Latest news with #KarenRasmussen
Hans India
2 days ago
- Business
- Hans India
Apple Brings Personalised Video Shopping Support to Indian Consumers
Apple is enhancing the online retail experience for Indian customers with the launch of a new feature— 'Shop with a Specialist over Video'. Rolled out via the Apple Store online, this innovative service allows shoppers in India to connect directly with Apple experts through secure, one-way video calls. This step marks another significant move in Apple's broader strategy to strengthen its presence in the Indian digital retail space. With this launch, India becomes only the second country globally to access this exclusive service. It is designed to help customers explore Apple's latest products, compare models, understand trade-in and financing options, and receive tailored recommendations—all from the comfort of their homes. The service is available Monday to Friday, from 10 a.m. to 7 p.m., conveniently aligning with most working hours in the country. 'India is a vibrant and dynamic market, and we're thrilled to deepen our connection with customers here,' said Karen Rasmussen, Apple's head of Retail Online. This initiative reflects Apple's continued effort to offer solutions that resonate with the unique shopping habits and preferences of Indian users. Notably, the service is accessible on both iOS and non-iOS devices, ensuring broader usability. While the Apple specialist appears on a live video stream, customers can engage using audio-only mode, preserving privacy while still receiving detailed guidance. This isn't Apple's first move to enhance its digital retail footprint in India. Earlier this year, the company introduced the Apple Store app in the country, enabling an increasingly personalised experience for Indian users. Together, these developments signal Apple's dedication to localising its customer support strategies for a market that is rapidly embracing digital commerce. 'Whether someone lives in a metro city or a smaller town, we're committed to making it easier than ever for them to access the incredible products, services, and support Apple is known for,' Rasmussen added. More than just a sales tool, the video service is intended to serve as a bridge between Apple's premium in-store experience and the growing preference among Indian consumers to shop online. By integrating personal customer service with the convenience of digital shopping, Apple is setting a new standard for tech-focused retail experiences in India. Customers can start using the service by visiting where they are just a few clicks away from expert guidance. From comparing iPhone models to learning about Mac configurations or exploring accessories, the service ensures shoppers make confident, well-informed decisions. Apple's move underscores the importance of customer-centric digital innovation in today's competitive landscape. As online retail becomes the norm, this blend of technology and human connection may very well shape the future of premium shopping experiences across India.
NDTV
2 days ago
- Business
- NDTV
Apple Introduces Video Call Support With Specialists For Shoppers In India
New Delhi: With a rising number of people browsing and shopping online, iPhone maker Apple on Wednesday announced a service that would enable customers in India to connect on a video call with an Apple specialist for personalised advice and help in comparing models when buying its products. In a release, Apple said India is the second country to get this service, building on the company's expanding retail presence here. Earlier this year, the company launched the Apple Store app in India for easier and more personalised browsing, buying, and support experience. "Apple today introduced Shop with a Specialist over Video in India, offering customers a new way to shop for Apple products on the Apple Store online. The service connects customers with an Apple Store team member via a secure, one-way video call to browse the latest Apple products, including the iPhone 16 lineup; discover new features; and learn about Apple's trade-in program, financing options, and more - all from the comfort of their homes," Apple said in a release. During the session, customers can get tailored, personalised advice, enabling them to compare models and learn more about available purchase options to decide on the product that suits their needs. The service, offered in English, will support customers on iOS and non-iOS devices. "India is a vibrant and dynamic market, and we're thrilled to deepen our connection with customers here through Shop with a Specialist over Video,' Karen Rasmussen, Apple's head of Retail Online, said.
India Today
2 days ago
- Business
- India Today
Apple doubles down on online retail with video-based specialist support in India
Apple has launched a new service, 'Shop with a Specialist over Video', in India through the Apple Store online. This initiative connects customers with Apple Store team members via secure, one-way video calls to explore the latest Apple products, Apple says. The service also provides information on trade-in programmes, financing options, and more, all from the comfort of customers' homes. India is only the second country globally to offer such a service. The convenience of this service allows customers to access personalised assistance without leaving their homes, making it a practical solution for introduction of this service is part of Apple's strategy to expand its retail presence in India. Earlier this year, the company launched the Apple Store app in the country, further personalising the shopping experience. "India is a vibrant and dynamic market, and we're thrilled to deepen our connection with customers here," said Karen Rasmussen, Apple's head of Retail Online. This move underscores Apple's commitment to adapting to the unique needs of the Indian market, offering tailored solutions that cater to local just a few clicks on customers in India can instantly connect with a specialist. While the specialist appears on video, customers engage in audio-only mode, receiving tailored advice to help them choose the right Apple product. This service, conducted in English, supports both iOS and non-iOS devices, ensuring accessibility for a wide range of users. Apple's new service is available in India from Monday to Friday, between 10 am and 7 pm. This strategic move caters to the increasing number of Indian consumers shopping online, offering them a secure and personal way to purchase Apple products anytime, from anywhere. The timing of the service also aligns with typical working hours, making it convenient for most added, "Whether someone lives in a metro city or a smaller town, we're committed to making it easier than ever for them to access the incredible products, services, and support Apple is known for."The service not only assists in product selection but also enables customers to compare models and explore purchase options. This personalised approach reflects Apple's continued investment in India's burgeoning market. By offering such detailed guidance, Apple ensures that customers make informed decisions that best suit their individual efforts to tailor its services to Indian consumers underscore its commitment to enhancing the customer experience. As the digital marketplace grows, the 'Shop with a Specialist over Video' service represents a significant step towards integrating personal customer service with online shopping convenience. This initiative not only strengthens Apple's presence but also sets a benchmark for customer service in the tech initiative is part of a broader strategy to strengthen Apple's retail foothold in India, a market that is rapidly embracing digital shopping solutions. By offering this service, Apple demonstrates its dedication to providing comprehensive support and seamless shopping experiences for its Indian customers.- Ends
News18
2 days ago
- Business
- News18
Apple introduces video call support with specialist for shoppers in India
New Delhi, July 30 (PTI) With a rising number of people browsing and shopping online, iPhone maker Apple on Wednesday announced a service that would enable customers in India to connect on a video call with an Apple specialist for personalised advice and help in comparing models when buying its products. In a release, Apple said India is the second country to get this service, building on the company's expanding retail presence here. Earlier this year, the company launched the Apple Store app in India for easier and more personalised browsing, buying and support experience. 'Apple today introduced Shop with a Specialist over Video in India, offering customers a new way to shop for Apple products on the Apple Store online. The service connects customers with an Apple Store team member via a secure, one-way video call to browse the latest Apple products, including the iPhone 16 lineup; discover new features; and learn about Apple's trade-in program, financing options, and more – all from the comfort of their homes," Apple said in a release. During the session, customers can get tailored, personalised advice, enabling them to compare models and learn more about available purchase options to decide on the product that suits their needs. The service, offered in English, will support customers on iOS and non-iOS devices. 'India is a vibrant and dynamic market, and we're thrilled to deepen our connection with customers here through Shop with a Specialist over Video," Karen Rasmussen, Apple's head of Retail Online, said. PTI MBI MBI DR DR view comments First Published: July 30, 2025, 13:45 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Time of India
2 days ago
- Business
- Time of India
Apple rolls out option for online buyers in India to video call its offline retailers
New Delhi: Apple has rolled out the option to video call Apple Store retailers on its online store when purchasing a product. India is only the second country after the US to get the feature, following the launch of the online store app earlier this year. The service connects customers with an Apple Store team member via a secure, one-way video call to browse the latest Apple products, discover new features, and learn about Apple's trade-in program, financing options, and more from the comfort of their homes. 'India is a vibrant and dynamic market, and we're thrilled to deepen our connection with customers here through Shop with a Specialist over Video ,' said Karen Rasmussen, Apple's head of Retail Online. While the Specialist will appear on video, customers will remain on audio only. During the session, customers can get tailored, personalised advice, enabling them to compare models and learn more about available purchase options to decide on the product that best suits their needs. The service, offered in English, will support customers on iOS and non-iOS devices. The service is available 10AM to 7PM from Monday to Friday. 'Whether someone lives in a metro city or a smaller town, we're committed to making it easier than ever for them to access the incredible products, services, and support Apple is known for. Our team members are excited to connect with even more customers in India and provide them exceptional service as they learn what Apple products suit their needs," Rasmussen said. The development comes even as Apple doubles down on the India market not just as an export hub, but a fast-growing market for its iPhones and Macs. Apple ranked sixth in Q2 2025 in the Indian smartphone market with the iPhone 16 family accounting for over 55% of its shipments, while the iPhone 15 and 13 continued to drive demand across price tiers, according to Canalys.
