Latest news with #PrasoonJoshi
Time of India
4 days ago
- Entertainment
- Time of India
Happydent unveils sparkling storytelling highlighting the power of a smile
HighlightsHappydent, the chewing gum brand from Perfetti Van Melle India, has launched a new ad campaign titled 'Chamking Gum: Chamka Muskaan, Jagmag Jahaan', which emphasises the power of a radiant smile to inspire imagination and social responsibility. The campaign, conceptualised by McCann Worldgroup India, features creative leader Prasoon Joshi, who wrote the lyrics and provided the voice for the background song, enhancing the film's emotional and cultural resonance with modern audiences. Nikhil Sharma, Managing Director of Perfetti Van Melle India, highlighted the brand's commitment to cultural and emotional relevance, while Gunjan Khetan, Marketing Director, emphasized that the campaign reflects the spirit of imagination and purpose central to the brand's identity. Happydent , India's chewing gum brands from the house of Perfetti Van Melle India , has launched a new ad film that takes a playful yet purposeful turn. The new campaign ' Chamking Gum: Chamka Muskaan, Jagmag Jahaan ', rekindles the brand's legendary storytelling with a fresh, cinematic lens—celebrating the magic of a radiant smile and its power to inspire imagination, drawing viewers into a visually rich narrative world. Conceptualised by McCann Worldgroup India , the campaign is led by creative leader Prasoon Joshi , who has written the lyrics for the background song and lent his unique voice to it, set to the music of Bollywood's music maestro, Shantanu Moitra. The campaign is thoughtfully crafted to resonate with a new generation of consumers who value authenticity, playfulness, and purpose. At the heart of the film is a storyline revolving around a group of performers who, with the help of visual-red paint and bright smiles, highlight the improper conduct of needlessly littering their surroundings. It is an imaginative yet insightful reminder that small acts of brightness can spark larger societal change. Rooted in cultural insights and everyday behavior, the film blends relatability, warmth, and a subtle message to highlight how simple gestures can inspire collective responsibility. With rich, high-impact visuals, the campaign pays homage to Happydent's iconic legacy—including memorable classics like the Palace and Photographer ads while evolving its storytelling for today's world. Commenting on the launch, Nikhil Sharma, managing director, Perfetti Van Melle India, shared, 'At Perfetti Van Melle India, our goal has always been to build brands that resonate culturally and emotionally while delivering business impact. Happydent perfectly embodies this vision. ' Chamka Muskaan, Jagmag Jahaan ' reflects our strategic intent to stay relevant with modern consumers while staying true to the brand's core. Our enduring partnership with McCann Worldgroup continues to deliver creative excellence that is both distinctive and meaningful.' Gunjan Khetan, marketing director, Perfetti Van Melle India, added, 'Happydent has always believed in the power of imaginative storytelling—narratives that don't just entertain, but connect. This campaign celebrates the sparkling smile as a symbol of imagination, expression and meaning. ' Chamka Muskaan, Jagmag Jahaan ' isn't just a tagline—it's the spirit of the brand and the times we live in. As we engage with Gen Z and modern audiences, we're proud to create stories that reflect purpose and emotional resonance with visual brilliance.' Prasoon Joshi - chief creative officer and chief executive officer McCann Worldgroup India said, 'Writing for Happydent has always been close to my heart. But this project would not have been possible without the unwavering trust and collaborative spirit of the Perfetti team. Special acknowledgment goes to Nikhil and his belief in bold ideas. Along with Gunjan who gave us the creative freedom we needed to soar. They have kept the legacy of visionaries like Sameer Suneja who redefined Perfetti's advertising . The day I met Vinil for this project I knew he would be the right person to give life to this idea and script. He has an exceptional eye for craft and storytelling, and it shines through in every frame.' The new Happydent commercial is a film that isn't just another commercial—it's a reminder of what advertising can be when it dares to dream, laugh and feel, the company stated in a press release. Watch the video here:
Hans India
4 days ago
- Entertainment
- Hans India
Happydent 'Chamking Gum: Chamka Muskaan, Jagmag Jahaan' brings a fresh cinematic twist to its iconic storytelling
Happydent, one of India's most beloved chewing gum brands from the house of Perfetti Van Melle India, has launched a striking new ad film that takes a playful yet purposeful turn. The New Campaign 'Chamking Gum: Chamka Muskaan, Jagmag Jahaan', rekindles the brand's legendary storytelling with a fresh, cinematic lens—celebrating the magic of a radiant smile and its power to inspire imagination, drawing viewers into a visually rich narrative world. Conceptualized by McCann Worldgroup India, the campaign is led by renowned creative leader Prasoon Joshi, who has written the lyrics for the background song and lent his unique voice to it, set to the music of Bollywood's renowned music maestro, Shantanu Moitra. The campaign is thoughtfully crafted to resonate with a new generation of consumers who value authenticity, playfulness, and purpose. At the heart of the film is a storyline revolving around a group of performers who, with the help of visual-red paint and bright smiles, highlight the improper conduct of needlessly littering their surroundings. It is an imaginative yet insightful reminder that small acts of brightness can spark larger societal change. Rooted in cultural insights and everyday behavior, the film blends relatability, warmth, and a subtle message to highlight how simple gestures can inspire collective responsibility. With rich, high-impact visuals, the campaign pays homage to Happydent's iconic legacy—including memorable classics like the Palace and Photographer ads while evolving its storytelling for today's world. Commenting on the launch, Nikhil Sharma, Managing Director, Perfetti Van Melle India, shared 'At Perfetti Van Melle India, our goal has always been to build brands that resonate culturally and emotionally while delivering business impact. Happydent perfectly embodies this vision. 'Chamka Muskaan, Jagmag Jahaan' reflects our strategic intent to stay relevant with modern consumers while staying true to the brand's core. Our enduring partnership with McCann Worldgroup continues to deliver creative excellence that is both distinctive and meaningful.' Gunjan Khetan, Marketing Director, Perfetti Van Melle India, added 'Happydent has always believed in the power of imaginative storytelling—narratives that don't just entertain, but connect. This campaign celebrates the sparkling smile as a symbol of imagination, expression and meaning. 'Chamka Muskaan, Jagmag Jahaan' isn't just a tagline—it's the spirit of the brand and the times we live in. As we engage with Gen Z and modern audiences, we're proud to create stories that reflect purpose and emotional resonance with visual brilliance.' Prasoon Joshi - Chief Creative Officer & CEO McCann Worldgroup India said: 'Writing for Happydent has always been close to my heart. But this project would not have been possible without the unwavering trust and collaborative spirit of the Perfetti team. Special acknowledgment goes to Nikhil and his belief in bold ideas. Along with Gunjan who gave us the creative freedom we needed to soar. They have kept the legacy of visionaries like Sameer Suneja who redefined Perfetti's advertising. The day I met Vinil for this project I knew he would be the right person to give life to this idea and script. He has an exceptional eye for craft and storytelling, and it shines through in every frame. A shout out to my wonderful team at McCann Utsav, Gaurav, Jeet, Abhishek and my old partner in melody, Shantanu'. The new Happydent commercial is a film that isn't just another commercial—it's a reminder of what advertising can be when it dares to dream, laugh, and feel.
News18
11-05-2025
- Entertainment
- News18
Mother's Day 2025 Songs: Heartfelt Bollywood Tracks To Make Mom Smile
Last Updated: Mother's Day Songs 2025: From 'Maa' to 'Tu Kitni Achhi Hai,' these Bollywood songs will tug at your heartstrings and bring a smile to your mom's face. Happy Mother's Day 2025: Mothers have always been the epitome of unwavering love, bravery, and selflessness. This Sunday, May 11, will be particularly memorable. It's Mother's Day, after all. It is a special day to celebrate and honour the incalculable and selfless efforts they make for their children's success. Family members often make an effort to bring a smile to her face and even surprise her with gifts or other special things. Here are some beautiful and heartfelt songs to dedicate to your mom. Luka Chuppi (Rang De Basanti): Despite its melancholic tone, the song will always be a favourite on our Mother's Day playlist. Written by Prasoon Joshi and sung by Lata Mangeshkar and A.R. Rahman, this song never fails to bring tears to one's eyes. It provides a window into a mother's emotions as she grieves over her child. Maa (Taare Zameen Par): Children might feel lonely and depressed when their parents don't believe in them and their potential, as this incredibly moving song from Taare Zameen Par illustrates. One of the most beloved and heartfelt Bollywood songs, written by Prasoon Joshi and sung by Shankar Mahadevan, discusses the relationship between a mother and her child. Aisa Kyu Maa (Neerja): The lovely bond between moms and daughters is well captured in this song. The recitation of the Hindi alphabet at the beginning takes you back to their early school years. Featuring Shabana Azmi and Sonam Kapoor as the mother-daughter duo, this song from the film Neerja is very special for the audience. Meri Pyaari Ammi (Secret Superstar): The strong bond between a mother and her daughter is depicted in this poignant song. It tells the tale of a young woman who, despite her father's disapproval, is determined to challenge patriarchy and follow her dream of becoming a singer. Kausar Munir wrote the song, which you should definitely include to your Mother's Day playlist. Mumma (Dasvidaniya): This is one of the most beautiful songs to honour our mothers. It captures the intense love of a kid who shows his mother how much he cares for her despite having only three months to live. We know, it sounds heartbreaking, but it is a perfect song to make your mother feel special. Tu Kitni Achhi Hai (Raja Aur Runk): Without enjoying the lovely tune of Tu Kitni Achhi Hai, Mother's Day wouldn't be complete. This well-known song, sung by Lata Mangeshkar, is from the 1968 film Raja Aur Runk. The song, which was composed by Laxmikant-Pyarelal and with poignant lyrics written by Anand Bakshi, portrays Nirupa Roy, a beloved Bollywood character, in maternal roles. Teri Ungali Pakad Ke Chala (Laadla): This moving song from the 1993 film perfectly captures the deep love a son has for his mother. It embodies the ageless idea of appreciation towards one's mother and stars Farida Jalal, who is well-known in Bollywood for playing caring motherly roles. First Published: May 11, 2025, 07:10 IST
The Hindu
04-05-2025
- Politics
- The Hindu
Ranchi citizens write to CBFC Chairman Prasoon Joshi to clear ‘Santosh' without any cuts
More than 100 citizens, including activists, academics, lawyers, film-makers, journalists and students, of Ranchi, Jharkhand watched the film Santoshunder the open sky, near Tagore Hill on May 2, 2025. The public screening was organised by Jharkhand Janadhikar Mahasabha (JJM) and the screening was followed by an enlightening discussion where the viewers appreciated the film for depicting the realities of police brutality, caste discrimination and institutional islamophobia. The JJM accused that in recent years, there are clear indications of the Board functioning as the political arm of the ruling Bharatiya Janata Party (BJP) government. 'Movies that promote BJP and RSS' ideology are passed without even a cut while others that show the realities of inequality, injustice and communalism are being censored. The viewers of Santosh screening condemned how the Certification board has become an ideological 'Censorship' board,' JJM said. The citizens also expressed surprise on why the Central Board of Film Certification (CBFC) has denied the permission to release it when the film has been widely acclaimed abroad. There are reports that the CBFC objected to a number of scenes, mainly pertaining to police brutality and caste discrimination, and wanted extensive cuts. This was not agreeable to the producers, so that permission was denied. The viewers also issued an open letter to CBFC Chairman Prasoon Joshi to immediately allow the release of the film without any cuts. The open letter was signed by several renowned personalities including economist Jean Drèze and other members of JJM. The letter mentioned that it was ironic that while the Board routinely clears extremely violent movies, full of gory scenes and often watched by children, it is unable to digest the restrained but 'factually correct depiction of police brutality in Santosh.' 'The attempt of the CBFC to hide the widespread caste discrimination and untouchability in Indian society also raises questions on its own casteist bias. Reliable sources have shared that the Board even objected to the use of the word 'Dalit' in Santosh,'the letter said, The citizen also alleged that ut is a well-known fact that film industry itself is caste-ridden and most of the 'heroes' and heroines are from upper castes or have upper-caste names whereas Dalit and Adivasi actors are virtually excluded. 'The stories tend to revolve around the cosy lives of the privileged whereas Dalit or Adivasi characters have subordinate roles if any. Their real lives are rarely portrayed with accuracy, empathy or appreciation. Santosh broke some of these patterns at least, it needed to be supported not suppressed but CBFC is in a denial modem,' the letter said. The people who watched the movie said that they are at a loss to understand, after watching the film, what is objectionable about it. On the contrary, they felt that this film should be viewed as widely as possible in India. 'Caste discrimination and untouchability are facts of life in India. Why should they remain hidden in a movie? Ugly as it is, the truth must be known. Even the Indian government has recently acknowledged the usefulness of learning about the realities of caste by means of a Caste Census,' the letter said.
Time of India
01-05-2025
- Entertainment
- Time of India
Prasoon Joshi hails WAVES 2025 as a visionary leap for India's creative industry
At the inaugural session of the World Audio Visual and Entertainment Summit (WAVES) 2025, noted lyricist and Chairman of the Central Board of Film Certification (CBFC), Prasoon Joshi , commended Prime Minister Narendra Modi 's foresight in bringing such a transformative event to India. "This is an unprecedented event... Such an event could be possible only because of the vision of our Prime Minister. Many people dream of such things, but our Prime Minister has the spirit to make it possible," Joshi said, emphasising that India no longer needs to look abroad for platforms like Cannes or Davos. "Now, our creators can tell their stories to the world, from here," he said. The WAVES 2025 summit, being held in Mumbai, was officially inaugurated by Prime Minister Modi , who declared the event a historic milestone in India's cultural and creative journey. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 20 Signs That A Heart Attack Is Imminent Learn It Wise Undo Addressing delegates from more than 90 countries, the Prime Minister highlighted India's unparalleled narrative richness and artistic legacy. "India, with a billion-plus population, is also a land of a billion-plus stories and over a billion storytellers," said PM Modi, adding, "Every street, every river, every mountain in India carries a tale... Truly, India has much more to offer." Reinforcing India's spiritual and artistic depth, the Prime Minister remarked, "In India, even music is a form of spiritual practice. Every note tells a story, every rhythm has a soul... the sound of India carries a touch of the divine." Calling on global creators to collaborate with Indian talent, he urged, "This is the perfect time to 'Create in India, and Create for the World.'" With the theme "Connecting Creators, Connecting Countries," WAVES 2025 is India's first global summit focused exclusively on the audio-visual and entertainment industries. Spanning four days, it brings together over 10,000 delegates, 1,000 creators, 300 companies, and 350 startups, covering sectors from film, OTT, and AVGC-XR to AI, comics, and broadcasting. A major initiative unveiled at the summit is the Global Media Dialogue (GMD), which includes participation from 25 countries at a ministerial level, designed to enhance international collaboration in content creation and policy alignment. Another highlight is the WAVES Bazaar, an expansive international e-marketplace featuring over 6,100 buyers, 5,200 sellers, and 2,100 creative projects, providing an unprecedented platform for global content trade. PM Modi is also scheduled to tour the Creatosphere, where he will meet top participants of the "Create in India" challenges, initiatives that drew more than 100,000 entrants nationwide. The Bharat Pavilion, showcasing India's artistic heritage and digital innovation, is also on his itinerary. The grand opening ceremony, held at the Nita Mukesh AmbCultural Centre (NMACC), featured a spectacular 50-piece orchestra led by Oscar-winning composer MM Keeravaani, and a soulful welcome song by singer Shreya Ghoshal. Shah Rukh Khan made a powerful stage appearance to greet international guests, joined by Bollywood luminaries including Akshay Kumar , Aamir Khan , Rajinikanth, Alia Bhatt , Ranbir Kapoor, and Deepika Padukone .
