Latest news with #LGElectronicsMalaysia
Malaysiakini
30-07-2025
- Malaysiakini
From confusion to clarity: How to choose the right TV and soundbar
When you set out to upgrade your home entertainment setup, choosing the right TV and soundbar can feel like stepping into a jungle of possibilities. Walk into any electronics store and you're greeted by a dazzling wall of screens, each brighter and bolder than the next, all promising breathtaking clarity, cinematic colours and room‑filling sound. The options seem endless, and with them come the questions: 'Is this TV too small for my living room?' 'Will this soundbar really make a difference?' 'Do I actually need those features everyone talks about?' If you've ever stood in an electronics store surrounded by rows of TVs and soundbars flaunting terms like OLED, Dolby Atmos or 4K AI Upscaling, you're not alone. With so many specifications and features to decipher, it's easy to walk away with a TV that doesn't suit your space, a soundbar that fails to enhance your experience, or capabilities you'll rarely, if ever, use. These aren't trivial matters. The wrong choice can quickly turn that initial excitement into regret. A television that's too small leaves you straining your eyes during every blockbuster, while one that's too large can overwhelm your space—sometimes even causing dizziness or discomfort during long viewing sessions. A poorly matched soundbar might deliver audio that feels hollow, muffled or jarringly loud, shattering the very immersion you hoped to create. Add to that the frustration of paying for premium features that never truly suit your lifestyle, and the disappointment only deepens. Recognising this, LG Malaysia has launched a Smart and Interactive Purchase Guide, a digital tool designed to simplify the decision‑making process and eliminate the guesswork that often comes with choosing a TV and soundbar. According to Justin Choi, Managing Director of LG Electronics Malaysia, they have seen how overwhelming the options can be for customers, and the guide was created to help people cut through that confusion and feel assured that the TV and soundbar they choose are exactly what they need for their home. You no longer have to pore over technical jargon like OLED, QNED or AI Upscaling—the guide translates these into clear, relatable benefits and matches them to your needs. The guide works by asking intuitive questions about your living space, your preferred viewing distance, and your entertainment preferences, whether you lean towards movies, sports or gaming—together with your audio expectations. Based on your inputs, it recommends a curated pairing of TV and soundbar that aligns with your needs, whether you want an immersive cinematic setup or a streamlined solution for a cosy apartment. For example, if your living room is large and you love weekend movie marathons, the guide may suggest an LG OLED TV in a large screen size with Dolby Vision and Dolby Atmos, paired with an LG soundbar featuring WOW Synergy—LG's exclusive technology that harmonises TV and soundbar for a seamless, smarter and more immersive viewing experience. Meanwhile, for those who enjoy gaming, the guide could suggest a QNED TV with a high refresh rate and low input lag for smoother gameplay and faster response times, matched with a soundbar that supports VRR passthrough and 4K/120Hz to deliver crisp visuals and dynamic, powerful audio. This smart guide does more than just suggest models; it educates customers on why certain features matter. It helps shoppers understand the differences between OLED and QNED TVs, or between 2.1 and 5.1 channel soundbars, turning technical specs into meaningful benefits. By doing so, LG's guide empowers customers to make smarter choices that truly suit their lifestyle. Moreover, by personalising recommendations, LG Malaysia helps customers make confident, well‑informed choices that lead to a far more satisfying purchase. This not only enhances the overall buying journey but also means buyers are far more likely to take home products that genuinely suit their needs, giving them a stronger sense of value in their investment. In an era where personalisation matters more than ever, LG Malaysia's purchase guide shows how a little smart technology can take the stress out of shopping. Instead of wading through endless specs and confusing jargon, you get a clear, fuss‑free path to a TV and soundbar that genuinely suits your home and the way you love to watch. So the next time you're planning to upgrade your TV or sound system, skip the guesswork and explore the LG TV & Soundbar Buying Guide at Just a few clicks can help you discover a setup that transforms your home viewing experience. For more details on available models and warranty terms, visit or follow LG Malaysia on Facebook at This content is provided by LG Malaysia The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini. Interested in having your press releases, exclusive interviews, or branded content articles on Malaysiakini? For more information, contact [email protected] or [email protected]
The Sun
12-06-2025
- Business
- The Sun
LG Malaysia rebrands rent-up to LG subscribe, unveils LG PuriCare™ ATOM-U Water Purifier
LG Electronics Malaysia has unveiled a major shift in how Malaysians can access cutting-edge home appliances — by rebranding its LG Rent-Up programme to LG Subscribe. This move, launched at an exclusive event featuring LG Brand Ambassador and Paris 2024 Olympic Bronze Medallist Lee Zii Jia, positions Malaysia as the first global LG subsidiary to fully adopt the home appliance subscription model. The new branding reflects LG's shift from traditional product ownership to a modern, flexible subscription approach, aligning with its 'Life's Good' philosophy — making innovative technology more accessible and affordable for everyone. 'Customers were confused by the term 'rent' — unsure if it meant short-term use or eventual ownership,' said Mr. Justin Choi, Managing Director of LG Electronics Malaysia. 'By moving to 'LG Subscribe', we're providing clarity and aligning with successful strategies already in place in Korea, Singapore, India, and Thailand.' The rebrand is part of LG's Future Vision 2030, which aims to evolve the company into a Smart Life Solution Company, delivering intelligent, connected experiences across homes, businesses, transport, and digital platforms. 'This marks a pivotal moment for how Malaysians experience premium technology,' Justin said. 'LG Subscribe removes the financial barriers of upfront ownership — and offers flexibility for modern lifestyles.' Subscribers can choose from a range of 10 premium products, including the LG PuriCare™ Water Purifier, LG CordZero™ vacuums, LG ArtCool™ air conditioners, and the LG WashTower™. These come bundled with 5 to 7 years of professional maintenance, LG ThinQ™ smart integration, and customisable payment plans. The service is gaining popularity, particularly among young families seeking affordable ways to equip their homes with high-end appliances. Olympian Lee Zii Jia applauded the initiative at the event: 'As someone who values both performance and flexibility, I admire how LG Subscribe makes premium products more accessible. 'It's a smart way of living — always adapting and evolving, just like in sports.' To mark the rebranding, LG also launched its latest innovation — the LG PuriCare™ ATOM-U, a sleek under-sink water purifier designed for minimalist spaces. With advanced purification technology, a compact design, and aesthetic appeal, ATOM-U promises both functionality and elegance for modern homes. 'The combination of LG Subscribe and ATOM-U reflects our holistic approach to innovation,' added Justin. 'We're not just rethinking products — we're transforming how people experience them.'
