Meet the boring office: JustCo reinvents workspaces with the first brand to be fully sold and customisable online
SINGAPORE, July 15, 2025 /PRNewswire/ -- JustCo, Asia Pacific's leading flexible workspace provider, announces the launch of the boring office (@thisistheboringoffice) the latest addition to its diverse coworking portfolio. As a digital-first, self-service workspace brand, the boring office is designed for this generation's workforce who value focus, flexibility, and simplicity.
A bold brand story: function over frillsThe creation of the boring office is rooted in a simple yet powerful insight: not every business wants beanbags, baristas and high-touch hospitality. Many simply want a distraction-free space to do their best work. the boring office brings this to life with its promise of "no frills. no distractions. no gimmicks." by offering essential, functional private offices without the clutter. The launch of the brand's first location is at MacDonald House, Dhoby Ghaut.
"We recognised that some teams just want a straightforward space to get things done, without distractions or unnecessary extras," said Kong Wan Long, Co-Founder and Chief Commercial Officer at JustCo. "the boring office delivers exactly that: a practical, customisable and purpose-built solution for businesses that value function over frills."
the boring office: customisable, transparent, and fully digitalthe boring office redefines coworking memberships by becoming the first coworking brand to be fully sold online. Customers can seamlessly customise their office through an intuitive e-store at https://www.justcoglobal.com/theboringoffice, choosing from modular add-ons like premium Herman Miller chairs, sit-stand desks, custom wall paint colours and dedicated IT solutions, or keep it as minimal as they prefer. Pricing is clear, upfront and free of hidden costs, so businesses know exactly what they're paying for.
This approach offers flexibility to build the workspace you truly need and nothing you don't.
A creative partnership: launching with Willabelle OngTo bring the brand to life, the boring office has partnered with renowned local content creator Willabelle Ong (@willamazing) for its launch campaign. Willabelle's entrepreneurial spirit, creative mindset and trend-setting influence align perfectly with the boring office's target audience: modern, pragmatic professionals who value style and substance.
JustCo: Multi-brand portfolio innovation
As part of JustCo's evolution into a multi-brand portfolio operator, the boring office marks the latest brand innovation, targeting users who prioritise productivity and cost transparency over lifestyle perks. This follows the recent launch of the group's first luxury brand, The Collective, which has since opened in Tokyo, Taipei and Bangkok. Together, these new brands reflect JustCo's commitment to meeting diverse and evolving business needs through a differentiated multi-brand strategy, anchoring the group's ambition to double its portfolio over the next five years.
About JustCoJustCo is Asia Pacific's leading provider of flexible workspaces for businesses of all sizes seeking flexible work solutions. Founded in 2011 and headquartered in Singapore, JustCo leads Singapore's coworking scene with the largest network, offering close to 50 coworking centres across eight gateway cities in the region.
JustCo empowers flexible work across our network of high-quality coworking centres in prime locations, seamlessly integrated with technology to enable our members to work from any of our premises. Beyond flexible workspace solutions, we also strive to be the place that works for all individuals and businesses, revolutionising how people work by providing a platform that fosters growth, connections, collaborations and opportunities for our ever-growing JustCo community and beyond.
Part of this vision includes the boring office (tbo), our new digital-first, self-service workspace brand created for professionals who value focus, clarity and customisation. the boring office offers distraction-free private offices that can be fully customised online, giving modern businesses the flexibility to choose only what they need and nothing they don't.
For more information, visit: justcoglobal.com/theboringoffice
View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/meet-the-boring-office-justco-reinvents-workspaces-with-the-first-brand-to-be-fully-sold-and-customisable-online-302505101.html
SOURCE JustCo
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
44 minutes ago
- Yahoo
Alibaba-Backed Ninja Van Faces $1B Valuation Reset in Brutal Southeast Asia Funding Winter
Ninja Van is bracing for a valuation haircut. The Singapore-based logistics startup, backed by Alibaba Group Holding Ltd. (NYSE:BABA), is in talks to raise $80 million in an internal round that could bring its valuation down to about $1 billionroughly half of where it stood in 2021. According to people familiar with the matter, existing investors B Capital Group, co-founded by Eduardo Saverin, and Monk's Hill Ventures are set to lead the round, with terms designed to give them preferential exit options in the future. It's a move unfolding in one of the toughest fundraising environments Southeast Asia's tech scene has seen in years, marked by layoffs, leadership shake-ups, and a sharp pullback in startup valuations. Warning! GuruFocus has detected 2 Warning Signs with BABA. The recalibration mirrors broader pressures across the region's tech landscape. Grab Holdings Ltd. and GoTo Group have underperformed relative to U.S. Big Tech as they juggle growth ambitions with the need to shore up profitability. For logistics players, the challenge is even steeper. Competition from J&T Global Express Ltd. and Sea Ltd.'s SPX Express is keeping margins thin, even as e-commerce adoption accelerates in a market of more than 650 million people. Investors are increasingly focused on operational discipline, and valuation resets are becoming part of the playbook for companies looking to stay competitive. Founded in 2014, Ninja Van operates in six Southeast Asian markets, delivering about 2 million parcels a day, according to its website. Its last major raise$578 million in a 2021 Series E from Alibaba, B Capital, and otherspushed its valuation well north of $1 billion. That momentum has since cooled, with management shelving IPO ambitions until profitability improves. For now, the company's near-term story could be less about chasing market share and more about finding the right cost structure to make the eventual public market debut worth investors' wait. This article first appeared on GuruFocus.
Newsweek
2 hours ago
- Newsweek
Us to Take Cut of AI Chip Sales to China. Security Risk or Easy Money?
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. The Trump administration has cleared semiconductor giants Nvidia and Advanced Micro Devices (AMD) to resume sales of certain artificial intelligence chips to China — on the condition that the U.S. government receives 15 percent of the revenue from those sales. The unusually structured deal followed a White House meeting last week between Nvidia CEO Jensen Huang and President Donald Trump. Licenses were issued two days later. "We follow rules the U.S. government sets for our participation in worldwide markets," Nvidia said in a statement, adding that it hoped the policy "will let America compete in China and worldwide." AMD did not immediately respond to Newsweek for a request for comment. Under the agreement, confirmed by officials and company statements, Nvidia's H20 and AMD's MI308 processors — less powerful versions of their top AI processors — will be licensed for sale in China. From Ban to Revenue-Sharing In April, the Trump administration extended Biden-era export controls to block even these downgraded chips. Those rules built on 2022 restrictions designed to prevent exports of high-performance processors that U.S. officials feared China could use to aid its military. By June, Trump signaled a policy shift was coming after meeting with Huang. The administration announced in July that sales could resume, but licenses were only granted once the 15 percent payment condition was in place, the Financial Times first reported. U.S. President Donald Trump shakes hands with Nvidia CEO Jensen Huang after Huang delivered remarks in the Cross Hall of the White House during an event on "Investing in America" on April 30, 2025 in... U.S. President Donald Trump shakes hands with Nvidia CEO Jensen Huang after Huang delivered remarks in the Cross Hall of the White House during an event on "Investing in America" on April 30, 2025 in Washington, DC. More Photo by"This is unprecedented," Deborah Elms, a Singapore-based trade policy expert, told the BBC. No American company had ever been required to hand over a share of revenue to secure an export license. Analysts at Bernstein Research estimate Nvidia could sell about 1.5 million H20 chips in China this year, bringing in some $23 billion in revenue. A 15 percent cut could yield the U.S. government more than $3 billion. Security or Strategy Some U.S. lawmakers and security officials warn that even limited AI chips could strengthen China's military and surveillance capabilities. "Beijing must be gloating to see Washington turn export licences into revenue streams," said Liza Tobin, a former National Security Council China director, in comments to the Financial Times. Representative Raja Krishnamoorthi, the top Democrat on a House panel focusing on competition with China, also raised concerns over the reported agreement, calling it "a dangerous misuse of export controls that undermines our national security." "Chip export controls aren't bargaining chips, and they're not casino chips either. We shouldn't be gambling with our national security to raise revenue," he told the Associated Press. A NVIDIA chip is displayed at the NVIDIA booth during the China International Supply Chain Expo (CISCE) in Beijing on July 16, 2025. A NVIDIA chip is displayed at the NVIDIA booth during the China International Supply Chain Expo (CISCE) in Beijing on July 16, 2025. Jade Gao/AFP via Getty Images Nvidia disputes that the H20 poses military risks and denies Chinese state media claims that its chips contain "backdoors" or "kill switches." Commerce Secretary Howard Lutnick said the chip licenses are linked to talks with Beijing over rare-earth minerals, a sector dominated by China. The deal also comes as a U.S.-China trade truce that reduced triple-digit tariffs nears expiration. In some ways, the structure of the deal resembles Trump's June approval of Nippon Steel's purchase of U.S. Steel, which gave the U.S. government a "golden share" in the company. In both cases, corporate approvals were tied to financial returns for Washington. A Precedent in Question Yet critics say the move risks turning export controls from a security tool into a revenue generator. "Turning export controls into a 15 percent revenue tax changes their purpose," one former U.S. security official told the Times. Some warn it sets up "pay-to-play" licensing and may raise constitutional questions, since the Constitution bars taxes on exports. The administration calls the 15 percent payment a licensing condition, not a tax. For Nvidia and AMD, the agreement reopens access to a market projected to spend $100 billion on AI this year — but with lower profit margins and heightened political scrutiny. For Beijing, it could mean renewed access to technology it needs without having to invest in building out that tech domestically. As one trade adviser told the BBC: "The message this sends is that national security has a price — and in this case, it's 15 percent."
Yahoo
5 hours ago
- Yahoo
S&P Global revises credit outlook for Gucci owner Kering to negative from stable
By Matt Tracy (Reuters) -S&P Global has revised its credit outlook for luxury goods group Kering S.A. to negative from stable, the ratings agency said on Monday, after sales of Kering's Gucci brand and other products declined in the first half of the year. In a report on Kering's investment grade credit rating, S&P analysts highlighted weakening consumer demand for the French group's luxury apparel across key markets, most notably a 22% year-on-year decline in revenue in the Asia-Pacific and China. The analysts added that Kering had underperformed peers such as LVMH, Dior and Hermes so far this year. Sales of Kering's flagship Gucci brand, which made up over half of its core earnings (EBITDA) last year, fell by a quarter in the first half of 2025, the analysts added. S&P maintained Kering's long-term issuer credit ratings at BBB+, which lies toward the lower end of the high-grade ratings spectrum. "The negative outlook reflects Kering's reduced rating headroom stemming from ongoing pressures in its operating performance, execution risks associated with the company's turnaround initiatives, amid a subdued industry environment," the analysts wrote. Kering in June announced it appointed as its new CEO Luca de Meo, former CEO of French automaker Renault Group, who will take office in mid-September.
