Latest news with #KanikaKalra
Hans India
4 days ago
- Business
- Hans India
Dettol Fresh encourages Indians to stay ‘Always Ready' with 12-Hour Freshness
Dettol, one of India's most trusted hygiene brands, has elevated its personal care promise with the introduction of a 12-hour freshness~* across its much-loved Cologne Fresh~ and Lime Fresh* soap variants. This offering is designed to meet a growing consumer need — the confidence that comes from knowing you are protected and feeling fresh throughout the odour can strike unexpectedly — during a long commute, at work, or right before a big social interaction — causing people to feel conscious, hesitant, or even embarrassed. Dettol Fresh addresses this everyday discomfort by removing 99.9% of odour-causing germs^ and also making you feel fresh for 12-hours~*, so they can feel confident and ready to grab any opportunity. With Dettol Cologne Fresh, users enjoy a bold, invigorating musky cologne fragrance that makes you fresh after shower, while Dettol Lime Fresh offers a zesty citrus scent that energizes and uplifts, so you can use it for your social moments and daily hustle. Dettol Fresh is a daily ally in helping users put their best foot forward — so they never miss out on opportunities due to a moment of self-doubt. Kanika Kalra, Regional Marketing Director, Health, Reckitt – South Asia, said, 'At Reckitt, we believe real confidence starts with feeling fresh & protected so you are ready for anything. With Dettol Cologne & Lime Fresh, we're not just offering freshness — we are helping people feel confident. Whether you're chasing dreams in boardrooms or on stage, 12-hour freshness*~ gives you the confidence to show up at your best. This marks an exciting benefit from Dettol as we expand our promise of protection into the freshness space — because when you feel fresh, you feel always ready.' The campaign is headlined by two engaging ad films, conceptualized by McCann Worldgroup. Prasoon Joshi, Chief Creative Officer and CEO, McCann Worldgroup India said 'Opportunities don't wait - they can come anytime! And when they do, you've got to feel fresh, confident, and ready to grab them. That's what this campaign is all about. With 12 hour-freshness~*, Dettol Lime Fresh and Cologne Fresh have your back, helping go-getters feel fresh and confident, and also protect from body odour^.' In the Dettol Lime Fresh TVC, two young women preparing to pitch their startup idea at the airport encounter a potential investor — but only the one who feels fresh and ready with Dettol takes the leap. In the Cologne Fresh film, a pair of aspiring musicians at a nightclub get invited to perform — and again, it's Dettol freshness that gives one the confidence to own the spotlight. With this enhanced promise, Dettol continues to evolve in step with the lives of Indians — helping them not just stay protected from germs but also feel confident in every moment that matters. Because when you feel fresh, you feel confident. And when you feel confident, you're always ready.
Business Upturn
5 days ago
- Business
- Business Upturn
Dettol Fresh Encourages Indians to Stay ‘Always Ready' with 12-Hour Freshness~*
New Delhi, Delhi, India: Dettol, one of India's most trusted hygiene brands, has elevated its personal care promise with the introduction of a 12-hour freshness~* across its much-loved Cologne Fresh~ and Lime Fresh* soap variants. This offering is designed to meet a growing consumer need — the confidence that comes from knowing you are protected and feeling fresh throughout the day. Body odour can strike unexpectedly — during a long commute, at work, or right before a big social interaction — causing people to feel conscious, hesitant, or even embarrassed. Dettol Fresh addresses this everyday discomfort by removing 99.9% of odour-causing germs^ and also making you feel fresh for 12-hours~*, so they can feel confident and ready to grab any opportunity. With Dettol Cologne Fresh, users enjoy a bold, invigorating musky cologne fragrance that makes you fresh after shower, while Dettol Lime Fresh offers a zesty citrus scent that energizes and uplifts, so you can use it for your social moments and daily hustle. Dettol Fresh is a daily ally in helping users put their best foot forward — so they never miss out on opportunities due to a moment of self-doubt. Kanika Kalra, Regional Marketing Director, Health, Reckitt – South Asia, said, 'At Reckitt, we believe real confidence starts with feeling fresh & protected so you are ready for anything. With Dettol Cologne & Lime Fresh, we're not just offering freshness — we are helping people feel confident. Whether you're chasing dreams in boardrooms or on stage, 12-hour freshness*~ gives you the confidence to show up at your best. This marks an exciting benefit from Dettol as we expand our promise of protection into the freshness space — because when you feel fresh, you feel always ready.' The campaign is headlined by two engaging ad films, conceptualized by McCann Worldgroup. Prasoon Joshi, Chief Creative Officer and CEO, McCann Worldgroup India said, 'Opportunities don't wait – they can come anytime! And when they do, you've got to feel fresh, confident, and ready to grab them. That's what this campaign is all about. With 12 hour-freshness~*, Dettol Lime Fresh and Cologne Fresh have your back, helping go-getters feel fresh and confident, and also protect from body odour^.' In the Dettol Lime Fresh TVC, two young women preparing to pitch their startup idea at the airport encounter a potential investor — but only the one who feels fresh and ready with Dettol takes the leap. In the Cologne Fresh film, a pair of aspiring musicians at a nightclub get invited to perform — and again, it's Dettol freshness that gives one the confidence to own the spotlight. With this enhanced promise, Dettol continues to evolve in step with the lives of Indians — helping them not just stay protected from germs but also feel confident in every moment that matters. Because when you feel fresh, you feel confident. And when you feel confident, you're always ready. Link to TVC: Lime: Cologne: Agency Credits: Prasoon Joshi, Chief Creative Officer and CEO, McCann Worldgroup India Director: Aarati Desai Production House: Picture Perfect Ricki Kapoor Creative Team: Sambit Mohanty, Head Creative McCann South, Joint Creative Head-McCann Gurugram Account Management: Srijib Malik, Executive Vice President – Head of McCann Gurugram Planning: Ankit Vohra, National Planning Director About Reckitt Advertisement Reckitt* exists to protect, heal and nurture in the pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege. Reckitt is the company behind some of the world's most recognisable and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more. Every day, around 30 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always. We are a diverse global team of 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society. Find out more or get in touch with us at *Reckitt is the trading name of the Reckitt Benckiser group of companies. Submit your press release Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.
Business Upturn
13-06-2025
- Health
- Business Upturn
Dettol Celebrates Father's Day with #DadsCanToo Campaign, Promotes Shared Parenting
New Delhi, Delhi, India: Dettol, India's leading germ protection brand^, launches its special Father's Day campaign, #DadsCanToo, to celebrate shared parenting. The campaign aims to encourage new fathers to step up confidently in creating a suitable, hygienic environment for their babies, with the trusted protection of Dettol Antiseptic Liquid. As modern parenting evolves into a more collaborative journey, Dettol steps in as not just a hygiene expert, but a committed enabler of shared responsibility at home. While parenting roles are evolving, baby care responsibilities still predominantly fall on mothers. However, reports suggest that mothers are biologically required for only 6% of baby-related tasks, the remaining 94% can be done by anyone~ – even dads. Many fathers want to be involved but often feel unprepared for daily routines, which limits early bonding and adds pressure on mothers. With the right support and awareness, fathers can play an equally active and nurturing role in their child's growth. Dettol's #DadsCanToo digital campaign seeks to bridge the gap by giving fathers the confidence and practical know-how to take on everyday baby care, such as cleaning baby laundry, disinfecting surfaces, and maintaining germ-free areas at home for their babies, with Dettol Antiseptic Liquid as their trusted companion in that journey. The campaign challenges traditional norms by reinforcing that baby care tasks are not gender-specific and can be equally managed by fathers. It encourages a shared approach to parenting, where both partners actively participate and support each other. Kanika Kalra, Regional Marketing Director, Health, Reckitt – South Asia, said, 'At Reckitt, we put people's lives and needs at the heart of everything we do. We listen to consumers to better serve and enhance their lives. With the #DadsCanToo campaign, we're proud to promote shared parenting by empowering fathers to participate confidently in baby care – especially in maintaining hygiene, supported by the trusted protection of Dettol Antiseptic Liquid. We strongly believe parenting is a partnership. This campaign is our effort to encourage greater involvement from fathers, ease the pressure on mothers, and spark a cultural shift towards more balanced, confident parenting together.' Conceptualized by Leo India, the heartfelt campaign film features fathers' journey from hesitation to confidence. Nitin Pradhan, Group Executive Creative Director, Creative Head – Delhi, said, 'We saw that fathers didn't lack the intent — they just lacked the cultural permission. This campaign gives them that nudge, the confidence to step in. It's not about replacing moms, it's about showing up with them. When dads step in early, moms step back from the burnout. And that's balance. That's shared parenthood. Honestly, we're not inventing a new kind of dad – we're just shining a light on the ones who've been waiting in the wings.' #DadsCanToo campaign goes beyond hygiene, championing equality in parenting by equipping dads with both confidence and care. This Father's Day, Dettol celebrates dads, not just for what they do, but for what they can do — confidently, equally, and wholeheartedly. Link to Campaign Film: Agency Credits: Creative Agency: Leo India Production House: Purple Pink Director: Saurabh Bhandari About Reckitt Advertisement Reckitt* exists to protect, heal and nurture in the pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege. Reckitt is the company behind some of the world's most recognisable and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more. Every day, around 30 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always. We are a diverse global team of 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society. Find out more or get in touch with us at *Reckitt is the trading name of the Reckitt Benckiser group of companies. Click here for Media Contact Details Submit your press release Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.
