Latest news with #LegaXy
Time of India
29-07-2025
- Business
- Time of India
LegaXy and M3M Foundation launch ‘Pickle Pros' to promote pickleball in India
NEW DELHI: LegaXy, a new sports, media, and entertainment brand, and M3M Foundation , the philanthropic arm of M3M Group, have announced the launch of Pickle Pros, a nationwide initiative to introduce, develop, and promote pickleball as a mainstream sport in India. The programme will roll out courts & infrastructures across cities beginning with Delhi NCR. By combining physical infrastructure with structured programmes such as training camps, community activations, open-play events, and local tournaments, Pickle Pros aims to make pickleball widely accessible and engaging across different age groups, skill levels, and geographies. Explore courses from Top Institutes in Please select course: Select a Course Category Technology Public Policy Product Management CXO Project Management Others Design Thinking MCA Digital Marketing Leadership Management Healthcare Data Science PGDM Degree MBA Data Analytics Cybersecurity Artificial Intelligence others Data Science Finance Skills you'll gain: Duration: 12 Weeks MIT xPRO CERT-MIT XPRO Building AI Prod India Starts on undefined Get Details Payal Kanodia, Chairperson and Trustee, M3M Foundation, said in a statement, 'At M3M Foundation, we believe sport is not just play - it's a powerful catalyst for change. Through Pickle Pros, we are championing a movement that inspires active, healthy living while unlocking new avenues for growth, inclusion, and community empowerment. This collaboration is a reflection of our deep-rooted commitment to purpose-driven impact — where every game played echoes with opportunity, wellness, and the spirit of togetherness'. Amitesh Shah, Founder and Chief Executive Officer, LegaXy, said in a statement, 'Pickle Pros is more than a sporting initiative - it is a movement that celebrates accessibility, excellence, and joy. Bringing together three cricketing legends for the first time in support of this vision is a testament to its significance and potential. We are committed to making India a force in the global pickleball arena, while inspiring everyone to engage with this dynamic sport'. The initiative is supported by Indian cricketers Ishant Sharma, Bhuvneshwar Kumar, and Umesh Yadav. Pickle Pros will collaborate with educational institutions, local governments, and private partners to expand its footprint. Live Events
News18
25-07-2025
- Sport
- News18
Ishant Sharma, Bhuvneshwar Kumar, Umesh Yadav Unite To Power India's Pickle Ball Future
Pickle Pros aims to make pickleball India's next big sport, with cricket icons Ishant Sharma, Bhuvneshwar Kumar, and Umesh Yadav. At the heart of this visionary collaboration lies a bold mission: to catapult pickleball—one of the world's fastest-growing sports—into the national spotlight and turn it into India's next big sporting obsession. With a powerful blend of purpose and play, Pickle Pros will spearhead the creation of top-tier infrastructure across urban, rural, and grassroots landscapes, ensuring that every corner of India can access and embrace this dynamic sport. Over the next three years, the initiative will roll out state-of-the-art pickleball courts PAN India, transforming pickleball from an emerging trend into a mainstream, mass movement — one that is inclusive, engaging, and accessible to all. This is more than a sporting initiative. This is the start of a new legacy. Welcome to Pickle Pros — where passion meets potential, and the future of Indian sport takes flight. For the first time, three of India's celebrated cricket icons — Ishant Sharma, Bhuvneshwar Kumar, and Umesh Yadav — join forces for Pickle Pros, combining their influence and passion to inspire participation and promote an active, inclusive sporting culture in India. Pickle Pros aims to position India as a global hub for pickleball by building a vibrant, inclusive ecosystem around the sport. The initiative will roll out a nationwide network of world-class courts, blending grassroots development with elite infrastructure. By hosting tournaments, training camps, and community-driven events, Pickle Pros will engage players across all ages and skill levels — making pickleball both aspirational and accessible. Mr. Amitesh Shah, Founder & CEO, LegaXy, added, 'Pickle Pros is more than a sporting initiative — it is a movement that celebrates accessibility, excellence, and joy. Bringing together three cricketing legends for the first time in support of this vision is a testament to its significance and potential. We are committed to making India a force in the global pickleball arena, while inspiring everyone to engage with this dynamic sport." Ishant Sharma stated, 'Being part of Pickle Pros excites me because it combines fitness, fun, and community in one sport. Pickleball is easy to start, yet challenging to master — and I believe it can inspire a whole new wave of players across India." Bhuvneshwar Kumar remarked, 'Pickle Pros is about more than just playing — it's about creating a positive environment where everyone, regardless of age or background, feels welcome to pick up a paddle and play. That inclusivity is what makes it so special." Umesh Yadav added, 'Sport has the power to change lives, and Pickle Pros brings that power to communities across India. It's a privilege to help grow this exciting sport here and to witness the enthusiasm it sparks among players everywhere." Pickle Pros is designed to unlock potential at every level — creating opportunities for recreation, fitness, and connection while strengthening India's presence on the global pickleball stage. view comments First Published: July 24, 2025, 17:16 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Time of India
28-05-2025
- Business
- Time of India
Amitesh Shah, Aneesh Gautam and Pawan Kumar Sharma come together to launch LegaXy
HighlightsLegaXy, co-founded by seasoned professionals Amitesh Shah, Aneesh Gautam and Pawan Kumar Sharma, aims to provide Indian talent in sports, media and entertainment with greater global recognition and opportunities. The company operates through five core verticals, including LegaXy Elite for talent management, LegaXy Studios for content and Intellectual Property development, and LegaXy Learning for mentorship and education. Amitesh Shah emphasies that LegaXy is a mission-driven movement focused on empowering underrepresented voices and investing in regional sports to foster inclusion and long-term growth in India's sportainment ecosystem. Bringing years of collective experience and passion for talent, sports, and culture, three of the industry's most seasoned professionals, Amitesh Shah (former chief executive officer of Shikhar Dhawan's Da One Group, and former chief operating officer at Yuvraj Singh Group, Ex. Barclays), Aneesh Gautam (former vice president at YouWeCan Sports, Cornerstone, and Pawan Kumar Sharma , (a seasoned media CXOs, brings over two decades of leadership experience across companies like The Walt Disney Company, Star, Network18 and B4U Network), have co-founded LegaXy , new age sports, media and entertainment brand . LegaXy is driven by a bold belief: Indian talent deserves global recognition, greater opportunity, and lasting value. With a global-first, full-stack model, LegaXy empowers athletes, artists, and creators through purposeful management built on precision, passion and long-term vision. LegaXy would also launch Media IPs and Sports Leagues to sport, nurture and grow exciting new talent. Despite India's explosive growth in sports, entertainment, and digital content, most talent continues to face fragmented ecosystems, inconsistent commercial support, and limited access to global-scale opportunities. LegaXy emerges in response to this gap—designed to bring structure, creativity, and long-term thinking to an industry that has long operated in silos. 'LegaXy is a result of the journeys we've each taken, working closely with talent across different segments of the industry. We've seen where the gaps are and felt the need for a more holistic, value-driven approach. This venture is about giving talent the tools, partnerships, and purpose to grow meaningfully—not just in their careers, but in how they shape culture over time," said Amitesh Shah, founder and chief executive officer, LegaXy. He further added, "India has the talent, the audience, and the ambition. We want to nurture this into building global sports, eSports, and media IPs from India for the world." Shah, brings a rare combination of corporate leadership, sports industry insight, and entrepreneurial drive. At LegaXy, he anchors the company's long-term vision and strategic direction, ensuring that talent, creativity, and commercial impact go hand in hand across entertainment, sports and digital culture. Aneesh Gautam, brings two decades of experience in shaping iconic careers in Indian cricket. His time at YouWeCan Sports (YWC) and Cornerstone honed a deep understanding of what it takes to nurture and elevate individual potential. This philosophy now guides every LegaXy talent journey. Pawan Kumar Sharma, has steered business strategy across some of the biggest names in media, from The Walt Disney to Star and Network18. At LegaXy, he is focused on building scalable partnerships, driving revenues, and reimagining how sportainment can deliver impact. LegaXy operates through five core verticals: LegaXy Elite, which is a curated end-to-end celebrity talent management program; LegaXy Studios, the content and Intellectual Property (IP) development arm producing Media IPs, eSports IPs, and branded entertainment; LegaXy Merch, focused on licensing and franchising culture-driven merchandise; LegaXy Live, which curates immersive live events including regional sports leagues and fan experiences; and LegaXy Learning, a mentorship and education vertical delivering athlete- and creator-led learning modules across schools and academies. At its heart, LegaXy is a mission-driven movement. Through the LegaXy Impact initiative, the team is committed to empowering underrepresented voices, investing in regional and grassroots sports, and fueling a culture of inclusion, creativity, and long-term growth in India's dynamic sportainment ecosystem, the press note stated.
