Latest news with #RCPL
India.com
26-05-2025
- Business
- India.com
Mukesh Ambani, Isha Ambani to disrupt another market, target 600000000 people, Reliance to enter in…, another hit after Campa-cola?
Reliance Consumer Products Limited (RCPL) Director T. Krishnakumar stated that the company is targeting 600 million customers. It is planning to collaborate with local stores and give them better margins by introducing affordable products in the FMCG sector. Reliance Industries, led by Mukesh Ambani, is planning to reach every corner of the country. To achieve this, the company is focusing on the rapidly growing FMCG sector and targeting the common households. According to an Economic Times report, Reliance may introduce affordable products in the FMCG competitors like HUL, ITC, Nestle, and Dabur are also focusing on premium products to maximize profits. Reliance will work closely with nearby shops and give them good profit margins. In an interview, Krishnakumar said that India's population is approximately 1.4 billion out of which majority of them are middle class. The company will develop high-quality products for this segment. Another Hit Like 'Campa'? Reliance started consumer business in 2022 as a subsidiary of Reliance Retail Ventures. It has acquired over 15 brands like Campa soft drinks, which was purchased from Pure Drinks Limited in 2022 for Rs 22 crore. In FY25, RCPL reported a total revenue of Rs 11,500 crore out of which 60% came from general trade. The company kept a sales target of Rs 1,000 crore each for Campa and Independence brands and a goal to reach 1 million stores. Krishnakumar added that by the end of last year, the company held a market share of around 20% in beverages and staples. Reliance wants to increase this to 60–70% by March 2026. As Reliance increased Camp cola shares day by day in last year, on a similar note the company is planning to enter the FMCG market.
India.com
23-05-2025
- Business
- India.com
Mukesh Ambani, Isha Ambani's BIG bet on…, Reliance to target 600000000 customers, big challenge for….
Reliance Industries' new target is the consumer goods (FMCG) market where India's 600 million consumers are giving huge business. To enter in this market Reliance is thinking of partnerships with local kirana stores by offering them higher trade margins. This was confirmed by T Krishnakumar, Director of Reliance Consumer Products Ltd (RCPL), in an interview with The Economic Times. 'India has a 1.4 billion population, plus or minus. Then we have a core middle class. And then about 600 million consumers. We want to make quality products for these consumers,' Krishnakumar said. 'Nobody has tried to enter this space nationally with a clear approach; regional and local players have tried but they have not been able to sustain,' he said. RCPL plans to expand its brand portfolio nationally by March 2027. 'When I say we are scaling up, it does not mean tomorrow. For any product to be scaled in an intense manner, you need 24–30 months,' Krishnakumar said. Other consumer companies like HUL, ITC, Nestle and Dabur are trying premiumisation for higher margins. As Radhakishan Damani's Dmart is heavily invested in FMCG product, Reliance Industries potential partnership with Kirana stores can affect it's daily business. Reliance's consumer business was started in 2022 which is a wholly-owned subsidiary of Reliance Retail Ventures. It acquired more than 15 brands like Campa Soft Drinks. Its portfolio also has Sil jam, Lotus Chocolate, Toffeman and Ravalgaon, Alan's Bugles snacks, Velvette shampoo and Independence staples. Campa and Independence crossed Rs 1,000 crore each in sales and reached 1 million stores. In soft drinks, chocolates and detergents, the company has priced all products 20-40% lower than competitors like Coca-Cola, Mondelez and HUL.
India.com
23-05-2025
- Business
- India.com
Mukesh Ambani, Isha Ambani's BIG bet on…, Reliance Industries to target 600000000 customers, challenge for Radhakishan Damani's Dmart? to partner with…
Reliance Industries' new target is the consumer goods (FMCG) market where India's 600 million consumers are giving huge business. To enter in this market Reliance is thinking of partnerships with local kirana stores by offering them higher trade margins. This was confirmed by T Krishnakumar, Director of Reliance Consumer Products Ltd (RCPL), in an interview with The Economic Times. 'India has a 1.4 billion population, plus or minus. Then we have a core middle class. And then about 600 million consumers. We want to make quality products for these consumers,' Krishnakumar said. 'Nobody has tried to enter this space nationally with a clear approach; regional and local players have tried but they have not been able to sustain,' he said. RCPL plans to expand its brand portfolio nationally by March 2027. 'When I say we are scaling up, it does not mean tomorrow. For any product to be scaled in an intense manner, you need 24–30 months,' Krishnakumar said. Other consumer companies like HUL, ITC, Nestle and Dabur are trying premiumisation for higher margins. As Radhakishan Damani's Dmart is heavily invested in FMCG product, Reliance Industries potential partnership with Kirana stores can affect it's daily business. Reliance's consumer business was started in 2022 which is a wholly-owned subsidiary of Reliance Retail Ventures. It acquired more than 15 brands like Campa Soft Drinks. Its portfolio also has Sil jam, Lotus Chocolate, Toffeman and Ravalgaon, Alan's Bugles snacks, Velvette shampoo and Independence staples. Campa and Independence crossed Rs 1,000 crore each in sales and reached 1 million stores. In soft drinks, chocolates and detergents, the company has priced all products 20-40% lower than competitors like Coca-Cola, Mondelez and HUL.
Time of India
23-05-2025
- Business
- Time of India
Reliance to bet on affordable FMCG products to tap 60 crore mass consumers
Reliance Industries ' strategy in India's fast-moving consumer goods sector is to focus on the '600 million (60 crore) consumers at the mass end and work closely with neighbourhood stores by giving them margins at today's cost', said T Krishnakumar , director of Reliance Consumer Products Ltd. (RCPL), the group's FMCG division. "India has a 1.4 billion population, plus or minus. Then we have a core middle class. And then about 600 million consumers. We want to make quality products for these consumers," Krishnakumar said in an exclusive interview with ET. 'Nobody has tried to enter this space nationally with a clear approach; regional and local players have tried but they have not been able to sustain.' In contrast, most consumer companies, such as HUL , ITC , Nestle and Dabur , have been focusing on premiumisation for higher margins. Reliance's consumer business, which started operations in 2022 as a wholly-owned subsidiary of Reliance Retail Ventures, has acquired more than 15 brands since then--Campa Soft Drinks being among the first ones. It was acquired in 2022 from Pure Drinks Ltd for an estimated Rs 22 crore. Most brands' availability is currently restricted to select markets. Apart from Campa, its portfolio includes Sil jam and spreads, confectionery brands Lotus Chocolate, Toffeman and Ravalgaon, Alan's Bugles snacks, Velvette shampoo and self-created brands such as Independence staples. The portfolio will be scaled up nationally by March 2027, said Krishnakumar, who was previously president for Coca-Cola's India and South-West Asia regions. Of these, in addition to beverages and staples, confectionery is a core focus area, he said. 'When I say we are scaling up, it does not mean tomorrow. For any product to be scaled in an intense manner, you need 24-30 months, because anything less than that, you can't do a decent job,' he said. In FY25, RCPL reported Rs 11,500 crore revenue, with over 60% of it coming from general trade, and Campa and Independence crossing Rs 1,000 crore each in sales and overall reach at 1 million stores, the company announced. 'We need to build a supply chain. We were about 20% of the market in beverages and staples as we ended last year… We need to take it to 60-70% by March 2026. The rest of the categories too we will start systematically,' Krishnakumar said, in what is his first interview since taking charge of Reliance's consumer business. In categories such as soft drinks, chocolates and detergents, the company has priced all products 20-40% lower than rivals such as Coca-Cola, Mondelez and HUL. The scale-up plan comes amid an urban slowdown, with the last five quarters seeing consumers in cities cutting down on discretionary spending amid surging food and fuel inflation. 'I am confident of an overall positive demand outlook and the India story. As long as you can give consumers quality products at affordable prices, I don't see demand under too much stress,' Krishnakumar, who joined Reliance in mid-2021 to set up its consumer business, said. 'At such prices, I don't see any big headwinds and we can recruit consumers.' On whether the company would stay in the affordable space for the next two-three years, he said, 'We already have a go-to-market and have crossed the 1-million distribution milestone. Once that is crossed, one has the ability to put out premium products; it will be an evolution of categories we are in, in addition to always being affordable.' He said Reliance is 'pretty much sorted' across most categories within daily essentials. 'We will continue to pursue a mix of organic growth and acquisitions. But we are not going to acquire at a massive cost; we will do acquisitions where we get a good chance of turning around and evolving heritage businesses,' Krishnakumar said. Addressing a query on trade margins--Reliance has been offering higher margins to general trade, forcing some consumer companies to follow suit--Krishnakumar said, 'We want to be very relevant to the general trade--it is still 90-92% of categories and the backbone of FMCG distribution. That is going to be our top priority. Are we looking at e-commerce as a primary channel? The answer is no. We are of the belief that good brands are built omni-channel and that's how we will build our brands,' he said.
28-04-2025
- Business
India's Reliance launches Campa Cola in Oman
Muscat – After shaking up the soft drinks market in India, Campa Cola is now entering the Omani market. Reliance Consumer Products Limited (RCPL), the FMCG arm of India's Reliance Industries Ltd, has officially launched the Indian legacy brand Campa Cola in Oman. Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the heritage brand that held cult status in India in the 1970s and 1980s. Campa Cola's entry into the beverages industry in Oman is being launched with partner Ahmadi Trading Co, a leading food and beverage group in Oman, according to a press release. Ketan Mody, Chief Operating Officer of Reliance Consumer Products Ltd, said, 'We are excited to enter the Oman market with Campa, a heritage Indian brand founded more than 50 years ago. We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers. We are delighted to come together with our partners today to transform the beverage experience for consumers across Oman.' Commenting on Campa's arrival, Forough Ahmadi, Chief Executive Officer of Ahmadi Trading Company (ATC), said, 'We are proud to collaborate with leading global conglomerate Reliance Consumer Products to bring Campa Cola to Oman. This partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that is rooted in heritage. With time, we are confident that Campa Cola will resonate strongly with both the significant Indian expatriate community in Oman and local consumers who appreciate distinctive beverage options. This strategic alliance not only expands our beverage portfolio but also reinforces our position as a key player in the region's competitive beverage market. We look forward to leveraging our robust distribution network and market expertise to establish Campa Cola as a beloved brand in Oman, just as it has been in India for generations.' The Campa portfolio in Oman will initially include Campa Cola, Campa Lemon and Campa Orange.
