Latest news with #Kayanee
CairoScene
14-04-2025
- Business
- CairoScene
Saudi Label Kayanee Lands at Riyadh's Solitaire Mall
Saudi Label Kayanee Lands at Riyadh's Solitaire Mall Saudi women's wellness brand Kayanee is back - and this time, it's taking over Riyadh's Solitaire Mall with a new boutique that blurs the line between retail, ritual, and rebellion. Equal parts concept store and lifestyle sanctuary, the space is built around three core pillars: Move, Wear, and Learn. Translation? You can shop for performance gear that doesn't scream 'gym,' test-drive smart wellness tech, and pick up a few things about your body while you're at it. It's less shop-'til-you-drop and more shop-'til-you-self-actualize. 'The response to our flagship store in the Diplomatic Quarter showed us something big: Saudi women don't just want products. They want places that reflect how they live now,' says Vikram Natarajan, Kayanee's CEO. At Solitaire, that idea goes fully future-forward. The store taps into the digital ether with 'Place & Learn' tech - smart sensors that spill everything from price points to health benefits when you place a product on an interactive table. It's giving full transparency, no awkward sales pitch required. And the fitting rooms? Think touchscreens, styling hacks, real-time size checks - and, if you're feeling human interaction, an associate who actually knows what they're doing. 'This new space is refined, sure, but it's also warm. It's designed for women to explore everything from activewear and supplements to self-care essentials that don't feel like afterthoughts,' says Marketing Director Talal Jarkas. Kayanee isn't here to sell you a yoga mat and call it wellness. For them, movement is a way of being. And this expansion? Just one more push in a much bigger mission: to build a new kind of wellness culture in Saudi Arabia - tech-savvy, women-led, and unapologetically modern.
Mid East Info
12-02-2025
- Business
- Mid East Info
Inaugural SFA International Sporting Events concludes, with more than 35,000 SFA Expo visitors and over 40,000 Riyadh Marathon participants
Riyadh, Kingdom of Saudi Arabia: The Saudi Sports for All Federation (SFA) is celebrating the success of the inaugural 2025 SFA International Sporting Events, which combined the SFA Expo and the Riyadh Marathon. Held from February 5-7, 2025, the SFA Expo took place at the JAX District, while the Riyadh Marathon followed on February 8, 2025. The SFA Expo attracted 35,359 visitors, with interactive sports zones, fitness classes, health exhibits, and engaging panel discussions, and a B2B lounge for industry professionals. The Primal Race functional fitness competition on February 7 was another major attraction. The 2025 Riyadh Marathon saw 40,494 participants from 131 countries, an impressive jump from 20,000 runners in 2024. It was organized in partnership with the Ministry of Sport, the Saudi Arabian Olympic & Paralympic Committee, the Saudi Arabian Athletic Federation, and Amanat AlRiyadh. Four races took place: the full marathon (42km), half marathon (21km), 10km race, and a family-friendly 4km run. A significant proportion of participants, 67%, were Saudi nationals, reflecting the growing enthusiasm for sports in the Kingdom. Also, 40% were female. The top male and female finishers in the elite marathon categories received US$30,000 each, with additional prizes for second and third. Winners in the half marathon elite race also won cash prizes, with US$5,000 for first place. Saudi Awwal Bank (SAB) was the presenting partner for the marathon, with ASICS, Tawuniya, Aquafina and Gatorade as strategic partners for both events. Medical support at the SFA Expo was provided by Dr. Sulaiman Al Habib Medical Services Group (HMG), with Ford, Calo, JP Morgan, Centrum, KAFD, Kayanee, and Joe & the Juice all marathon supporting partners. Official partners of the marathon included Kudu, MDLBEAST Radio, and BAE Systems, with Kayanee and Delta Sports the official partners of SFA Expo, and SPIMACO and Huawei official partners of both. JAX District was a venue partner for SFA Expo. The SFA looks forward to building on this success in future editions, continuing to inspire the Kingdom's residents and visitors to lead healthier, more active lives.
