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Time of India

The LaLiT Suri Hospitality Group Launches Innovative Loyalty Program to Foster Meaningful Connections, ETHospitalityWorld

The LaLiT Suri Hospitality Group announced the launch of its new loyalty initiative – The LaLiT Loyalty Program. 'At The LaLiT, we believe hospitality is not just about service - it's about building meaningful relationships. The LaLiT Loyalty Program is our way of showing gratitude to our guests and building a deeper, more meaningful connection with them. It's a celebration of trust, shared values and mutual expectations.' said Jyotsna Suri, chairperson & managing director, The LaLiT Suri Hospitality Group. The LaLiT Loyalty Program features four distinctive tiers - Blue, Silver, Gold and Platinum offering members a flexible ecosystem to earn, redeem or donate points. Inspired by global best practices, the program allows members to accumulate points for spends across The LaLiT's participating Hotels, Palaces, and Resorts. From indulgent stays and signature dining at award-winning restaurants like Baluchi and OKO, to rejuvenating rituals at Spiceology, members earn points across their journey with ease. Enrolment is free and seamless, enabling guests to start earning rewards immediately, said a release. Advt The LaLiT Loyalty goes beyond traditional loyalty offerings. It introduces a purpose-driven dimension, empowering members to make a real impact. Through a meaningful partnership with Points for Good , members can donate their points to support over 18 NGOs and 40 verified causes ranging from child education, tree plantation and skill-building for marginalised communities to LGBTQIA+ empowerment and environmental sustainability. This initiative reinforces The LaLiT's long-standing commitment to inclusion, equity, and conscious hospitality and nurtures emotional loyalty by inviting guests to become co-creators of positive change, it added. By , ETHospitalityWorld Join the community of 2M+ industry professionals. Subscribe to Newsletter to get latest insights & analysis in your inbox. All about ETHospitalityWorld industry right on your smartphone! Download the ETHospitalityWorld App and get the Realtime updates and Save your favourite articles.