Latest news with #KeranaAsean
Free Malaysia Today
27-05-2025
- Business
- Free Malaysia Today
Grab launches ‘Kerana Asean' campaign to support Malaysia's chairmanship
Grab said over 99% of its drivers achieve or exceed the minimum wage rate each month. (File pic) KUALA LUMPUR : Grab Malaysia (Grab) has launched the 'Kerana Asean' campaign which aims to educate and raise public awareness on Malaysia's importance as the Asean chair this year and its important role in fostering regional cooperation and integration. Grab in a statement announced that the campaign is part of the #GrabBersamaAsean initiative which was implemented in strategic collaboration with the foreign affairs ministry. According to Grab, the initiative supports the principles of 'inclusivity and sustainability' which is the theme of Malaysia's leadership in Asean, in addition to strengthening its commitment to environmental, social and governance (ESG) principles. Grab Malaysia managing director Adelene Foo, in the same statement, said that through the initiative, it aims to translate regional priorities into tangible benefits that are meaningful to Malaysians. 'This is in line with our mission to empower the communities we serve through accessible and inclusive technology, driving a more inclusive and sustainable future. 'We look forward to strengthening Asean integration and ensuring that its benefits are delivered to communities across the region,' she said. As part of the campaign, Grab also participated in a special exhibition in conjunction with the 46th Asean Summit showcasing inclusive digital technologies such as AI Merchant, Assistant and AI Driver Companion to assist partners and drivers with real-time guidance and targeted recommendations. Grab also shared its 2024 ESG achievements, including generating US$12.8 billion (RM54 billion) in revenue for driver-partners and merchants on its platform, with over 99% of drivers reaching or exceeding the minimum wage rate each month. In addition, over 135,000 individuals, including women and persons with disabilities (OKU), are also generating income through the platform. In pursuit of sustainability, Grab has deployed 18 AI-operated reverse vending machines (since 2023, for public to deposit rinsed single-use cutlery, plastic containers, aluminium cans and PET bottles) across the Klang Valley with strategic partners, diverting nearly 10 tonnes of plastic waste to be recycled by a certified processor (Asasrama Sdn Bhd). According to the statement, the company is also implementing a refillable milk bottle initiative through a collaboration with Jaya Grocer and Farm Fresh, which can reduce over seven tonnes of disposable paper cartons and sell over 220,000 litres of milk in reusable glass bottles. The 'Kerana Asean' campaign is scheduled to run throughout the year, involving various online and offline activities.
New Straits Times
26-05-2025
- Business
- New Straits Times
Grab Malaysia launches 'Kerana Asean' campaign in support of Malaysia's Asean 2025 chairmanship
KUALA LUMPUR: Grab Malaysia has officially launched its "Kerana Asean" campaign in partnership with the Foreign Ministry in support of Malaysia's Asean 2025 chairmanship. Grab Malaysia managing director Adelene Foo said the campaign aims to raise public awareness and education about the significance of Malaysia's Asean chairmanship and its vital role in fostering regional cooperation and integration. The campaign is part of Grab's #GrabBersamaASEAN initiative, aimed at making Asean's mission of inclusivity and sustainability more accessible to the public, not only educating Malaysians and the wider Asean community but also highlighting the tangible benefits of regional integration in daily life. "Through this initiative, we aim to translate high-level regional priorities into tangible benefits that resonate with Malaysians. "This aligns with our mission to empower the communities we serve through accessible and inclusive technology, driving a more inclusive and sustainable future. "We look forward to strengthening Asean integration and ensuring its benefits reach communities across the region," she said. In support of the 46th Asean Summit, Grab Malaysia also showcased its commitment to inclusivity and sustainability through a special exhibition booth, featuring the company's latest Environment, Social, Corporate Governance (ESG) innovations, including inclusive technology solutions such as the AI Merchant Assistant and AI Driver Companion. The company's 2024 ESG efforts were also highlighted, including creating sustainable earning opportunities totalling US$12.8 billion for driver-and merchant-partners, with over 99 per cent of driver-partners earning at or above local hourly minimum wages. Furthermore, 600,000 micro, small and medium enterprises were on boarded to the platform. In 2024, Grab advanced equal opportunity and sustainability by enabling 135,000 Partners With Disabilities and women driver-partners to earn an income, while also reducing waste through AI-driven rReverse vending machines and a refillable milk bottle initiative with Jaya Grocer and Farm Fresh. The "Kerana Asean" campaign is set to run throughout the year, with a series of online and on-ground activations planned across Malaysia.
