How a Local Dubai Brand Conquered Major UK Airports: Le Damas Sweets Celebrates 1 Year of Its Dubai Chocolate
When Le Damas Sweets introduced its own Dubai Chocolate one year ago, this Dubai-based confectionery brand could have never predicted the growth and success that was about to unfold. Crafted in the heart of this Middle Eastern hub, Le Damas Dubai Chocolate combines Arabic tradition with a contemporary flair. It is that blend of local culture and expat vibrancy, enriched with a flavor that can't be resisted, that fueled this product's success story—from a small Dubai factory to a global sensation.
When the Dubai Chocolate phenomenon first overtook the world, Le Damas joined this indulgent frenzy early on. But it was never merely about following trends; it was about elevating them. With this mindset, the product has grown rapidly and is available today across major airports worldwide.
It's fair to say that Le Damas Sweets has conquered the UK. For instance, in partnership with Avolta, the leading global travel experience player, the brand has managed to launch at Heathrow Airport. This debut at the airport, along with its presence in Avolta's World Duty-Free stores at Terminals 3 and 5, including Manchester, Glasgow, Edinburgh, and Stansted, where the brand quickly gained traction among international travelers seeking unique, high-quality gifts.
Beyond the island, the product can also be found across UAE airports in Dubai, Abu Dhabi, Jordan, and Sharjah, as well as in Cairo, Kuwait City, and Amman. What further propelled its expansion was Le Damas Sweets' social media finesse. By harnessing the power of social media stores, the company sold over 100,000 chocolates across TikTok Shop UK and is now ready to further its European expansion in Athens, Zurich, Milan, and Madrid later this year.
Le Damas - Dubai Chocolate
For this team of confectionery aficionados, meeting rising demand and scaling production wasn't challenging. An already established brand, Le Damas opened its local factory in 2014, refining it over the years to make processes more time- and cost-efficient. 'The growth that we achieved cannot be said without giving thanks to the UAE Government and the ease with which business can be conducted in Dubai,' says co-founder Saif Al Jaber. With operational capacity higher than many competing Dubai Chocolate brands, it comes as no surprise that Le Damas Sweets' impact is so tangible.
Throughout this journey, the company has remained loyal to its commitment to quality. Despite the rising place of cheaper quality chocolate in the market, frequently utilized because of its lower cost, Le Damas produces Dubai Chocolate from the highest quality materials: the company enriches its product with ghee. With this, it elevates the flavor with nutty notes.
It's important to note that Le Damas traces back as far as 1951 when a team of Syrian artisans created the brand in the heart of Damascus. When they moved to Dubai in 2014, they carried that legacy of taste, treats, and tradition forward. This is especially valuable since the Dubai Chocolate is unique because of Kunafa, a time-honored Arabic pastry dough.
Looking into the future, Le Damas shares exciting plans for further expansions, starting with exciting news coming soon from Casablanca, Morocco. As Le Damas celebrates one year of impact and indulgence, Al Jaber shares: 'It all started from a single moment, from one decision to take a leap of faith. We already had a factory and thought, 'Why not give it a shot?' And I suppose, with a blend of quality, Arabic tradition, and vibrant packaging, we did everything right.'
Media Contact
Name: Emna Ben
Email: [email protected]
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
5 hours ago
- Yahoo
Ghana Plans Crypto Firm Licensing in Response to Growing Demand: Bloomberg
Ghana is set to begin licensing cryptocurrency platforms in response to a surge in demand for digital assets in the West African country, Bloomberg reported on Thursday. The country's central bank is finalizing a regulatory approval to submit to parliament by September, according to the report, citing an interview with Bank of Ghana Governor Johnson Asiama. The hope is that regulating the crypto sector will help the Ghana capture revenue and better control its fiat currency. The cedi has grown over 40% against the U.S. dollar in 2025, helping it recover from a loss of nearly 20% last year. This volatility has made it difficult for the central bank to manage inflation. The use of cryptocurrency can exacerbate this problem as many agents are making and receiving crypto payments which are not being captured in the country's financial accounts, Asiama added. Around 17.3% of Ghanian adults own cryptocurrency, equivalent to just over 3 million people, according to a June 2024 report by Middle East-based business news firm Zawya. Crypto transactions in Ghana in the 12 months to June 2024 totaled $3 billion out of a total $125 billion for the whole of sub-Saharan Africa, said Del Titus Bawuah, chief executive officer at Web3 Africa Group, according to Bloomberg's report.
New York Times
16 hours ago
- New York Times
Saudi Arabia Pledges to Invest More Than $6 Billion in Syria
Saudi Arabia announced on Thursday $6.4 billion worth of investments in Syria, the latest sign of the two countries' deepening relationship under the new Syrian government led by President Ahmed al-Shara. The investment deals were unveiled by the Saudi investment minister, Khalid Al-Falih, at a forum involving more than 100 Saudi investors in Damascus, the Syrian capital. Mr. al-Falih said that Prince Mohammed bin Salman, the de facto Saudi ruler, had ordered up the visit to signal 'confirmation of the kingdom's firm and supportive stance towards sisterly Syria.' The investments, involving 47 agreements and more than 100 companies, would be an economic boon for Mr. al-Shara's nascent government. It faces the daunting task of rebuilding a country that was devastated by a nearly 14-year civil war and whose economy has been stifled by corruption and sanctions. The deals include nearly $3 billion for infrastructure projects as well as around $1 billion for the telecommunications sector, according to Mr. Al-Falih. They also underscore the shifting geopolitical landscape across the Middle East. Under the dictator Bashar al-Assad, who was ousted in December, Syria was closely allied with Iran, a Shiite theocracy often at odds with Saudi Arabia's Sunni monarchy. But under Mr. al-Shara, a former rebel leader with roots in a Sunni jihadist movement, Syria has pivoted away from Tehran and aligned closely with Gulf States. As part of those shifts, the Saudi government has emerged as a key backer of Syria's new leadership. President al-Shara, who was born in Saudi Arabia and spent part of his childhood in Riyadh, the Saudi capital, made the city the site of his first official foreign visit in February. 'We have been waiting for this moment with the Kingdom of Saudi Arabia for decades — a moment we were unfortunately deprived of for 60 years due to personal reasons tied to the former regime,' said Syria's minister of economy and industry, Dr. Mohammad Nidal al-Shaar, at the Syrian-Saudi Investment Forum. 'Today, we move forward in building the new Syria,' he added. The announcement comes during a broader wave of regional investment in Syria and follows President Trump's order last month lifting most U.S. sanctions against the country. The new Syrian government signed a $7 billion electricity-sector deal with Qatar in May. In July, Syrian authorities signed an $800 million agreement with DP World, a global port operator owned by the Gulf emirate of Dubai, to develop the strategically located Mediterranean port of Tartus, formerly home to a major Russian naval base. Saudi Arabia and Qatar have also jointly repaid Syria's $15.5 million debt to the World Bank, enabling it to qualify for new loans for badly needed reconstruction. Reham Mourshed contributed reporting.
Bloomberg
17 hours ago
- Bloomberg
Saudi Football Club Acquired by Harburg in First Foreign Deal
A Saudi Pro League football club has been acquired by Harburg Group, the global sports firm founded by foreign investor Ben Harburg, in the first deal of its kind for the kingdom. Harburg Group completed the outright acquisition of Al-Kholood Club in a transaction led by the Saudi Ministry of Sport and the Saudi National Center for Privatization, according to statements on Thursday. Financial terms were not disclosed.
