Latest news with #KaylaSimonsen
USA Today
13 hours ago
- Business
- USA Today
General Mills discontinues 3 cereal flavors. See which ones.
General Mills discontinues 3 cereal flavors. See which ones. Show Caption Hide Caption Breakfast idea: Cereal bar recipe These homemade cereal bars are perfect for back-to-school or as a grab-and-go snack. Problem Solved General Mills is pulling three specialty cereals from shelves, a representative for the company confirmed to USA TODAY. The company is discontinuing: Honey Nut Cheerios Medley Crunch (introduced in early 2013) Chocolate Peanut Butter Cheerios (introduced in 2017) Honey Nut Cheerios Minis products (announced as a new addition in early 2024) Cereal enthusiast and social media user Kayla Simonsen, also known as the Cereal Queen on Instagram, first broke that the cereal was getting the axe in an Instagram post on June 4. "Of the 3, It baffles me the most that Cheerios would discontinue the Chocolate Peanut Butter Cheerios," Simonsen said in the social media post, adding that people should "grab these while (they) can, because what's on shelves is what's left." Why is General Mills discontinuing the cereals? General Mills did not elaborate on why it discontinued the products, but said in a statement on June 17 that it is introducing new cereals for customers to try, like Cheerios Oat Crunch Chocolate. Frosted Lemon Cheerios will also return for a limited time this summer. 'Much like Frosted Lemon Cheerios, which returned by popular demand, we continue to listen to our fans as we evolve our offerings,' the company said. Discontinued cereal may have done better if it were more widely available, Simonsen says Simonsen said Chocolate Peanut Butter Cheerios were 'fantastic' in her June 4 Instagram post. She also offered her take on what could've helped the Honey Nut Cheerios Medley Crunch cereal last longer. 'The medley (oat) crunch version of honey nut cheerios were so underrated,' she wrote. 'I feel if they had been more widely available from the start that the sales would have been great. It combined HN cheerios, multigrain based flakes that had graham flour in them, & the best honey clusters of granola w/almonds. It was perfection honestly.' According to General Mills, the company recently released a line of Cheerios Protein cereal, which comes in flavors such as cinnamon, strawberry, and cookies and creme. The line debuted this year. Saleen Martin is a reporter on USA TODAY's NOW team. She is from Norfolk, Virginia – the 757. Email her at sdmartin@
16 hours ago
- Business
General Mills discontinues 3 Cheerios flavors
General Mills has pulled three Cheerios flavors from its lineup, the company confirmed this week. "The Honey Nut Cheerios Medley Crunch Cereal and Chocolate Peanut Butter Cheerios Cereal have been discontinued and are no longer available," a representative for General Mills told ABC News in an emailed statement. TK CALLOUT The decision, according to the company, "could be for a variety of reasons, ranging from insufficient consumer demand to ingredients no longer available or other supply chain constraints, whereby it's just no longer feasible for us to offer the product with the high quality and competitive pricing that consumers know and expect." A third product, 18-ounce packages of Honey Nut Cheerios Minis, is also no longer available, however the product is still sold in a 10.8-ounce option. The cereal aisle shake up was first reported by Kayla Simonsen, an eagle-eyed consumer news and cereal collector, on Instagram earlier this month. For more details on General Mills cereals available in your shopping area, the company suggests consumers use the online product locator to find retailers offering the cereal they're looking for. The discontinuations come as General Mills reintroduces a fan-favorite flavor, Frosted Lemon Cheerios, which will return to store shelves for a limited time this summer, a representative for the company told ABC News on Wednesday. "Much like Frosted Lemon Cheerios, which returned by popular demand, we continue to listen to our fans as we evolve our offerings," they said.
Miami Herald
16 hours ago
- Business
- Miami Herald
General Mills quietly discontinues three cereals fans loved
Yes, we know studies tell us cereal isn't good for us and that we should choose healthier breakfast options. But especially if you grew up in an era before that was common knowledge, there's just something so comforting about a bowl of cereal. Don't miss the move: Subscribe to TheStreet's free daily newsletter It reminds you of innocent childhood mornings watching cartoons in your pajamas while your parents mulled about in the background, and feeling safe and cozy. That may be why so many of us still reach for cereal today, although our specific tastes are changing. The market size for cereal (both ready-to-eat and hot) reached 41.12 billion in 2024, and it's projected to hit 50.66 billion by 2030, according to a report from Grand View Research. Related: Wendy's menu reveals a spicy new addition this week More people are opting for cereals that have lower sugar and high protein these days, forcing cereal makers to find new formulas and new ways to package their products. That means keeping a close eye on what's selling and what's not and reacting accordingly to keep up in a highly competitive market. Now General Mills is discontinuing three of its cereals, which will surely be a disappointment to fans of them. Instagram user Kayla Simonsen, who goes by the handle @the_cerealqueen, posted on her account in early June that three General Mills cereals would be going away soon. The first of the batch is Honey Nut Cheerios Medley Oat Crunch, which originally debuted in 2013. At the time of this writing, the cereal already appeared sold out online at grocery retailers. A desperate consumer left a comment on the official product page on General Mills' website, saying, "I've been scouring my local stores for THE BEST CHEERIOS of all time and they're gone!!! Please listen to me and the other reviewers and put this product back on the shelves. This was my faithful breakfast companion for years and it's the ONLY Cheerios I like. These are inspiring, full of texture and flavor, the perfect amount of sweetness…please!?" Related: Pizza chain closes locations as rivals see slowing sales The second to get the axe is Chocolate Peanut Butter Cheerios, which made its debut in 2017. There was a lot less consumer fuss online over the discontinuation of this one, which may be a reason why General Mills decided to cut it. The third cereal is Honey Nut Cheerios "Minis," which are just a smaller version of the Cheerios we already know and love. Some other brands have released smaller versions of snacks lately, such as Frito-Lay's Minis versions of Doritos, Funyuns, Cheetos, and Sunchips, but Cheerios' take clearly didn't resonate with consumers as General Mills had hoped. TheStreet has reached out to General Mills for comment. While a few cereals are going away, General Mills will offer plenty of replacements that are a better bet for those seeking more health-conscious options. Cheerios Protein, which comes in Strawberry, Cookies and Cream, and Cinnamon flavors, has eight grams of protein per serving and is on store shelves now. There's also a new Bluey cereal themed after the popular Australian animated series, which General Mills calls a "fun, lightly sweetened corn cereal." Cheerios Oat Crunch also gets a new Chocolate flavor, which is already on store shelves, and finally, there's a Sam's Club exclusive cereal: Strawberry Vanilla Chex. General Mills has also said that it plans to slim down offerings overall, but put focus on key SKUs. "The focus for fiscal '26 will be on fewer but bigger innovations, with robust support for successful new products like Cheerios Protein and Nature Valley Granola Protein," General Mills CEO Jeffrey Harmening said during the company's March 19 earnings call. Related: Chipotle CEO praises an alarming hiring practice in the workplace The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
