Latest news with #KarthikRao
Indian Express
23-06-2025
- Entertainment
- Indian Express
Streaming dominates at 45% viewership in US, beating cable and broadcast
In a historic first, streaming has surpassed both cable and broadcast television combined in total TV usage in the US, according to media audience measurement firm Nielsen's latest Gauge report. Streaming accounted for 44.8 per cent of all television viewing, surpassing the combined share of cable (24.1 per cent) and broadcast (20.1 per cent). It marks a significant shift in how audiences not just in the US, but around the world, consume content. Notably, in Nielsen's first Gauge report launched in May 2021, streaming made up just 26 per cent of total TV usage. In the four years since, its share has surged by 71 per cent, while cable's share has declined by 39 per cent, and broadcast has dropped by 21 per cent. The remainder of viewing habits including gaming, physical media, and some on-demand viewing, remain stable, as per the report. Leading the charge are YouTube and Netflix, which accounted for a combined 20 per cent of all TV use in May this year, nearly matching the total viewership of all broadcast networks. YouTube reached an all-time high of 12.5 per cent viewership, its fourth consecutive monthly record. Among FAST (free ad-supported TV) platforms, Roku Channel, Tubi, and Pluto TV collectively made up 5.7 per cent of TV use. Tubi and Roku together contributed 4.7 per cent while Pluto TV – whose data is included under parent company Paramount's 2.2 per cent share – is estimated at around one per cent. The most streamed show of the month was Netflix's You, which logged four billion minutes of viewing time, signalling the growing dominance of on-demand TV content in viewers' watching habits. The data points to a rapidly changing entertainment landscape. 'It's fitting that this inflection point coincides with the four-year anniversary of Nielsen's The Gauge, which has become the gold standard for streaming TV measurement,' said Karthik Rao, CEO of Nielsen, in a statement. 'It's also a credit to media companies who have deftly adapted their programming strategies to meet their viewers where they are watching,' Rao added. With more viewers shifting towards digital platforms, media companies are rethinking content distribution, investing heavily in streaming-first originals and ad-supported platforms that appeal to 'cord-cutters', that is, people who cancel their subscriptions to cable or broadcast TV channels in favour of content available online. (This article has been curated by Arfan Jeelany, who is an intern with The Indian Express)
Yahoo
19-06-2025
- Entertainment
- Yahoo
For First Time, Streaming Viewing Topped Broadcast and Cable Combined in May
More and more, life is but a stream for us consumers of TV. Nielsen's latest monthly viewership report, titled The Gauge, shows that for the month of May, TV viewing done via streaming eclipsed broadcast and cable combined for the first time ever. More from TVLine Adults Finale Serves Up a Surprise Wedding and a New Love Triangle - Are You In for a Season 2? Eric Dane: My Countdown Task Force Leader Is 'Unapologetic, Determined' - and Wears the Hell Out of a Suit We Were Liars EPs Talk Book-to-Show Changes, Including Which Sinclair Family Member Didn't Make the Cut According to The Gauge, streaming represented 44.8% of TV viewership in May — its largest share to date — while broadcast (with 20.1%) and cable (24.1%) combined to represent 44.2% of TV viewership. Nielsen notes that since The Gauge's launch four years ago, streaming has seen a usage increase of 71%, while broadcast and cable viewing have declined (down 21% and 39%, respectively). 'It's fitting that this inflection point coincides with the four-year anniversary of Nielsen's The Gauge, which has become the gold standard for streaming TV measurement,' Nielsen CEO Karthik Rao said in a statement. 'It's also a credit to media companies, who have deftly adapted their programming strategies to meet their viewers where they are watching TV — whether it's on streaming or linear platforms.' Also in that four-year span, several more streaming services are now reported on by The Gauge, by having attained a full share point of TV usage. They join the OGs Netflix, YouTube, Hulu, Prime Video and Disney+. Nielsen says that 'free services have been a major driver of streaming's overall success,' with YouTube Main (excluding YouTube TV) exhibiting steady, significant growth (+120%) since 2021. 'Additionally, FAST services have become increasingly popular, and three have reached the reportable threshold in The Gauge,' with PlutoTV, Roku Channel and Tubi combining for 5.7% of total TV viewing in May — more than any individual broadcast network. Best of TVLine 'Missing' Shows, Found! Get the Latest on Ahsoka, Monarch, P-Valley, Sugar, Anansi Boys and 25+ Others Yellowjackets Mysteries: An Up-to-Date List of the Series' Biggest Questions (and Answers?) The Emmys' Most Memorable Moments: Laughter, Tears, Historical Wins, 'The Big One' and More
Fast Company
18-06-2025
- Entertainment
- Fast Company
Streaming dominates U.S. TV for the first time, beating broadcast and cable combined
More Americans are watching TV via streaming platforms than both broadcast and cable combined for the first time ever. The finding comes from Nielson's monthly Gauge report, which was launched four years ago to provide insight on what viewers are watching, as well as how they are watching it. The latest report found that streaming accounted for 44.8% of total TV viewership in May—the largest share on record. Meanwhile, broadcast and cable TV only made up 20.1% and 24.1%, respectively, for a total of 44.2%. 'It's fitting that this inflection point coincides with the four year anniversary of Nielsen's The Gauge, which has become the gold standard for streaming TV measurement,' said Karthik Rao, Nielsen CEO, in the report. 'It's also a credit to media companies, who have deftly adapted their programming strategies to meet their viewers where they are watching TV—whether it's on streaming or linear platforms.' Previously, the Gauge reported another big milestone for streaming platforms. In July 2022, for the first time, streaming topped cable viewership. At the time, it accounted for 34.8% of viewership while cable made up 34.4%. Broadcast made up 21.6%. However today, the combined total for both cable and broadcast viewing still falls behind the percentage of monthly streamers. Predictably, streaming usage has steadily been increasing in recent years. Since 2021, viewers streamed their entertainment 71% more than they used other sources. During the same time period, TV viewers watched (and binge-watched) 21% less via broadcast. Likewise, cable viewing plummeted by 39%. Per the report, free services have been a major part of the uptick in viewers streaming content over the past four years. YouTube, the most-used streaming platform, saw streaming surge by 120% over the time period. Last month, the platform accounted for 12.5% of all TV viewership. Netflix, the leading Subscription Video On Demand (SVOD) service, saw an increase in viewership by 27% since 2021. As viewers keep turning toward streaming platforms, the services are evolving to keep up with demand. In April, Netflix Co-CEO Ted Sarandos explained the platform's goals for expansion, which included becoming a trillion-dollar company. Sarandos explained that video podcasts could soon be viewable on the platform, saying, 'the lines are getting blurry' between podcasts and talk shows, adding, 'as the popularity of video podcasts grows, I suspect you'll see some of them find their way to Netflix.' Streaming platforms have expanded to include some major events, too, which were once only available on cable or broadcast. In 2021, the Olympics were shown on Peacock, NBC's streaming platform. And this year, even The Super Bowl streamed on Tubi. Likewise, in 2025, the Oscars was viewable on Hulu, making it accessible to those without cable or broadcast TV for the first time.
Scottish Sun
17-06-2025
- Entertainment
- Scottish Sun
Streaming surpasses traditional TV for first time as Netflix and Prime Video dominate screens
Scroll to read how the media firms were successful STREAM ON Streaming surpasses traditional TV for first time as Netflix and Prime Video dominate screens Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) STREAMING giants including Netflix and Prime Video eclipsed traditional TV channels for the first time last month. Some 44.8 per cent of TV viewership was through the newer media platforms. Sign up for the Entertainment newsletter Sign up 2 Streaming took over traditional TV last month It compares with 20.1 per cent watching terrestrial TV — known as broadcast — and 24.1 per cent tuning in to cable such as Sky. It is the first time streamers have surpassed the combined total of their rival categories. Big titles such as Clarkson's Farm on Prime, Andor on Disney+ and Netflix's final season of dark thriller You have helped boost the platforms' figures. The milestone marks a steady shift which has seen a near-doubling of streaming viewership since 2021 when it made up 26 per cent of TV use. Cable then dominated with 39 per cent while broadcast was on 25 per cent, figures reveal. YouTube holds the biggest share for the streamers at 12.5 per cent. Others contributing to the domination were Paramount (2.2 per cent) Warner Bros Discovery (1.5 per cent) and Peacock (1.4 per cent). Karthik Rao, boss of data specialists Nielsen, which launched its Gauge report on viewing statistics in May 2021, said: 'It's a credit to media companies. 'They have deftly adapted their programming strategies to meet their viewers where they are watching TV, whether it's on streaming or linear platforms.' Amazon Prime cancels beloved drama despite show having two-season order and furious fans vow to boycott streamer
The Sun
17-06-2025
- Entertainment
- The Sun
Streaming surpasses traditional TV for first time as Netflix and Prime Video dominate screens
STREAMING giants including Netflix and Prime Video eclipsed traditional TV channels for the first time last month. Some 44.8 per cent of TV viewership was through the newer media platforms. It compares with 20.1 per cent watching terrestrial TV — known as broadcast — and 24.1 per cent tuning in to cable such as Sky. It is the first time streamers have surpassed the combined total of their rival categories. Big titles such as Clarkson's Farm on Prime, Andor on Disney+ and Netflix's final season of dark thriller You have helped boost the platforms' figures. The milestone marks a steady shift which has seen a near-doubling of streaming viewership since 2021 when it made up 26 per cent of TV use. Cable then dominated with 39 per cent while broadcast was on 25 per cent, figures reveal. YouTube holds the biggest share for the streamers at 12.5 per cent. Others contributing to the domination were Paramount (2.2 per cent) Warner Bros Discovery (1.5 per cent) and Peacock (1.4 per cent). Karthik Rao, boss of data specialists Nielsen, which launched its Gauge report on viewing statistics in May 2021, said: 'It's a credit to media companies. 'They have deftly adapted their programming strategies to meet their viewers where they are watching TV, whether it's on streaming or linear platforms.' Amazon Prime cancels beloved drama despite show having two-season order and furious fans vow to boycott streamer 2
