Latest news with #LeoIndia
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Business Standard
25-05-2025
- Business
- Business Standard
Leo India all set to outpace industry growth this year: CEO Amitesh Rao
Leo India, the advertising agency under the Publicis Groupe (formerly known as Leo Burnett India), is expected to outstrip the average industry growth by a significant margin this year. 'We are 100 per cent going to outstrip the average industry growth by a significant margin, both in terms of the scale of revenue and in terms of the calibre of work and the talent that is producing this work,' Amitesh Rao, chief executive officer, Leo South Asia told Business Standard in a virtual interaction. India's advertising industry is projected to grow at 6.5 per cent in 2025 to reach a market size of ~1.1 trillion by the end of the year, majorly driven by the digital segment, according to the Dentsu e4m Digital Report 2025. In the last 15 months, Leo India is said to have added over 40 clients, according to reports — major brands include Pfizer, Shriram Finance and Nestlé. It has also picked up mandates from various companies in the Middle East and North African (Mena) region, Southeast Asia, China and Europe last year. Rao added that the firm has increased its scope by extending mandates with existing clients. It is also in talks with several international brands that want to enter or expand in India, as well as national brands, to further expand its client base. 'We found a lot of growth and what we are seeing as a strong opportunity for Indian talent to work globally. I believe that we (India) have a market that has some of the world's best creative and strategic talent. However, historically, this talent has not been deployed for global work,' Rao said. Apart from Mena, China, Southeast Asia, and Europe, Rao said that there are other global markets that are coming to tap into Leo India's talent pool to work for their brands. He further said that India stands out in many ways compared to other markets in the Asia Pacific (APAC) region in terms of the number of consumers and the size at which brands and businesses operate in the country. 'That's why global holding companies and international brands are paying close attention to India, it is clearly a key market to watch. But some challenges remain, as the strength of the Indian currency is not to our advantage and it impacts the pricing parity from the consumer's perspective, the brand's perspective and even in terms of how we pay for talent. While it has huge potential, it also makes it a tough market,' said Rao.
Time of India
24-05-2025
- Entertainment
- Time of India
Goafest 2025: Enormous crowned creative agency of the year
The Goafest ABBY Creative Awards 2025 concluded its third day with a spectacular celebration of advertising excellence, culminating in Enormous being named Creative Agency of the Year . The agency led the impressive metal tally with six Gold, 17 Silver, 24 Bronze, and 20 Merit awards, accumulating a total of 286 points. Leo India took second place with nine Silver, 29 Bronze, and 13 Merit awards, totaling 196 points. VML India also made a strong showing with one Grand Prix, one Gold, three Silver, six Bronze, and eight Merit awards, accumulating 78 points. Day 3 of the Goafest ABBY Creative Awards 2025 spotlighted excellence across specialist categories like Brand Activation & Promotions, Branded Content & Entertainment, Health, and Video Craft. In total, the day celebrated creativity with four Grand Prix, 29 Gold, 95 Silver, 137 Bronze, and 145 Merit awards. In the Brand Activation & Promotions Specialist category, Leo India topped the list with two Silver, four Bronze, and one Merit award, achieving 30 points. Grey Group followed with four Silver awards and 24 points, while McCann Worldgroup India earned two Silver and two Bronze awards, totaling 20 points. FCB India led the Branded Content & Entertainment Specialist category, earning three Silver and three Bronze awards with 30 points. Leo India was next with two Silver, one Bronze, and one Merit award, scoring 20 points, followed by Enormous with one Silver and two Bronze awards for 14 points. In the Health Specialist category, Leo India excelled by winning one Gold, 4 Silver, and four Merit awards, totaling 40 points. Mudra Max secured two Silver and one Bronze awards with 16 points, and McCann Worldgroup India earned one Gold, one Bronze, and one Merit award, accumulating 14 points. Goodmoring Films led the Video Craft Specialist category with three Gold, seven Silver, three Bronze, and three Merit awards, amassing 84 points. Enormous followed with one Gold, three Silver, and two Bronze awards for 34 points, while Vanilla Films earned one Silver, two Bronze, and five Merit awards, totaling 24 points.
Time of India
22-05-2025
- Business
- Time of India
Goafest 2025: Enormous, Leo India secure major agency titles; ZEEL is broadcaster of the year
Day two of the ABBY Awards at Goafest saw a distribution of accolades, with Enormous and Leo India receiving significant recognition in several specialist categories. The event highlights achievements in the advertising and media industries. Enormous was named Digital Specialist Agency of the Year , securing one Gold, five Silver, one Bronze, and one Merit, accumulating 64 points. Leo India followed with two Silver, three Bronze, and one Merit, totalling 26 points. Other agencies acknowledged in the digital area included ^a t o m network, Mudra Max, Tilt Brand Solutions, Schbang, and Swiggy. In the mobile category, Enormous also won Mobile Specialist Agency of the Year , earning one Silver, one Bronze, and one Merit for a total of 12 points. McCann Worldgroup India and VML India each received a Gold in this category, both achieving 8 points. FCB India was the top performer in the Public Relations Specialist Agency of the Year category, with four Gold, three Silver, three Bronze, and two Merits, amassing 66 points. Leo India secured three Silver, four Bronze, and two Merits, for 38 points. Tribes Communications was also recognized with one Gold, two Silver, one Bronze, and one Merit, earning 26 points. Y&H was awarded Design Specialist Agency of the Year , with three Silver, eight Bronze, and one Merit, totalling 52 points. Famous Innovations followed with four Silver and five Bronze, reaching 44 points. Open Strategy and Design received two Silver, four Bronze, and one Merit, earning 18 points. For Technology Specialist Agency of the Year, Leo India and Mindshare were joint winners, both achieving 10 points. Leo India secured one Silver and two Merits, while Mindshare earned one Silver and one Bronze. Leo India also claimed Direct Specialist Agency of the Year, with three Silver, five Bronze, and one Merit, accumulating 40 points. Famous Innovations was second with five Silver, totalling 30 points, and FCB India secured one Gold, one Silver, and one Bronze, for 26 points. In the broadcasting sector, ZEEL was named Broadcaster of the Year, with two Gold, one Silver, one Bronze, and one Merit, tallying 28 points. Star India followed with one Gold, one Silver, and two Merits, reaching 18 points, and Viacom18 received two Silver and one Bronze, for 16 points.
