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Adidas makes return to Manchester with huge nod to Oasis
Huge boards have gone up on Market Street ahead of the reopening of the adidas store. The site in the city centre is due to open on Thursday, July 3.
Teasing something special, the boards outside the shop are emblazoned with the opening date as well as a series of Oasis logos and nods to the imminent reunion tour, which kicks off next week in Cardiff before a run of dates in Manchester.
It comes off the back of the brand's recently announced partnership with the Manchester band, the announcement of their new 'Original Forever' campaign, and exclusive Oasis collection.
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Last Thursday, Adidas announced their new adidas Originals x Oasis Live '25 apparel collection with 26-piece range of timeless sportswear branded staples in various colours including tracksuits and T-shirts.
Timeless adidas staples are available in store and online in various colours including Firebird tracksuits, raglan sleeve jerseys - iconically worn by Liam in a 90's charity football match - as well as bucket hats and coach jackets.
Chris Walsh - VP Brand, adidas commented at the time of the launch: "adidas and Oasis share a story defined by originality and cultural impact, with roots that run deep and have long been entwined in the fabric of music and style.
"This official partnership represents more than just two icons coming together; it reignites a timeless piece of cultural music history. 'Original Forever' continues to build on adidas' lasting legacy in music and celebrates the powerful role music and style play in shaping culture across generations,'
It is thought the collection will be available at the Market Street store when it opens next week and to mark the launch, the store is hosting a party to celebrate on Thursday 3rd July, from 6:30 to 9pm with a waiting list set up on ticketing site Eventbrite.
Other big Manchester music legends will be sound-tracking the event, including Mani from The Stone Roses, house music pioneer DJ Paulette, and local favourite DJ Polly.
Those who manage to get a ticket will be able to enjoy food from Manchester sandwich heroes Badabing, and drinks courtesy of Track Brewing Company.
A first-come-first-serve event, tickets have gone fast and only waiting list is now available. Those who have secured a ticket will also be able to pick up a limited adidas Originals goodie bags and take part in a raffle at the end of the night.
Manchester adidas and Oasis fans were able to take a closer look at the new collaboration last week when they headed down to the new Oasis Live '25 fan store in Spinningfields.
Opened last Friday, it is giving fans the chance to stock up on merch ahead of the gigs, bag memorabilia items and get into the spirit ahead of their five Heaton Park shows in just three weeks time.
Located in the old Iberica site on the Avenue in Spinningfields - opposite The Oast House - the shop had been under wraps for several weeks, and features a range of official Live 25 merchandise, including exclusive brand collaborations and limited-edition apparel including an upstairs area dedicated to the adidas and Oasis collaboration range.
In just over a week's time, Oasis will officially be back out on tour, hitting cities including Cardiff, Manchester and London as they head out on their Oasis Live '25 tour. It will represent the first time the Gallagher brothers have played live on stage in 16 years.
The adidas Market Street store is located at 52-56 Market Street Manchester M1 1PW. The store reopens on Thursday, July 3, one day before the band kick off their world tour at Cardiff's Principality Stadium.
