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Grass Valley to bring GVMU innovations at IBC 2025
Grass Valley to bring GVMU innovations at IBC 2025

Broadcast Pro

time4 days ago

  • Business
  • Broadcast Pro

Grass Valley to bring GVMU innovations at IBC 2025

Grass Valley will present the technologies behind its strong organic growth, with significant year-over-year increases in bookings and revenue across its portfolio. Grass Valley will be bringing the full power of the Grass Valley Media Universe (GVMU) to IBC 2025 with major new innovations that cover every stage of the media production workflow. Alongside its GV Alliance partners, the company will demonstrate the end-to-end solutions empowering media organisations around the world, setting the pace for industry transformation. The company will welcome visitors to its familiar Hall 9 home (booth 9.A01) to share the success stories behind its organic growth, including strong year-over-year gains in bookings and revenue across its product portfolio. This momentum is driven by Grass Valley's commitment to innovation, the rapid adoption of its AMPP ecosystem (with bookings up over 120% YoY), and the continued success of core products like the newly updated Karerra and K-Frame VXP production switchers, and the refreshed LDX-100 series camera range including the new LDX 180 Super 35 system camera. All of these solutions will be showcased in Amsterdam, as part of the broader GV Media Universe ecosystem. 'Our organic growth story, underpinned by true innovation with the GVMU and AMPP ecosystems, is setting the pace for industry transformation as media businesses transition to new and more sustainable ways of operating,' said Grass Valley's Chief Executive Officer, Jon Wilson. 'Our next-generation innovations are powering a new era of agile, sustainable, and cost-effective production and distribution capabilities for organizations globally to transform their operations. Alongside our Alliance partners we're looking forward to sharing these success stories, and our major new developments, from our IBC 2025 booth.' Fresh from its launch at NAB Show in April, the landmark LDX 180 camera will make its European debut in Amsterdam. Boasting an in-house-developed 10K Super 35 Xenios imager, the new camera combines true cinematic depth-of-field with the speed and precision required for live production, giving media companies the ability to completely redefine storytelling with native UHD output in better quality. Grass Valley will also preview a brand‑new addition to the LDX portfolio exclusively at IBC 2025. Also on display will be the K-Frame VXP production switcher and Karerra V2 control panels, which debuted at IBC 2024 and are now available for shipping. The agile, virtualised systems are designed for production teams working in space-and budget-conscious environments and have quickly become the trusted foundation for hybrid and software-based operations, transforming the way many forward-thinking companies work. 'We're not here to choose sides; whether your operation is grounded in hardware, cloud, or hybrid workflows, Grass Valley has a-la-carte solutions that fit,' added Chief Product Officer, Adam Marshall. 'Our newest networking solutions reflect this approach by combining high‑density FPGA processing with the flexibility of virtualization and software-defined workflows across hybrid compute platforms—all managed through a single control layer. The goal is to give customers full control and flexibility, so they can decide how, where, and when to deploy their infrastructure.' Debuting at IBC 2025, this new networking portfolio seamlessly connects traditional SDI and IP workflows, whether used as a high-density gateway or as a bridge to the AMPP GRID fabric. It delivers better scalability, density, and efficiency for virtualised workflows. By bridging hardware and virtualised environments, these solutions give media organizations the flexibility to simplify infrastructure and optimize resources—on their own terms. GVMU's ability to orchestrate the entire production chain, from first cue to final cut, will be demonstrated by major new developments in integrated replay and end-to-end production automation. Alongside upgrades to LiveTouch X replay system and the Framelight X ingest and content management platform, Grass Valley will showcase how the core capabilities of AMPP OS are providing tightly integrated workflows that reduce effort, increase flexibility and deliver measurable efficiency. The company will also showcase its instantly deployable Playout and FAST offerings that provide media organisations with the tools to launch, adapt and scale with ease. These solutions are developed in close collaboration with key GV Alliance partners, with new partnership announcements to be revealed in the lead-up to the show. 'We're introducing, enhancing, and scaling solutions across the entire GVMU ecosystem,' continued Wilson, 'and we're doing so with a steady, global rhythm that reflects our commitment to empowering customers with the tools they need to navigate the accelerating pace of operational change.' Those solutions and the drive for technology transformation across the industry will be major discussion points at this year's GV Forum, which takes place on Thursday, September 11 at the Rosarium, Amstelpark. Wilson will lead insight from the company's leadership team with strategic industry perspectives and updates on the latest innovations in software-defined technology. Stand 9.A01

Cloudbass chooses Grass Valley for next-gen IP production trucks
Cloudbass chooses Grass Valley for next-gen IP production trucks

Broadcast Pro

time01-04-2025

  • Automotive
  • Broadcast Pro

Cloudbass chooses Grass Valley for next-gen IP production trucks

The UK-based outside broadcast provider is investing in state-of-the-art camera and switcher solutions from Grass Valley for its new fleet of IP remote production vehicles. Cloudbass has selected Grass Valley's LDX 150 series cameras and K-Frame VXP production switchers to equip two new IP remote production vehicles, set for completion later this year. This strategic move marks a major advancement for Cloudbass, enhancing its IP production capabilities with scalable and high-performance workflows. As one of the UK's premier providers of outside broadcast services, Cloudbass operates a vast fleet of UHD, 1080p/1080i, HDR/SDR OB trucks and SMPTE 2110 and 2022-6 IP units. The new vehicles, currently under construction by integration partner dB Broadcast, will be outfitted with 32 LDX 150 cameras, three LDX C150 compact models and a K-Frame VXP production switcher. Mike Beaumont, Technical Director at Cloudbass, said: 'Designed specifically for remote production, Cloudbass' new trucks leverage Grass Valley's technology for its seamless integration into IP-driven workflows, flexible format support, and superior image quality. Grass Valley's solutions are the perfect fit for our operational needs. Deploying an all-IP workflow, reducing weight and energy consumption, and delivering outstanding image quality will enhance our efficiency and production capabilities.' Developed in partnership with dB Broadcast, these cutting-edge trucks are built to support both on-site and remote production, optimising space, weight and power usage. Cloudbass has prioritised sustainability, reducing energy costs and minimising environmental impact. Lighter builds will lead to lower fuel consumption and emissions, while faster deployment times will cut down on power usage and on-site crew requirements. The scalable, software-driven workflows allow for energy-efficient operation based on specific production needs, and remote-ready technology reduces travel demands for production crews. Beaumont added: 'It's our mission to lower energy consumption and operational costs in live broadcasting even as we increase our operational capability. Grass Valley's NativeIP camera transmission removes the need for traditional base stations, helping us to streamline systems and improve efficiency, which is very important to us.' The trucks' compact design maximises limited rack space while supporting HD, UHD and super slow-motion cameras. They offer flexible camera output configurations, enabling the simultaneous production of SDR and HDR versions directly from the camera head. Daragh Bass, Grass Valley's Director of Business Development, EMEA, added: 'We ticked all the boxes for remote production with NativeIP, while delivering the high-quality results their clients require, such as flexible output configuration, no UHD compromise, colour space and HDR support to successfully bring the project together. The collaboration with Cloudbass reflects the growing adoption of Grass Valley's market-leading cameras and switchers across the industry, and we're proud to support them in enhancing their production capabilities while delivering the flexibility and efficiency needed for modern broadcast workflows.' Cloudbass selected Grass Valley's K-Frame VXP and LDX cameras to meet demanding broadcast requirements, ensuring seamless IP-based workflows and daily redeployment in limited space. The K-Frame VXP offers advanced HDR/SDR colour mapping, flexible keyer configurations, integrated multiviewers and native 100G IP connectivity, all within a compact 6RU frame. The LDX series, with its NativeIP support, flexible output configuration and 3x/6x super slow-motion capabilities, provides optimal performance for hybrid HD/UHD workflows, delivering high-quality imaging and precise HDR colour space handling. With intuitive controls and remote configurability, these technologies allow Cloudbass to achieve agile, high-performance live production with enhanced creative control. Cloudbass' new trucks are set to debut this fall in top-tier English football coverage, handling high-speed, multi-format workflows for one of the world's most-watched leagues. Mike Bryan, Technology Director at dB Broadcast, commented: 'Grass Valley's IP-based architecture is a perfect fit for this project, helping Cloudbass maximise both operational efficiency and sustainability. We're excited to be working with them to deliver trucks that are not only powerful but also future-proof and energy efficient.' This expansion further cements Grass Valley's position as a key provider of integrated, scalable and cost-effective IP remote production solutions, reinforcing its role as a trusted technology partner for forward-thinking media companies in the UK and beyond.

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