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Indian Express
3 days ago
- Automotive
- Indian Express
Mahindra adds Dolby Atmos to Thar ROXX, elevates audio experience
Popular Indian car maker Mahindra and Mahindra Ltd. on Friday, May 30, announced the debut of Dolby Atmos in the Mahindra Thar. Available in the Thar ROXX AX7L variant, Mahindra says this makes the popular three-door version of the car, which happens to be the company's second-best-selling SUV after the Scorpio, the first in the world to feature an integrated 4-channel immersive audio backed by Dolby Atmos. The Thar ROXX AX7L comes with Gaana integrated into the infotainment system, making it easy to find and play your favourite music. To give you a quick recap, the Thar ROXX also features a premium 9-speaker Harman Kardon-branded audio system in addition to Dolby Atmos support. Whether you are driving through the city streets or finding your way on challenging off-road trails, Mahindra says Dolby Atmos will allow the 'sound to move freely around you with unmatched depth and realism.' According to Financial Express, Mahindra sold 10,703 Thars earlier this year in April, noting a 74 per cent growth year on year. 'We are excited about the possibilities that our collaboration with Mahindra can bring for customers, especially in India. With Dolby Atmos in Thar ROXX AX7L, we're taking the car journey to an entirely new level by transforming the interior cabin into a personalised concert hall on wheels, making every ride an immersive audio experience that complements the adventurous spirit of the Thar ROXX AX7L'', said Karan Grover, Senior Director of Commercial Partnerships at IMEA, Dolby Labratories. While the petrol version of the Thar ROXX only supports automatic transmission, the diesel version comes with both manual and automatic transmission. The petrol version of the vehicle is powered by a 2-litre engine that outputs 174 bhp and 380 Nm of torque. The petrol version of Thar ROXX AX7L starts from Rs 20.69 lakh, while the diesel variant starts from Rs 19.79 lakh. Keep in mind that these are ex-showroom prices, so the on-road price will be a bit higher.
Time of India
3 days ago
- Automotive
- Time of India
Mahindra introduces Dolby Atmos in Thar Roxx trim
Mahindra & Mahindra (M&M) on Friday said it has joined hands with Dolby Laboratories to introduce Dolby Atmos in the Mahindra Thar ROXX AX7L variant. This marks a first-of-its-kind innovation in the global SUV market, integrating 4-channel immersive audio powered by Dolby Atmos into a vehicle, the Mumbai-based automaker said in a statement. "By being the first vehicle (Thar ROXX) in the world to feature Dolby Atmos featuring 4 channels of immersive audio integrated into the premium 9-speaker Harman Kardon Branded Audio system, we are redefining the driving experience," M&M President - Automotive Technology & Product Development Velusamy R said. Dolby Laboratories Senior Director, Commercial Partnerships - IMEA, Karan Grover said that with Dolby Atmos in the SUV, the company is taking the car journey to an entirely new level by transforming the interior cabin into a personalised concert hall on wheels.
Time of India
3 days ago
- Automotive
- Time of India
Mahindra introduces Dolby Atmos in Thar ROXX AX7L variant
Mahindra & Mahindra Ltd., in collaboration with Dolby Laboratories , has announced the integration of Dolby Atmos into the Thar ROXX AX7L variant. This development marks the first instance of a sport utility vehicle globally being equipped with a 4-channel immersive audio system powered by Dolby Atmos. The Thar ROXX AX7L features a 9-speaker Harman Kardon branded audio system, with support for Dolby Atmos designed to enhance the in-cabin listening experience. The infotainment system also includes built-in access to Gaana streaming, allowing users to listen to Dolby Atmos-enabled music while on the move. Karan Grover, Senior Director, Commercial Partnerships - IMEA, Dolby Laboratories, said, 'We are excited about the possibilities that our collaboration with Mahindra can bring for customers, especially in India. With Dolby Atmos in Thar ROXX AX7L, we're taking the car journey to an entirely new level by transforming the interior cabin into a personalised concert hall on wheels, making every ride an immersive audio experience that complements the adventurous spirit of the Thar ROXX AX7L.' Velusamy R, President – Automotive Technology & Product Development, Mahindra & Mahindra Ltd., stated, 'At Mahindra, it is our constant endeavour to explore limitless boundaries in automotive innovation, and the Thar ROXX is a testament to that spirit. By being the first vehicle in the world to feature Dolby Atmos featuring 4 channels of immersive audio integrated into the premium 9-speaker Harman Kardon Branded Audio system, we are redefining the driving experience. No matter the terrain or conditions, the Thar ROXX delivers a sensory experience like no other SUV of its kind on the Indian roads, bringing every moment on the road to life with Dolby Atmos.' Mahindra has increased production of the Thar ROXX to address growing demand and reduce waiting periods. The collaboration between Mahindra and Dolby aims to offer a new benchmark in in-car technology, targeting consumers seeking performance, connectivity, and audio integration.
India Today
3 days ago
- Automotive
- India Today
Mahindra Thar Roxx is the first global SUV with Dolby Atmos sound
Dolby Laboratories and Mahindra & Mahindra Ltd. have announced that the Mahindra Thar ROXX AX7L variant will now be available with Dolby Atmos. The Indian firm claims that this 'redefines the aural experience on wheels'. Furthermore, the infotainment system of the SUV gets Ganna app integration, which allows users to stream songs Thar Roxx has been a very popular product for Mahindra in the Indian market since its launch in August last year. Recently, the company had announced ramping up of the production of the SUV and its sibling, the Thar 3-door, which combined have garnered over 2.5 lakh sales. This ramp up has reduced the waiting period of the Thar Roxx from 18 months to a maximum of six to Auto Today Magazine Speaking on the collaboration, Karan Grover, Senior Director, Commercial Partnerships, IMEA, Dolby Laboratories said, 'We are excited about the possibilities that our collaboration with Mahindra can bring for customers, especially in India. With Dolby Atmos in Thar ROXX AX7L, we're taking the car journey to an entirely new level by transforming the interior cabin into a personalised concert hall on wheels, making every ride an immersive audio experience that complements the adventurous spirit of the Thar ROXX AX7L.'Mr. Velusamy R, President, Automotive Technology & Product Development, Mahindra & Mahindra Ltd, said, 'At Mahindra, it is our constant endeavour to explore limitless boundaries in automotive innovation, and the Thar ROXX is a testament to that spirit. By being the first vehicle in the world to feature Dolby Atmos featuring 4 channels of immersive audio integrated into the premium 9-speaker Harman Kardon Branded Audio system, we are redefining the driving experience. No matter the terrain or conditions, the Thar ROXX delivers a sensory experience like no other SUV of its kind on the Indian roads, bringing every moment on the road to life with Dolby Atmos.'advertisementThe Thar Roxx currently retails between Rs 12.99 lakh and Rs 23.39 lakh (both ex-showroom) and offers two powertrains: a 2.0-litre turbo-petrol or a 2.2-litre diesel. The petrol mill is available with either a 6-speed manual transmission with 161.8bhp and 330Nm of torque or a 6-speed torque converter automatic whose power figures stand at 176.8bhp and 380Nm. The diesel powerhouse can be had with the same two transmission options, with the manual offering 152.1bhp and 330Nm while the automatic has two tunes, one with the same figures as the manual and the other with 174.8bhp and 370Nm of torque. The petrol variants are only available with RWD, the diesel lets the users choose between RWD and 4WD.
