Latest news with #LeoIndia
Time of India
5 days ago
- Business
- Time of India
Schneider Electric India onboards Leo India as creative partner
Schneider Electric , the global leader in energy management and industrial automation, has announced the appointment of Leo India (earlier known as Leo Burnett) as its creative partner . This partnership marks a significant step forward in Schneider Electric's ambition to accelerate brand affinity in the home electrical segment by connecting with consumers through creative innovation and purpose-driven storytelling . As the first major output of this collaboration, Schneider Electric has launched its latest brand campaign : 'Bring Home the Smart.' The campaign is designed to showcase the company's innovative range of smart solutions in the home electrical markets focusing on products like Miluz Zeta switches with built in AQI indicator, Miluz Zeta motion-sensing LED footlamps, and Wiser smart home automation, all built to make Indian homes more intelligent, stylish, sustainable and safe. Speaking about the partnership, Rajat Abbi , vice president, marketing, Schneider Electric India said, "We are thrilled to welcome Leo India on board as our creative partner. Our partnership marks an exciting new chapter for Schneider Electric's continued focus on increasing our offerings for the home electrical market in India. Leo brings a powerful blend of strategic thinking, consumer insight and creative excellence. Their deep understanding of culture and ability to craft purposeful narratives make them the ideal partner for us as we bring our smart, sustainable home solutions to the forefront.' Vikram Pandey, chief creative officer at Leo, South Asia adds, 'Children are the perfect metaphor for our creative narrative. Their trust, curiosity, and joy reflect exactly how a smart home should feel. Through playful storytelling and relatable moments, we're showing how Schneider Electric makes smart living effortless and delightful.'
Time of India
01-07-2025
- Entertainment
- Time of India
Birla Opus Paints celebrates Indian heritage through the power of colour
Building on its core philosophy of ' Duniya Ko Rang Do ', Birla Opus Paints , housed under Aditya Birla Group 's Grasim Industries, has launched their new brand campaign, a national initiative that brings India's timeless monuments to life, beginning with the iconic Gateway of India , revealing how the power of colour can rekindle pride, beauty, and transformation across the nation. The new campaign – Celebrating Colours of India , is an evolution of 'Duniya Ko Rang Do' narrative, taking the vision further, revealing the power of colour to transform not just spaces, but perspectives, at every scale, the company stated in a press note. Continuing with the animated approach, the film reintroduces the Opus Boy in an attempt to colour the world around him and spread joy, deepening the premise of transformation through colour. By reimagining iconic monuments. The campaign showcases how beauty can open avenues of wonder and storytelling. While our monuments already stand tall in history and grandeur, this artistic reimagination is an effort of creative celebration and an extension of the brand's core philosophy, 'Duniya Ko Rang Do' - inviting audiences to see familiar structures through a renewed, more colourful lens. Rakshit Hargave ,chief executive officer, Birla Opus Paints said, "Following the impactful messaging and audience response from our previous campaigns, we are incredibly proud to introduce our new communication that celebrates India's heritage by reimagining possibilities of transformation through vibrant colours and patterns. The film reinforces the influence of colours and our commitment to beautify spaces, while contributing to the national spirit and pride." Inderpreet Singh , head – marketing, Birla Opus Paints, added, 'Our 'Duniya Ko Rang Do' philosophy has always been centred on the profound impact of colour, and with our new campaign, we are taking this belief to a national canvas. By showcasing the potential of our paints with places of national heritage and deep cultural significance, we aim to create a powerful story of hope, reminding every Indian of the beauty around them and the transformative potential of paints." Sachin Kamble , chief creative officer, Leo India , 'Building on the success of the much-loved launch film, this new set of Birla Opus films amplifies the 'Duniya Ko Rang Do' thought. We've continued our use of 3D feature animation to create a rich, immersive experience, this time set against the backdrop of one of India's most iconic visuals. Their grandeur and timelessness serve as the perfect canvas to inspire audiences to reimagine the world through the transformative power of colour.' The communication has been conceptualised by Leo India and Zombie Studios , Brazil and is being amplified across various media channels, including TV, digital, OOH, print and radio, ensuring widespread reach and engagement with audiences nationwide. The film opens with a familiar scene at the Gateway of India, where a photographer struggles to pique people's interest in capturing themselves with the monument's allure. The young Opus boy, observing this, is inspired to bring about a change. With the Opus touch, the monument bursts into vibrant colour and patterns, captivating onlookers and reigniting a desire to engage further with its beauty. This transformation not only uplifts the monument but also brings joy and renewed purpose to the photographer, a reminder that beauty can revive more than just walls, it can truly transform one's world, it added. Watch the video here:
Time of India
19-06-2025
- Business
- Time of India
Beyond eye candy: A Cannes Lions Creative Data Special: BE Extraordinary
At the Cannes Lions International Festival of Creativity, a wide spectrum of creative work is recognised, extending beyond Grand Prix winners to include notable campaigns that earn silvers and bronzes. In " BE Extraordinary ," a series collaborating with Harsh Kapadia, CCO, Grey India , we highlight work that warrants discussion for its execution and results. This segment focuses on campaigns that effectively utilised data to drive their creative strategy and generate significant outcomes. Acko - Acko Tailor Test - Leo India Acko, a digital insurance company in India, utilised a unique insight into local health behaviors for its "Acko Tailor Test" campaign, developed in collaboration with Leo India. The core premise was based on the medical insight that the difference between a person's waistline and hipline can serve as an indicator of potential heart conditions. Recognising a prevalent cultural behavior in India, particularly among lower-income segments, where regular visits to tailors for clothing adjustments are common, but doctor visits might be avoided due to cost or access, Acko integrated a preventative health screening into this existing routine. The campaign involved training tailors across the country to use a specific chart to accurately measure clients' waist and hip ratios. Based on these measurements, tailors were empowered to advise individuals if their ratios suggested a potential heart condition, recommending a consultation with a doctor for further assessment. This grassroots approach effectively leveraged an accessible and trusted community point of contact to deliver crucial health information, demonstrating a data-driven strategy for promoting preventative health and early detection. Efficient Way To Pay - Consul Appliances, DM9 São Paulo In Brazil, a common challenge faced by many households is their reliance on outdated and inefficient electronic appliances. While often a result of financial constraints, these older models paradoxically lead to higher electricity bills, hindering their ability to save for newer, more efficient replacements. Consul Appliances, in collaboration with DM9 São Paulo, developed the "Efficient Way To Pay" program to address this economic cycle. The campaign leveraged data on energy consumption to directly demonstrate that replacing older electronics with new, energy-efficient Consul appliances would result in tangible savings on monthly electricity bills. Consul then designed an innovative payment plan: these verified electricity bill savings could be directly allocated to pay off the cost of the new appliances. This initiative effectively established a novel ecosystem for appliance purchasing. By creating a clear, data-driven economic model, Consul Appliances empowered consumers to upgrade their household electronics, turning their ongoing energy expenses into a means of financing more sustainable and cost-effective solutions. So Many Dicks - ELF Beauty, New York ELF Beauty, an American beauty brand, utilised compelling data to drive its "So Many Dicks" campaign, focusing on corporate diversity. The campaign stemmed from research that revealed a significant majority of corporate board members were white men. Strikingly, the data further highlighted that more men named "Dick" held board positions than entire groups of underrepresented people combined. As a company that itself boasts a board composed of 78 per cent women and 44 per cent diverse individuals, ELF Beauty leveraged this data to create a viral campaign that directly called attention to the lack of diversity in corporate boardrooms. The campaign's aim was to spark conversations and actively promote change. ELF directly linked diversity to profitability through a "not so white paper" they released, and collaborated with organisations like the National Association of Corporate Directors (NACD) to facilitate the successful placement of diverse candidates on corporate boards. This data-driven approach allowed ELF Beauty to advocate for tangible change in corporate governance, grounded in both ethical considerations and demonstrated business success. Ikea Hidden Tags - Ikea (Portugal), Uzina Ikea in Portugal, in collaboration with Uzina, embarked on a campaign titled "Ikea Hidden Tags" to address a common perception among consumers that its furniture is not built for durability. The brand ingeniously utilised an existing, yet often overlooked, piece of internal product data: a small, hidden tag on every Ikea furniture item that indicates its precise manufacturing date. To directly counter the misconception about product longevity, Ikea launched a country-wide "Tag Hunt." This initiative invited customers to actively participate by locating these hidden tags on their Ikea furniture to determine its age. A significant prize was offered for the oldest piece of Ikea furniture found in Portugal. This campaign effectively transformed a simple internal product detail into an engaging, interactive contest. By encouraging customers to physically examine their furniture and discover its actual age, Ikea leveraged existing customer ownership and direct interaction with the furniture's embedded data to demonstrate the unexpected durability and longevity of its products firsthand. (At BE Extraordinary, a series about the winners at Cannes Lions in collaboration with Harsh Kapadia, CCO, Grey India, we peer outside the Grand Prix, and look at clutter breaking work that picked the silvers and the bronzes, but don't often get discussed.)
Time of India
18-06-2025
- Business
- Time of India
India's Cannes trophy shelf gets heavier
Mumbai: Indian agencies won a Gold, two Silvers and seven Bronze Lions on Day 3 of the Cannes Lions International Festival of Creativity on Wednesday, taking their overall tally to 22 - including three Golds, eight Silvers and 11 Bronzes at the time of going to press on Wednesday. Leo India won a Gold in the Creative Data category for ACKO's 'Tailor Test'. "Winning Gold at Cannes for this campaign is a proud moment for us. This is a testament to how powerful creativity can emerge from the simplest data-often hiding in everyday life," said Rajdeepak Das, CCO, Publicis Groupe South Asia and chairman at Leo South Asia. Leo India also picked up a Silver Lion in the Media category for Cathay Pacific's 'Takeoff Takeover', a campaign that used real-time flight data to create a hyper-targeted airport campaign. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like If You Eat Ginger Everyday for 1 Month This is What Happens Tips and Tricks Undo FCB India won a Silver in the PR category for 'Lucky Yatra', a campaign created for the Indian Railways. That takes the group's tally at the festival to three Lions - with a Gold and a Bronze won earlier. Havas India's 'Ink of Democracy' for The Times of India, which featured newspaper pages printed with unused electoral ink, won two Bronzes in the Direct and Media categories. The campaign had earlier won Gold in the Print and Publishing category on Day 1. "Winning a Gold and two Bronze Lions for Ink of Democracy is a moment of immense pride, for the work, the people behind it, and what it stands for. Huge shoutout to Team ToI and our global team for their belief in the idea and all the support," said Rana Barua, group CEO, Havas India, Southeast Asia and North Asia. Live Events Ogilvy India's 'Eye Test Menu' for Titan clinched another Bronze, this time in the Media Category. Other Bronze winners included Dentsu Creative's 'Garuda Rakshak' for DSP Mutual Fund and Talented's 'Nature Shapes Britannia' for Britannia Industries, both in the Media category. Ogilvy India's 'Box to Beds' for Amazon won a Bronze in PR, while BBH India's 'Bassi Vs Men's Facewash' for Garnier picked up a Bronze in the Social & Creator category. India also added one shortlist on Day 3. BBDO India's long-running gender-equality campaign for Ariel, 'Share The Load', earned a spot in the Sustainable Development Goals (SDG) Lions under the newly launched Long-Term Brand Platform subcategory. The country's final shortlist count now stands at 85. Elsewhere, Actor Reese Witherspoon, joined by e.l.f. Beauty's CMO Kory Marchisotto, unveiled Sunny - a new Gen Z-focused sister brand to Hello Sunshine aimed at amplifying young female voices in media. Another session had TikTok's global head of business marketing Sofia Hernandez joining creators Keith Lee and Logan Moffitt to explore how modern culture is shaped "not in boardrooms, but in comment sections."
Business Upturn
13-06-2025
- Health
- Business Upturn
Dettol Celebrates Father's Day with #DadsCanToo Campaign, Promotes Shared Parenting
New Delhi, Delhi, India: Dettol, India's leading germ protection brand^, launches its special Father's Day campaign, #DadsCanToo, to celebrate shared parenting. The campaign aims to encourage new fathers to step up confidently in creating a suitable, hygienic environment for their babies, with the trusted protection of Dettol Antiseptic Liquid. As modern parenting evolves into a more collaborative journey, Dettol steps in as not just a hygiene expert, but a committed enabler of shared responsibility at home. While parenting roles are evolving, baby care responsibilities still predominantly fall on mothers. However, reports suggest that mothers are biologically required for only 6% of baby-related tasks, the remaining 94% can be done by anyone~ – even dads. Many fathers want to be involved but often feel unprepared for daily routines, which limits early bonding and adds pressure on mothers. With the right support and awareness, fathers can play an equally active and nurturing role in their child's growth. Dettol's #DadsCanToo digital campaign seeks to bridge the gap by giving fathers the confidence and practical know-how to take on everyday baby care, such as cleaning baby laundry, disinfecting surfaces, and maintaining germ-free areas at home for their babies, with Dettol Antiseptic Liquid as their trusted companion in that journey. The campaign challenges traditional norms by reinforcing that baby care tasks are not gender-specific and can be equally managed by fathers. It encourages a shared approach to parenting, where both partners actively participate and support each other. Kanika Kalra, Regional Marketing Director, Health, Reckitt – South Asia, said, 'At Reckitt, we put people's lives and needs at the heart of everything we do. We listen to consumers to better serve and enhance their lives. With the #DadsCanToo campaign, we're proud to promote shared parenting by empowering fathers to participate confidently in baby care – especially in maintaining hygiene, supported by the trusted protection of Dettol Antiseptic Liquid. We strongly believe parenting is a partnership. This campaign is our effort to encourage greater involvement from fathers, ease the pressure on mothers, and spark a cultural shift towards more balanced, confident parenting together.' Conceptualized by Leo India, the heartfelt campaign film features fathers' journey from hesitation to confidence. Nitin Pradhan, Group Executive Creative Director, Creative Head – Delhi, said, 'We saw that fathers didn't lack the intent — they just lacked the cultural permission. This campaign gives them that nudge, the confidence to step in. It's not about replacing moms, it's about showing up with them. When dads step in early, moms step back from the burnout. And that's balance. That's shared parenthood. Honestly, we're not inventing a new kind of dad – we're just shining a light on the ones who've been waiting in the wings.' #DadsCanToo campaign goes beyond hygiene, championing equality in parenting by equipping dads with both confidence and care. This Father's Day, Dettol celebrates dads, not just for what they do, but for what they can do — confidently, equally, and wholeheartedly. Link to Campaign Film: Agency Credits: Creative Agency: Leo India Production House: Purple Pink Director: Saurabh Bhandari About Reckitt Advertisement Reckitt* exists to protect, heal and nurture in the pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege. Reckitt is the company behind some of the world's most recognisable and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more. Every day, around 30 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always. We are a diverse global team of 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society. Find out more or get in touch with us at *Reckitt is the trading name of the Reckitt Benckiser group of companies. Click here for Media Contact Details Submit your press release Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.
