19-07-2025
Technology-based courses enter management studies in business schools
Leading educational institutions in Tiruchi have begun to integrate courses on emerging technologies such as Artificial Intelligence (AI), Big Data and Analytics into management studies to cater to an evolving economic and employment scenario.
According to an official press release, the Indian Institute of Management-Tiruchi (IIM-T) has introduced Text Analytics, AI for Managers and Advanced Machine Learning, among others, in the new curriculum, that reflect the growing importance of data-driven decision-making in different sectors.
'To ensure accessibility for students from all backgrounds, we have introduced no-code AI platforms such as KNIME and Orange. These platforms allow students with limited coding experience to apply AI techniques to solve business problems. Furthermore, AI tools and applications are now integrated within core functional-area courses to ensure broad exposure across marketing, finance, operations, and human resources,' said the release.
An increase in demand for graduates who are already skilled in the new technologies has prompted many business schools to design customised study programmes, said academicians.
'The market is changing, and so are recruiters' demands. Students are using AI more now, compared to previous years. However, there should be a balance between using AI and them losing their identity. We have made AI usage in the classroom more application-based so that Management students can use their own thought processes also,' B. Janarthanan, assistant professor, Department of Management Studies, National Institute of Technology – Tiruchi, told The Hindu. He added that new technologies had also been embedded into the pedagogy at the NIT-T.
New courses were introduced into the syllabus at Bharathidasan Institute of Management (BIM) over two years ago, with the aim of equipping students with future-ready technology adoption. 'Most companies are expected to become more technology-dependent in the next few years, and we are preparing our students to be ready at the mid- or top-level of the job market. Out of 120 students, 80-90 prefer courses related to technology and analytics,' said BIM professor R. Subramanian.
Martech, Text mining and consumer sentiment analysis, Marketing Analytics; Fintech, Blockchain, Cryptocurrency and Derivative analytics in Finance are some of the new technology application-based courses being offered at BIM.
Academicians said that the need to balance technological expertise with ethical parameters would assume greater importance in the near future.
