4 days ago
- Lifestyle
- North Wales Live
New study reveals one colour that makes us feel more positive - and it's not the one you think
Following a nationwide survey, 88% believe that adding colour to their environment improves their overall mood, and that colour is PINK.
Commissioned to celebrate the launch of the new 7UP Pink Lemonade, the UK wide research reveals a national craving for more vibrancy in their every day, as nearly three-quarters (72%) admit that surroundings lacking in colour can leave them feeling 'flat and uninspired.'
The solution may be simpler than expected. Not only does the study reveal that 9 in 10 Brits support colour being added to their local urban area as a way to boost public mood and visual appeal, it also uncovers pink as the colour that Gen Z respondents feel lifts their spirits the most.
Karen Haller, a renowned colour psychology expert and author, explains this phenomenon: 'Colour has the power to influence how we feel and behave, often without us even realising. We can feel like we're wrapped in a hug and emotionally supported with the softer pinks or to speak out and show up with the bolder pinks. It's this ability to span such a range of responses that makes pink such a powerful colour in shaping how we feel in a space.'
Understanding the feel-good power of pink, 7UP is launching its 'Pink Refresh Window' around the UK this August. These playful pink murals and pop-up sampling windows will appear in London, Liverpool, and Manchester and act as beacons of fizz and fun, offering complimentary, irresistibly refreshing 7UP Pink Lemonade and exclusive merchandise, while stocks last. The 7UP Pink Refresh Windows are here to help people feel 'fresher with pink'!
Come along to your nearest window at:
London: August 8 – Kachette, 347 Old St, London EC1V 9LP
Liverpool: 15 and 16 August – Liverpool One, College Lane
Manchester: 21 and 22 August – at Spinningfields, Rose Street, Manchester M3 3AP
Karina Carrico, Marketing Lead at 7UP adds: 'At 7UP, we've always stood for crisp refreshment and uplifting moments. With 7UP Pink Lemonade, we're fostering a new approach to bring bold flavour and bright colour into everyday life."
Available now in Sainsbury's, rolling out to Tesco ASDA, Morrisons, Iceland, Ocado, Amazon, TikTok Shop, and convenience retailers nationwide throughout summer 2025.
