Latest news with #LEGOGroup
Black America Web
3 days ago
- Entertainment
- Black America Web
LEGO & Nike Unveil Global Multi-Year Partnership
Nike and the LEGO Group are collaborating to inspire children everywhere to embrace the joy of active and creative play. The two celebrated brands are launching their global multi-year partnership, which will combine the legendary sportswear company's iconic 'Just Do It' spirit with the imaginative power of LEGO bricks, with a sole mission of encouraging kids around the world to embrace play and sport. Spanning the upcoming months, kids in various cities around the globe will have the opportunity to enjoy immersive experiences, along with a comprehensive collection of products, including Nike footwear, apparel, accessories, and LEGO sets. Nike also announced that WNBA superstar, three-time MVP, and champion A'ja Wilson will also be involved in the partnership and will help 'engage kids through a reimagined world of play that will come to life across digital channels. More information will be announced in the upcoming weeks,' a press release reads. The company notes that more information on her involvement will be shared in the coming weeks. 'I have loved playing with LEGO bricks since I was a kid and know that my creativity and play helped me not only in sports but also at school and in life,' says Wilson, a Nike signature athlete. 'I'm thrilled to be part of this partnership with Nike and the LEGO Group and know we can help to make a positive impact with kids and adults alike.' Different Events Spanning The Globe In the coming months, Nike and LEGO Brand will bring play and fun to different communities around the globe with experiential activations that will surely blow kids' minds. From June 7-11, the latter, which has also been dubbed the International Day of Play by the United Nations, an effort backed by both Nike and LEGO Brand, the Nike and LEGO Play Arena will be open to the public at LEGOLAND California Resort. The basketball-themed experience will allow kids to design their own LEGO Minifigure athlete trading card, showcase their creative spirit by building a mini basketball jersey, and test their skills by shooting for the ultimate three-pointer. In Europe, as excitement for the upcoming FIFA World Cup builds, fans will have the opportunity to participate in a creative football experience from July 19–27 at Nike and the LEGO Group's activation in London. Nike employees globally will also have the opportunity to participate by taking part in various on-campus events with the sole mission of putting play back into sports. Global employees based at Nike's World Headquarters in Beaverton, Oregon, can take training to become youth sport coaches and will put those newly acquired skills to use when Nike hosts kids from a local nonprofit organization for a day of sports as part of International Day of Play. Nike will also put its partnership with LEGO Brand on full display in China across Shanghai, Beijing, and other key cities with a series of co-branded community events and in-store displays and activations at the Shanghai House of Innovation. Dope Co-Branded Nike & LEGO Products On The Way It wouldn't be a Nike collaboration without any products involved. The first Nike-inspired LEGO product will go on sale on July 1, featuring a 1,180-piece LEGO Nike Dunk set designed for LEGO fans aged 10 and above. As for Nike products, the Nike Air Max DN x LEGO Collection, along with a line of apparel and accessories, will go on sale starting July 1. This will be followed by the Nike Dunk Low x LEGO Collection and additional items on September 1. The LEGO Nike Dunk set is now available for pre-order at and will be available for all at and LEGO Stores beginning July 1. Products will also be available through Nike channels, including select Nike stores worldwide and on The Nike Dunk Low x LEGO Collection and Nike Air Max DN x LEGO Collection will be available across Nike channels, including and select retail partners. For more photos, hit the gallery below. Nike & LEGO Kick Off Global Multi-Year Partnership, Will Feature Limited Edition Sneakers & Immersive Experiences was originally published on 1. Nike x LEGO Source:Lego Nike x LEGO nike,lego 2. Nike x LEGO Source:Lego Nike x LEGO nike,lego 3. Nike x LEGO Source:Lego Nike x LEGO nike,lego 4. Nike x LEGO Source:Lego Nike x LEGO nike,lego 5. Nike x LEGO Source:Lego Nike x LEGO nike,lego
North Wales Live
3 days ago
- Entertainment
- North Wales Live
LEGO and Nike launch partnership with products and events
Nike and the LEGO Group have announced a global multi-year partnership kicks off this summer with a series of immersive experiences and co-branded products. Over the upcoming months kids can take part in immersive experiences across different cities, as well as a collection of products, including LEGO sets and Nike footwear, apparel and accessories. Three-time WNBA MVP A'ja Wilson will support the partnership by helping to engage kids across digital channels. Wilson said: 'I have loved playing with LEGO bricks since I was a kid and know that my creativity and play helped me not only in sports but also at school and in life. I'm thrilled to be part of this partnership with Nike and the LEGO Group and know we can help to make a positive impact with kids and adults alike.' The first LEGO product goes on sale on July 1, with the LEGO Nike Dunk set. This 1180-piece set, for LEGO fans aged 10 and up, features a Nike Dunk, rotatable brick basketball toy and 'Dunk' slogan. Hidden within the Nike Dunk model are stash compartments as well as extra laces for custom colour swap-outs. The first Nike products will go on sale starting on August 1, beginning with the Nike Air Max Dn x LEGO Collection as well as a line of apparel and accessories, followed on September 1 by the Nike Dunk Low x LEGO Collection. From 7-11 June 2025, the Nike and LEGO Play Arena will be open to the public at LEGOLAND California Resort. From July 19-July 27, fans are invited to take part in a world of play at Nike and the LEGO Group's football activation in London. The LEGO Nike Dunk set is available for pre-order from May 29 at and available for all via
Wales Online
3 days ago
- Entertainment
- Wales Online
LEGO and Nike launch partnership with products and events
LEGO and Nike launch partnership with products and events The first set is available for pre-order and events will be held this summer Nike and the LEGO Group have announced a global multi-year partnership kicks off this summer with a series of immersive experiences and co-branded products. Over the upcoming months kids can take part in immersive experiences across different cities, as well as a collection of products, including LEGO sets and Nike footwear, apparel and accessories. Three-time WNBA MVP A'ja Wilson will support the partnership by helping to engage kids across digital channels. Wilson said: 'I have loved playing with LEGO bricks since I was a kid and know that my creativity and play helped me not only in sports but also at school and in life. I'm thrilled to be part of this partnership with Nike and the LEGO Group and know we can help to make a positive impact with kids and adults alike.' The first LEGO product goes on sale on July 1, with the LEGO Nike Dunk set. This 1180-piece set, for LEGO fans aged 10 and up, features a Nike Dunk, rotatable brick basketball toy and 'Dunk' slogan. Hidden within the Nike Dunk model are stash compartments as well as extra laces for custom colour swap-outs. The first Nike products will go on sale starting on August 1, beginning with the Nike Air Max Dn x LEGO Collection as well as a line of apparel and accessories, followed on September 1 by the Nike Dunk Low x LEGO Collection. Article continues below From 7-11 June 2025, the Nike and LEGO Play Arena will be open to the public at LEGOLAND California Resort. From July 19-July 27, fans are invited to take part in a world of play at Nike and the LEGO Group's football activation in London. The LEGO Nike Dunk set is available for pre-order from May 29 at and available for all via and LEGO Stores from July 1, priced at €99.99 / $99.99 / £89.99. Products will also be available via Nike channels, including in select Nike stores and via
Fast Company
4 days ago
- Business
- Fast Company
Nike and Lego made a kids' sneaker together
Lego makes shoes for humans now. The Danish toymaker announced a cobranded bright Lego yellow kids sneaker today in collaboration with Nike. The Nike Air Max Dn x Lego was designed in a 'Tour Yellow' colorway with Lego-style studs on the upper, Lego's red block logo on the tongue, and hybrid Nike-Lego logo on the back. The shoes will be available for sale in August following a 1,180-piece Lego Nike Dunk set to be released in July that includes a rotatable brick basketball toy. Together, the shoes and basketball-themed Lego set are the first releases in a joint multiyear partnership between Nike and Lego that the companies announced last year and said would span 'products, content, and experiences.' The LEGO Group says in a study of parents it found 59% of respondents worried their children don't have sufficient fun activities or playtime. To respond to those concerns, Nike said the partnership would 'bring to life the many ways sport and creative play can help all kids be the best versions of themselves.' Online, reaction to an early look at the Nike x Lego shoe was mixed, but remember, this is a shoe for kids, not grown sneakerheads. It's about taking an inside toy brand and extending it to physical play, and showing the connection between creativity in play as well as in success in other areas of life. To do that, Nike and Lego tapped A'ja Wilson, the WNBA Las Vegas Aces center and Nike signature athlete, to appear on the brand's digital channels to promote the partnership. The brands are also opening a pop-up Lego Play Arena at Legoland California Resort from June 7 to 11 to mark International Day of Play. A Nike Dunk Low x Lego collection is to come. 'I have loved playing with Lego bricks since I was a kid and know that my creativity and play helped me not only in sports but also at school and in life,' Wilson said in a statement. Lego has made partnerships a central part of its business model by releasing branded sets for outside intellectual property, like Marvel, Harry Potter, and Star Wars, as well as adult sets based on art history and architecture. By collaborating with Nike, these brands extend their reach into new product categories, capturing likely new customer bases. Nike similarlly benefits from attaching itself to a product aimed at young people who will grow into Nike buyers. As Nike aims to increase its market share, it's doing so, in part, one demographic group at a time. Earlier this year, it announced a new brand in partnership with Skims to puncture the women's athleisure market. With Lego, kids are next.
North Wales Live
23-05-2025
- Entertainment
- North Wales Live
LEGO launching two new Gabby's Dollhouse sets ahead of film release
The LEGO Group and Universal Products & Experiences are launching two new LEGO Gabby's Dollhouse sets inspired by DreamWorks Animation's upcoming Gabby's Dollhouse: The Movie. The new LEGO sets for ages 4+ will bring to life scenes and characters from the film and will be available August 1, 2025, ahead of Gabby's Dollhouse: The Movie, which debuts in cinemas worldwide on September 26, 2025. The LEGO Gabby's Dollhouse sets are designed to enhance the imaginative play experience for preschoolers, while allowing fans to immerse themselves into the Gabby universe with opportunities for creative hands-on play. The LEGO Group released its first wave of Gabby's Dollhouse sets in May 2023, and fans can still purchase the LEGO Gabby's Dollhouse (10788) via and select retailers. Since its launch in 2021, Gabby's Dollhouse has captured the hearts of preschoolers and families globally. Each episode is rooted in a growth mindset and follows the adventures of Gabby, a young girl who unboxes a surprise, leading her into an animated world full of cat characters that live inside her dollhouse. The series encourages flexible thinking and learning from mistakes, while exploring themes of family, friendship and teamwork. Gabby role models resilience, discovery, creativity and problem-solving. Alice Millard Creative Lead on 4+ at the LEGO Group said: 'We are beyond excited to reveal our new LEGO® sets inspired by Gabby's Dollhouse: The Movie. It was a lot of fun getting a glimpse into the new Gabby movie and bringing it to life in LEGO® bricks. We can't wait to see the Gabby fans having fun building the sets. 'We're thrilled to expand our Gabby's Dollhouse collaboration with the LEGO Group to include new movie-inspired sets,' said Rafael Macias, Global CPG Commercial Officer, Universal Products & Experiences. 'DreamWorks Animation's Gabby's Dollhouse celebrates the magic of play and LEGO bricks brings that play experience to life, encouraging young builders to explore, grow and learn just like Gabby does in the series and the upcoming movie.' LEGO Gabby's Dollhouse Mermaid Gabby's Aquarium Adventure (11204) offers imaginative play together with Gabby in her mermaid outfit, MerCat and multi-colored Jellyfish. The 103-piece set is filled with features including sea creatures and aquarium animals, allowing children to recreate stories and role-play adventures of their own inspired by Gabby's Dollhouse: The Movie. LEGO Gabby's Dollhouse Sweet Treat Mountain & Kitty Garden (11205) is a 263-piece set featuring locations from the upcoming Gabby's Dollhouse: The Movie and adored characters from the series such as Gabby, Pandy Paws, Chumsley, Cakey, Eraser Cat, Cookie Bobby and Kitty Fairy. The set invites builders into a sugary, sparkly world with a candy-colored Sweet Treat Mountain filled with donut floats, cake-tops peaks, and big ice cream cones.
