After UAE, Oman, Bahrain, now Mukesh Ambani launches Campa in…, partners with richest person of this country, will compete with Coca-cola and…
Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries, has launched its soft drink brand Campa Cola in Nepal. The rollout is part of a partnership between RCPL and Nepal's business the Chaudhary Group (CG), according to a joint statement.
'The launch marks RCPL's entry in Nepal and further reaffirms the company's long-term commitment to the country,' it said. Reliance Consumer Partner With Chaudhary Group
It will get help from Chaudhary Group in manufacturing and distribution in the food & beverages sector to ensure proper local supply and an easy roll out of Campa products across Nepal, it added.
Chaudhary Group is Nepal's largest and leading business which operates in more than 200 companies and 260 brands in the global market. It owns Wai Wai, the popular brand of instant noodles, sold in India and other countries.
Chaudhary Group is also in the business of sectors like food and beverages, financial services, education, infrastructure, automobile, information and technology, real estate, and hospitality. How Will Campa Operate In Nepal?
The Campa in Nepal will initially include Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost and Campa Energy Berry Kick.
Campa was acquired by Reliance in 2022 and relaunched in 2023, is now a strong player in the Indian soft drink industry and giving tough competition to exiting soft drink players like Pepsi and Coca-cola.
'We are investing for the long term and see great potential for accelerated growth in the region. We are delighted to come together with our esteemed partner today to transform the beverage experience for consumers across Nepal,' RCPL Executive Director Ketan Mody said.
Nirvana Chaudhary, Managing Director of Chaudhary Group, said: 'We are confident that Campa will resonate strongly with local consumers who appreciate distinctive beverage options. This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region's competitive beverage market.'
(With Inputs From PTI)
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