Latest news with #KetanMody
Trade Arabia
5 days ago
- Business
- Trade Arabia
Reliance launches Campa Cola in Bahrain with Babasons
Reliance Consumer Products Limited (RCPL), the FMCG arm of India-based Reliance Industries, has launched the Indian legacy brand Campa Cola in Bahrain. Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has revived the heritage brand that held cult status in India in the 1970s and 1980s. Campa Cola's entry into the beverages industry in Bahrain is being launched with partner Babasons, a leading food and beverage group in Bahrain. Ketan Mody, Executive Director Reliance Consumer Products, said: 'We are excited to enter the Bahrain market with Campa, a heritage Indian brand founded more than 50 years ago. We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers. We are delighted to come together with our partners today to transform the beverage experience for consumers across Bahrain. "Campa Cola has multi-generational relevance and reignites a memory and prompts consumers to revisit and relive those cherished moments. Campa isn't just a drink; it's a revival of a legacy, a taste of India, and a celebration of the spirit of today's youth. We're confident it will introduce a new wave of fans to its refreshing taste across all consumers in Bahrain and spark nostalgia amongst Indian expats connecting them to their roots,' said Mody. Anil Nawani, General Manager of Babasons, stated: 'We are proud to collaborate with leading global conglomerate Reliance Consumer Products to bring Campa Cola to Bahrain. This partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that is rooted in heritage."
Gulf Insider
28-04-2025
- Business
- Gulf Insider
After UAE, India's 'Campa Cola' Makes An Entry Into Oman With Reliance
After the UAE, it's Oman for Campa Cola, India's legacy fizzy drink. The entry into Oman's F&B market also represents a first for Reliance Consumer Products, which bought the Campa Cola brand in 2022. With Indian expats in the Gulf – and of a certain age – Campa Cola remains along with the other Indian cola brand 'Thums Up' the beverages they had grown up with. (It was in the 1990s that Pepsi and Coca-Cola re-entered the Indian market.) Campa Cola has since the Reliance deal managed to build a following among a newer – and younger – consumer. 'Campa isn't just a drink; it's a revival of a legacy, a taste of India, and a celebration of the spirit of today's youth,' said Ketan Mody, COO of Reliance Consumer Products. 'We are excited to enter the Oman market with Campa, a heritage Indian brand founded more than 50 years ago. 'We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers.' The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange.
Muscat Daily
28-04-2025
- Business
- Muscat Daily
India's Reliance launches Campa Cola in Oman
Muscat – After shaking up the soft drinks market in India, Campa Cola is now entering the Omani market. Reliance Consumer Products Limited (RCPL), the FMCG arm of India's Reliance Industries Ltd, has officially launched the Indian legacy brand Campa Cola in Oman. Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the heritage brand that held cult status in India in the 1970s and 1980s. Campa Cola's entry into the beverages industry in Oman is being launched with partner Ahmadi Trading Co, a leading food and beverage group in Oman, according to a press release. Ketan Mody, Chief Operating Officer of Reliance Consumer Products Ltd, said, 'We are excited to enter the Oman market with Campa, a heritage Indian brand founded more than 50 years ago. We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers. We are delighted to come together with our partners today to transform the beverage experience for consumers across Oman.' Commenting on Campa's arrival, Forough Ahmadi, Chief Executive Officer of Ahmadi Trading Company (ATC), said, 'We are proud to collaborate with leading global conglomerate Reliance Consumer Products to bring Campa Cola to Oman. This partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that is rooted in heritage. With time, we are confident that Campa Cola will resonate strongly with both the significant Indian expatriate community in Oman and local consumers who appreciate distinctive beverage options. This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region's competitive beverage market. We look forward to leveraging our robust distribution network and market expertise to establish Campa Cola as a beloved brand in Oman, just as it has been in India for generations.' The Campa portfolio in Oman will initially include Campa Cola, Campa Lemon and Campa Orange.
Zawya
19-02-2025
- Business
- Zawya
Campa Cola partners with noon Minutes for exclusive UAE e-commerce distribution
India's iconic drink, available in under 15 minutes starting early March. Dubai, UAE – noon Minutes is proud to announce an exclusive e-commerce partnership with Campa Cola, the iconic beverage brand, to bring its range of products to customers across the UAE with rapid delivery. This strategic collaboration enhances accessibility for consumers while strengthening noon Minutes' beverage portfolio. Following its successful debut at Gulfood 2025, Campa Cola will be available exclusively through noon Minutes across the UAE starting early March, ensuring seamless online availability with delivery in minutes. Ali Kafil-Hussain, Chief of Staff, noon, added: "At noon Minutes, we're proud to be the go-to destination for top brands, giving customers instant access to the products they love. Campa Cola, with its iconic legacy, is a perfect addition to our portfolio. We're excited to bring this beloved drink to the UAE with the speed and convenience our customers expect. This partnership marks a key milestone as we expand the brand's reach, ensuring more people enjoy Campa Cola faster than ever. Our mission remains clear—bringing great products to customers faster than ever." As demand for convenience grows, this partnership helps Campa Cola scale rapidly in the region using noon's advanced logistics and digital reach. Ketan Mody, COO of Reliance Consumer Products Ltd, commented: 'We are excited to announce Campa Cola's exclusive partnership with noon Minutes. As we continue to grow our presence in the UAE, e-commerce plays a critical role in our strategy to reach more consumers. noon's reputation for innovation and robust logistics infrastructure makes it the perfect partner to bring Campa Cola to consumers across the UAE with ease. We look forward to seeing the brand's continued success as it expands its digital footprint.' The exclusive e-commerce partnership allows consumers to purchase a range of Campa Cola products—including Campa Cola, Campa Lemon and Campa Orange—exclusively on noon Minutes, available through the noon superapp. Orders will be delivered in 15 minutes or less across the UAE, ensuring a fast and seamless shopping experience. ABOUT was founded with the objective of fostering an ecosystem of regionally based digital companies in order to secure the region's digital landscape's future. noon's mission is to provide customers and companies in the Middle East region with outstanding value and support. On December 12th, 2017, noon launched its consumer platform in the Kingdom of Saudi Arabia and the United Arab Emirates. noon debuted in Egypt in February 2019 and has since evolved to become the largest online shopping destination in the Middle East. Primarily a digital e-commerce platform powered by in-house technological talent, noon has swiftly developed strong native capabilities throughout its marketplace, fulfillment, logistics, and payment systems. Media requests, including interviews, can be directed to pr@ About Reliance Consumer Products Limited (RCPL): RCPL is the FMCG arm of Reliance Industries Ltd. on a mission to empower the everyday life of consumers. With a strong commitment to innovation and consumer satisfaction, Reliance Consumer Products blends global standards with local insights to create products that resonate with consumers while being accessible to everyone at honest prices and within an arm's length of desire. Backed by the robust infrastructure and trust of Reliance Industries Ltd, the company aims to offer solutions that cater to the evolving needs of consumers, fostering long-term relationships with communities and contributing to the nation's growth. Reliance Consumer Products is on a journey of shaping the future of the consumer goods industry by meeting the diverse needs of households and communities, offering solutions that are world-class, trusted, value-driven and reflect the evolving lifestyle of today's consumer.
Mid East Info
18-02-2025
- Business
- Mid East Info
RELIANCE CONSUMER PRODUCTS ENTERS THE UAE WITH THE LAUNCH OF CAMPA COLA AT GULFOOD 2025 - Middle East Business News and Information
Partners with Agthia Group to Refresh UAE. Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd, officially launched the Indian legacy brand Campa Cola in the UAE at the 30th edition of Gulfood, the world's largest F&B sourcing event. This debut marks RCPL's first entry into the United Arab Emirates and reaffirms its long-term commitment to the region. Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the heritage brand that held cult status in India in the 1970s and 1980s. Campa Cola's entry into the beverages industry in the UAE is being launched with partner Agthia Group, one of the region's leading food & beverage companies. Ketan Mody, COO of Reliance Consumer Products Ltd, said: 'We are excited to enter the UAE market with Campa, a heritage Indian brand founded more than 50 years ago. We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers. We are delighted to come together with our partners today to transform the beverage experience for consumers across the UAE. Campa Cola has multi-generational relevance and reignites a memory and prompts consumers to revisit and relive those cherished moments. Campa isn't just a drink; it's a revival of a legacy, a taste of India, and a celebration of the spirit of today's youth. We're confident it will introduce a new wave of fans to its refreshing taste across all consumers in the UAE and spark nostalgia amongst Indian expats connecting them to their roots' said Mody. Commenting on the partnership, Agthia's Chief Executive Officer, Alan Smith, said , 'We're thrilled to partner with Reliance Consumer Products to bring Campa Cola to the UAE. This iconic brand holds deep nostalgia for many, and we believe it will strongly resonate with the significant Indian expatriate community in the UAE, and local consumers alike. This partnership further strengthens Agthia's diverse beverage portfolio and reinforces our leadership in the region's dynamic market. With our robust distribution network and market expertise, we're excited to reintroduce Campa Cola to a new generation of consumers in the UAE.' Campa Cola, with its refreshing taste and fizzy stimulation, positioned as an enabler of grit and determination, the brand celebrates the fearless, never-give-up attitude of today's youth. It is more than just a beverage, it is a symbol of perseverance and ambition, inspiring consumers to embrace challenges with confidence and enthusiasm. With its vibrant packaging and nostalgic charm, Campa Cola is set to become a favourite among consumers. The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange and Cola Zero. From its eye-catching refreshed red and purple packaging to its promise of a competitively priced product, Campa Cola is well on its way to becoming a modern-day success story, making it ever more relevant to the UAE. About Reliance Consumer Products Limited (RCPL) : RCPL is the FMCG arm of Reliance Industries Ltd. on a mission to empower the everyday life of consumers. With a strong commitment to innovation and consumer satisfaction, Reliance Consumer Products blends global standards with local insights to create products that resonate with consumers while being accessible to everyone at honest prices and within an arm's length of desire. Backed by the robust infrastructure and trust of Reliance Industries Ltd, the company aims to offer solutions that cater to the evolving needs of consumers, fostering long-term relationships with communities and contributing to the nation's growth. Reliance Consumer Products is on a journey of shaping the future of the consumer goods industry by meeting the diverse needs of households and communities, offering solutions that are world-class, trusted, value-driven and reflect the evolving lifestyle of today's consumer. About Agthia: Agthia Group PJSC is a leading Abu Dhabi-based food and beverage company. Established in 2004, the Company is listed on the Abu Dhabi Securities Exchange (ADX) and has the symbol 'AGTHIA'. Agthia Group PJSC is part of ADQ, one of the region's largest holding companies with a broad portfolio of major enterprises spanning key sectors of Abu Dhabi's diversified economy. The Group's assets are located in the UAE, Saudi Arabia, Kuwait, Oman, Egypt, Turkey, and Jordan. Agthia offers a world-class portfolio of integrated businesses providing high-quality and trusted food and beverage products for consumers across the UAE, GCC, Turkey, the wider Middle East, South America and Asia. More than 12,000 employees are engaged in the manufacturing, distribution, and marketing of various products in categories such as Water & Food (Al Ain Water, Al Bayan, Alpin Natural Spring Water, VOSS, Al Ain Food & Trading Items); Snacking (Al Foah, Al Faysal Bakery & Sweets, BMB, Abu Auf); Protein & Frozen (Nabil Foods, Atyab, Al Ain Frozen Vegetables); and Agri-Business (Grand Mills, Agrivita).
