Latest news with #Kuniskis
The Advertiser
3 hours ago
- Automotive
- The Advertiser
Ram 1500 TRX supercharged V8 muscle truck coming back
The V8 is enjoying a renaissance at Stellantis. The SRT go-fast division is coming back, and now the wild supercharged V8-powered Ram 1500 TRX mega-pickup is reportedly returning, too. Mopar Insiders reports word from "well-placed sources within the company" that the 1500 TRX will enter production in late January 2026, making it the first vehicle to be launched under the resurrected Street and Racing Technology (SRT) division. It'll also reportedly feature the same design and technology updates rolled out to the facelifted MY25 Ram 1500 lineup, including a new-generation infotainment system. The TRX exited production in 2023, and it closed out its run with a Final Edition that was also offered in Australia, where it was priced above $250,000 and where the locally remanufactured TRX range found almost 1000 customers. CarExpert can save you thousands on a new Ram 1500. Click here to get a great deal. Calling it the Final Edition has evidently proved premature. While Ram was at the time in the midst of transitioning the 1500 from naturally aspirated 5.7-litre and supercharged 6.2-litre V8 engines in favour of a pair of twin-turbocharged 3.0-litre inline sixes, it has reversed course. Former Ram boss Tim Kuniskis came out of retirement late last year to take the helm at the light commercial brand once again, and has subsequently been appointed to head up Stellantis' American brands: Chrysler, Dodge, Jeep and Ram, plus the SRT division. Last month, he announced the 5.7-litre Hemi V8 was returning to the Ram 1500, calling its axing a "mistake". "Everyone makes mistakes, but how you handle them defines you. Ram screwed up when we dropped the Hemi – we own it and we fixed it," he said at the time. "We're not just bringing back a legendary V8 engine, we're igniting an assertive product plan and expanding the freedom of choice in powertrain for our customers." The Hemi V8 will now be offered alongside the Hurricane six. It's worth noting V8s hadn't been entirely excised from the Ram lineup, as a 6.4-litre V8 had continued to be offered in the brand's heavy-duty pickups in markets like the US. Mr Kuniskis was arguably the biggest supporter of the Hellcat supercharged 6.2-litre petrol V8, which in the 1500 TRX produced 523kW of power and 822Nm of torque, making it the world's most powerful pickup when it was launched. While that's a healthy 120kW and 115Nm above even the High Output tune of the facelifted 1500's Hurricane six, even if it comes back unchanged the powerful TRX will fall short of the Ford F-150 Raptor R. The Blue Oval's hottest pickup uses a supercharged 5.2-litre V8 producing 537kW and 868Nm. The TRX was more than just a 1500 with a bigger engine wedged in, as it also received unique suspension tuning, adaptive Bilstein dampers, and 18-inch alloy wheels wrapped in chunky 35-inch Goodyear Wrangler Territory tyres. Ram confirmed earlier this year it plans to make 25 product announcements in 18 months, and the revived TRX will reportedly be one of them. However, there's no guarantee V8 engines will return to the local Ram lineup, according to Ram Trucks Australia, which said in June that it would continue to review and evaluate what options were made available. The company also noted customers had embraced the new Hurricane sixes, and that they remain an "integral part of Ram's future" because they offer more power and torque along with lower fuel consumption than the 5.7-litre Hemi V8. Ram Trucks Australia has previously indicated it takes 12-18 months to complete a local engineering program for a new model variant that will be remanufactured locally in right-hand drive. The 1500's facelift not only brought Hurricane six-cylinder power and aesthetic tweaks, it also saw other changes including upgraded infotainment and a new electrical architecture, which would necessitate a fresh local development program. Mr Kuniskis confirmed earlier this year the Hemi was never designed to be offered with the updated 1500's revised electrical system. In addition to returning V8s to the 1500, the Ram brand is going racing. It'll return after a 13-year break to the NASCAR Craftsman Truck Series in 2026. In case you didn't realise Ram was an American brand, it's wrapping itself in the stars and stripes. It kicked off a 'Never Stop Being American' marketing campaign with an ad featuring a version of The Star-Spangled Banner and a voiceover from UFC's Dana White. MORE: Explore the Ram 1500 showroom Content originally sourced from: The V8 is enjoying a renaissance at Stellantis. The SRT go-fast division is coming back, and now the wild supercharged V8-powered Ram 1500 TRX mega-pickup is reportedly returning, too. Mopar Insiders reports word from "well-placed sources within the company" that the 1500 TRX will enter production in late January 2026, making it the first vehicle to be launched under the resurrected Street and Racing Technology (SRT) division. It'll also reportedly feature the same design and technology updates rolled out to the facelifted MY25 Ram 1500 lineup, including a new-generation infotainment system. The TRX exited production in 2023, and it closed out its run with a Final Edition that was also offered in Australia, where it was priced above $250,000 and where the locally remanufactured TRX range found almost 1000 customers. CarExpert can save you thousands on a new Ram 1500. Click here to get a great deal. Calling it the Final Edition has evidently proved premature. While Ram was at the time in the midst of transitioning the 1500 from naturally aspirated 5.7-litre and supercharged 6.2-litre V8 engines in favour of a pair of twin-turbocharged 3.0-litre inline sixes, it has reversed course. Former Ram boss Tim Kuniskis came out of retirement late last year to take the helm at the light commercial brand once again, and has subsequently been appointed to head up Stellantis' American brands: Chrysler, Dodge, Jeep and Ram, plus the SRT division. Last month, he announced the 5.7-litre Hemi V8 was returning to the Ram 1500, calling its axing a "mistake". "Everyone makes mistakes, but how you handle them defines you. Ram screwed up when we dropped the Hemi – we own it and we fixed it," he said at the time. "We're not just bringing back a legendary V8 engine, we're igniting an assertive product plan and expanding the freedom of choice in powertrain for our customers." The Hemi V8 will now be offered alongside the Hurricane six. It's worth noting V8s hadn't been entirely excised from the Ram lineup, as a 6.4-litre V8 had continued to be offered in the brand's heavy-duty pickups in markets like the US. Mr Kuniskis was arguably the biggest supporter of the Hellcat supercharged 6.2-litre petrol V8, which in the 1500 TRX produced 523kW of power and 822Nm of torque, making it the world's most powerful pickup when it was launched. While that's a healthy 120kW and 115Nm above even the High Output tune of the facelifted 1500's Hurricane six, even if it comes back unchanged the powerful TRX will fall short of the Ford F-150 Raptor R. The Blue Oval's hottest pickup uses a supercharged 5.2-litre V8 producing 537kW and 868Nm. The TRX was more than just a 1500 with a bigger engine wedged in, as it also received unique suspension tuning, adaptive Bilstein dampers, and 18-inch alloy wheels wrapped in chunky 35-inch Goodyear Wrangler Territory tyres. Ram confirmed earlier this year it plans to make 25 product announcements in 18 months, and the revived TRX will reportedly be one of them. However, there's no guarantee V8 engines will return to the local Ram lineup, according to Ram Trucks Australia, which said in June that it would continue to review and evaluate what options were made available. The company also noted customers had embraced the new Hurricane sixes, and that they remain an "integral part of Ram's future" because they offer more power and torque along with lower fuel consumption than the 5.7-litre Hemi V8. Ram Trucks Australia has previously indicated it takes 12-18 months to complete a local engineering program for a new model variant that will be remanufactured locally in right-hand drive. The 1500's facelift not only brought Hurricane six-cylinder power and aesthetic tweaks, it also saw other changes including upgraded infotainment and a new electrical architecture, which would necessitate a fresh local development program. Mr Kuniskis confirmed earlier this year the Hemi was never designed to be offered with the updated 1500's revised electrical system. In addition to returning V8s to the 1500, the Ram brand is going racing. It'll return after a 13-year break to the NASCAR Craftsman Truck Series in 2026. In case you didn't realise Ram was an American brand, it's wrapping itself in the stars and stripes. It kicked off a 'Never Stop Being American' marketing campaign with an ad featuring a version of The Star-Spangled Banner and a voiceover from UFC's Dana White. MORE: Explore the Ram 1500 showroom Content originally sourced from: The V8 is enjoying a renaissance at Stellantis. The SRT go-fast division is coming back, and now the wild supercharged V8-powered Ram 1500 TRX mega-pickup is reportedly returning, too. Mopar Insiders reports word from "well-placed sources within the company" that the 1500 TRX will enter production in late January 2026, making it the first vehicle to be launched under the resurrected Street and Racing Technology (SRT) division. It'll also reportedly feature the same design and technology updates rolled out to the facelifted MY25 Ram 1500 lineup, including a new-generation infotainment system. The TRX exited production in 2023, and it closed out its run with a Final Edition that was also offered in Australia, where it was priced above $250,000 and where the locally remanufactured TRX range found almost 1000 customers. CarExpert can save you thousands on a new Ram 1500. Click here to get a great deal. Calling it the Final Edition has evidently proved premature. While Ram was at the time in the midst of transitioning the 1500 from naturally aspirated 5.7-litre and supercharged 6.2-litre V8 engines in favour of a pair of twin-turbocharged 3.0-litre inline sixes, it has reversed course. Former Ram boss Tim Kuniskis came out of retirement late last year to take the helm at the light commercial brand once again, and has subsequently been appointed to head up Stellantis' American brands: Chrysler, Dodge, Jeep and Ram, plus the SRT division. Last month, he announced the 5.7-litre Hemi V8 was returning to the Ram 1500, calling its axing a "mistake". "Everyone makes mistakes, but how you handle them defines you. Ram screwed up when we dropped the Hemi – we own it and we fixed it," he said at the time. "We're not just bringing back a legendary V8 engine, we're igniting an assertive product plan and expanding the freedom of choice in powertrain for our customers." The Hemi V8 will now be offered alongside the Hurricane six. It's worth noting V8s hadn't been entirely excised from the Ram lineup, as a 6.4-litre V8 had continued to be offered in the brand's heavy-duty pickups in markets like the US. Mr Kuniskis was arguably the biggest supporter of the Hellcat supercharged 6.2-litre petrol V8, which in the 1500 TRX produced 523kW of power and 822Nm of torque, making it the world's most powerful pickup when it was launched. While that's a healthy 120kW and 115Nm above even the High Output tune of the facelifted 1500's Hurricane six, even if it comes back unchanged the powerful TRX will fall short of the Ford F-150 Raptor R. The Blue Oval's hottest pickup uses a supercharged 5.2-litre V8 producing 537kW and 868Nm. The TRX was more than just a 1500 with a bigger engine wedged in, as it also received unique suspension tuning, adaptive Bilstein dampers, and 18-inch alloy wheels wrapped in chunky 35-inch Goodyear Wrangler Territory tyres. Ram confirmed earlier this year it plans to make 25 product announcements in 18 months, and the revived TRX will reportedly be one of them. However, there's no guarantee V8 engines will return to the local Ram lineup, according to Ram Trucks Australia, which said in June that it would continue to review and evaluate what options were made available. The company also noted customers had embraced the new Hurricane sixes, and that they remain an "integral part of Ram's future" because they offer more power and torque along with lower fuel consumption than the 5.7-litre Hemi V8. Ram Trucks Australia has previously indicated it takes 12-18 months to complete a local engineering program for a new model variant that will be remanufactured locally in right-hand drive. The 1500's facelift not only brought Hurricane six-cylinder power and aesthetic tweaks, it also saw other changes including upgraded infotainment and a new electrical architecture, which would necessitate a fresh local development program. Mr Kuniskis confirmed earlier this year the Hemi was never designed to be offered with the updated 1500's revised electrical system. In addition to returning V8s to the 1500, the Ram brand is going racing. It'll return after a 13-year break to the NASCAR Craftsman Truck Series in 2026. In case you didn't realise Ram was an American brand, it's wrapping itself in the stars and stripes. It kicked off a 'Never Stop Being American' marketing campaign with an ad featuring a version of The Star-Spangled Banner and a voiceover from UFC's Dana White. MORE: Explore the Ram 1500 showroom Content originally sourced from: The V8 is enjoying a renaissance at Stellantis. The SRT go-fast division is coming back, and now the wild supercharged V8-powered Ram 1500 TRX mega-pickup is reportedly returning, too. Mopar Insiders reports word from "well-placed sources within the company" that the 1500 TRX will enter production in late January 2026, making it the first vehicle to be launched under the resurrected Street and Racing Technology (SRT) division. It'll also reportedly feature the same design and technology updates rolled out to the facelifted MY25 Ram 1500 lineup, including a new-generation infotainment system. The TRX exited production in 2023, and it closed out its run with a Final Edition that was also offered in Australia, where it was priced above $250,000 and where the locally remanufactured TRX range found almost 1000 customers. CarExpert can save you thousands on a new Ram 1500. Click here to get a great deal. Calling it the Final Edition has evidently proved premature. While Ram was at the time in the midst of transitioning the 1500 from naturally aspirated 5.7-litre and supercharged 6.2-litre V8 engines in favour of a pair of twin-turbocharged 3.0-litre inline sixes, it has reversed course. Former Ram boss Tim Kuniskis came out of retirement late last year to take the helm at the light commercial brand once again, and has subsequently been appointed to head up Stellantis' American brands: Chrysler, Dodge, Jeep and Ram, plus the SRT division. Last month, he announced the 5.7-litre Hemi V8 was returning to the Ram 1500, calling its axing a "mistake". "Everyone makes mistakes, but how you handle them defines you. Ram screwed up when we dropped the Hemi – we own it and we fixed it," he said at the time. "We're not just bringing back a legendary V8 engine, we're igniting an assertive product plan and expanding the freedom of choice in powertrain for our customers." The Hemi V8 will now be offered alongside the Hurricane six. It's worth noting V8s hadn't been entirely excised from the Ram lineup, as a 6.4-litre V8 had continued to be offered in the brand's heavy-duty pickups in markets like the US. Mr Kuniskis was arguably the biggest supporter of the Hellcat supercharged 6.2-litre petrol V8, which in the 1500 TRX produced 523kW of power and 822Nm of torque, making it the world's most powerful pickup when it was launched. While that's a healthy 120kW and 115Nm above even the High Output tune of the facelifted 1500's Hurricane six, even if it comes back unchanged the powerful TRX will fall short of the Ford F-150 Raptor R. The Blue Oval's hottest pickup uses a supercharged 5.2-litre V8 producing 537kW and 868Nm. The TRX was more than just a 1500 with a bigger engine wedged in, as it also received unique suspension tuning, adaptive Bilstein dampers, and 18-inch alloy wheels wrapped in chunky 35-inch Goodyear Wrangler Territory tyres. Ram confirmed earlier this year it plans to make 25 product announcements in 18 months, and the revived TRX will reportedly be one of them. However, there's no guarantee V8 engines will return to the local Ram lineup, according to Ram Trucks Australia, which said in June that it would continue to review and evaluate what options were made available. The company also noted customers had embraced the new Hurricane sixes, and that they remain an "integral part of Ram's future" because they offer more power and torque along with lower fuel consumption than the 5.7-litre Hemi V8. Ram Trucks Australia has previously indicated it takes 12-18 months to complete a local engineering program for a new model variant that will be remanufactured locally in right-hand drive. The 1500's facelift not only brought Hurricane six-cylinder power and aesthetic tweaks, it also saw other changes including upgraded infotainment and a new electrical architecture, which would necessitate a fresh local development program. Mr Kuniskis confirmed earlier this year the Hemi was never designed to be offered with the updated 1500's revised electrical system. In addition to returning V8s to the 1500, the Ram brand is going racing. It'll return after a 13-year break to the NASCAR Craftsman Truck Series in 2026. In case you didn't realise Ram was an American brand, it's wrapping itself in the stars and stripes. It kicked off a 'Never Stop Being American' marketing campaign with an ad featuring a version of The Star-Spangled Banner and a voiceover from UFC's Dana White. MORE: Explore the Ram 1500 showroom Content originally sourced from:
7NEWS
5 hours ago
- Automotive
- 7NEWS
Ram 1500 TRX supercharged V8 muscle truck coming back
The V8 is enjoying a renaissance at Stellantis. The SRT go-fast division is coming back, and now the wild supercharged V8-powered Ram 1500 TRX mega-pickup is reportedly returning, too. Mopar Insiders reports word from 'well-placed sources within the company' that the 1500 TRX will enter production in late January 2026, making it the first vehicle to be launched under the resurrected Street and Racing Technology (SRT) division. It'll also reportedly feature the same design and technology updates rolled out to the facelifted MY25 Ram 1500 lineup, including a new-generation infotainment system. The TRX exited production in 2023, and it closed out its run with a Final Edition that was also offered in Australia, where it was priced above $250,000 and where the locally remanufactured TRX range found almost 1000 customers. CarExpert can save you thousands on a new Ram 1500. Click here to get a great deal. Calling it the Final Edition has evidently proved premature. While Ram was at the time in the midst of transitioning the 1500 from naturally aspirated 5.7-litre and supercharged 6.2-litre V8 engines in favour of a pair of twin-turbocharged 3.0-litre inline sixes, it has reversed course. Former Ram boss Tim Kuniskis came out of retirement late last year to take the helm at the light commercial brand once again, and has subsequently been appointed to head up Stellantis' American brands: Chrysler, Dodge, Jeep and Ram, plus the SRT division. Last month, he announced the 5.7-litre Hemi V8 was returning to the Ram 1500, calling its axing a 'mistake'. 'Everyone makes mistakes, but how you handle them defines you. Ram screwed up when we dropped the Hemi – we own it and we fixed it,' he said at the time. 'We're not just bringing back a legendary V8 engine, we're igniting an assertive product plan and expanding the freedom of choice in powertrain for our customers.' The Hemi V8 will now be offered alongside the Hurricane six. It's worth noting V8s hadn't been entirely excised from the Ram lineup, as a 6.4-litre V8 had continued to be offered in the brand's heavy-duty pickups in markets like the US. Mr Kuniskis was arguably the biggest supporter of the Hellcat supercharged 6.2-litre petrol V8, which in the 1500 TRX produced 523kW of power and 822Nm of torque, making it the world's most powerful pickup when it was launched. While that's a healthy 120kW and 115Nm above even the High Output tune of the facelifted 1500's Hurricane six, even if it comes back unchanged the powerful TRX will fall short of the Ford F-150 Raptor R. The Blue Oval's hottest pickup uses a supercharged 5.2-litre V8 producing 537kW and 868Nm. The TRX was more than just a 1500 with a bigger engine wedged in, as it also received unique suspension tuning, adaptive Bilstein dampers, and 18-inch alloy wheels wrapped in chunky 35-inch Goodyear Wrangler Territory tyres. Ram confirmed earlier this year it plans to make 25 product announcements in 18 months, and the revived TRX will reportedly be one of them. However, there's no guarantee V8 engines will return to the local Ram lineup, according to Ram Trucks Australia, which said in June that it would continue to review and evaluate what options were made available. The company also noted customers had embraced the new Hurricane sixes, and that they remain an 'integral part of Ram's future' because they offer more power and torque along with lower fuel consumption than the 5.7-litre Hemi V8. Ram Trucks Australia has previously indicated it takes 12-18 months to complete a local engineering program for a new model variant that will be remanufactured locally in right-hand drive. The 1500's facelift not only brought Hurricane six-cylinder power and aesthetic tweaks, it also saw other changes including upgraded infotainment and a new electrical architecture, which would necessitate a fresh local development program. Mr Kuniskis confirmed earlier this year the Hemi was never designed to be offered with the updated 1500's revised electrical system. In addition to returning V8s to the 1500, the Ram brand is going racing. It'll return after a 13-year break to the NASCAR Craftsman Truck Series in 2026. In case you didn't realise Ram was an American brand, it's wrapping itself in the stars and stripes. It kicked off a 'Never Stop Being American' marketing campaign with an ad featuring a version of The Star-Spangled Banner and a voiceover from UFC's Dana White.
Perth Now
5 hours ago
- Automotive
- Perth Now
Ram 1500 TRX supercharged V8 muscle truck coming back
The V8 is enjoying a renaissance at Stellantis. The SRT go-fast division is coming back, and now the wild supercharged V8-powered Ram 1500 TRX mega-pickup is reportedly returning, too. Mopar Insiders reports word from 'well-placed sources within the company' that the 1500 TRX will enter production in late January 2026, making it the first vehicle to be launched under the resurrected Street and Racing Technology (SRT) division. It'll also reportedly feature the same design and technology updates rolled out to the facelifted MY25 Ram 1500 lineup, including a new-generation infotainment system. The TRX exited production in 2023, and it closed out its run with a Final Edition that was also offered in Australia, where it was priced above $250,000 and where the locally remanufactured TRX range found almost 1000 customers. CarExpert can save you thousands on a new Ram 1500. Click here to get a great deal. Supplied Credit: CarExpert Calling it the Final Edition has evidently proved premature. While Ram was at the time in the midst of transitioning the 1500 from naturally aspirated 5.7-litre and supercharged 6.2-litre V8 engines in favour of a pair of twin-turbocharged 3.0-litre inline sixes, it has reversed course. Former Ram boss Tim Kuniskis came out of retirement late last year to take the helm at the light commercial brand once again, and has subsequently been appointed to head up Stellantis' American brands: Chrysler, Dodge, Jeep and Ram, plus the SRT division. Last month, he announced the 5.7-litre Hemi V8 was returning to the Ram 1500, calling its axing a 'mistake'. 'Everyone makes mistakes, but how you handle them defines you. Ram screwed up when we dropped the Hemi – we own it and we fixed it,' he said at the time. 'We're not just bringing back a legendary V8 engine, we're igniting an assertive product plan and expanding the freedom of choice in powertrain for our customers.' Supplied Credit: CarExpert The Hemi V8 will now be offered alongside the Hurricane six. It's worth noting V8s hadn't been entirely excised from the Ram lineup, as a 6.4-litre V8 had continued to be offered in the brand's heavy-duty pickups in markets like the US. Mr Kuniskis was arguably the biggest supporter of the Hellcat supercharged 6.2-litre petrol V8, which in the 1500 TRX produced 523kW of power and 822Nm of torque, making it the world's most powerful pickup when it was launched. While that's a healthy 120kW and 115Nm above even the High Output tune of the facelifted 1500's Hurricane six, even if it comes back unchanged the powerful TRX will fall short of the Ford F-150 Raptor R. The Blue Oval's hottest pickup uses a supercharged 5.2-litre V8 producing 537kW and 868Nm. The TRX was more than just a 1500 with a bigger engine wedged in, as it also received unique suspension tuning, adaptive Bilstein dampers, and 18-inch alloy wheels wrapped in chunky 35-inch Goodyear Wrangler Territory tyres. Supplied Credit: CarExpert Ram confirmed earlier this year it plans to make 25 product announcements in 18 months, and the revived TRX will reportedly be one of them. However, there's no guarantee V8 engines will return to the local Ram lineup, according to Ram Trucks Australia, which said in June that it would continue to review and evaluate what options were made available. The company also noted customers had embraced the new Hurricane sixes, and that they remain an 'integral part of Ram's future' because they offer more power and torque along with lower fuel consumption than the 5.7-litre Hemi V8. Ram Trucks Australia has previously indicated it takes 12-18 months to complete a local engineering program for a new model variant that will be remanufactured locally in right-hand drive. The 1500's facelift not only brought Hurricane six-cylinder power and aesthetic tweaks, it also saw other changes including upgraded infotainment and a new electrical architecture, which would necessitate a fresh local development program. Mr Kuniskis confirmed earlier this year the Hemi was never designed to be offered with the updated 1500's revised electrical system. In addition to returning V8s to the 1500, the Ram brand is going racing. It'll return after a 13-year break to the NASCAR Craftsman Truck Series in 2026. In case you didn't realise Ram was an American brand, it's wrapping itself in the stars and stripes. It kicked off a 'Never Stop Being American' marketing campaign with an ad featuring a version of The Star-Spangled Banner and a voiceover from UFC's Dana White. MORE: Explore the Ram 1500 showroom
CNBC
5 days ago
- Automotive
- CNBC
Why Ram had to revive its legendary Hemi V-8 engine
American pickup truck buyers are having some trouble adjusting to a new age of tightening emissions requirements and electrification. Stellantis — the parent company of brands like Ram Trucks, Jeep and Dodge — has been hit especially hard. The company briefly removed its popular gas-powered Hemi V-8 engine from much of its lineup, including from the Dodge Challenger and Charger, and the Ram 1500 half-ton pickup. Ram fans revolted. In an effort to revive the brand, recently installed CEO Antonio Filosa rehired company veteran Tim Kuniskis to run Ram. Kuniskis is also overseeing all the North American brands, including the reformed in-house performance shop Street and Racing Technology, or SRT. One of Kuniskis's first moves has been bringing the V-8 back to the 1500 pickup truck. Ram Truck sales had dropped every quarter since the company switched the engine in the 1500 to an inline-six-cylinder called the Hurricane. The Jeep and Ram brands are especially important to Stellantis. RBC Capital has estimated that about 50% of the automaker's profits come from those two brands. Kuniskis said dropping the Hemi would lose Ram at least 30,000 truck sales every year. "With loyalty running in 75% to 80% in the truck segment, you don't want to lose any of those customers," he said. Ed Kim, President and chief analyst at AutoPacific, a company that surveys car owners, said he had driven a vehicle with the new Hurricane engine. "It's a very nice engine," Kim said. "It's very refined. It's very smooth. On paper it's better in every way — well, better in many ways." But the Hemi had a certain brand name and reputation among Ram owners the Hurricane could not replace, he said. "Everybody, even if you don't know what Hemi is, you know, the term," Kuniskis said. "'Oh, it's got a Hemi.'" The decision to go "greener" — or use smaller engines and invest in electric vehicles — kicked into high gear when the Euro-American Fiat-Chrysler merged with France's Groupe PSA in 2019. PSA CEO Carlos Tavares took the helm of the newly formed Stellantis. Some of those changes alienated fans. "The wrong people were trying to guide America, American enthusiasts, in a direction they did not want to go and still don't want to go," said Mike Gresham, director of recruiting for Central Texas Mopars, a car club dedicated to cars in what is commonly considered the Chrysler or Mopar family of brands — Jeep, Dodge, Chrysler, and Ram, along with defunct brands like Plymouth. "Americans associate truck performance with V-8 engines and Ram in particular," Kim said. "The Ram customer in particular, really, really, really loves the idea of having that big American V-8 under the hood." Kuniskis expects about 40% of Ram buyers sooner or later to settle on the Hemi engine. That's a lot higher than the Ford-150 V-8 take rate of about 25%, but slightly lower than General Motors — which Kuniskis attributed to the fact that, apart from a diesel, GM offers a choice of two V-8s or a four-cylinder. Ford F-150 buyers can swap in a V-8 for free on most versions of the truck. Ram buyers have to pay an extra $1,200 unless they get the high-end Limited or Longhorn trims. Kuniskis said he thinks a lot of people will choose the Hemi anyway. "Hemi is not really just a V-8. It's kind of a brand in and of itself. It's become a thing," he said. Watch the video to learn more.
Hypebeast
04-07-2025
- Automotive
- Hypebeast
Stellantis Revives SRT Performance Division Under Tim Kuniskis
Summary Stellantishas officially revived its iconic Street and Racing Technology (SRT) division, appointing Tim Kuniskis to lead the reborn performance arm while also taking on a newly created role overseeing American brands and North America marketing and retail strategy. Kuniskis will retain his position as CEO ofRam, and continue shaping the performance future ofChrysler,Dodge,Jeep, and Ram. The return of SRT signals a renewed focus on high-performance engineering across Stellantis' American brands. 'We're getting the band back together,' said Kuniskis, who emphasized assembling top talent in powertrain and vehicle dynamics to deliver the kind of power, handling and innovation that defines the SRT name. The division will also oversee Direct Connection, North American motorsports efforts and initiatives like Ram's return to the NASCAR Truck Series in 2026. With this move, Stellantis aims to unify its performance strategy and reignite enthusiasm among loyal fans. According to Stellantis COO Antonio Filosa, the company is counting on Kuniskis' 'strategic mindset and competitive spirit' to build deeper connections with customers through bold performance products and experiences.
