Latest news with #JustinNedelman
Business Insider
17-07-2025
- Business
- Business Insider
I'm the CEO of Pressed Juicery. I don't prioritize work-life balance or eat bread if I'm not in Paris — here's a day in my life.
This as-told-to essay is based on a conversation with Justin Nedelman, the 48-year-old CEO of Pressed Juicery based in Los Angeles. It's been edited for length and clarity. I began my career as a retail real-estate developer, building shopping centers and hotels. I then started a restaurant group out of the ashes of my real-estate company in the 2008 recession. I was the CEO of Eureka! Restaurant Group from 2009 to 2021. Pressed Juicery was doing a formal CEO search, and I knew a board member, so I decided to put my hat in the ring. My wellness background, experience, and consumer-oriented mindset made it a perfect match. I continued in real estate and hospitality until June 2023, when I became the CEO of Pressed Juicery. Here's what a typical day looks like. BI's Power Hours series gives readers an inside look at how powerful leaders in business structure their workday. See more stories from the series here, or reach out to editor Lauryn Haas to share your daily routine. Monday to Friday, I wake up naturally around 4:15 a.m. From 4:15 to 4:25 a.m., I drink a 10-oz glass of water followed by a 5-oz Americano or Pressed cold brew. This is my only dose of caffeine per day. I drink while having quiet time to think and prepare for the day. From 4:25 to 4:35 a.m., I have five minutes of meditation and breathwork to relax and energize. I check my heart rate variability and resting heart rate from the previous night on my Whoop. I then catch up on business and world news, stock market information, and social media. I work out from 4:45 to 5:45 a.m., and it takes me 10 minutes to drive to one of the three gyms I belong to. I have multiple memberships because I choose where to work out based on my time and mindset, and I don't want to have an excuse that the gym is closed. I'll do a CrossFit-style workout with a weighted vest or use a jump rope intermittently between sets. I do weights and quasi-cardio. My workouts are more intense and diverse on the weekends. I let myself rest every seven to 10 days, when I sleep in until 5:30 a.m., even on the weekends. After working out, I help my wife make breakfast and lunch for our children I drive back home to shower. From 6:15 to 7 a.m., I drink a 20-oz water and a decaf Americano with my wife and help her make breakfast and lunch for the children. My children are in high school now. Mornings with my wife and kids are important. I skip breakfast every three days after a hard workout to do intermittent fasting. For the days I eat, I have a Pressed Greens juice, an avocado, or grilled cold fish with salad, and nonfat Greek yogurt with fruit and seeds. I always start with fat and protein over carbs, as this energizes me. Once a week, I do a 24-hour fast to reset my metabolism. I also regularly do cleanses. I drop my son off at school and head to the office by 8:30 a.m. It takes me 30 minutes to drive to the office. When I joined Pressed, the office had a flexible policy of two days a week. I'm a big believer in bringing people together for collaboration, so I'm in the office at least four days a week. When I'm not in the office, I'm in the field, either looking at stores or competitors and learning what's happening in CPG or traveling to our manufacturing facility. I don't have spontaneous calls with anyone. My style is more structured and planned, and I have one-on-ones with folks reporting to me. I even plan time to not have anything planned. I probably don't take enough time for lunch, but I eat with our team We cater lunch for the Pressed team, and it's usually a plant-forward, healthy meal. It's an incentive and a perk of coming into the office. It's helpful to sit with folks from different departments, and it's efficient. I'll eat with the team when I can, a meal with high protein, some greens, a thoughtful carb intake, and no bread unless I'm in Paris. If I visit stores, it's usually planned weeks in advance with our operations leader, and we're not there to audit them. We meet with the regional operations and store management teams to analyze how good our marketing is and look at opportunities. My wife will say I leave the office too late, but I try to leave by 6 p.m. I get home between 6:30 and 6:45 p.m. and try to have dinner with the family — there are days I'm later. My wife cooks, but occasionally, we'll order in. Our dinners center on protein, vegetables, and a sensible carb. We'll also go to Pressed stores sometimes. The kids like that, and it's fun to get their perspective. They have good insight into what's relevant for their age group. I don't believe in the separation of work and life. For me, it's about work-life integration, not work-life balance. On Thursday evenings, I play tennis with my wife or daughter, followed by time in the sauna. On Fridays, I swim or surf with my son in the ocean. Fitness through swimming, surfing, mountain biking, tennis, or hiking keeps life exciting. After dinner, I'll watch a show or read a book with my wife I'm reading Elon Musk's biography, and I'm having my son read it, too — I try to connect with him that way. My wife and I will also catch up on the day without the kids and watch our favorite show, The White Lotus. I also like the BBC and will watch some news to catch up on what the world is saying about America. I'm a fan of social media, but I limit my consumption. I enjoy scrolling through Instagram. I study how brands present themselves, and I'm always fascinated. I'll also take a Pressed calm shot before bed. I aim to go to sleep at 10 p.m. I try not to do intense work on the weekends I try not to do work that requires multiple hours of concentration because if I do, it's hard to pivot back into family and personal time. I do light work that requires 30 minutes of focus or less. My weekends are committed to hanging out with family and integrating fitness. I came to Pressed because I love wellness and fitness, and Pressed is an extension of those. It's easy to come to work every day and talk about this seven days a week because it doesn't feel like work — it feels like I'm just living my life. Everything is intentional. Self-prioritization as a leader is important.
Forbes
03-06-2025
- Business
- Forbes
Pressed Juicery Enters The Sparkling Beverage Category With New Line Of Functional Drinks
Wellness Refreshers are available now As the temperatures rise, so does the need for cold, refreshing beverages. Pressed Juicery is adding an exciting new product to its current lineup with the launch of Wellness Refreshers, a new line of sparkling functional beverages now available at all of the brand's locations nationwide. The California-based company—best known for its cold-pressed juices and plant-based soft serve—is introducing the drinks as part of a larger effort to evolve its stores into more dynamic wellness hubs. Made fresh in-store, each Refresher combines cold-pressed juice, functional wellness shots, and fruit toppings, with optional boosts like collagen, creatine, and L-glutamine. The drinks are designed to fit into a variety of daily routines: from a post-workout option to a lighter alternative to coffee or soda. 'We saw a clear opportunity to bring something new to the sparkling beverage quick service space—something fresh, functional, and made with real ingredients you can pronounce that tasted great and also had legitimate function,' says Justin Nedelman, CEO of Pressed Juicery. According to Nedelman, the product development process began with flavor, prioritizing a light and crisp profile that would be easy to incorporate into guests' everyday routines. From there, Pressed incorporated ingredients from its existing wellness shots including green tea, guarana, probiotics, and biotin to deliver targeted benefits tied to energy, skin health, digestion, and relaxation. Glow-Up: acai, aloe, and biotin deliver skin-nourishing benefits from the inside out. Served with ... More strawberries. 'Examples such as our 'Just Flow' Refresher incorporate our Calm Shot with ashwagandha and theanine, or our 'Glow Up' Refresher with our Beauty Shot with biotin,' he says. 'We also have everything from probiotic-focused Refreshers to support gut health to daily multivitamin Refreshers all made with fresh fruit toppings.' The drinks are served over ice in-store and topped with fruit, offering a more interactive alternative to canned functional beverages, which often rely on shelf-stable additives or synthetic ingredients. Nedelman says the company saw this as an opportunity to raise the bar on transparency and experience. 'There's something powerful about watching your drink get made right in front of you—with real ingredients, vibrant fruit, and the option to customize it to your functional needs,' he says. 'And because they're so customizable and made fresh, they can slot into anyone's routine without feeling like a compromise.' Gut-Feeling: A citrusy blend of mango, strawberry, and probiotics designed for digestive health and ... More gut balance. The launch builds on insights from Freeze, Pressed's made-to-order plant-based soft serve, which has become a top-selling product. 'Freeze showed us how much our guests love fresh, made-to-order options made with clean, simple ingredients you can pronounce,' Nedelman says. 'To expand and draft on our wellness halo, we are moving into our version of Refreshers.' Pressed plans to monitor consumer response closely, with the potential to expand the line into new formats over time. 'These drink combinations could easily be sold in restaurants or even long term as our own ready-to-drink functional sparkling beverage,' he adds. With more than 100 locations in nine states, Pressed is positioning its retail footprint as both a consumer touchpoint and a testing ground for innovation. The company sees the Refresher format as an opportunity to diversify its in-store offerings while giving guests more ways to engage with the brand in a format that feels flexible, approachable, and habit-forming. 'We're focused on building experiences, not just products,' says Nedelman. 'It's not just about what's in the bottle anymore—it's about the full experience. When you walk into a Pressed, we want it to feel like a place where you can refuel, recharge, and genuinely support your health.' Wellness Refreshers are now available in-store at all Pressed Juicery locations.
