General Mills discontinues 3 cereal flavors. See which ones.
General Mills discontinues 3 cereal flavors. See which ones.
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Breakfast idea: Cereal bar recipe
These homemade cereal bars are perfect for back-to-school or as a grab-and-go snack.
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General Mills is pulling three specialty cereals from shelves, a representative for the company confirmed to USA TODAY.
The company is discontinuing:
Honey Nut Cheerios Medley Crunch (introduced in early 2013) Chocolate Peanut Butter Cheerios (introduced in 2017) Honey Nut Cheerios Minis products (announced as a new addition in early 2024)
Cereal enthusiast and social media user Kayla Simonsen, also known as the Cereal Queen on Instagram, first broke that the cereal was getting the axe in an Instagram post on June 4.
"Of the 3, It baffles me the most that Cheerios would discontinue the Chocolate Peanut Butter Cheerios," Simonsen said in the social media post, adding that people should "grab these while (they) can, because what's on shelves is what's left."
Why is General Mills discontinuing the cereals?
General Mills did not elaborate on why it discontinued the products, but said in a statement on June 17 that it is introducing new cereals for customers to try, like Cheerios Oat Crunch Chocolate.
Frosted Lemon Cheerios will also return for a limited time this summer.
'Much like Frosted Lemon Cheerios, which returned by popular demand, we continue to listen to our fans as we evolve our offerings,' the company said.
Discontinued cereal may have done better if it were more widely available, Simonsen says
Simonsen said Chocolate Peanut Butter Cheerios were 'fantastic' in her June 4 Instagram post.
She also offered her take on what could've helped the Honey Nut Cheerios Medley Crunch cereal last longer.
'The medley (oat) crunch version of honey nut cheerios were so underrated,' she wrote. 'I feel if they had been more widely available from the start that the sales would have been great. It combined HN cheerios, multigrain based flakes that had graham flour in them, & the best honey clusters of granola w/almonds. It was perfection honestly.'
According to General Mills, the company recently released a line of Cheerios Protein cereal, which comes in flavors such as cinnamon, strawberry, and cookies and creme. The line debuted this year.
Saleen Martin is a reporter on USA TODAY's NOW team. She is from Norfolk, Virginia – the 757. Email her at sdmartin@usatoday.com.
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