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Beyoncé Cowboy Carter tour drives UK surge in Western fashion searches says Debenhams Group
Beyoncé Cowboy Carter tour drives UK surge in Western fashion searches says Debenhams Group

Fashion Network

time20 hours ago

  • Entertainment
  • Fashion Network

Beyoncé Cowboy Carter tour drives UK surge in Western fashion searches says Debenhams Group

Beyoncé's Cowboy Carter tour — which arrived in London last week — has sparked a boom in Western-themed items, according to data from Debenhams Group, whose brands 'have seen a surge in demand' for such items from fans. At PrettyLittleThing, searches for 'Cowboy jackets' surged 617% in May and Boohoo recorded a 166% increase in denim top sales last month. At the company's Nasty Gal brand, 'sequins' topped search terms in the week leading up to the opening date. Sales for Chocolate Calf-High Western Boots were also up 268% in the last month at PrettyLittleThing. The company owns a vast range of brands (including Debenhams itself, plus Karen Millen and Boohoo Man) and also said that overall searches for cowboy hats (+85%) and boots (+53%) underlined the appeal of the theme. The PrettyLittleThing youth brand also saw a 75% jump in accessory sales in the last month, with items like studded belts and fringe bags appealing to thousands of customers. At urban fashion brand Nasty Gal, that sequin obsession saw the search term overtaking 'bikinis' and 'co-ords' as the top search in the pre-tour week, closely followed by 'western' and 'cowboy', which both saw a 40% increase in searches compared to the previous week. Meanwhile, Boohoo womenswear saw an uplift in searches of 40% month-on-month for 'Jorts' and denim shorts 'as fans pay tribute to Beyoncé's hit' Levii's Jeans. The brand saw suede jacket sales rising 271%, denim tops up 166% as mentioned, cowboy hats rising 58% and cowboy-themed T-shirt sales up 33%. Dan Finley, CEO of Debenhams Group, said: 'Beyoncé's Cowboy Carter tour is proving to be a powerful cultural catalyst, reshaping style trends almost overnight. Customers are moving from inspiration to purchase faster than ever – trading typical staples for cowboy boots and denim as western fashion takes centre stage. It's a clear sign of how swiftly cultural movements translate into retail trends and why agility, relevance, and the ability to respond at speed are essential to modern retail.'

Beyoncé Cowboy Carter tour drives UK surge in Western fashion searches says Debenhams Group
Beyoncé Cowboy Carter tour drives UK surge in Western fashion searches says Debenhams Group

Fashion Network

time21 hours ago

  • Entertainment
  • Fashion Network

Beyoncé Cowboy Carter tour drives UK surge in Western fashion searches says Debenhams Group

Sales for Chocolate Calf-High Western Boots were also up 268% in the last month at PrettyLittleThing. The company owns a vast range of brands (including Debenhams itself, plus Karen Millen and Boohoo Man) and also said that overall searches for cowboy hats (+85%) and boots (+53%) underlined the appeal of the theme. The PrettyLittleThing youth brand also saw a 75% jump in accessory sales in the last month, with items like studded belts and fringe bags appealing to thousands of customers. At urban fashion brand Nasty Gal, that sequin obsession saw the search term overtaking 'bikinis' and 'co-ords' as the top search in the pre-tour week, closely followed by 'western' and 'cowboy', which both saw a 40% increase in searches compared to the previous week. Meanwhile, Boohoo womenswear saw an uplift in searches of 40% month-on-month for 'Jorts' and denim shorts 'as fans pay tribute to Beyoncé's hit' Levii's Jeans. The brand saw suede jacket sales rising 271%, denim tops up 166% as mentioned, cowboy hats rising 58% and cowboy-themed T-shirt sales up 33%. Dan Finley, CEO of Debenhams Group, said: 'Beyoncé's Cowboy Carter tour is proving to be a powerful cultural catalyst, reshaping style trends almost overnight. Customers are moving from inspiration to purchase faster than ever – trading typical staples for cowboy boots and denim as western fashion takes centre stage. It's a clear sign of how swiftly cultural movements translate into retail trends and why agility, relevance, and the ability to respond at speed are essential to modern retail.'

Beyoncé Cowboy Carter tour drives UK surge in Western fashion searches says Debenhams Group
Beyoncé Cowboy Carter tour drives UK surge in Western fashion searches says Debenhams Group

Fashion Network

time21 hours ago

  • Entertainment
  • Fashion Network

Beyoncé Cowboy Carter tour drives UK surge in Western fashion searches says Debenhams Group

Sales for Chocolate Calf-High Western Boots were also up 268% in the last month at PrettyLittleThing. The company owns a vast range of brands (including Debenhams itself, plus Karen Millen and Boohoo Man) and also said that overall searches for cowboy hats (+85%) and boots (+53%) underlined the appeal of the theme. The PrettyLittleThing youth brand also saw a 75% jump in accessory sales in the last month, with items like studded belts and fringe bags appealing to thousands of customers. At urban fashion brand Nasty Gal, that sequin obsession saw the search term overtaking 'bikinis' and 'co-ords' as the top search in the pre-tour week, closely followed by 'western' and 'cowboy', which both saw a 40% increase in searches compared to the previous week. Meanwhile, Boohoo womenswear saw an uplift in searches of 40% month-on-month for 'Jorts' and denim shorts 'as fans pay tribute to Beyoncé's hit' Levii's Jeans. The brand saw suede jacket sales rising 271%, denim tops up 166% as mentioned, cowboy hats rising 58% and cowboy-themed T-shirt sales up 33%. Dan Finley, CEO of Debenhams Group, said: 'Beyoncé's Cowboy Carter tour is proving to be a powerful cultural catalyst, reshaping style trends almost overnight. Customers are moving from inspiration to purchase faster than ever – trading typical staples for cowboy boots and denim as western fashion takes centre stage. It's a clear sign of how swiftly cultural movements translate into retail trends and why agility, relevance, and the ability to respond at speed are essential to modern retail.'

What to wear to Beyoncé's Cowboy Carter UK shows — all the inspo you need
What to wear to Beyoncé's Cowboy Carter UK shows — all the inspo you need

Cosmopolitan

time20-05-2025

  • Entertainment
  • Cosmopolitan

What to wear to Beyoncé's Cowboy Carter UK shows — all the inspo you need

Ms Beyoncé Knowles-Carter will be touching down in London from 5th June and honestly, we couldn't be more ready. With six nights at Tottenham Hotspur Stadium, the whole of the UK is going to need to get rodeo ready — even if they didn't manage to snag a ticket. With such a clear tour theme, as well as striking album visuals, comes the opportunity to really dress up. Think Western, Americana, Ranch-core — it's time to live that fantasy, baby! Below, we've rounded up some major look inspo to add to your moodboard, whatever your style and budget. "Denim on denim, on denim, on denim / Give you high fashion in a simple white tee" sings Beyoncé on her track Levii's Jeans. With quite literal instructions (and examples, thanks to her campaign with Levi's from last year) this is a Cowboy Carter outfit everyone can try. You can even buy the denim cowboy hat worn by Bey, which gives mega Britney and Justin vibes for all my Milliennials. Pop references on top of pop references! Jackets, shirts, shorts — anything and everything can have fringing applied to it. It adds a little drama to a look, which can be exemplified with some interspersed beads and sequins. More is more in our book. Originally added to cowboy's garments to help shed water, make them dry faster and act as extra material to be cut off and used as strapping or repairs, fringing is multi-functional as well as fashionable. Who knew? Last April, Bey wore a vintage Versace full leather ensemble to accept her Innovator Award at the iHeartRadio Music Awards — completely embodying the spirit of the Cowboy Carter album. Accentuated by all over gold rivets, studs and rhinestones, the outfit was the perfect balance of tough glamour. We bow down. For the concert, opt for a jacket you can take off so you don't overheat, and shorter hemlines to make sure you can move. Practicality is key! Cowboy boots are never out of style — they're perfect for every day, festivals, and of course, a cowboy themed arena tour. If you haven't yet invested in a pair, now might just be the perfect time. Not a boots kind of gal? Opt for a mule version instead; easy to slip on, and the perfect companion to a pair of jeans. It's an obvious one to include but…here we are. Not all cowboy hats are created equal — pink and fluffy will make you look like you're on a hen-do. A more classic style like Bey's will hopefully mean it lives beyond the concert date (the less single wear fashion the better). Or channel a more Americana vibe with a trucker cap instead. Last but certainly not least, if there ever was a place to heavily accessorise, this is it. Belts, jewellery, bandanas and Cowboy Carter sashes should be worn in abundance. This is Queen B we are talking about, after all — don't do anything by halves! Rebecca Jane Hill is the Senior Fashion Editor at Cosmopolitan UK. She has previously contributed to publications including Vogue, Elle, Marie Claire, Harper's Bazaar, Refinery29, The Face, Glamour and Stylist. She started her own magazine, Sister, in 2012 whilst at university. Focused around feminism, fashion and culture, it went on to produce 12 globally stocked print issues, as well as countless events and partnerships. She closed the magazine in 2023. Rebecca has been an associate lecturer at London College of Fashion since 2018, where she teaches on the Fashion Journalism course. She is a passionate second-hand shopper and is constantly on the lookout for new design talent.

Blue Ivy's life from stage debut to Guinness World Record as she joins Beyoncé on Cowboy Carter tour
Blue Ivy's life from stage debut to Guinness World Record as she joins Beyoncé on Cowboy Carter tour

Daily Mirror

time30-04-2025

  • Entertainment
  • Daily Mirror

Blue Ivy's life from stage debut to Guinness World Record as she joins Beyoncé on Cowboy Carter tour

Blue Ivy Carter, the eldest daughter of Beyoncé and Jay-Z, has come a long way since her first stage debut and has flourished in the spotlight, now joining her world-famous mum for her Cowboy Carter Tour. Beyoncé, 42, kicked off her Cowboy Carter Tour this week on April 28 at the Los Angeles SoFi Stadium. The tour debut was packed with chart-topping hits, such as American Requiem and Levii's Jeans, as well as older tracks like Crazy in Love and Formation. The superstar pulled out all the stops when it came to her outfits with classic cowboy hats, chaps, diamond denim, and a glitzy bodysuit with fringing to tie in with the cowboy theme. But one moment that really stole the show was her daughter, Blue Ivy's, performance centre stage to America Has a Problem. Blue Ivy, who is almost as tall as her mum, oozed confidence as she graced the stage for the energetic dance while her mum belted out the hit behind her - a far cry from her first stage debut. As Blue Ivy joins her mum on tour, we've taken a look back at her rise to global fame as she follows in her mother's superstar footsteps... Beyoncé brings Blue Ivy and excited Rumi on stage for first night of tour Blue Ivy is the eldest daughter of Beyoncé and Jay-Z, and was born on January 7, 2012, making her now 13 years old. She has two twin siblings, Rumi and Sir, who her famous parents welcomed on June 13, 2017. Even as a baby, Blue Ivy was notable one of the most famous children in the world, but she's since found her own name in the industry. Blue Ivy swiftly started her dancing career and appeared in her mum's music videos for Spirit and Formation. In 2022, she performed at the Academy Awards as Beyoncé sang Be Alive from the film King Richard. This led to global success as she appeared on stage during Beyoncé's Renaissance Tour, making her first notable appearance in Paris two years ago as she danced to My Power and My Parade. She continued to grace the stage during the tour, performing alongside her superstar mum. Her mum shared a rare post on Instagram in tribute to her daughter's performance, writing: "My beautiful first born. I'm so proud and thankful to be your mama. You bring us so much joy, my sweet angel." In July 2023, her grandmother Tina Knowles sweetly told People: "She's having the time of her life, and I couldn't be more proud of her because she really worked hard. She is 11 years old, and she had one week to prepare, and she's just getting better and better. So, I'm the proud grandma, always." Her confidence on stage has continued to grow, with sharpened choreography, and her appearances have often gone viral. Commenting on her improved footwork, one fan wrote on TikTok: "Watching her confidence grow throughout the tour has made me so proud! She's improved so much." Another noted Blue Ivy's stardom and humouredly remarked: "It's so beautiful that Blue allowed Beyoncé to dance at her concert." She also danced during Beyoncé's NFL 2024 Christmas Day Halftime Show in Texas, which sent fans into a frenzy with her impressive moves. Adding to her success, Blue Ivy holds two Guinness World Records. One was when she was just two days old, having had her vocals recorded by her dad, Jay-Z, which then appeared on his song Glory. This meant she became the youngest person to have a song appear on a Billboard chart as her dad released the track in tribute to her. The second is for her vocals on the opening and closing of Beyoncé's track Brown Skin Girl, where she has a writing credit for the song. This meant she became the youngest individually credited winner at the Grammy Awards as her mum won best music video. She also made her movie debut in 2024 in Mufasa: The Lion King as the voice of Princess Kiara, while her mum played the role of Queen Nala. As a budding fashion enthusiast, Blue Ivy has modelled for her mum's Adidas x IVY PARK collection and appeared in an advert with Beyoncé for the brand in 2021, where they wore matching checked outfits. The talented teen is a two-time BET Award winner. She first won in 2020 for her contribution to the song Brown Skin Girl and won the YoungStars Award in 2024. Congratulating her granddaughter, Tina Knowles wrote a lengthy Instagram post and shared a closer insight into the life of Blue Ivy. It read: "Congratulations my Blue Blue! I marvel at your talent, your beauty, your intelligence, but I am most proud of your kindness and down to earth attitude. "Never attention seeking, just cool and chill as a cucumber all the time. Yesterday you played the piano for just me like someone who has been taking lessons for years. But you are self taught. One day I hope you will let me post it and brag like other grandmas get to do. But for now you made me swear to not share. "You play sports, play the piano, dance like a pro in front of 80k people. Paint like a fine artist, draw so well, sing so beautifully. (Voice like an angel). Voiced an award-winning, best-selling children's book. You are also in a soon to come blockbuster movie Lion King. One of the youngest recipients of a Grammy Award. And you turned only 12 years old a few months ago. "And in spite of all the challenged adults who struggle with the green-eyed monster disease, in true Carter/Knowles/ Beyonce tradition it just motivates you to keep it moving. Congratulations BIC you deserve everything you work hard to get. Thank you BET #betawards for this honour."

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