Latest news with #L'OréalProfessionnel
Elle
5 days ago
- Lifestyle
- Elle
Yes, Even Steam Can Straighten Your Hair—Here Are the Best Tools Experts Love
While traditional hair straighteners can have salon-quality effects on your hairstyle du jour—think sleek texture, enviable gleam, and tamed flyaways—the hot tools are not always beneficial for hair health, especially when it comes to maintaining moisture. What if we told you there was a one-step fix to straightening your hair while keeping moisture intact? Enter the best steam hair straighteners, which offer all the aforementioned perks without zapping the hair of moisture. 'Steam allows for a gentler, more hydrating straightening process compared to traditional dry heat,' says Min Kim, a celebrity colorist and the US and global ambassador of L'Oréal Professionnel. 'The water vapor in steam helps maintain the hair's internal moisture levels while smoothing the cuticle. This results in less breakage, reduced frizz, and a shinier, more polished finish.' Kim particularly recommends a steam hair straightener for anyone with frizz-prone, textured, dry, or color-treated hair. 'It's also fantastic for smoothing high-porosity hair and maintaining softness in blonde or sensitized hair that typically loses elasticity from too much heat exposure,' she says. When selecting a steam hair straightener for at-home styling, Kim recommends looking for models that support consistent steam output and have adjustable settings. She also notes that straightening tools with high-quality ceramic or anodized plates will pay off for long-term hair health. In short: 'You want a device that not only straightens, but also nourishes and protects the hair in the process.' Which tool deserves your trust? Ahead, browse our guide to the steam straighteners that earn the highest praise from industry pros and savvy home stylists alike. 'The L'Oréal Professionnel Steampod is an excellent example of steam technology in action,' Kim says. 'It uses continuous steam to straighten or style the hair while preserving softness and integrity.' As a plus, the coveted tool does more than just straighten the hair. Edgar Parra, a senior stylist at Benjamin New York, says that 'it's a great investment [because] clients can easily curl and straighten their hair with it for versatile styles.' Heat settings: 350 to 410 degrees Fahrenheit Plate type: Anodized aluminum Features: Leak-free water tank, detachable comb, intelligent heat control Ulta rating: 4.2/5 stars Our expert says: 'This delivers strong, even steam. It doesn't require much heat to get a really smooth, flawless result.' — Jill Turnbull, editorial and backstage hairstylist Designed to straighten the hair in 10 minutes flat, Wavytalk Steamline Pro performs multiple functions. The multitasking tool is a steamer, brush, and straightener all in one. It even comes with a silky scrunchie designed by influencer Danielle Athena, who helped develop the product and give it a moment of TikTok fame. And if you like your straighteners candy-colored, you're in luck: This model is available in white, baby blue, and ballet pink. Heat settings: 320 to 410 degrees Fahrenheit Plate type: Rather than plates, this has a straightening brush with patented 3D teeth Features: Anti-scald shell, automatically turns off after 30 minutes, universal voltage compatibility, comes with accessories including hair clips and a protective glove Amazon rating: 4.4/5 stars Our expert says: 'This three-in-one tool is great for all hair textures. It leaves the hair smooth, hydrated, and glossy. It's perfect for someone on the go seeking that salon-style blowout at home.' —Edgar Parra For a hybrid between a traditional flat iron and a steam straightener, this Steam Therapy Flat Iron comes recommended by the pros. Cheryl Bergamy-Rosa, a celebrity hairstylist and the founder of Contents Haircare, notes that this two-in-one tool has adjustable heat settings—five, to be precise—which makes it a practical choice for at-home styling. Designed to straighten the hair with or without steam, the tool has a base station reservoir that can refill its tank in 60 seconds. Heat settings: 338 to 455 degrees Fahrenheit Plate type: Titanium-cushioned Features: Removable comb, extra-long floating plates, sensor heat technology Amazon rating: 4/5 stars Our expert says: 'Look for soft or cushioned plates that flex under pressure, such as the titanium-cushioned plates in this Steam Therapy Flat Iron. These adjust to the hair's thickness and ensure even contact, reducing the risk of snagging or uneven straightening.' —Cheryl Bergamy-Rosa With an impressive six heat settings to choose from, which range from 300 to 450 degrees Fahrenheit, Hot Tools' steam straightener gets a stamp of approval from Turnbull. Beyond its adjustable settings—with the lowest heat settings catering to fine and thin hair—the device offers plenty more room for a customized styling session. It's a steam-optional device, has steam-control settings ranging from high to low, and can also put out continuous or intermittent steam. What's more, it can help create straight, wavy, and curly looks. Heat settings: 300 to 450 degrees Fahrenheit Plate type: Ceramic Features: Center steam channel, dual voltage for travel Amazon rating: 4.1/ 5 stars An Amazon reviewer says: 'This is the best flat iron I ever bought for my wavy, thin, fine hair. I love it! Doesn't fry my hair or burn it. Great price, great product.' Offering eight to 20 minutes of continuous steam, Angelique's professional-grade tool is another one of Turnbull's picks. It can be used as a regular flat iron or a steam styler, and it has adjustable heat settings. The product is particularly recommended for those with thick or coarse hair, and the brand recommends adding a few drops of chia oil into the water tank for glossy, extra-smooth results. Heat settings: Multiple, ranging from 300 to 450 degrees Fahrenheit Plate type: Ceramic-coated tourmaline crystal Features: 360-degree swivel cord, dual voltage, heats up in 60 seconds Amazon rating: 3.8/5 stars An Amazon reviewer says: 'My hair is hard to tame, and I've got to say this works. It is the best straightener I've ever used. I think it's even better than the one my hairdresser uses.' With six adjustable heat settings, DoriSilk's easy-on-the-budget straightener has settings that cater to a range of hair types, including thin, curly, thick, and coarse hair. The tool is compact and relatively easy to use, and its floating, ceramic-coated tourmaline plates help boost the hair's shine. Heat settings: 300 to 450 degrees Fahrenheit Plate type: 3D ceramic tourmaline Features: Floating plates, lock and unlock function, fast-heating core, 360-degree swivel cord Amazon rating: 4.1/5 stars An Amazon reviewer says: 'I have always wanted to be able to straighten my hair with ease, but it always took me like 45 min to get my hair straight. With this steam styler, it takes me no time and my hair is shiny and straight for days! I'm obsessed!' 'Steam heat drives moisture deeper into the hair fiber while straightening, helping to maintain hydration and elasticity—two things traditional flat irons often take away,' Turnbull says. 'It's gentler on the cuticle and lowers the risk of breakage. Instead of drying the hair out, steam supports the hair's natural moisture balance.' She likens the process to ironing clothes, noting that linens and cotton smooth out better with steam. 'Hair reacts the same way,' she says. 'As with any heat tool, overuse or improper technique can lead to damage, especially if you're not protecting the hair,' Kim says. That said, she notes that the best steam hair straighteners are thoughtfully designed to reduce the risk of hair damage compared to traditional flat irons. 'The key is using a steam straightener on tangle-free, dry hair, and avoiding high heat on compromised or overly porous strands,' she says. It's also important to manage expectations. 'Steam alone just doesn't give the same results as a traditional flatiron,' says Vanessa Ocando, a celebrity hairstylist in New York City. 'If your hair already has a soft wave and you're just trying to tame frizz or get a bit more polish, they can work really well.' In short, she says: 'I wouldn't reach for one if I wanted super sleek hair, but it's great for someone who wants a natural finish with movement, not a flat, pressed look.' 'Steam straighteners are a godsend for those with thick, coarse, curly, or dehydrated hair types and textures,' Turnbull says. 'They're also a perfect match for color-treated or chemically processed hair, as they smooth without aggressively dehydrating. If your hair tends to need more moisture, is frizzy or dull, a steam straightener could be your new best friend.' When it comes to steam styling, 'Preparation is key to maximizing both results and protection,' Kim says. She reiterates that starting with clean, dehydrated hair is always best, as steam straighteners work best on dry strands. 'Use a lightweight heat protectant that complements steam technology and gently detangle hair before styling to prevent unnecessary tension,' she says. 'Additionally, sectioning the hair and working in small, even pieces also allows for a smoother, longer-lasting finish.' 'Go for a steam straightener with adjustable heat settings and a steady, diffused steam output,' Ocando says. 'Ceramic or tourmaline plates help keep things smooth and even.' She adds that if the straightener comes with a comb attachment, that's all the better. 'It helps guide the hair as you pass through while adding some tension to smooth out waves,' she says. Finally, when considering which steam straightener to buy, 'Keep in mind that steam straighteners are more about soft styling and frizz control than sleek, pin-straight hair,' Ocando says. 'They're perfect if you like a more relaxed, touchable finish.' Min Kim is a celebrity colorist and the US and Global Ambassador for L'Oréal Professionnel Vanessa Ocando, a celebrity hairstylist based in New York City Edgar Parra, a celebrity hairstylist and a senior stylist at Benjamin New York Cheryl Bergamy-Rosa, a celebrity hairstylist and the founder of Contents Haircare Jill Turnbull is an editorial and backstage hairstylist and the founder of Jill Turnbill Beauty As a leading publisher of fashion, lifestyle, and beauty content, is committed to highlighting the best products in various categories by personally testing the latest and most innovative products, interviewing countless experts, and vetting customer-loved items. For this piece, ELLE contributor Jenny Berg spoke to experts about the benefits of steam hair straighteners. Using expert insights, she searched the internet for the top-rated models on the market. Avoid Frying Your Hair by Investing in These Heat Protectant Sprays Salicylic Acid Shampoos Are the Shockingly Underrated These Hair Brushes Help Your Hair Grow in Faster and Thicker Everything You Need to Know About Hair Gloss The Best Protein Treatments for Healthy Hair
CairoScene
5 days ago
- Entertainment
- CairoScene
Why L'Oreal Professionnel's Gourmand Browns Are the Colour of 2025
The premise is simple enough. Brown - long dismissed as a default - is having a rebrand. Jun 05, 2025 In a year where 'natural' is a strategy, not a compromise, L'Oréal Professionnel is betting on brown. More specifically, Gourmand Browns. A spectrum of shades named and nuanced like dessert menus: mocha mousse, cinnamon glaze, burnt caramel, chocolate fondant. The palette draws directly from Pantone's 2025 colour of the year - Mocha Mousse - but grounds it in heat, texture, and technique. The premise is simple enough. Brown - long dismissed as a default - is having a rebrand. Gourmand Browns bring together depth and dimension, worn glossy or matte, through balayage, root melt or a full-head transformation. It's being shaped in salons as a tactile, expressive craft - one that draws from regional palettes and client nuance. In Egypt, salons like Kriss Beauty and hair colourists such as Mohamed Gaber, and Ziad & Majd are anchoring the trend with their own interpretations. Each colourist builds on the campaign with fluency in tone, undertone, and technique - translating brown into something calibrated, specific, and unmistakably current. At the root of it all is INOA, L'Oreal Professionnel's ammonia-free, oil-based colour line - known for its 100% grey hair coverage and 48% more shine properties. Beauty has always been borrowed from food - MAC's Spiced Chocolate, Fenty's Honey Waffles, Glossier's Berry Balm. Gourmand Browns doesn't stop at the reference point. It deepens it, recasting colour as an atmosphere: warm, wearable, and sensorial.
Identity
01-06-2025
- Entertainment
- Identity
L'Oréal Professionnel's Gourmand Browns: The Must-Have Hair Color Trend of 2025
Brown hair is back and better than ever! As the world shifts to softer, warmer tones, L'Oréal Professionnel is taking the lead with Gourmand Browns —a food-inspired campaign that's set to define the beauty trend landscape of 2025. With rich shades like caramel drizzle, mocha, cinnamon, honey glaze, and chocolate, Gourmand Browns is more than just a color collection—it's a full sensory experience that blends beauty with the comforting world of food. But what's fueling this irresistible trend? L'Oréal Professionnel has partnered with Egypt's top hair colorists and beauty content creators to bring Gourmand Browns to life in the most powerful way. Using a super smart 3D technique, including advanced methods like balayage, color melting, and contouring highlights, the collection delivers stunning, multi-dimensional shades. These techniques aren't just about looking good—they feel as indulgent as the flavors they're inspired by. At the heart of it all is INOA, L'Oréal Professionnel's ammonia-free, oil-based color system. Known for its vibrant, long-lasting results and nourishing formula, INOA offers a coloring experience that's both gentle on the scalp and luxurious in effect. Inspiration for Gourmand Browns also draws from broader global trends. Pantone, the global authority on color, has named brown one of 2025's top shades—with tones like Mocha Mousse leading the charge. This global trend adds depth and relevance to the Gourmand Browns collection, which takes the concept even further by blending rich, warm tones with the elegance and comfort of food-inspired hues. Still thinking about it? Take this as your sign to try something new. Book your appointment now at your nearest L'Oréal Professionnel salon through Whether you're craving a subtle caramel gloss or a bold espresso blend, your next look is just a click away.
Yahoo
08-05-2025
- Entertainment
- Yahoo
How Nicole Kidman, Zoe Saldaña and More Celebrities Embraced the 2025 Met Gala Theme With Tailored Bob Haircuts
Yahoo is using AI to generate takeaways from this article. This means the info may not always match what's in the article. Reporting mistakes helps us improve the experience. Yahoo is using AI to generate takeaways from this article. This means the info may not always match what's in the article. Reporting mistakes helps us improve the experience. Yahoo is using AI to generate takeaways from this article. This means the info may not always match what's in the article. Reporting mistakes helps us improve the experience. Generate Key Takeaways The 2025 Met Gala saw a surge of bob hairstyles on the red carpet, with celebrities including Pamela Anderson, Nicole Kidman, Ciara and Zoe Saldaña bringing their interpretation of the classic haircut while nodding to the event's 'Tailored for You' dress code. Kidman sported a blond slicked-back bob created by hairstylist Adir Abergel. More from WWD Nicole Kidman 'The inspiration was a tailored short cut that brought out the essence of Dandyism on Nicole Kidman. I wanted to celebrate this year's theme by honoring the Dandies and their individuality, elegance, and confidence — where every detail is tailored to that unique person,' Abergel wrote on Instagram. Ciara Ciara opted for a similar version of Kidman's bob. The singer's hairstylist, Cesar Ramirez, created her look with L'Oréal Professionnel tools, including the brand's AirLight Pro, and Kérastase products. Anderson wore a short blond bob with baby bangs, reminiscent of Joan of Arc. Her bangs were cut straight across and now sit high above her brows. Pamela Anderson Styled by hairstylist Mara Roszak, Saldaña showed up with a 1920s dandy bob. The hairdo was 'inspired by the tapered, sleek, tailored lines and exaggerated shapes found in signature dandy fashion,' according to Roszak. Roszak created the look using Santa Lucia Styling Oil before blow-drying and an Evergreen Styling Cream for definition. Zoe Saldaña The 2025 Met Gala, held Monday at the Metropolitan Museum of Art, featured the theme 'Superfine: Tailoring Black Style.' The event highlighted Black dandyism and menswear, with a 'Tailored for You' dress code. Cochairs include Colman Domingo, Lewis Hamilton, A$AP Rocky, Pharrell Williams and Anna Wintour. View Gallery Launch Gallery: Met Gala 2025 Red Carpet Arrivals Photos, Live Updates Best of WWD Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
India.com
02-05-2025
- Health
- India.com
Top Hair Masks to Grab During the Myntra Fashion Carnival Sale (May 1–8, 2025)
This sale is perfect for trying premium hair care products without overspending. With quick delivery and easy returns, Myntra makes it easy to experiment with new products or restock your favorites—all while saving big. 1. TRESemmé Keratin Smooth Deep Smoothing Mask with Argan Oil Image Source: Order Now TRESemmé's Keratin Smooth Hair Mask is a salon-inspired treatment designed to deliver intense smoothing and deep nourishment. Infused with keratin and argan oil, this mask helps control frizz, soften rough strands, and enhance shine. It works particularly well for dry, damaged, or chemically treated hair, offering a professional-quality finish at home. With regular use, hair becomes more manageable, sleek, and visibly healthier. Key Features: Keratin-Enriched: Helps rebuild and smooth the hair structure. Argan Oil Infusion: Deeply nourishes and adds long-lasting shine. May be too heavy for fine or oily hair types. Contains silicones, which might not suit those seeking fully natural formulations. 2. PROADS Keracolor Hair Mask Image Source: Order Now PROADS Keracolor Hair Mask is a professional-grade hair care product crafted to restore strength and shine to weak, brittle, or overprocessed hair. This mask is enriched with keratin and botanical extracts that deeply condition the hair, improve elasticity, and reduce breakage. It's especially beneficial for chemically treated or colored hair, as it helps rebuild internal hair bonds while leaving a glossy finish. Key Features: Keratin Complex: Reconstructs hair fibers and strengthens from within. Moisture Boost: Provides intense hydration for dry, brittle strands. Availability may be limited compared to more widely known brands. Results may vary depending on the extent of hair damage. 3. L'Oréal Professionnel Xtenso Care Sulfate-Free Masque for Frizz-Free & Shiny Hair Image Source: Order Now This sulfate-free masque from L'Oréal Professionnel is tailored specifically for chemically straightened or relaxed hair. It's part of the Xtenso Care range, designed to maintain the smooth, frizz-free effect of salon treatments while also nourishing the hair. Infused with Pro-Keratin and Incell, it strengthens hair fibers, enhances softness, and adds a sleek, glossy finish. Its gentle formula ensures no damage to sensitive or processed strands. Key Features: Sulfate-Free Formula: Gentle and safe for chemically straightened hair. Pro-Keratin + Incell Technology: Repairs and fortifies hair structure. Premium price point. Not ideal for those who haven't had chemical hair treatments, as it's specifically formulated for treated hair. 4. Dove 10 in 1 Deep Repair Treatment Hair Mask with 8% Bio Protein Fusion Image Source: Order Now Dove's 10-in-1 Deep Repair Hair Mask is a multitasking powerhouse designed for intense repair and transformation. Enriched with 8% Bio Protein Fusion, this mask tackles ten common hair issues—including dryness, breakage, roughness, and dullness. Its rich, creamy texture delivers instant smoothness and leaves hair feeling healthier after just one use. Perfect for daily damage caused by styling, pollution, or harsh weather. Key Features: 10-in-1 Benefits: Targets ten signs of hair damage with one treatment. Bio Protein Fusion: Rebuilds and strengthens protein structure in the hair. Can be too rich for very fine or low-porosity hair. Scent is pleasant but might be too strong for fragrance-sensitive users. The Myntra Fashion Carnival Sale, running from May 1st to 8th, is the perfect time to give your hair the care it deserves with premium hair masks—now available at major discounts. Whether you're looking to restore damaged strands, tame frizz, or boost hydration, this sale features some of the most effective formulas from trusted brands like TRESemmé, L'Oréal Professionnel, Dove, and PROADS. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
