attendees. Most importantly, the campaign built brand affinity and loyalty. It strengthened relationships with longstanding customers, media, influencers and industry stakeholders, as reflected in qualitative feedback and subsequent media coverage. CREDITS: Client: Jotun Paints OOH agency: Hikaya Middle East Event agency: Whisper International Printing agency: PSI Printing, Agencies: Options Designs and Saturday Communications PR agency: Ruder Finn Atteline
