Pressed Juicery Enters The Sparkling Beverage Category With New Line Of Functional Drinks

Forbes

2 days ago

Wellness Refreshers are available now
As the temperatures rise, so does the need for cold, refreshing beverages. Pressed Juicery is adding an exciting new product to its current lineup with the launch of Wellness Refreshers, a new line of sparkling functional beverages now available at all of the brand's locations nationwide.
The California-based company—best known for its cold-pressed juices and plant-based soft serve—is introducing the drinks as part of a larger effort to evolve its stores into more dynamic wellness hubs. Made fresh in-store, each Refresher combines cold-pressed juice, functional wellness shots, and fruit toppings, with optional boosts like collagen, creatine, and L-glutamine. The drinks are designed to fit into a variety of daily routines: from a post-workout option to a lighter alternative to coffee or soda.
'We saw a clear opportunity to bring something new to the sparkling beverage quick service space—something fresh, functional, and made with real ingredients you can pronounce that tasted great and also had legitimate function,' says Justin Nedelman, CEO of Pressed Juicery.
According to Nedelman, the product development process began with flavor, prioritizing a light and crisp profile that would be easy to incorporate into guests' everyday routines. From there, Pressed incorporated ingredients from its existing wellness shots including green tea, guarana, probiotics, and biotin to deliver targeted benefits tied to energy, skin health, digestion, and relaxation.
Glow-Up: acai, aloe, and biotin deliver skin-nourishing benefits from the inside out. Served with ... More strawberries.
'Examples such as our 'Just Flow' Refresher incorporate our Calm Shot with ashwagandha and theanine, or our 'Glow Up' Refresher with our Beauty Shot with biotin,' he says. 'We also have everything from probiotic-focused Refreshers to support gut health to daily multivitamin Refreshers all made with fresh fruit toppings.'
The drinks are served over ice in-store and topped with fruit, offering a more interactive alternative to canned functional beverages, which often rely on shelf-stable additives or synthetic ingredients. Nedelman says the company saw this as an opportunity to raise the bar on transparency and experience.
'There's something powerful about watching your drink get made right in front of you—with real ingredients, vibrant fruit, and the option to customize it to your functional needs,' he says. 'And because they're so customizable and made fresh, they can slot into anyone's routine without feeling like a compromise.'
Gut-Feeling: A citrusy blend of mango, strawberry, and probiotics designed for digestive health and ... More gut balance.
The launch builds on insights from Freeze, Pressed's made-to-order plant-based soft serve, which has become a top-selling product. 'Freeze showed us how much our guests love fresh, made-to-order options made with clean, simple ingredients you can pronounce,' Nedelman says. 'To expand and draft on our wellness halo, we are moving into our version of Refreshers.'
Pressed plans to monitor consumer response closely, with the potential to expand the line into new formats over time. 'These drink combinations could easily be sold in restaurants or even long term as our own ready-to-drink functional sparkling beverage,' he adds.
With more than 100 locations in nine states, Pressed is positioning its retail footprint as both a consumer touchpoint and a testing ground for innovation. The company sees the Refresher format as an opportunity to diversify its in-store offerings while giving guests more ways to engage with the brand in a format that feels flexible, approachable, and habit-forming.
'We're focused on building experiences, not just products,' says Nedelman. 'It's not just about what's in the bottle anymore—it's about the full experience. When you walk into a Pressed, we want it to feel like a place where you can refuel, recharge, and genuinely support your health.'
Wellness Refreshers are now available in-store at all Pressed Juicery locations.