Mahindra adds Dolby Atmos to Thar ROXX, elevates audio experience
Popular Indian car maker Mahindra and Mahindra Ltd. on Friday, May 30, announced the debut of Dolby Atmos in the Mahindra Thar. Available in the Thar ROXX AX7L variant, Mahindra says this makes the popular three-door version of the car, which happens to be the company's second-best-selling SUV after the Scorpio, the first in the world to feature an integrated 4-channel immersive audio backed by Dolby Atmos.
The Thar ROXX AX7L comes with Gaana integrated into the infotainment system, making it easy to find and play your favourite music. To give you a quick recap, the Thar ROXX also features a premium 9-speaker Harman Kardon-branded audio system in addition to Dolby Atmos support.
Whether you are driving through the city streets or finding your way on challenging off-road trails, Mahindra says Dolby Atmos will allow the 'sound to move freely around you with unmatched depth and realism.' According to Financial Express, Mahindra sold 10,703 Thars earlier this year in April, noting a 74 per cent growth year on year.
'We are excited about the possibilities that our collaboration with Mahindra can bring for customers, especially in India. With Dolby Atmos in Thar ROXX AX7L, we're taking the car journey to an entirely new level by transforming the interior cabin into a personalised concert hall on wheels, making every ride an immersive audio experience that complements the adventurous spirit of the Thar ROXX AX7L'', said Karan Grover, Senior Director of Commercial Partnerships at IMEA, Dolby Labratories.
While the petrol version of the Thar ROXX only supports automatic transmission, the diesel version comes with both manual and automatic transmission. The petrol version of the vehicle is powered by a 2-litre engine that outputs 174 bhp and 380 Nm of torque. The petrol version of Thar ROXX AX7L starts from Rs 20.69 lakh, while the diesel variant starts from Rs 19.79 lakh. Keep in mind that these are ex-showroom prices, so the on-road price will be a bit higher.
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