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Meet the boring office: JustCo reinvents workspaces with the first brand to be fully sold and customisable online
Meet the boring office: JustCo reinvents workspaces with the first brand to be fully sold and customisable online

Yahoo

time15-07-2025

  • Business
  • Yahoo

Meet the boring office: JustCo reinvents workspaces with the first brand to be fully sold and customisable online

Launch campaign feature Willabelle Ong to make "boring" the new bold SINGAPORE, July 15, 2025 /PRNewswire/ -- JustCo, Asia Pacific's leading flexible workspace provider, announces the launch of the boring office (@thisistheboringoffice) the latest addition to its diverse coworking portfolio. As a digital-first, self-service workspace brand, the boring office is designed for this generation's workforce who value focus, flexibility, and simplicity. A bold brand story: function over frillsThe creation of the boring office is rooted in a simple yet powerful insight: not every business wants beanbags, baristas and high-touch hospitality. Many simply want a distraction-free space to do their best work. the boring office brings this to life with its promise of "no frills. no distractions. no gimmicks." by offering essential, functional private offices without the clutter. The launch of the brand's first location is at MacDonald House, Dhoby Ghaut. "We recognised that some teams just want a straightforward space to get things done, without distractions or unnecessary extras," said Kong Wan Long, Co-Founder and Chief Commercial Officer at JustCo. "the boring office delivers exactly that: a practical, customisable and purpose-built solution for businesses that value function over frills." the boring office: customisable, transparent, and fully digitalthe boring office redefines coworking memberships by becoming the first coworking brand to be fully sold online. Customers can seamlessly customise their office through an intuitive e-store at choosing from modular add-ons like premium Herman Miller chairs, sit-stand desks, custom wall paint colours and dedicated IT solutions, or keep it as minimal as they prefer. Pricing is clear, upfront and free of hidden costs, so businesses know exactly what they're paying for. This approach offers flexibility to build the workspace you truly need and nothing you don't. A creative partnership: launching with Willabelle OngTo bring the brand to life, the boring office has partnered with renowned local content creator Willabelle Ong (@willamazing) for its launch campaign. Willabelle's entrepreneurial spirit, creative mindset and trend-setting influence align perfectly with the boring office's target audience: modern, pragmatic professionals who value style and substance. JustCo: Multi-brand portfolio innovation As part of JustCo's evolution into a multi-brand portfolio operator, the boring office marks the latest brand innovation, targeting users who prioritise productivity and cost transparency over lifestyle perks. This follows the recent launch of the group's first luxury brand, The Collective, which has since opened in Tokyo, Taipei and Bangkok. Together, these new brands reflect JustCo's commitment to meeting diverse and evolving business needs through a differentiated multi-brand strategy, anchoring the group's ambition to double its portfolio over the next five years. About JustCoJustCo is Asia Pacific's leading provider of flexible workspaces for businesses of all sizes seeking flexible work solutions. Founded in 2011 and headquartered in Singapore, JustCo leads Singapore's coworking scene with the largest network, offering close to 50 coworking centres across eight gateway cities in the region. JustCo empowers flexible work across our network of high-quality coworking centres in prime locations, seamlessly integrated with technology to enable our members to work from any of our premises. Beyond flexible workspace solutions, we also strive to be the place that works for all individuals and businesses, revolutionising how people work by providing a platform that fosters growth, connections, collaborations and opportunities for our ever-growing JustCo community and beyond. Part of this vision includes the boring office (tbo), our new digital-first, self-service workspace brand created for professionals who value focus, clarity and customisation. the boring office offers distraction-free private offices that can be fully customised online, giving modern businesses the flexibility to choose only what they need and nothing they don't. For more information, visit: View original content to download multimedia: SOURCE JustCo

ASUS and JustCo Launch New Experience Zones in Singapore
ASUS and JustCo Launch New Experience Zones in Singapore

The Sun

time25-04-2025

  • Business
  • The Sun

ASUS and JustCo Launch New Experience Zones in Singapore

• Expanded partnership: ASUS and JustCo redefine the work experience with new ASUS Experience Zones in Singapore •Data-driven design: Dedicated areas offer tailored setups with ASUS monitors to support diverse work styles and modern business professionals •Exclusive Launch Event: Sharing of productivity hacks from members and productivity experts SINGAPORE – Media OutReach Newswire – 25 April 2025 - Building on a successful collaboration in Taiwan since 2023, Asus (global technology leader) and JustCo (Asia's leading premium flexible workspace provider) have announced an expanded partnership to redefine the 'travel and work anytime, anywhere' experience for business travelers and modern workers in Singapore. This expanded partnership introduces new ASUS Experience Zones at two JustCo locations, Changi Airport T3 and International Plaza. At these zones, JustCo members and business travelers can now access a carefully curated selection of high-performance ASUS products designed to improve productivity and comfort for a variety of professional needs: •For effortless portability 1. ASUS ZenScreen MB249C portable monitor 2. ASUS ZenScreen MB229CF portable monitor •For creative professionals and video editors who demand high color accuracy 1. ASUS ProArt PA329CRV professional monitor 2. ASUS ProArt PA279CRV professional monitor •For casual or cozy gamers 1. ROG Strix XG27UCS gaming monitor 2. ROG Destrier Core gaming chair 3. ROG Strix XG27ACS-W gaming monitor 4. ROG Chariot X Core gaming chair To mark this expanded collaboration, ASUS and JustCo hosted an exclusive launch event at JustCo's International Plaza. A highlight of the event was a Productivity Masterclass led by Pratik Ranadive, Solutions Architect at Intel Singapore, offering actionable strategies for small and medium-sized businesses to improve efficiency. It was a valuable opportunity for attendees to gain valuable insights and network with like-minded individuals. Andre Chong, Vice President & Head of Marketing at JustCo Singapore had this to say about the launch of the new Asus Experience Zones: 'At JustCo, we are committed to innovation and enhancing the flexible workspace experience. Our partnership with ASUS embodies this spirit as we integrate their cutting-edge technology into our centers. This seamless fusion enables our members to be more productive and enjoy a differentiated workspace experience that sets us apart.' Michelle Lim, Deputy Marketing Director of ASUS Singapore also commented on the partnership: 'We are delighted to expand our partnership with JustCo to Singapore, showcasing ASUS Experience Zones that blend wellness and productivity in Changi Airport and International Plaza. Our innovative monitors and ergonomic chairs are designed to support modern professionals with features that enhance comfort, reduce eye strain, and promote overall well-being. This strategic collaboration underscores our mutual commitment to creating environments that foster both wellness and efficiency,' To celebrate this new launch, ASUS will be holding a limited-time promotion from now till 30 Jun 2025 with up to 15% off for selected ASUS and ROG items. For more information, please visit

ASUS and JustCo Launch New Experience Zones in Singapore
ASUS and JustCo Launch New Experience Zones in Singapore

Zawya

time25-04-2025

  • Business
  • Zawya

ASUS and JustCo Launch New Experience Zones in Singapore

Business travelers and modern workers can now enjoy ASUS monitors, ergonomic chairs and more at JustCo locations in Changi Airport T3 and International Plaza Expanded partnership: ASUS and JustCo redefine the work experience with new ASUS Experience Zones in Singapore Data-driven design: Dedicated areas offer tailored setups with ASUS monitors to support diverse work styles and modern business professionals Exclusive Launch Event: Sharing of productivity hacks from members and productivity experts SINGAPORE – Media OutReach Newswire – 25 April 2025 - Building on a successful collaboration in Taiwan since 2023, Asus (global technology leader) and JustCo (Asia's leading premium flexible workspace provider) have announced an expanded partnership to redefine the "travel and work anytime, anywhere" experience for business travelers and modern workers in Singapore. This expanded partnership introduces new ASUS Experience Zones at two JustCo locations, Changi Airport T3 and International Plaza. At these zones, JustCo members and business travelers can now access a carefully curated selection of high-performance ASUS products designed to improve productivity and comfort for a variety of professional needs: To mark this expanded collaboration, ASUS and JustCo hosted an exclusive launch event at JustCo's International Plaza. A highlight of the event was a Productivity Masterclass led by Pratik Ranadive, Solutions Architect at Intel Singapore, offering actionable strategies for small and medium-sized businesses to improve efficiency. It was a valuable opportunity for attendees to gain valuable insights and network with like-minded individuals. Andre Chong, Vice President & Head of Marketing at JustCo Singapore had this to say about the launch of the new Asus Experience Zones: "At JustCo, we are committed to innovation and enhancing the flexible workspace experience. Our partnership with ASUS embodies this spirit as we integrate their cutting-edge technology into our centers. This seamless fusion enables our members to be more productive and enjoy a differentiated workspace experience that sets us apart." Michelle Lim, Deputy Marketing Director of ASUS Singapore also commented on the partnership: "We are delighted to expand our partnership with JustCo to Singapore, showcasing ASUS Experience Zones that blend wellness and productivity in Changi Airport and International Plaza. Our innovative monitors and ergonomic chairs are designed to support modern professionals with features that enhance comfort, reduce eye strain, and promote overall well-being. This strategic collaboration underscores our mutual commitment to creating environments that foster both wellness and efficiency," To celebrate this new launch, ASUS will be holding a limited-time promotion from now till 30 Jun 2025 with up to 15% off for selected ASUS and ROG items. For more information, please visit Hashtag: #ASUS #coworking #office #justco The issuer is solely responsible for the content of this announcement. JustCo Global JustCo is Asia Pacific's leading provider of flexible workspaces for businesses of all sizes seeking flexible work solutions. Founded in 2011 and headquartered in Singapore, JustCo leads Singapore's coworking scene with the largest network, offering close to 50 coworking centers across eight gateway cities in the region. JustCo empowers flexible work across our network of high-quality coworking centers in prime locations, seamlessly integrated with technology to enable our members to work from any of our premises. Beyond flexible workspace solutions, we also strive to be the place that works for all individuals and businesses, revolutionizing how people work by providing a platform that fosters growth, connections, collaborations and opportunities for our ever-growing JustCo community and beyond. For more information, visit our website at JustCo Global

The Collective Officially Opens Inaugural Flagship in Tokyo to Reimagine Luxury Coworking
The Collective Officially Opens Inaugural Flagship in Tokyo to Reimagine Luxury Coworking

Zawya

time19-02-2025

  • Business
  • Zawya

The Collective Officially Opens Inaugural Flagship in Tokyo to Reimagine Luxury Coworking

Owned and operated by JustCo, the 24,000 sqft space blends refined hospitality, experience and design inspired by the rhythm of Tokyo Station SINGAPORE - Media OutReach Newswire – 19 February 2025 - The Collective opens its inaugural flagship at GranTokyo South Tower, presenting a new era of inspired workspace for discerning professionals. Owned and operated by JustCo, Asia's leading flexible workspace solutions provider, the new luxury coworking space reimagines the workplace as a sanctuary for great minds to converge, through a blend of distinct design, refined hospitality and lifestyle experiences that are shaped by its prestigious locale in one of Asia's leading business capitals. Set on the threshold to global opportunity, The Collective is situated in one of Tokyo's most prestigious Grade A buildings overlooking the Marunouchi district – home to leading Japanese and global corporations. The 24,000 sqft location provides a seamless connection to Tokyo Station, with effortless access to Narita and Haneda Airports that unlock a world of limitless business potential in Japan and beyond. Crafted for Purpose and Distinction Inspired by the iconic Tokyo Station, The Collective is a tribute to the elegance and warmth of a luxury voyage. Members are greeted with a welcoming atmosphere of sleek modern interiors and refined furnishing reminiscent of a first-class cabin, where every space is meticulously designed by an in-house team of experts to elevate productivity and comfort at each turn. A professional oasis in the destination of global enterprise, panoramic views overlooking the capital's business district are complemented by lush greenery and natural light to foster creativity, tranquility and a sense of connection. Every workstation showcases a harmonious blend of design and support with the Herman Miller Aeron Chair, alongside Benel adjustable desks that advocate for wellbeing. An array of meeting rooms offers versatile spaces and state-of-the-art video conferencing facilities for like-minded leaders to converge. The Collective also offers bespoke solutions to meet every professional need – from private suites with indulgent personal workspaces and 24/7 secured access, to larger enterprise suites that provide tailored workspace design and furnishing, with luxury fitting and exclusive entrance features. Refined Hospitality, Peerless In Every Way Guided by a singular purpose to deliver an unparallelled level of service and experience, The Collective provides thoughtfully curated amenities and hospitality-inspired experiences to ensure members feel at home. Discerning professionals can look forward to a transformative luxury coworking experience, characterised by exceptional service and immersive wellness experiences. Morning rituals at The Collective commence with delighting epicurean senses through a daily gourmet breakfast paired with freshly brewed drip coffee. Available throughout the day, an array of refreshments is meticulously selected to elevate the everyday work experience: relish in a cup of coffee grounded with Kyoto-originated % Arabica beans and take a chance to unwind in the onsite TWG Tea Bar. On Fridays, members are invited to the lounge to connect with other leaders for the convivial Aperitif Hour with handcrafted cocktail creations by the in-house mixologist. Abundant wellness and recreational spaces aim to empower great minds to fulfil their potential. For example, the Wellness Sanctuary offers a curated space intended for those restful respites in between work, allowing the mind to relax through the deep engagement of five senses. Members can also unwind with a line of rejuvenating aromatherapy amenities by luxury skincare brand AESOP, selected to soothe the senses and inspire peak performance. The Collective is located at GranTokyo South Tower. Learn more here. Hashtag: #JustCo The issuer is solely responsible for the content of this announcement. About JustCo JustCo is Asia Pacific's leading provider of flexible workspaces for businesses of all sizes seeking flexible work solutions. Founded in 2011 and headquartered in Singapore, JustCo leads Singapore's coworking scene with the largest network, offering over 40 coworking centres across eight gateway cities in the region. JustCo empowers flexible work across our network of high-quality coworking centres in prime locations, seamlessly integrated with technology to enable our members to work from any of our premises. Beyond flexible workspace solutions, we also strive to be the place that works for all individuals and businesses, revolutionising how people work by providing a platform that fosters growth, connections, collaborations and opportunities for our ever-growing JustCo community and beyond. For more information, visit our website at or our social media pages — Instagram and YouTube. JustCo

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