Grab Malaysia launches 'Kerana Asean' campaign in support of Malaysia's Asean 2025 chairmanship
KUALA LUMPUR: Grab Malaysia has officially launched its "Kerana Asean" campaign in partnership with the Foreign Ministry in support of Malaysia's Asean 2025 chairmanship.
Grab Malaysia managing director Adelene Foo said the campaign aims to raise public awareness and education about the significance of Malaysia's Asean chairmanship and its vital role in fostering regional cooperation and integration.
The campaign is part of Grab's #GrabBersamaASEAN initiative, aimed at making Asean's mission of inclusivity and sustainability more accessible to the public, not only educating Malaysians and the wider Asean community but also highlighting the tangible benefits of regional integration in daily life.
"Through this initiative, we aim to translate high-level regional priorities into tangible benefits that resonate with Malaysians.
"This aligns with our mission to empower the communities we serve through accessible and inclusive technology, driving a more inclusive and sustainable future.
"We look forward to strengthening Asean integration and ensuring its benefits reach communities across the region," she said.
In support of the 46th Asean Summit, Grab Malaysia also showcased its commitment to inclusivity and sustainability through a special exhibition booth, featuring the company's latest Environment, Social, Corporate Governance (ESG) innovations, including inclusive technology solutions such as the AI Merchant Assistant and AI Driver Companion.
The company's 2024 ESG efforts were also highlighted, including creating sustainable earning opportunities totalling US$12.8 billion for driver-and merchant-partners, with over 99 per cent of driver-partners earning at or above local hourly minimum wages. Furthermore, 600,000 micro, small and medium enterprises were on boarded to the platform.
In 2024, Grab advanced equal opportunity and sustainability by enabling 135,000 Partners With Disabilities and women driver-partners to earn an income, while also reducing waste through AI-driven rReverse vending machines and a refillable milk bottle initiative with Jaya Grocer and Farm Fresh.
The "Kerana Asean" campaign is set to run throughout the year, with a series of online and on-ground activations planned across Malaysia.
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