Dettol Fresh encourages Indians to stay ‘Always Ready' with 12-Hour Freshness
With Dettol Cologne Fresh, users enjoy a bold, invigorating musky cologne fragrance that makes you fresh after shower, while Dettol Lime Fresh offers a zesty citrus scent that energizes and uplifts, so you can use it for your social moments and daily hustle. Dettol Fresh is a daily ally in helping users put their best foot forward — so they never miss out on opportunities due to a moment of self-doubt.
Kanika Kalra, Regional Marketing Director, Health, Reckitt – South Asia, said, 'At Reckitt, we believe real confidence starts with feeling fresh & protected so you are ready for anything. With Dettol Cologne & Lime Fresh, we're not just offering freshness — we are helping people feel confident. Whether you're chasing dreams in boardrooms or on stage, 12-hour freshness*~ gives you the confidence to show up at your best. This marks an exciting benefit from Dettol as we expand our promise of protection into the freshness space — because when you feel fresh, you feel always ready.'
The campaign is headlined by two engaging ad films, conceptualized by McCann Worldgroup. Prasoon Joshi, Chief Creative Officer and CEO, McCann Worldgroup India said 'Opportunities don't wait - they can come anytime! And when they do, you've got to feel fresh, confident, and ready to grab them. That's what this campaign is all about. With 12 hour-freshness~*, Dettol Lime Fresh and Cologne Fresh have your back, helping go-getters feel fresh and confident, and also protect from body odour^.'
In the Dettol Lime Fresh TVC, two young women preparing to pitch their startup idea at the airport encounter a potential investor — but only the one who feels fresh and ready with Dettol takes the leap. In the Cologne Fresh film, a pair of aspiring musicians at a nightclub get invited to perform — and again, it's Dettol freshness that gives one the confidence to own the spotlight.
With this enhanced promise, Dettol continues to evolve in step with the lives of Indians — helping them not just stay protected from germs but also feel confident in every moment that matters. Because when you feel fresh, you feel confident. And when you feel confident, you're always ready.
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Time of India
02-08-2025
- Time of India
A dozen CEOs,1 big bet: India
Apple chief executive Tim Cook said growth in India accelerated in the June quarter with the iPhone maker reporting record revenue driven by double-digit expansion in smartphones, Macs and services. It's not just Apple that's upbeat on India. A dozen global chiefs of large companies such as Coca-Cola, Unilever, Reckitt Benckiser, PepsiCo, Nestle, Mondelez, Whirlpool, LG, Domino's, AO Smith and FedEx have renewed their bet on the country after a challenging phase. The CEOs were speaking on earnings calls for the last quarter. Cook said new Apple retail stores—four of them—will open in India later this year, adding that most of the iPhones sold in the US were assembled in India in the last quarter amid uncertainty fuelled by US President Donald Trump's tariff talk. Apple currently has two stores in the country, in Mumbai and Delhi. Executives across companies said there is a visible revival of demand in India after months of slowing sales. They are tapping into this recovery with more investments, distribution, equipment and innovation. 'We've seen some really strong volume growth in India and China,' said Kris Licht, global chief executive officer of the British Reckitt Benckiser Group Plc, maker of Dettol soap and Lizol disinfectant cleaner. 'Of course, these economies may not be immune to shocks that could roll through the global economy. But we expect sustained volume growth here and we're scaling up large innovation.' India is a key growth market for global companies given that various large categories are still underserved. Companies said they are increasing their focus on India with the revival of demand visible after unseasonal rains and geopolitical tensions weighed down sales since March. Optimistic About Recovery | page 9 This came on top of a continued overall slowdown as inflation-hit consumers cut back on discretionary spending over the past two years. Research firm Numerator (formerly Kantar) said in a report last week that demand for groceries, and household and personal care slowed to 3.9% by volume year-on-year in the June quarter, impacted by unseasonal rains. 'In the case of India, it's never going to be a straight line and indeed Q2 was not. But we are very bullish on India overall and optimistic about recovery,' said James Quincey, global chief executive of Coca-Cola. 'We've got a strong plan from a marketing and innovation point of view.… with some re-energised focus.' Coca-Cola's unit case volume declined 5% in the Asia-Pacific region in the quarter. It attributed this to a decline in India due to the early onset of the monsoon and geopolitical tensions 'after a strong start to the year', Quincey said. Rival PepsiCo had also reported a decline in its beverage business in India for the 12-week period ended June 14 on account of early rain, but the beverage and snacks maker's global chief executive Ramon Laguarta expressed confidence in India. 'We will adapt our price pack architecture to offer consumers more value and convenience,' he said. The summer months between March and July generally contribute over half of annual sales for soft drink makers. Karan Bhatia, partner, consumer products and retail sector, EY-Parthenon, said: 'Urban growth has been lagging largely because wage inflation was much lower over the last few years. But now, given the closing gap between wage inflation and overall inflation, we expect urban growth rates to hold steady.' Bhatia added that urban growth is expected to improve over the next four-six quarters and get back to 7-8%. 'While there are some consumption headwinds such as layoffs in the IT sector, at the same time, there is change in skill sets that are emerging and I think new jobs will come up,' he said. American refrigerator and washing machine manufacturer Whirlpool Corp's chief financial officer James W Peters said sales in India are lagging initial expectations due to the geopolitical trouble and an unusually cool summer selling season in the second quarter. Whirlpool is in the midst of selling a majority stake in its Indian operations to 'large third-party investors'. The company expects this to close by the year end, the management said. Meanwhile, for Dove soap maker Unilever, the past month has seen growth slowing. Apart from that, it's also dealt with the sudden exits of its global and India chiefs. Unilever's global new chief executive officer Fernando Fernandez said Thursday said it would invest disproportionately in two of its largest markets, the US and India, 'to ensure it gets benefits of the parent's scale, advantage and portfolio footprint'. Another category that's seeing green shoots is quick service restaurants. Despite the ongoing slowdown amid intensified competition, they still see India as a better performer than many global markets. Domino's Pizza Inc said its growth in Asia last quarter was driven by India. Global chief financial officer Sandeep Reddy said it expects to see 'significant growth' in both India and China. 'I think Jubilant (which has franchisee rights for India) talked about their fiscal year 250 stores in India,' he said. In the case of Apple, industry executives said the new stores are expected to be unveiled next month ahead of the festive season as the company launches new models of the iPhone and other devices. The four new stores are to open in Bengaluru, Mumbai, Pune and Noida. Researcher Canalys has estimated India-manufactured smartphones account for 44% of the total imported to the US in the June quarter, up from 13% in the year-ago period. Industry tracker Counterpoint Research said in a report this week that the Indian smartphone market's wholesale value rose 18% year-on-year in the April-June period, reaching its highest-ever quarterly value. It said the iPhone 16 emerged as the most-shipped device in the period, highlighting strong consumer demand.
Time of India
02-08-2025
- Time of India
A dozen global CEOs place big bets on India amid accelerating growth
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Apple chief executive Tim Cook said growth in India accelerated in the June quarter with the iPhone maker reporting record revenue driven by double-digit expansion in smartphones, Macs and services. It's not just Apple that's upbeat on India. A dozen global chiefs of large companies such as Coca-Cola, Unilever , Reckitt Benckiser, PepsiCo, Nestle, Mondelez, Whirlpool, LG, Domino's, AO Smith and FedEx have renewed their bet on the country after a challenging phase. The CEOs were speaking on earnings calls for the last said new Apple retail stores—four of them—will open in India later this year, adding that most of the iPhones sold in the US were assembled in India in the last quarter amid uncertainty fuelled by US President Donald Trump's tariff talk. Apple currently has two stores in the country, in Mumbai and across companies said there is a visible revival of demand in India after months of slowing sales. They are tapping into this recovery with more investments, distribution, equipment and innovation. 'We've seen some really strong volume growth in India and China,' said Kris Licht, global chief executive officer of the British Reckitt Benckiser Group Plc, maker of Dettol soap and Lizol disinfectant cleaner. 'Of course, these economies may not be immune to shocks that could roll through the global economy. But we expect sustained volume growth here and we're scaling up large innovation.'India is a key growth market for global companies given that various large categories are still underserved. Companies said they are increasing their focus on India with the revival of demand visible after unseasonal rains and geopolitical tensions weighed down sales since came on top of a continued overall slowdown as inflation-hit consumers cut back on discretionary spending over the past two years. Research firm Numerator (formerly Kantar) said in a report last week that demand for groceries, and household and personal care slowed to 3.9% by volume year-on-year in the June quarter, impacted by unseasonal rains.'In the case of India, it's never going to be a straight line and indeed Q2 was not. But we are very bullish on India overall and optimistic about recovery,' said James Quincey, global chief executive of Coca-Cola. 'We've got a strong plan from a marketing and innovation point of view.… with some reenergised focus.'Coca-Cola's unit case volume declined 5% in the Asia-Pacific region in the quarter. It attributed this to a decline in India due to the early onset of the monsoon and geopolitical tensions 'after a strong start to the year', Quincey said. Rival PepsiCo had also reported a decline in its beverage business in India for the 12-week period ended June 14 on account of early rain, but the beverage and snacks maker's global chief executive Ramon Laguarta expressed confidence in India. 'We will adapt our price pack architecture to offer consumers more value and convenience,' he said. The summer months between March and July generally contribute over half of annual sales for soft drink Bhatia, partner, consumer products and retail sector, EY-Parthenon, said: 'Urban growth has been lagging largely because wage inflation was much lower over the last few years. But now, given the closing gap between wage inflation and overall inflation, we expect urban growth rates to hold steady.'Bhatia added that urban growth is expected to improve over the next four-six quarters and get back to 7-8%. 'While there are some consumption headwinds such as layoffs in the IT sector, at the same time, there is change in skill sets that are emerging and I think new jobs will come up,' he refrigerator and washing machine manufacturer Whirlpool Corp's chief financial officer James W Peters said sales in India are lagging initial expectations due to the geopolitical trouble and an unusually cool summer selling season in the second quarter. Whirlpool is in the midst of selling a majority stake in its Indian operations to 'large thirdparty investors'. The company expects this to close by the year end, the management for Dove soap maker Unilever, the past month has seen growth slowing. Apart from that, it's also dealt with the sudden exits of its global and India chiefs. Unilever's global new chief executive officer Fernando Fernandez said Thursday said it would invest disproportionately in two of its largest markets, the US and India, 'to ensure it gets benefits of the parent's scale, advantage and portfolio footprint'. Another category that's seeing green shoots is quick service restaurants. Despite the ongoing slowdown amid intensified competition, they still see India as a better performer than many global Pizza Inc said its growth in Asia last quarter was driven by India. Global chief financial officer Sandeep Reddy said it expects to see 'significant growth' in both India and China. 'I think Jubilant (which has franchisee rights for India) talked about their fiscal year 250 stores in India,' he the case of Apple, industry executives said the new stores are expected to be unveiled next month ahead of the festive season as the company launches new models of the iPhone and other devices. The four new stores are to open in Bengaluru, Mumbai, Pune and Canalys has estimated Indiamanufactured smartphones account for 44% of the total imported to the US in the June quarter, up from 13% in the year-ago period. Industry tracker Counterpoint Research said in a report this week that the Indian smartphone market's wholesale value rose 18% year-on-year in the April-June period, reaching its highest-ever quarterly value. It said the iPhone 16 emerged as the most-shipped device in the period, highlighting strong consumer demand.
Time of India
26-07-2025
- Time of India
UK's Reckitt raises revenue outlook after second quarter beats expectations
Consumer goods company Reckitt raised its annual revenue forecast on Thursday after second-quarter net sales growth topped expectations as strength in emerging markets offset weakness in North America and Europe. Shares jumped 10% to their highest level since early 2024 and were headed for their biggest one-day percentage gain since 2000. Reckitt, the maker of Durex condoms and Lysol cleaning products, is pivoting to focus on its 11 so-called "power brands" under CEO Kris Licht, as the sector grapples with weak demand and intense competition. The company reported like-for-like quarterly net revenue growth of 1.9%, compared with 1.7% forecast in a company-compiled consensus. Reckitt also announced a new share buyback programme of 1 billion pounds over the next 12 months. Growth in North America and Europe fell short of expectations, dragged by a challenging consumer backdrop and the expected shelf reset of its flu relief medicine Mucinex due to reformulation. But strong sales in China, India and Latin America made up for weakness in those key markets. Among Reckitt's other well-recognised brands are Strepsils throat lozenges and Harpic bathroom cleaning products. "We delivered excellent growth in emerging markets and navigated a challenging consumer environment in our developed markets," Licht said in a statement. Reckitt raised its 2025 like-for-like net revenue growth forecast for its core business to above 4%, from between 3% and 4% expected earlier. It now expects overall group like-for-like net revenue growth between 3% and 4% for the year, compared with an earlier forecast of 2% to 4% growth. The company last week sold a majority stake in its Essential Home business to private equity firm Advent for $4.8 billion. It is also looking at strategic options for its Mead Johnson division, which is the subject of a number of baby formula lawsuits in the U.S. Reckitt posted operating profit of 1.71 billion pounds ($2.32 billion) for the six months ended June 30, beating analysts' average expectations of 1.66 billion pounds.
