Latest news with #LeDamasSweets
Associated Press
14-07-2025
- Business
- Associated Press
How a Local Dubai Brand Conquered Major UK Airports: Le Damas Sweets Celebrates 1 Year of Its Dubai Chocolate
07/14/2025, Dubai, United Arab Emirates // PRODIGY: Feature Story // When Le Damas Sweets introduced its own Dubai Chocolate one year ago, this Dubai-based confectionery brand could have never predicted the growth and success that was about to unfold. Crafted in the heart of this Middle Eastern hub, Le Damas Dubai Chocolate combines Arabic tradition with a contemporary flair. It is that blend of local culture and expat vibrancy, enriched with a flavor that can't be resisted, that fueled this product's success story—from a small Dubai factory to a global sensation. When the Dubai Chocolate phenomenon first overtook the world, Le Damas joined this indulgent frenzy early on. But it was never merely about following trends; it was about elevating them. With this mindset, the product has grown rapidly and is available today across major airports worldwide. It's fair to say that Le Damas Sweets has conquered the UK. For instance, in partnership with Avolta, the leading global travel experience player, the brand has managed to launch at Heathrow Airport. This debut at the airport, along with its presence in Avolta's World Duty-Free stores at Terminals 3 and 5, including Manchester, Glasgow, Edinburgh, and Stansted, where the brand quickly gained traction among international travelers seeking unique, high-quality gifts. Beyond the island, the product can also be found across UAE airports in Dubai, Abu Dhabi, Jordan, and Sharjah, as well as in Cairo, Kuwait City, and Amman. What further propelled its expansion was Le Damas Sweets' social media finesse. By harnessing the power of social media stores, the company sold over 100,000 chocolates across TikTok Shop UK and is now ready to further its European expansion in Athens, Zurich, Milan, and Madrid later this year. Le Damas - Dubai Chocolate For this team of confectionery aficionados, meeting rising demand and scaling production wasn't challenging. An already established brand, Le Damas opened its local factory in 2014, refining it over the years to make processes more time- and cost-efficient. 'The growth that we achieved cannot be said without giving thanks to the UAE Government and the ease with which business can be conducted in Dubai,' says co-founder Saif Al Jaber. With operational capacity higher than many competing Dubai Chocolate brands, it comes as no surprise that Le Damas Sweets' impact is so tangible. Throughout this journey, the company has remained loyal to its commitment to quality. Despite the rising place of cheaper quality chocolate in the market, frequently utilized because of its lower cost, Le Damas produces Dubai Chocolate from the highest quality materials: the company enriches its product with ghee. With this, it elevates the flavor with nutty notes. It's important to note that Le Damas traces back as far as 1951 when a team of Syrian artisans created the brand in the heart of Damascus. When they moved to Dubai in 2014, they carried that legacy of taste, treats, and tradition forward. This is especially valuable since the Dubai Chocolate is unique because of Kunafa, a time-honored Arabic pastry dough. Looking into the future, Le Damas shares exciting plans for further expansions, starting with exciting news coming soon from Casablanca, Morocco. As Le Damas celebrates one year of impact and indulgence, Al Jaber shares: 'It all started from a single moment, from one decision to take a leap of faith. We already had a factory and thought, 'Why not give it a shot?' And I suppose, with a blend of quality, Arabic tradition, and vibrant packaging, we did everything right.' Media Contact Name: Emna Ben Email: [email protected]
Int'l Business Times
02-06-2025
- Business
- Int'l Business Times
The Power of Packaging: Saif Al Jaber Reflects on Marketing Tactics & The Rapid Growth of Le Damas Dubai Chocolate
In recent years, 'people buy with their eyes' has become more than a saying; it has turned into a definition of customer behavior and, therefore, a catalyst for marketing tactics. According to Forbes, there are four pillars of effective packaging: visual appeal, functional design, authenticity, and storytelling. The results of mastering them all? A product that captivates the 72% of people who admitted to making purchasing decisions based on packaging alone. When Le Damas Sweets launched the viral Dubai Chocolate, it quickly realized that, from packaging to flavor to quality, it navigated the complexities of growth seamlessly. Throughout this time, it expanded from a small local factory in Dubai into a global phenomenon, even landing on the shelves of major UK and MENA airports. The company also harnessed the early waves of the trend by selling on global retail stores and social media shops, which propelled them to unimaginable heights. But beyond strategic selling tactics and the product's quality, Saif Al Jaber, Le Damas Sweets' CEO, believes that it was the chocolates' packaging that helped the brand entrench its footprint worldwide. "The visual appeal is a trigger. It sparks an impulse to purchase something, to enhance your home with something both functional and aesthetic," he shares. "If you don't like what you see, your mind subconsciously tells you that the quality and flavor will be lackluster, too." Le Damas - Dubai Chocolate Le Damas Sweets pleases all senses, starting from the very moment someone passes by its Dubai Chocolate bars. With a vibrant mosaic-like design, the packaging is a colorful fusion of Middle Eastern, African, Asian, and contemporary influences. Every flavor combination is also adorned with a unique blend of colors. For instance, while the traditional milk chocolate with pistachio and kunafa captivates with contrasting reds, blues, and yellows, the white chocolate and hazelnut cream variation compels with neutral tones with a pop of red. Beyond the chocolate wrap, every bundle purchase comes with a complementary bag, which, at Le Damas, evokes the same level of lavishness and luxury that Dubai is beloved for. High-quality and made to impress, the bag comes with gold chains and can be carried around just like any other purse. It's embossed with real stitching and elevated with gold foilings, which further elevates its splendour. To enhance functionality, the company also created an airport-friendly version with material gold handles. As an upscale and elegant product, this additional touch is especially valuable for those purchasing Le Damas chocolate as a gift. "It's almost like you're honoring a loved one by gifting them a piece of Dubai, opulence locked in a chocolate bar," he adds. With visually pleasing packaging and a bag that catches the attention of everyone who walks past, gifting is even more convenient with Le Damas. In an era of social media, packaging also serves as a catalyst for likes, comments, and shares. "These days, everyone is on the hunt for the next Instagrammable sensation," adds Al Jaber. With thousands of images of Le Damas Sweets' chocolate bars and bags outside of Harrods, Big Ben, Piccadilly Circus, the Eiffel Tower, or Burj Khalifa flooding the internet soon after the launch, the company's rapid and impressive growth was truly the next natural step. Saif Al Jaber, Le Damas Sweets' CEO "Every time someone tags us on social media, we click on the picture to discover where else in the world our Dubai Chocolate has traveled to," he reflects. "In this new tech-driven era, that's what marketing is all about: creating a product that other people want to market for you. Because though every brand has a story, what makes you truly stand out is encouraging others to tell your story through their own voice, and without the support of the Government and the ease of doing business in the UAE, none of this would be possible."
