Latest news with #Knowledge2025
Forbes
16-05-2025
- Business
- Forbes
Why Data Has Never Mattered More For ServiceNow's AI-Driven Strategy
At Knowledge 2025, ServiceNow launched its AI platform, built to use any AI, agent or model across ... More the enterprise — driven by unified, real-time data. At its Knowledge 2025 event last week, ServiceNow made it clear that it is not simply adding AI to existing workflows, but rethinking how enterprise systems operate. Central to this strategy is the new ServiceNow AI Platform, which sits above traditional systems like ERP, SCM and CRM to unify intelligence, data and orchestration across the business. The company has gone even further in CRM specifically. Fully integrated with ServiceNow's Core Business Suite, which covers finance, procurement, HR and customer service, the company's new AI-powered CRM is not a standalone tool but part of a broader system that connects front- and back-office operations in real time. By linking CRM to critical enterprise systems, the platform is designed to break down silos and reduce friction between customer engagement and operational execution. Meanwhile, ServiceNow offerings such as Workflow Data Fabric and AI Agent Fabric, along with features like the AI Control Tower and a conversational AI engagement layer, enable AI agents to coordinate work across tools, teams and vendors. With these innovations, ServiceNow is aiming to fundamentally change how work flows across the enterprise, moving from fragmented AI pilot projects to full-scale, orchestrated AI execution. Let's take a closer look at some of ServiceNow's recent innovations and the impact they could have on its customers. (Note: ServiceNow is an advisory client of my firm, Moor Insights & Strategy.) For years, ServiceNow's strategy has been to provide cloud-based solutions that connect processes, systems and data across the enterprise. With the introduction of the ServiceNow AI Platform, organizations can now embed AI directly into workflows that cut across institutional silos — deploying and managing AI agents and other tools to make AI practical and accessible across business functions. The platform integrates with technology from partners such as Nvidia, Microsoft, Google and Oracle to ensure compatibility with a broad range of AI ecosystems and use cases. This flexibility aims to allow real-time orchestration of thousands of AI agents without vendor lock-in. There are countless operational scenarios for how this could play out, but one example would be a manufacturer integrating ServiceNow AI agents with Microsoft Azure-based forecasting models. Without any human intervention, these agents can automatically flag inventory risks, trigger procurement workflows and open supplier service requests in the SCM system. Meanwhile, a customer support team can deploy autonomous agents trained on Salesforce and ServiceNow data to classify support tickets and generate AI-driven resolutions —working across systems without needing to leave the ServiceNow environment. If it works as planned, this approach could have a major impact on the ways that enterprises create and manage cross-functional workflows — and ServiceNow believes that this kind of orchestration can ultimately unlock trillions of dollars' worth of productivity gains. As businesses use more and more AI tools and agents, ServiceNow has introduced two products to help them manage all this — the AI Control Tower and the AI Agent Fabric. These tools work together to create a secure and structured approach to using AI throughout the organization. The AI Control Tower is a centralized command center that enables companies to oversee all AI models, agents and workflows, regardless of whether they originate from ServiceNow or third parties. This visibility helps ensure that AI deployments are secure, compliant and aligned with business objectives. Enterprises can use AI Control Tower to govern how agents work, what data they use and how well they perform. The AI Control Tower should also help prevent AI from spreading out uncontrollably — and, in the bigger picture, give stakeholders confidence in the decisions made using AI. The AI Agent Fabric enables communication and orchestration among multiple AI agents and models across different vendors and corporate departments. It supports interoperability across ecosystems, allowing agents from ServiceNow to collaborate with agents and systems from partners such as Accenture, Adobe, Cisco, IBM, Microsoft and UKG. Its design supports distributed AI environments, enabling workflows to span CRM, IT, HR, legal and supply chain without silos or duplicated logic. At the Knowledge 2025 conference, ServiceNow announced two other key updates to strengthen how organizations manage and use data. First, it launched the Workflow Data Network, which builds on the existing Workflow Data Fabric by connecting data from more than 100 partners, including AWS, Microsoft, Oracle and Boomi. It enables real-time, two-way data exchange and lets workflows respond to live business events — helping systems across departments stay in sync without manual coordination. Second, ServiceNow shared plans to acquire a cloud-native platform for data cataloging and governance. By adding this to its own platform, ServiceNow will offer stronger tools for tracking data lineage, managing access and ensuring compliance, all of which is especially useful in regulated industries like healthcare, finance and government. Another example of how this could be used would be a global logistics company that uses Oracle for ERP, AWS for SCM and ServiceNow for IT operations. Using the Workflow Data Fabric and Workflow Data Network, the company could unify shipping and billing data in real time. Suppose an order is delayed due to a supplier issue detected in AWS. In that case, a ServiceNow AI agent could immediately flag the disruption, notify the customer via CRM, trigger a supplier service ticket and alert finance to adjust payment timelines — based on live, federated data and executed without duplicating records. ServiceNow also introduced its Core Business Suite, an AI-enabled solution that brings key business functions — such as finance, procurement, HR, legal and facilities management — onto one platform. It is designed to help organizations automate back-office processes and improve coordination across teams without needing a complete ERP replacement. The Core Business Suite, powered by AI agents and real-time data, supports tasks like finance case management, service requests and purchase and expense approvals. It replaces e-mail threads and manual ERP workarounds with AI-driven workflows that automatically create, route and manage cases such as invoice discrepancies or payment delays to the appropriate teams. For instance, if a supplier invoice doesn't match the purchase order, the system flags the issue, opens a case and uses AI to analyze procurement records, contract terms and payment history to suggest a resolution. Suppliers are kept informed through real-time updates, helping reduce delays and miscommunication. The solution brings structure, automation and visibility to unstructured finance tasks without needing to replace the ERP system, providing a single place for teams to monitor and act on finance-related work with AI support. ServiceNow is also expanding its portfolio of industry-specific AI agents and workflow solutions to address the needs of complex vertical industries. These purpose-built capabilities are designed for sectors where process depth, compliance and ecosystem coordination are essential, such as manufacturing, supply chain, banking, telecom and the public sector. A primary focus is on SCM and manufacturing. ServiceNow's Manufacturing Commercial Operations product (as I previously wrote about) helps manufacturers automate core sales, service and support workflows, reducing administrative load and improving response times. Meanwhile, the new Channel Operations module manages and automates warranty claims, resolves product defect complaints, service delays and return authorization issues and fosters collaboration between OEMs and their dealer or distributor networks. In tandem, the platform's Supply Chain Optimization features use real-time data and AI to spot problems, suggest fixes and make logistics smoother. This is especially helpful in fast-paced settings where global delays or mistakes can spread. ServiceNow also launched Industry AI Agents tailored for banking, telecom and public sector use cases. These agents automate specialized workflows such as dispute resolution in financial services (co-developed with Visa), service management for technology providers and case handling in public sector agencies. The company says that these tools allow organizations to handle high volumes of complex cases while improving resolution time, transparency and regulatory compliance. ServiceNow's updates at Knowledge 2025 show a clear push to make AI and data more usable across the enterprise, not just in isolated projects but as an essential part of everyday operations. And by offering tools such as the AI Control Tower, Workflow Data Network and Core Business Suite, ServiceNow is giving organizations a way to modernize without needing to rip out what already works. The real business impact will be measured in how these tools help teams work smarter, with faster issue resolution, better data visibility and less time spent on manual tasks. That said, challenges remain. Integrating AI across departments isn't just a technology issue — it requires strong data governance, change management and accountability. And while ServiceNow definitely makes this easier, companies still need to put in the effort to align systems, people and workflows. Although ServiceNow has achieved impressive growth and customer loyalty in recent years, the jury is still out on whether its new offerings will be as disruptive as it claims. Ultimately, though, the message I take from the new offerings discussed here is simple: if data is the foundation of AI, then making that data usable, governed and connected is the real path to transformation. ServiceNow is moving in that direction — and so should its customers.
Forbes
14-05-2025
- Business
- Forbes
ServiceNow Challenges Traditional CRM At Knowledge 2025 Conference
At its Knowledge 2025 event last week, ServiceNow unveiled a new AI-powered CRM platform and an increased focus on the CRM market that challenges traditional approaches and established leaders. ServiceNow's strategic move occurs as businesses navigate increasingly complex customer journeys and face demands shaped by empowered customers. Let's dig into the key components of the platform revealed at Knowledge 2025 and the strategic path that led ServiceNow to this expanded role in the CRM space. First, some crucial background about how the CRM landscape is changing. In today's connected marketplace, customers use digital channels and social media to share experiences and influence purchasing decisions. This heightened customer influence mandates consistently delivering positive customer experiences and fostering loyalty, which is directly tied to maintaining market position and driving growth. In this context, companies need unified platforms that are capable of orchestrating interactions across the enterprise. The shift towards connected, workflow-driven customer relationships is increasingly relevant across various industries, as businesses in sectors from finance to healthcare to retail seek to bring more efficiency to complex service delivery and engagement processes that span multiple internal functions. The ability to adapt a core workflow platform to these varied industry needs presents a different paradigm compared to industry-specific solutions built on less-flexible foundations. ServiceNow's unveiling of its new AI-powered CRM platform at Knowledge 2025 wasn't entirely unexpected for those following the company's trajectory. This move signals a deliberate and increasingly prominent focus on the CRM market, building logically upon the company's established customer service strengths and the inherent capabilities of its workflow platform. Hints of this direction emerged earlier. Following the company's fourth quarter and full-year 2023 earnings announcement, CEO Bill McDermott discussed the significant potential for ServiceNow within the CRM category. During an analyst Q&A session back then, he spoke about the company's unique ability to integrate complex business processes across the enterprise. The announcement at Knowledge 2025 (and earlier in the year at the company's sales kick-off meeting) feels like the anticipated next step in this evolution. From the technical side, the company's expansion into CRM is underpinned by years of development in ServiceNow's customer service management (CSM) platform, which already features omnichannel support, case management, self-service, knowledge management, proactive outreach, conversational intelligence and a 360-degree customer view. (I'll talk more about the technical specifics below.) While traditional CRM often focuses on managing sales and marketing interactions, ServiceNow's approach, now fully realized in its new platform, is focused on the orchestration of service and fulfillment workflows that cut across organizational silos. In short, the ServiceNow CRM platform is presented as a relationship-based solution intended to go well beyond managing customer records in sales or marketing silos. Unlike many traditional CRM systems that may function more as systems of record for customer data, ServiceNow also aims to be a 'system of action' and the 'nervous system of the enterprise,' according to Amit Zavery — president, chief product officer and COO at ServiceNow — in a Knowledge 2025 keynote. This means the platform is designed to actively drive and automate the work required to fulfill customer needs and resolve requests across functions. This integrated workflow approach is central to how ServiceNow positions its offering relative to traditional CRM architectures. A key element in this orchestration is the platform's AI agents, which are meant to handle a significant portion of repetitive tasks. They are designed to resolve simple requests themselves and trigger and manage multi-step workflows across the organization. These agents should manage many requests autonomously, escalating more complex issues to human experts when necessary. This enables scenarios beyond typical customer service tickets; for instance, an AI agent might autonomously manage complex customer onboarding that requires coordination across sales, IT provisioning and HR, or support a field service request by automatically dispatching a technician based on inventory levels and customer location. The important thing to note here is the capability for coordinated action across diverse departments, including functions traditionally handled by separate back-office systems such as fulfillment, finance or IT. This contrasts with many traditional CRM platforms, which are primarily centered on sales, service and marketing interactions. Those systems may require more complex integrations to deeply involve back-office functions. The emphasis on autonomous task execution distinguishes it from most traditional CRMs, where AI may primarily assist human users rather than manage tasks end-to-end. ServiceNow reported that its internal use of these AI agents has automated 37% of its own customer support cases, demonstrating the potential for increased efficiency and responsiveness. If ServiceNow succeeds in its ambitions, implementing such end-to-end automation across traditionally siloed functions could challenge conventional operational models and even redefine how businesses manage customer relationships as a whole. ServiceNow's CRM platform is built on a unified architecture integrating data, AI and workflows that's been designed from the start to support end-to-end automation. This contrasts with architectures in some competitor landscapes where different CRM functionalities may reside on separate platforms or clouds, potentially requiring complex integrations. The ServiceNow architecture aims to address integration challenges often faced when connecting disparate systems in enterprise environments. Key technological components supporting this include: While other CRM platforms such as Salesforce offer extensive APIs and integration marketplaces (like AppExchange), ServiceNow distinguishes itself by emphasizing its deep connectivity with IT and back-office systems through its core workflow platform. Not just incidentally, for years on end ServiceNow has achieved growth rates nothing short of spectacular — among the best in all of enterprise software — by satisfying enterprises' needs in these areas. That gives it a large and enthusiastic customer base that may well include many prime prospects for adopting its new CRM offerings. ServiceNow's official CRM announcement at Knowledge 2025 marks its decisive entry into a market where the company is not entirely new and has already demonstrated strong momentum. The company's recent business results show that even before this formal declaration, ServiceNow's CRM segment achieved an annual contract value of $1.4 billion by the end of 2024, marking an impressive 30% year-over-year growth rate. This makes it the company's fastest-growing workflow business. Now, early results from pilot customers indicate the significant impact of using ServiceNow's purpose-built CRM. For instance, Pure Storage has used it to integrate sales, fulfillment and service into one platform — and has reported a corresponding 40% reduction in the costs associated with business model transformation. More than that, Pure Storage has achieved an impressive 82% Net Promoter Score, along with a reduction in resolution times. The company credits those outcomes to the ServiceNow platform's capability to enhance operational efficiency through integrated workflows. ServiceNow's official entry into CRM also intensifies competition with established players including Salesforce, Oracle, SAP and Microsoft. While Salesforce leads in CRM revenue, ServiceNow's CRM business is significantly outpacing Salesforce's 8% growth rate. ServiceNow's single, AI-integrated platform, which unifies and automates customer-facing, operational and internal support processes, potentially poses a significant threat to traditional CRM players, especially those serving large enterprises that require deep, integrated solutions. This shift towards platform supremacy and enterprise automation necessitates that incumbents accelerate their AI and workflow integration strategies. One competitive challenge for ServiceNow is that its strong foundation in IT service management and workflow automation can sometimes make the platform more complex than necessary for organizations looking for a simpler front-office solution. Platforms such as Zendesk, Intercom and Zoho Desk excel at delivering efficient customer support with minimal setup, whereas ServiceNow's integrated approach is particularly beneficial for larger enterprises with intricate, cross-departmental processes. This should position ServiceNow as a prime choice for organizations ready for comprehensive digital transformation, although simpler solutions may be more suitable for those with more straightforward needs. Notwithstanding ServiceNow's early customer successes and a solid technology foundation for CRM, adopting AI agents and transformative CRM strategies presents significant challenges. These complexities include gaps in geographical technology coverage, customer uncertainty about initiating AI projects and the difficulties of integrating AI across various systems. At Knowledge 2025, McDermott expressed a strong belief that the company can help customers navigate these challenges, conveying a palpable sense of confidence and momentum within ServiceNow. He described the company as 'spreading our wings,' capturing the spirit of a startup that is 'young [and] In McDermott's view, the path forward for enterprises is clearly defined by the necessity to embrace AI, and he positions ServiceNow as a key enabler in this landscape. As he stated during the Q1 2025 earnings call, 'You're either an AI leader, or you're going to lose.' It's clear to me that McDermott has no intention of losing.
Martechvibe
12-05-2025
- Business
- Martechvibe
Zoom and ServiceNow Announce Integration for Enhanced Customer Service
Zoom and ServiceNow have partnered to create streamlined customer service by providing agents with a unified workspace. Zoom Communications Inc. and ServiceNow have announced a plan to integrate Zoom's customer experience platform (CX) with ServiceNow's customer relationship management (CRM) and IT Service Management (ITSM). The announcement was made during Knowledge 2025, ServiceNow's annual customer and partner event. The integration aims to provide a comprehensive, AI-driven solution for customer service and IT support in contact centres. It also aims to combine Zoom's AI-first omnichannel contact centre platform with ServiceNow's CRM and industry workflows. This combination will allow voice, video, and digital interactions to be directly incorporated into the workflow of service teams, said Kentis Gopalla, head of product for Zoom CX. This partnership underlines Zoom's commitment to providing solutions that drive business success and simplify customer and employee interactions. The integration will allow for a more streamlined and robust customer experience, according to Michael Ramsey, GVP, Product Management, CRM and Industry Workflows at ServiceNow. The combined ServiceNow CRM and Zoom CX will provide CX teams with the context, data, and AI they need to resolve issues faster and create deeper customer connections, without the need to switch between tools. ALSO READ: Zoom Introduces Category-Redefining Contact Centre Solution Key benefits of the integration include a unified workspace for agents, allowing them to manage all interactions, be it voice, video, or chat, without leaving the platform. Agents can stay focused on the customer, supported by real-time access to CRM data, interaction history, entitlements, and open cases. The integration will also facilitate personalised, AI-driven experiences that can be scaled up. Zoom's AI capabilities will be combined with ServiceNow's automation and CRM intelligence, enabling organisations to scale support without sacrificing personalisation. Zoom's AI-first quality management will automatically score every interaction and generate coaching opportunities to drive continuous optimisation. The integration will also accelerate issue resolution through seamless collaboration. Zoom's collaboration tools, accessible within ServiceNow, will allow agents to bring in the right expert without switching tools or losing context, helping them resolve issues faster and with the right team. ALSO READ: Qualtrics, ServiceNow Strengthen Employee and Customer Service The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. 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Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. 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By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
TECHx
10-05-2025
- Business
- TECHx
ServiceNow AI Platform Launches at Knowledge 2025 Event
Home » Tech Value Chain » Global Brands » ServiceNow AI Platform Launches at Knowledge 2025 Event ServiceNow (NYSE: NOW) has officially introduced the ServiceNow AI Platform at its annual Knowledge 2025 event. The platform is designed to support any AI, any agent, and any model helping enterprises scale AI across systems. It brings new innovations and deeper integrations with key technology partners. These include NVIDIA, Microsoft, Google, and Oracle. The goal is to boost enterprise-wide orchestration and deliver measurable outcomes. Businesses today face system silos, scattered data, and unclear AI strategies. At the same time, they must cut costs and increase efficiency. ServiceNow's new platform aims to simplify operations and unlock the value of AI. The company reports that 55% of organizations using agentic AI have improved gross margins. This contrasts with 22% of companies not yet exploring AI. These findings are from the ServiceNow Enterprise AI Maturity Index. With 20+ years of automation expertise, ServiceNow is positioning its AI platform as a way to help organizations move from pilots to full-scale AI deployment. CEO Bill McDermott said the platform enables transformation in real time. He stated that ServiceNow is the only company that can orchestrate AI, data, and workflows on a single platform. The ServiceNow AI Platform features a conversational AI Engagement Layer. This layer lets users carry out complex tasks using integrated tools: Knowledge Graph Workflow Data Fabric AI Agent Fabric These tools allow AI agents to work across data systems and organizational frameworks. ServiceNow also announced several new capabilities at the event. Key features include: AI Control Tower: A unified command center to manage and govern all AI agents, models, and workflows—ServiceNow or third-party. It supports secure, scalable enterprise automation. AI Agent Fabric: A communications layer for AI ecosystems. It connects agents across vendors like Microsoft, NVIDIA, Google, and Oracle. Agents can coordinate, share context, and complete tasks across teams. Another major release is ServiceNow's next-gen CRM. This AI-powered tool merges sales, service, and fulfillment on one platform. It supports the full customer lifecycle, from quote to renewal. Additionally, ServiceNow and NVIDIA co-developed the Apriel Nemotron 15B. This large language model supports fast, cost-effective reasoning. It is optimized for performance, scale, and accuracy. Businesses can deploy agentic AI with lower latency and lower inference costs. ServiceNow is calling the platform a foundation for future-ready enterprises. The platform aims to reduce tech debt, improve productivity, and streamline workflows using real-time AI orchestration. The launch of the ServiceNow AI Platform marks a new phase in the company's strategy to be a core player in enterprise AI adoption.
Business Wire
08-05-2025
- Business
- Business Wire
Rimini Street和ServiceNow與Apsen Farmacêutica合作，實現企業級工作流程自動化的下一代願景
拉斯維加斯--(BUSINESS WIRE)--(美國商業資訊)-- Knowledge 2025 — 端對端企業軟體支援、管理與創新解決方案的全球供應商以及Oracle、SAP和VMware軟體的領先支援服務協力廠商 Rimini Street, Inc. (Nasdaq: RMNI)在ServiceNow的年度客戶和合作夥伴活動 Knowledge 2025 上宣布，巴西製藥商Apsen Farmacêutica已與Rimini Street和ServiceNow合作，實施企業級工作流程自動化的下一代願景。這一新願景將使公司實現自主營運，協助其更快地因應市場變化，減少資訊孤島，並提高營運效率。 Apsen將業務需求置於技術之上，採用靈活的模組化企業資源規劃(ERP)方法，實現持續創新並掌控IT投資。達成這一目標的第一步是擺脫對供應商和系統的依賴，首先從其SAP ERP平台投資開始。 Apsen Farmacêutica資訊長Renan Santos表示：「三年前制定的策略核心是引進一個有能力變革IT的團隊，採用『自製、購買或融合』的構想，以協調的方式連接公司的所有系統。在這個過程中，SAP的問題出現了。隨著SAP宣布2027年後將不再支援SAP ECC 6，我們面臨一個選擇——承擔移轉到S/4HANA的成本、干擾和風險，或者重新構想現有的系統，使其成為一個創新平台。就在那時，我們與Rimini Street合作，實施ServiceNow的ERP現代化解決方案。」 Rimini Street執行長Seth Ravin表示：「我們非常高興能與ServiceNow和Apsen Farmacêutica合作，交付這項下一代技術——它可以輕鬆地部署在其現有的SAP ECC 6 ERP和其他目前的企業軟體平台之上，無需進行高成本、高風險且不必要的升級或移轉。我們很驕傲能協助Aspen透過節省系統升級和移轉的成本，為其創新投資實現自籌資金。Apsen在簡化流程、降低營運成本和提高營運效率方面看到了立竿見影的成效。」 ServiceNow核心業務工作流程、產品和解決方案行銷副總裁Peter Russo表示：「ServiceNow很高興能與Rimini Street合作，將我們的共同解決方案和下一代ERP現代化願景帶給Apsen Farmacêutica——Apsen在專案啟動幾周後就從該解決方案中實現了價值。相較創新投資，ERP和其他企業軟體的升級和移轉通常無法提供可觀的投資報酬率。Apsen是一個絕佳的範例，展示了ServiceNow和Rimini Street如何共同為全球企業帶來價值、節省成本，並加快實現創新、現代化和自主AI的進程。」 Rimini Street：與ServiceNow合作實現「無干擾轉型」(Transformation without Disruption™) Rimini Street和ServiceNow合作，向市場推出了一項新解決方案，透過將ServiceNow平台與Rimini Street針對SAP、Oracle、Infor、Microsoft ERP和其他孤立企業軟體的成熟企業軟體支援相結合，實現「無干擾轉型」，無需進行昂貴的升級、移轉或重新搭建平台。 借助這一新解決方案，Rimini Street能夠： 取代軟體供應商對底層ERP和企業軟體的支援，將總支援成本降低高達90%，同時保證將軟體和版本的生命週期至少延長15年，無需進行升級或移轉 透過在現有ERP、軟體即服務(SaaS)和其他軟體之上及之間部署ServiceNow層，釋放資金和資源以投資于加快創新 提供強大的企業AI和整合的企業「單一視窗」視圖，提供可操作的營運洞察並強化競爭優勢 連接孤立的系統和資料 實施智慧工作流程和任務自動化，有助於提高生產力並減少勞動力需求 為使用者提供新的現代化螢幕以及行動功能、互動和體驗（使用者體驗） 敏捷性、自動化和成本撙節——無需升級或移轉 Santos表示：「儘管公司進行了大量投資，但身為一名技術專業人員，我以個人和企業員工的身分經歷了兩種截然不同的體驗，這令人非常沮喪。融合這兩個領域是我和我的團隊共同的目標。我們一直在尋找一種敏捷的解決方案，它能夠快速帶來價值，並避免任何大型軟體移轉專案固有的成本、複雜性和風險，而Rimini Street與ServiceNow的創新解決方案是我們實現轉型願景的最快且最可靠的途徑。」 在Rimini Street為Apsen Farmacêutica的關鍵任務SAP ECC系統提供全面支援的情況下，Santos及其團隊輕鬆地將SAP任務和客製化功能轉換為ServiceNow智慧工作流程，連接了所有必要的現有系統和團隊。Apsen Farmacêutica遵循其可組合性和靈活性策略，選擇了低程式碼/無程式碼工具並整合了AI，為工作流程帶來內建式智慧，進而實現即時的營運分析。 Apsen Farmacêutica與Rimini Street和ServiceNow合作的成果包括： 之前需要大量人工介入的流程中，70%如今已實現自動化 將新流程的開發週期從數月縮短至數周 減少對高度專業化團隊的依賴，推動整個企業實現自主流程開發以滿足業務需求 在提高速度和效率的同時降低營運成本 該公司看到了Santos願景的成果和益處，即擺脫傳統的由供應商驅動的指令，將控制權和權力重新交回企業手中，這對企業的文化產生了重大影響。Santos表示：「我們設立了一支強大的內部團隊，現在這個團隊有能力以策略性的方式重新思考流程、供應商和架構。最初的下一代願景和試點專案已成為整個公司的典範。」 Apsen Farmacêutica計畫擴充該解決方案，實現物流、品質和財務等其他關鍵流程的自動化。Santos補充道，Rimini Street對SAP ECC 6等關鍵任務系統以及ServiceNow解決方案的深入瞭解為該企業帶來了新的現實。 Santos還表示：「我們的重點仍然是保持目前系統的穩定和安全，同時建立一個能夠實現持續和敏捷創新的架構。這一策略性合作夥伴關係將協助我們在安全、可擴充和持續提升效率的基礎上不斷成長。」 在 此處 進一步瞭解Apsen Farmacêutica與Rimini Street和ServiceNow合作實現「無干擾轉型」的歷程。 關於Rimini Street, Inc. 「羅素2000指數」(Russell 2000®)公司Rimini Street, Inc. (Nasdaq: RMNI)是端對端企業軟體支援和創新解決方案的全球供應商，以及Oracle、SAP和VMware軟體的領先支援服務協力廠商。該公司提供全面的統一解決方案組合，用於運行、管理、支援、自訂、設定、連接、保護、監控和最佳化企業應用程式、資料庫和技術軟體。該公司已與《財星》全球100大企業、《財星》500大企業、中型企業、公共部門和政府機構簽署了數千份合約，這些機構選擇Rimini Street為其值得信賴、經驗證的關鍵任務企業軟體解決方案供應商，實現更好的營運成果，節省數十億美元的開銷，用於為AI和其他創新投資提供資金支援。 ServiceNow、ServiceNow標誌、Now、Now Platform及其他ServiceNow標誌均為ServiceNow, Inc.在美國和/或其他國家的商標和/或注冊商標。 如欲瞭解更多資訊，請造訪 ，並在 X 、 Facebook 、 Instagram 和 LinkedIn 上與Rimini Street聯絡。 前瞻性陳述 本新聞稿中的某些陳述並非歷史事實，而是《1995年私人證券訴訟改革法案》安全港條款所定義的前瞻性陳述。前瞻性陳述通常含有以下字詞：「預期」、「假設」、「相信」、「繼續」、「可以」、「目前」、「估計」、「預計」、「預報」、「未來」、「打算」、「也許」、「或許」、「前景」、「計畫」 、」可能」、「目標」、「潛力」、「預測」、「推測」、「似乎」、「尋求」、「應該」、「將」、「會」或其他類似字詞、片語或表述。這些前瞻性陳述包括但不限於我們對未來事件、未來機會、全球擴張及其他成長計畫和我們對此類計畫的投資之預期的陳述。這些陳述根據不同的假設以及管理層目前的預期，並非是對實際業績的預測，也非歷史事實。這些陳述受制於有關Rimini Street業務的一系列風險和不確定性，實際結果可能會大相逕庭。這些風險和不確定性包括但不限於：未決訴訟或任何新訴訟的不利發展和相關抗辯成本，包括未決上訴動議的處置和任何新索賠；為遵守法院就Rimini II訴訟事宜下達的任何禁令而產生的任何支出，以及對未來期間收入和與這些工作相關的成本的影響；Rimini Street經營所在的商業環境的變化，包括任何總體經濟衰退趨勢、地緣政治緊張加劇和外匯匯率變化的影響，以及影響我們經營所在產業和我們客戶經營所在產業的一般金融、經濟、監管和政治狀況的影響；企業軟體管理與支援格局的演進，以及我們對市場進行教育以吸引和留住客戶並進一步滲透客戶群的能力；軟體支援服務行業的激烈競爭以及我們關於公司定價模式的意圖；客戶對我們擴大的產品和服務組合以及我們預期推出的產品和服務的採用情況；我們對新產品、合作夥伴關係和聯盟計畫的預期，包括但不限於我們與ServiceNow的合作關係；我們的營收成長能力、準確預測營收的能力，以及根據目前的營收預期和產品擴大而管理成本的結果；上一財政年度和本財政年度裁員的預期影響以及相關的重整成本；我們對總目標市場的估計，以及相對於使用其他供應商而言客戶節省成本的預期；我們銷售週期的時間變化；與保留率相關的風險，包括我們準確預測保留率的能力；我們管理團隊一名或多名成員的流失；我們吸引和留住更多合格人員的能力；我們的業務計畫、未來成長能力以及實現和維持獲利的能力；我們計畫終止為Oracle PeopleSoft產品提供服務；我們股價的波動性及相關證券交易要求的法規遵循；我們以有利條件進行股權或債務融資的需求和能力，以及我們從營運中獲得現金流以協助為我們的成長計畫增加投資提供資金的能力；與全球營運相關的風險；我們防止未經授權存取我們的資訊技術系統及其他網路安全威脅的能力；我們或我們的第三方供應商及服務供應商可能使用的生成式人工智慧(AI)技術相關的任何缺失；我們保護員工及客戶機密資訊以及遵守隱私權法規的能力；我們維持有效財務報告內部控制系統的能力；我們維持、保護及提升品牌和智慧財產權的能力；法律法規的變更，包括稅法的變更或我們採取的稅務立場的不利結果；關稅成本（包括鑑於美國政府實施的新關稅或提高的關稅，以及受影響國家採取報復性貿易措施的可能性，所涉及的關稅減免或降低關稅的能力）；我們未能建立足夠的稅務儲備；我們實現淨營業損失利益的能力；環境、社會與治理議題對我們的聲譽或業務造成的任何負面影響，以及我們的業務因報告此類議題而面臨的額外成本或風險；我們與美國政府及國際政府保持良好合作關係及與政府實體簽署新合約的能力；我們的信用貸款對我們的業務及相關利率風險的持續還債義務以及財務和營運契約；我們的現金及現金等價物是否足以滿足我們的流動資金需求；根據我們的股票回購計畫進行回購（如有）的金額及時間，以及我們透過該計畫提升股東價值的能力；Rimini Street股權證券長期價值的不確定性；擾亂我們或我們客戶業務的災難性事件；以及在 Rimini Street於2025年5月1日遞交的Form 10-Q季度報告中「風險因素」標題下討論的風險因素，以及Rimini Street未來的Form 10-K年度報告、Form 10-Q季度報告、Form 8-K當期報告和Rimini Street遞交給美國證券交易委員會的其他文件中不時更新的風險因素。此外，前瞻性陳述提供了截至本通訊稿發表之日Rimini Street對未來事件和觀點的預期、計畫或預測。Rimini Street預計後續事件和事態發展將導致Rimini Street的評估發生變化。然而，儘管Rimini Street可能會在未來某個時間點選擇更新這些前瞻性陳述，但Rimini Street特別聲明，除法律規定之外，公司沒有任何這方面的義務。這些前瞻性陳述不應被視為代表Rimini Street在本通訊稿發表之日後任何日期的評估結果。 © 2025 Rimini Street, Inc。保留所有權利。「Rimini Street」是Rimini Street, Inc.在美國及其他國家的註冊商標，Rimini Street、Rimini Street標誌及其組合，以及其他以TM標示的標記均為Rimini Street, Inc.的商標。所有其他商標均為其各自擁有者的財產，除非另有說明，否則Rimini Street與任何此類商標持有人或本文提及的其他公司並無關聯、認可或聯繫。 免責聲明：本公告之原文版本乃官方授權版本。譯文僅供方便瞭解之用，煩請參照原文，原文版本乃唯一具法律效力之版本。
