Latest news with #LEGOGroup
Time of India
8 hours ago
- Business
- Time of India
LEGO Group opens south India's first LEGO® certified store in Bengaluru
The LEGO Group, partnering with Ample Group, has launched South India's first LEGO Certified Store in Bengaluru's Orion Mall, spanning 2,100 square feet. Following the success of its Delhi NCR store, which attracted over 100,000 visitors in its first month, this expansion aims to replicate that success in the tech-savvy, family-oriented city. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads In a major expansion of its retail footprint in India, The LEGO® Group in partnership with the Ample Group has opened South India's first LEGO® Certified Store at Orion Mall in across 2,100 square feet, the new store marks a key milestone in LEGO's growing presence in the Indian market and brings its signature experiential format to the southern launch builds on the resounding success of India's first LEGO® Certified Store, which opened in Delhi NCR earlier this year. That store drew over 100,000 visitors in its first month, signaling strong consumer interest and demand for the globally beloved toy brand. Located in the DLF Mall of India in Noida, the Delhi store became a destination for families, collectors, and LEGO® enthusiasts from across the capital Bengaluru's reputation as a tech-savvy, family-oriented city that serves as a gateway to major southern cities like Chennai, Coimbatore, Mysuru, and Mangalore, the Orion Mall store is poised to replicate and potentially surpass that success."India is a dynamic and exciting market for the LEGO® Group and we are excited to increase our retail presence in the country with the Ample group. The reception to the first LEGO® certified store in Delhi NCR was exceptionally heartening for us to see and only re-enforced our belief that India has enough LEGO® love to welcome more certified stores in the country. With our Bengaluru store, we aim to gradually start expanding our retail footprint in some of the biggest metros,' said Bhavana Mandon, General Manager, LEGO® India store offers a fully immersive LEGO® experience lik the signature 'Pick-a-Brick' wall, the Build-a-Mini station where shoppers can customize their own mini-figures, and exclusive themed zones featuring Marvel Superheroes, Star Wars, Harry Potter, Ninjago, City, Technic, and more. These are complemented by eye-catching model showcases, social-media-ready photo-op walls, and interactive stations to keep shoppers of all ages to the company, over 250 exclusive LEGO® sets—available only through certified stores in India—will be offered at this location, alongside a new loyalty program aimed at deepening customer engagement. 'This launch is not just a store opening—it is a celebration of creativity, imagination, and community,' said Rajesh Narang, Founder and CEO of Ample expansion aligns with LEGO's broader omnichannel strategy in India, blending physical retail spaces with a growing online presence to serve a rapidly evolving customer base. '"This store launch at Orion Mall marks a significant milestone, seamlessly blending the LEGO® Group's globally recognized brand values. With India expected to grow at 6.5% in 2025, it is a strategic market for global retail,' said Sunil Munshi, COO – Retail, Brigade Group, founded in 1996, has emerged as a leader in premium retail development in India. With a network of over 100 stores and partnerships with global brands like Apple, Bose, ASICS, and Under Armour, Ample's collaboration with LEGO® strengthens its position as a retail innovator in the Indian market.
Yahoo
a day ago
- Entertainment
- Yahoo
THE LEGO GROUP UNVEILS "SAN DIEGO LEGO®-CON" AT SAN DIEGO COMIC-CON 2025
Booth #2829 gives Comic-Con attendees a brick-built celebration of fandom, creativity and pop culture, alongside multiple new product reveals, from July 24 through July 27 SAN DIEGO, July 24, 2025 /PRNewswire/ -- The LEGO Group is bringing the ultimate fandom experience to San Diego Comic-Con 2025 with "San Diego LEGO®-Con," a tribute to all things fandom and Comic-Con, rebuilt through the playful lens of the LEGO brand. The centerpiece of this year's booth is a stunning diorama recreation of the San Diego Convention Center itself, made entirely from LEGO bricks! At "San Diego LEGO-Con," visitors will discover product reveals across beloved franchises, celebrity appearances, hands-on building activities, in-booth signings and exclusive swag and giveaway items, all packaged up in a convention-inspired booth design that pays homage to Comic-Con's unique style. Attendees can celebrate the enduring cultural relevance of Comic-Con through the imaginative lens of the LEGO brand from Thursday, July 24 to Sunday, July 27 at booth #2829 in Hall H. "This year at San Diego Comic-Con, we wanted to celebrate this incredible convention and its fans in a way that's never been done before," said Beth McKenna, Head of U.S. Marketing at the LEGO Group. "San Diego Comic-Con embodies the spirit of play and imagination through fandom. 'San Diego LEGO-Con' is our love letter to SDCC as a cornerstone of fandom culture, having exhibited here since 2003. Ultimately, we believe that booth visitors will be able to see themselves and their experiences reflected in the diorama, all while experiencing everything else our brand has to offer at SDCC 2025." Explore "San Diego LEGO®-Con" at SDCC At "San Diego LEGO-Con," attendees are invited to explore a one-of-a-kind, con-within-a-con experience with a booth design that captures the distinctive aesthetic of Comic-Con. Specially designed banners and custom life-sized LEGO builds give attendees an immersive backdrop for memorable photo opportunities. Features of the booth include: An awe-inspiring SDCC diorama centerpiece featuring the San Diego Convention Center recreated entirely in LEGO® bricks. Made with over 200,000 brick elements and crafted over the course of more than 1,500 hours, the diorama celebrates Comic-Con's 54+ year history and unique culture. Guests are invited to discover the iconic Comic-Con moments and hidden LEGO easter eggs woven throughout. From major annual events to nods to Comic-Con lore and callbacks to past LEGO booths, eagle-eyed fans will discover surprises and be able to see themselves and their experiences reflected in the build. A build-your-own booth experience where guests are invited to build their own creative exhibitor "booths" out of LEGO bricks. At the end of each day, the builds may be added to blank spots on the San Diego Convention Center diorama. Attendees who participate in the booth builder activity also have the opportunity to collect an EXCLUSIVE "San Diego LEGO-Con" inspired pop badge to enhance their convention credentials with LEGO flair. Come back to the booth each day and complete the activity to collect them all! An EXCLUSIVE "San Diego LEGO-Con" guidebook packed with custom LEGO content is available at the front desk for anyone who visits the booth. A "LEGO Side Quest" Mobile Scavenger Hunt across the convention show floor invites attendees to complete photo-based tasks and fun riddles. Each day, one lucky participant will win the daily grand prize, with an additional 20 randomly selected participants, who complete these tasks, scoring a premium swag pack featuring exclusive LEGO® product. Product displays featuring new sets from popular franchises, including never-before-seen releases that celebrate beloved worlds, inviting enthusiasts to build on their passions for their favorite fandoms. Unlock Your Inner Retro Gamer with the NEW LEGO Game Boy™ Making its global debut, the highly anticipated LEGO Game Boy (72046) brings a true icon to brick form for adult collectors. At a scale of near 1:1, this 421-piece collectible replica of the original Nintendo® Game Boy handheld game system is a testament to a classic era in gaming. The set design features the Game Pak slot and comes with interchangeable, brick-built The Legend of Zelda™: Link's Awakening and Super Mario Land™ Game Boy Game Paks. Fans will also have the option to display their LEGO Game Boy model with a choice of screens; the classic Nintendo start screen or one from either of the interchangeable Game Paks. The nostalgic set, available for pre-order, offers fans the opportunity to build, display and relive their favorite gaming memories through LEGO bricks. Defy Gravity with NEW LEGO Wicked sets Comic-Con is where special moments are created and this year, the LEGO Group and Universal Products & Experiences are unveiling six new LEGO Wicked sets inspired by Universal Pictures' upcoming film, Wicked: For Good, in theaters November 21. Builders can look forward to more imaginative role-play and fun brick-building as they relive unforgettable moments from the film. Newly revealed LEGO Wicked sets (available September 1) include: LEGO Wicked Emerald City Wall Art (75685) LEGO Wicked Emerald City & Kiamo Ko Castle (75689) LEGO Wicked Elphaba's Retreat (75687) LEGO Wicked Glinda's Wedding Day (75688) LEGO Wicked Glinda & Elphaba Visit Munchkinland (75690) LEGO BrickHeadz™ Wicked Elphaba & Glinda Figures (40794) Spread Your Wings with a NEW LEGO DC Batman™ Set Step inside Arkham Asylum™ with the detailed LEGO DC Batman Arkham Asylum (76300) set. A collaboration with Warner Bros. Discovery Global Consumer Products, this 2,953-piece superhero collectible for adult enthusiasts is packed with recognizable features and thrilling surprises. The set comes with 16 minifigures, including iconic DC Super-Villains The Riddler™, Poison Ivy™, Harley Quinn™, Bane™, The Joker™, The Penguin™, Killer Croc™ and more. Unveiled for the first time at SDCC and available for pre-order at reveal, this set bridges the gap between comics and buildable creativity and perfectly captures the dark, complex storytelling that Comic-Con fans love about the world of Batman. Travel to the Upside Down with NEW Stranger Things LEGO BrickHeadz™ Everyone's favorite Demogorgon-battling best friends come to life through the new Stranger Things LEGO BrickHeadz: Mike, Dustin, Lucas and Will Figures (40801). This 542-piece collectible features the beloved Stranger Things characters Mike Wheeler, Dustin Henderson, Lucas Sinclair and Will Byers. As the popular Netflix series nears its epic fifth and final season, these detailed characters deliver a nostalgic building adventure driven by storytelling and are fun to build, play with and put on display. This set will be available for pre-order on starting July 23. Beyond the Booth: Panels and More The "San Diego LEGO-Con" experience extends beyond the booth with buzzworthy panels and special programming: The LEGO NINJAGO® Adventure Continues panel (Thursday, July 24, 2:15-3:15 p.m. PT) offers fans insider access to the continuing NINJAGO saga. In-booth signing will take place prior to the panel from 12:30 p.m.-1:30 p.m. PT The LEGO Masters: Back Behind the Brick panel (Friday, July 25, 4:30-5:30 p.m. PT) provides behind-the-scenes insights into the popular competition series. In-booth signing will take place prior to the panel from 1:30 p.m.-2:30 p.m. PT Meet Ashley Eckstein & Dan Hernandez from LEGO Star Wars: Rebuild the Galaxy (Friday, July 25, 4:00-5:00 p.m. PT), as the two host a special in-booth meet and greet! More Information All products on display at the show, including first time reveals, can also be found at For more information on the LEGO Group activities at San Diego Comic-Con, contact press@ Notes to Editor About the LEGO Group The LEGO Group's mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean "Play Well". Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide. For more information: Fans can visit for more information on LEGO products. Product Information LEGO® DC Batman™ Arkham Asylum™ (76300) Age Grade: 18+ MSRP: $299.99 Piece Count: 2953 Global Launch Date: Sept. 12, 2025 (Sept. 9 Early Access for LEGO® Insiders) Description: Step inside Arkham Asylum™ with this highly detailed 2,953-piece model. Measuring over 12.5 in. (32 cm) high, the legendary institution is packed to the rooftop with recognizable features and thrilling surprises. The set comes with 16 minifigures, including DC's most iconic villains and added treats such as an inmate delivery van, opening prison cells and 65 stickers referencing Batman™ lore. LEGO® Game Boy™ (72046) Age Grade: 18+ MSRP: $59.99 Piece Count: 421 Global Launch Date: Oct. 1, 2025 Description: To celebrate a revolutionary time in video game history, the LEGO Group is bringing a true icon to brick form, the original Game Boy™ system from Nintendo®. At a scale of near 1:1, the LEGO Game Boy model building kit is a testament to a classic era in gaming and with authentic details and much-loved features is a nostalgic throwback to the classic system. This collectible 421-piece brick-built replica of the original Game Boy handheld game system comes with all the memorable features, the +Control Pad, A and B Buttons, and SELECT and START, alongside other iconic Game Boy details, such as the contrast adjustment and volume dial. LEGO® BrickHeadz™: Mike, Dustin, Lucas and Will Figures (40801) Age Grade: 10+ MSRP: $39.99 Piece Count: 542 Global Launch Date: Oct. 1, 2025 Transport yourself to the Upside Down with a LEGO® BrickHeadz™ collectible featuring Netflix's Stranger Things characters, Mike Wheeler, Dustin Henderson, Lucas Sinclair and Will Byers. Standing on sturdy baseplates, these authentically detailed characters are fun to build, play with and put on display. They also look great alongside other buildable figures from the LEGO BrickHeadz range (sold separately). LEGO® Wicked Emerald City Wall Art (75685) Age Grade: 18+ MSRP: $159.99 Piece Count: 1518 Global Launch Date: Sept. 1, 2025 Bring the magic of the world of Wicked to your home with this colorful wall art. Use the bricks to create a colorful artwork full of movie moments that's a rewarding treat for yourself, or a gift for any Wicked fan. Build with friends or family and enjoy social time with loved ones as you create this eye-catching display, which can be wall-hung or placed on a shelf. LEGO® Wicked Elphaba's Retreat (75687) Age Grade: 7+ MSRP: 27.99 Piece Count: 228 Global Launch Date: Sept. 1, 2025 Step inside Elphaba's magical woodland retreat. Hold the candle as she studies her map. Make plans with her and Fiyero round the fireplace and work out how to thwart The Wizard. Study the Grimmerie and escape from her enemies. Make friends with the rabbits, feed them a carrot and relax with nature in the beautiful woodland hideaway. LEGO® Wicked Glinda's Wedding Day (75688) Age Grade: 8+ MSRP: $39.99 Piece Count: 476 Global Launch Date: Sept. 1, 2025 Take your front row seat for Glinda's big moment. She looks stunning in her tiara and gown, ready to marry Fiyero. Part the butterflies to reveal the wedding scene. But something is wrong! Use the animal figures to play out how Glinda's wedding joy suddenly changes. When the play is over, close the butterflies to make a super cool display. LEGO® Wicked Emerald City & Kiamo Ko Castle (75689) Age Grade: 9+ MSRP: $79.99 Piece Count: 860 Global Launch Date: Sept. 1, 2025 Join Elphaba and Glinda for the dramatic final scene of the Wicked: For Good movie. Build the detailed Emerald City and Kiamo Ko Castle and act out how the story ends for these two iconic characters. Explore the buildings' secret compartments and uncover familiar details from the film. Read the Grimmerie with Glinda and use it as a force for good. Help Elphaba disappear and follow her destiny. LEGO® Wicked Glinda & Elphaba Visit Munchkinland (75690) Age Grade: 9+ MSRP: $69.99 Piece Count: 744 Global Launch Date: Sept. 1, 2025 Welcome to Munchkinland. Join in the celebrations as Glinda announces her engagement to Fiyero. Press the pedal to surround her in her bubble and let her fly above Munchkinland. On the other side of town, catch up with Elphaba, who has flown to Boq's family cottage on her broomstick. Explore his home, from his cozy bedroom to the cute kitchen and recreate magical scenes from Wicked: For Good. LEGO® BrickHeadz™ Wicked Elphaba & Glinda Figures (40794) Age Grade: 10+ MSRP: $19.99 Piece Count: 325 Global Launch Date: Sept. 1, 2025 Join Elphaba and Glinda for magical adventures and creative fun as you conjure up spellbinding scenes from Wicked with this authentically detailed pair of collectible LEGO® BrickHeadz™ figures. This buildable toy looks great displayed alongside other BrickHeadz characters (sold separately). You can even combine elements to create hybrid characters of your own. View original content to download multimedia: SOURCE The LEGO Group Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
North Wales Live
a day ago
- Entertainment
- North Wales Live
LEGO and Universal launch seven new Wicked sets ahead of new film
The LEGO Group and Universal have unveiled seven new LEGO Wicked sets inspired by Universal Pictures' upcoming film, Wicked: For Good. The new LEGO Wicked: For Good sets will be available from September 1. Following a successful collaboration on the first film, with four LEGO Wicked sets introduced, the two brands are reuniting with seven sets inspired by the upcoming Wicked: For Good. The new sets include characters such as Glinda, Elphaba and Fiyero introduced as minifigures, following their minidoll versions in the first sets. 'We're as excited as the fans to see Wicked: For Good coming later this year. While waiting impatiently, it's the perfect time to launch seven all-new LEGO Wicked sets!' said Raquel Ojeda, Creative Lead on LEGO Wicked. 'As we designed these sets, we got a sneak peak which was incredibly exciting! We worked closely with Universal Products & Experiences to gain inspiration, and we immediately had ideas to bring the iconic scenes from this film to life. We hope that the LEGO sets manage to convey the films to their fullest and that fans will enjoy everything we have created, as we put our hearts into the process.' The seven new LEGO Wicked sets are made for ages 7 and up. LEGO Wicked Emerald City Wall Art (75685): Bring the magic of the world of Wicked to your home with this colorful wall art. Use the bricks to create a colorful artwork full of movie moments that's a rewarding treat for yourself, or a gift for any Wicked fan. Build with friends or family and enjoy social time with loved ones as you create this eye-catching display, which can be wall-hung or placed on a shelf. LEGO Wicked Elphaba's Retreat (75687): Step inside Elphaba's magical woodland retreat. Hold the candle as she studies her map. Make plans with her and Fiyero round the fireplace and work out how to thwart The Wizard. Study the Grimmerie and escape from her enemies. Make friends with the rabbits, feed them a carrot and relax with nature in the beautiful woodland hideaway. LEGO Wicked Glinda's Wedding Day (75688): Take your front row seat for Glinda's big moment. She looks stunning in her tiara and gown, ready to marry Fiyero. Part the butterflies to reveal the wedding scene. But something is wrong! Use the animal figures to play out how Glinda's wedding joy suddenly changes. When the play is over, close the butterflies to make a super cool display. LEGO Wicked Emerald City & Kiamo Ko Castle (75689): Join Elphaba and Glinda for the dramatic final scene of the Wicked: For Good movie. Build the detailed Emerald City and Kiamo Ko Castle and act out how the story ends for these two iconic characters. Explore the buildings' secret compartments and uncover familiar details from the film. Read the Grimmerie with Glinda and use it as a force for good. Help Elphaba disappear and follow her destiny. LEGO Wicked Glinda & Elphaba Visit Munchkinland (75690): Welcome to Munchkinland. Join in the celebrations as Glinda announces her engagement to Fiyero. Press the pedal to surround her in her bubble and let her fly above Munchkinland. On the other side of town, catch up with Elphaba, who has flown to Boq's family cottage on her broomstick. Explore his home, from his cozy bedroom to the cute kitchen and recreate magical scenes from Wicked: For Good. LEGO Wicked Glinda & Elphaba Bookends (75691): Organize your books in magical style with these decorative Wicked bookends. Channel the style of the movies' heroines as you build the characters' signature details, such as Glinda's yellow butterfly and Elphaba's green elixir bottle. Recreate mini versions of Shiz University and Emerald City. Brighten your bookcase with these vibrant display pieces and ensure Wicked movie memories never fade. LEGO BrickHeadz Wicked Elphaba & Glinda Figures (40794): Join Elphaba and Glinda for magical adventures and creative fun as you conjure up spellbinding scenes from Wicked with this authentically detailed pair of collectible LEGO BrickHeadz figures. This buildable toy looks great displayed alongside other BrickHeadz characters (sold separately). You can even combine elements to create hybrid characters of your own.
Yahoo
2 days ago
- Entertainment
- Yahoo
THE LEGO GROUP UNVEILS "SAN DIEGO LEGO®-CON" AT SAN DIEGO COMIC-CON 2025
Booth #2829 gives Comic-Con attendees a brick-built celebration of fandom, creativity and pop culture, alongside multiple new product reveals, from July 24 through July 27 SAN DIEGO, July 24, 2025 /PRNewswire/ -- The LEGO Group is bringing the ultimate fandom experience to San Diego Comic-Con 2025 with "San Diego LEGO®-Con," a tribute to all things fandom and Comic-Con, rebuilt through the playful lens of the LEGO brand. The centerpiece of this year's booth is a stunning diorama recreation of the San Diego Convention Center itself, made entirely from LEGO bricks! At "San Diego LEGO-Con," visitors will discover product reveals across beloved franchises, celebrity appearances, hands-on building activities, in-booth signings and exclusive swag and giveaway items, all packaged up in a convention-inspired booth design that pays homage to Comic-Con's unique style. Attendees can celebrate the enduring cultural relevance of Comic-Con through the imaginative lens of the LEGO brand from Thursday, July 24 to Sunday, July 27 at booth #2829 in Hall H. "This year at San Diego Comic-Con, we wanted to celebrate this incredible convention and its fans in a way that's never been done before," said Beth McKenna, Head of U.S. Marketing at the LEGO Group. "San Diego Comic-Con embodies the spirit of play and imagination through fandom. 'San Diego LEGO-Con' is our love letter to SDCC as a cornerstone of fandom culture, having exhibited here since 2003. Ultimately, we believe that booth visitors will be able to see themselves and their experiences reflected in the diorama, all while experiencing everything else our brand has to offer at SDCC 2025." Explore "San Diego LEGO®-Con" at SDCC At "San Diego LEGO-Con," attendees are invited to explore a one-of-a-kind, con-within-a-con experience with a booth design that captures the distinctive aesthetic of Comic-Con. Specially designed banners and custom life-sized LEGO builds give attendees an immersive backdrop for memorable photo opportunities. Features of the booth include: An awe-inspiring SDCC diorama centerpiece featuring the San Diego Convention Center recreated entirely in LEGO® bricks. Made with over 200,000 brick elements and crafted over the course of more than 1,500 hours, the diorama celebrates Comic-Con's 54+ year history and unique culture. Guests are invited to discover the iconic Comic-Con moments and hidden LEGO easter eggs woven throughout. From major annual events to nods to Comic-Con lore and callbacks to past LEGO booths, eagle-eyed fans will discover surprises and be able to see themselves and their experiences reflected in the build. A build-your-own booth experience where guests are invited to build their own creative exhibitor "booths" out of LEGO bricks. At the end of each day, the builds may be added to blank spots on the San Diego Convention Center diorama. Attendees who participate in the booth builder activity also have the opportunity to collect an EXCLUSIVE "San Diego LEGO-Con" inspired pop badge to enhance their convention credentials with LEGO flair. Come back to the booth each day and complete the activity to collect them all! An EXCLUSIVE "San Diego LEGO-Con" guidebook packed with custom LEGO content is available at the front desk for anyone who visits the booth. A "LEGO Side Quest" Mobile Scavenger Hunt across the convention show floor invites attendees to complete photo-based tasks and fun riddles. Each day, one lucky participant will win the daily grand prize, with an additional 20 randomly selected participants, who complete these tasks, scoring a premium swag pack featuring exclusive LEGO® product. Product displays featuring new sets from popular franchises, including never-before-seen releases that celebrate beloved worlds, inviting enthusiasts to build on their passions for their favorite fandoms. Unlock Your Inner Retro Gamer with the NEW LEGO Game Boy™ Making its global debut, the highly anticipated LEGO Game Boy (72046) brings a true icon to brick form for adult collectors. At a scale of near 1:1, this 421-piece collectible replica of the original Nintendo® Game Boy handheld game system is a testament to a classic era in gaming. The set design features the Game Pak slot and comes with interchangeable, brick-built The Legend of Zelda™: Link's Awakening and Super Mario Land™ Game Boy Game Paks. Fans will also have the option to display their LEGO Game Boy model with a choice of screens; the classic Nintendo start screen or one from either of the interchangeable Game Paks. The nostalgic set, available for pre-order, offers fans the opportunity to build, display and relive their favorite gaming memories through LEGO bricks. Defy Gravity with NEW LEGO Wicked sets Comic-Con is where special moments are created and this year, the LEGO Group and Universal Products & Experiences are unveiling six new LEGO Wicked sets inspired by Universal Pictures' upcoming film, Wicked: For Good, in theaters November 21. Builders can look forward to more imaginative role-play and fun brick-building as they relive unforgettable moments from the film. Newly revealed LEGO Wicked sets (available September 1) include: LEGO Wicked Emerald City Wall Art (75685) LEGO Wicked Emerald City & Kiamo Ko Castle (75689) LEGO Wicked Elphaba's Retreat (75687) LEGO Wicked Glinda's Wedding Day (75688) LEGO Wicked Glinda & Elphaba Visit Munchkinland (75690) LEGO BrickHeadz™ Wicked Elphaba & Glinda Figures (40794) Spread Your Wings with a NEW LEGO DC Batman™ Set Step inside Arkham Asylum™ with the detailed LEGO DC Batman Arkham Asylum (76300) set. A collaboration with Warner Bros. Discovery Global Consumer Products, this 2,953-piece superhero collectible for adult enthusiasts is packed with recognizable features and thrilling surprises. The set comes with 16 minifigures, including iconic DC Super-Villains The Riddler™, Poison Ivy™, Harley Quinn™, Bane™, The Joker™, The Penguin™, Killer Croc™ and more. Unveiled for the first time at SDCC and available for pre-order at reveal, this set bridges the gap between comics and buildable creativity and perfectly captures the dark, complex storytelling that Comic-Con fans love about the world of Batman. Travel to the Upside Down with NEW Stranger Things LEGO BrickHeadz™ Everyone's favorite Demogorgon-battling best friends come to life through the new Stranger Things LEGO BrickHeadz: Mike, Dustin, Lucas and Will Figures (40801). This 542-piece collectible features the beloved Stranger Things characters Mike Wheeler, Dustin Henderson, Lucas Sinclair and Will Byers. As the popular Netflix series nears its epic fifth and final season, these detailed characters deliver a nostalgic building adventure driven by storytelling and are fun to build, play with and put on display. This set will be available for pre-order on starting July 23. Beyond the Booth: Panels and More The "San Diego LEGO-Con" experience extends beyond the booth with buzzworthy panels and special programming: The LEGO NINJAGO® Adventure Continues panel (Thursday, July 24, 2:15-3:15 p.m. PT) offers fans insider access to the continuing NINJAGO saga. In-booth signing will take place prior to the panel from 12:30 p.m.-1:30 p.m. PT The LEGO Masters: Back Behind the Brick panel (Friday, July 25, 4:30-5:30 p.m. PT) provides behind-the-scenes insights into the popular competition series. In-booth signing will take place prior to the panel from 1:30 p.m.-2:30 p.m. PT Meet Ashley Eckstein & Dan Hernandez from LEGO Star Wars: Rebuild the Galaxy (Friday, July 25, 4:00-5:00 p.m. PT), as the two host a special in-booth meet and greet! More Information All products on display at the show, including first time reveals, can also be found at For more information on the LEGO Group activities at San Diego Comic-Con, contact press@ Notes to Editor About the LEGO Group The LEGO Group's mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean "Play Well". Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide. For more information: Fans can visit for more information on LEGO products. Product Information LEGO® DC Batman™ Arkham Asylum™ (76300) Age Grade: 18+ MSRP: $299.99 Piece Count: 2953 Global Launch Date: Sept. 12, 2025 (Sept. 9 Early Access for LEGO® Insiders) Description: Step inside Arkham Asylum™ with this highly detailed 2,953-piece model. Measuring over 12.5 in. (32 cm) high, the legendary institution is packed to the rooftop with recognizable features and thrilling surprises. The set comes with 16 minifigures, including DC's most iconic villains and added treats such as an inmate delivery van, opening prison cells and 65 stickers referencing Batman™ lore. LEGO® Game Boy™ (72046) Age Grade: 18+ MSRP: $59.99 Piece Count: 421 Global Launch Date: Oct. 1, 2025 Description: To celebrate a revolutionary time in video game history, the LEGO Group is bringing a true icon to brick form, the original Game Boy™ system from Nintendo®. At a scale of near 1:1, the LEGO Game Boy model building kit is a testament to a classic era in gaming and with authentic details and much-loved features is a nostalgic throwback to the classic system. This collectible 421-piece brick-built replica of the original Game Boy handheld game system comes with all the memorable features, the +Control Pad, A and B Buttons, and SELECT and START, alongside other iconic Game Boy details, such as the contrast adjustment and volume dial. LEGO® BrickHeadz™: Mike, Dustin, Lucas and Will Figures (40801) Age Grade: 10+ MSRP: $39.99 Piece Count: 542 Global Launch Date: Oct. 1, 2025 Transport yourself to the Upside Down with a LEGO® BrickHeadz™ collectible featuring Netflix's Stranger Things characters, Mike Wheeler, Dustin Henderson, Lucas Sinclair and Will Byers. Standing on sturdy baseplates, these authentically detailed characters are fun to build, play with and put on display. They also look great alongside other buildable figures from the LEGO BrickHeadz range (sold separately). LEGO® Wicked Emerald City Wall Art (75685) Age Grade: 18+ MSRP: $159.99 Piece Count: 1518 Global Launch Date: Sept. 1, 2025 Bring the magic of the world of Wicked to your home with this colorful wall art. Use the bricks to create a colorful artwork full of movie moments that's a rewarding treat for yourself, or a gift for any Wicked fan. Build with friends or family and enjoy social time with loved ones as you create this eye-catching display, which can be wall-hung or placed on a shelf. LEGO® Wicked Elphaba's Retreat (75687) Age Grade: 7+ MSRP: 27.99 Piece Count: 228 Global Launch Date: Sept. 1, 2025 Step inside Elphaba's magical woodland retreat. Hold the candle as she studies her map. Make plans with her and Fiyero round the fireplace and work out how to thwart The Wizard. Study the Grimmerie and escape from her enemies. Make friends with the rabbits, feed them a carrot and relax with nature in the beautiful woodland hideaway. LEGO® Wicked Glinda's Wedding Day (75688) Age Grade: 8+ MSRP: $39.99 Piece Count: 476 Global Launch Date: Sept. 1, 2025 Take your front row seat for Glinda's big moment. She looks stunning in her tiara and gown, ready to marry Fiyero. Part the butterflies to reveal the wedding scene. But something is wrong! Use the animal figures to play out how Glinda's wedding joy suddenly changes. When the play is over, close the butterflies to make a super cool display. LEGO® Wicked Emerald City & Kiamo Ko Castle (75689) Age Grade: 9+ MSRP: $79.99 Piece Count: 860 Global Launch Date: Sept. 1, 2025 Join Elphaba and Glinda for the dramatic final scene of the Wicked: For Good movie. Build the detailed Emerald City and Kiamo Ko Castle and act out how the story ends for these two iconic characters. Explore the buildings' secret compartments and uncover familiar details from the film. Read the Grimmerie with Glinda and use it as a force for good. Help Elphaba disappear and follow her destiny. LEGO® Wicked Glinda & Elphaba Visit Munchkinland (75690) Age Grade: 9+ MSRP: $69.99 Piece Count: 744 Global Launch Date: Sept. 1, 2025 Welcome to Munchkinland. Join in the celebrations as Glinda announces her engagement to Fiyero. Press the pedal to surround her in her bubble and let her fly above Munchkinland. On the other side of town, catch up with Elphaba, who has flown to Boq's family cottage on her broomstick. Explore his home, from his cozy bedroom to the cute kitchen and recreate magical scenes from Wicked: For Good. LEGO® BrickHeadz™ Wicked Elphaba & Glinda Figures (40794) Age Grade: 10+ MSRP: $19.99 Piece Count: 325 Global Launch Date: Sept. 1, 2025 Join Elphaba and Glinda for magical adventures and creative fun as you conjure up spellbinding scenes from Wicked with this authentically detailed pair of collectible LEGO® BrickHeadz™ figures. This buildable toy looks great displayed alongside other BrickHeadz characters (sold separately). You can even combine elements to create hybrid characters of your own. View original content to download multimedia: SOURCE The LEGO Group
Digital Trends
2 days ago
- Entertainment
- Digital Trends
LEGO brings back the Game Boy, brick by brick
An exciting new build has just been unveiled for LEGO fans, or equally for gamers who love a trip down memory lane. Heck, if you love LEGO and gaming, you're in for a real treat. Why? Because LEGO and Nintendo have just taken the wraps off a near 1:1 scale Game Boy model building kit. Recommended Videos The new Game Boy kit comprises 421 pieces and includes memorable design features such as the + Control Pad, A and B Buttons, and SELECT and START, as well as other iconic Game Boy details such as the contrast adjustment and volume dial. LEGO is describing the collectible kit as 'a testament to a classic era in gaming and with authentic details and much-loved features.' Notably, the finished build includes the Game Pak slot and comes with interchangeable, brick-built The Legend of Zelda: Link's Awakening and Super Mario Lan Game Boy Game Paks. But no, this particular Game Boy doesn't switch on, so you can't play them. Another neat touch is that once built, you can choose from several different options for the display of your LEGO Game Boy, including the classic Nintendo start screen or one from either of the interchangeable Game Paks. Nintendo's Game Boy handheld is one of the most influential handheld gaming consoles ever made, selling more than 120 million units globally since its debut in 1989. Its popularity cemented the Japanese company's reputation in video gaming, and was a launchpad for even greater successes, the big-selling Switch handheld among them. LEGO's latest launch pays tribute to this cultural and technological phenomenon, offering what should be an engaging build experience that celebrates the legacy of the original Game Boy. The Game Boy LEGO kit (product number 72046) is available for preorder now from Lego's online store ($59.99, £54.99, €59.99) and ships in October 2025. You'll also be able to get it from LEGO stores and select retailers around the world. In another Nintendo collaboration, LEGO recently released a Mario Kart-themed build.
