Latest news with #LidlPoints
Extra.ie
6 days ago
- Entertainment
- Extra.ie
Joe Duffy swaps the airwaves for aisles in debut post-Liveline role
After years of speculation about what his post-RTÉ career might hold – from setting up shop in the Áras to whispers of a switch to rival stations – Joe Duffy has finally revealed his first move: fronting Lidl's latest advertising campaign. The longtime broadcaster has taken a theatrical turn, starring in a tongue-in-cheek ad that sees him portraying a detective probing suspiciously low prices. The campaign, titled 'Value Beyond Belief', is the first in a three-part online series marking the launch of Lidl's new rewards app. Joe Duffy has finally revealed his first move since Liveline. Pic: Lidl Ireland Wearing a trilby and stepping into a Lidl store as moody jazz noir music plays, Duffy delivers the opening line: 'I promised myself I was out,' he says. 'No more talk, no more questions, just an average Joe. But questions, they don't take no for an answer.' In classic hardboiled style, he follows a mysterious lead: 'I received an anonymous tip from a woman called Margaret Mary O'Brien from Ballinasloe. She claimed the Lidl Plus app now has points and the value is so unbelievable that it must be a conspiracy.' At one point, faced with the inexplicably low cost of blueberries, his calculator combusts, 'They don't want us to know Margaret,' he mutters, casting a glance at a surveillance camera as he exits the store. View this post on Instagram A post shared by Lidl Ireland (@lidlireland) Lidl says the series is designed to promote their new Lidl Plus app, which gives shoppers access to exclusive in-store discounts. A spokesperson said: 'As one of the country's most prolific broadcasters, we're delighted to partner with Joe Duffy on the new 'Value Beyond Belief' film noir-inspired social series to support the launch of our new Lidl Points customer rewards scheme.' Duffy signed off from Liveline for the final time in an emotional show last month, with rumours swirling on whether he would seek a nomination for the upcoming presidential election. The longtime broadcaster has taken a theatrical turn, starring in a tongue-in-cheek ad that sees him portraying a detective probing suspiciously low prices. Pic: Lidl Ireland However, taking to social media on Saturday, Joe said he wants to be 'absolutely clear' on his plans. He wrote: 'Thanks, but to be absolutely clear I am NOT seeking a nomination from any politicians, local or national, for the office of President. The campaign, titled 'Value Beyond Belief', is the first in a three-part online series marking the launch of Lidl's new rewards app. Pic: Lidl Ireland 'I will not be adding anything further.' So for now, Duffy's traded politics for prices – and presidential rumours for puns.
Irish Daily Mirror
23-06-2025
- Business
- Irish Daily Mirror
Lidl shoppers can get free groceries at all 229 Irish stores this week
Many households across Ireland are struggling with the ongoing cost of living crisis, with rising grocery bills a constant worry. Every trip to the supermarket feels more expensive, forcing shoppers to tighten their budgets and find new ways to save - because even small discounts on everyday essentials can make a big difference. Lidl Ireland has just announced a new rewards scheme that lets shoppers earn points redeemable for free groceries or money-off coupons at all 229 stores across Ireland. The Lidl Points scheme goes live this Thursday, June 26, via the Lidl Plus app. To celebrate its 25th anniversary in Ireland, Lidl is kicking off the scheme by awarding all Lidl Plus app users a special 25-point bonus on launch day. After that, customers will earn one point for every €1 spent by simply scanning their Lidl Plus app or entering their phone number at checkout. Points accumulate in the app and can be redeemed for free products or vouchers to save on future shopping trips. There's no minimum spend required, and points can be collected on up to three transactions per day. Activated coupons remain valid for 15 days, while unused points can be stored for up to two years. Certain items are excluded from the scheme, including alcohol, infant formula, checkout bags, lottery tickets, newspapers, medicines, nutritional supplements, gift cards, mobile top up and DRS deposits. This new rewards programme follows a successful trial that began in September 2023, during which shoppers claimed over €3 million worth of rewards. This initiative complements Lidl's existing offers available through the Lidl Plus app, including Scratch and Win promotions, Weekly Offers and Super Savers deals. Ivan Ryan, Chief Customer Officer for Lidl Ireland and Northern Ireland, said: "The Lidl Points rewards scheme has been a huge hit with our shoppers and is one of the many ways we continue to reward our customers through the Lidl Plus app. Trial users were highly satisfied with the scheme, and we've seen that reflected in redemption rates of money off vouchers and coupons for free products. "As Ireland's best value retailer, we are always exploring new ways to bring value to our customers. This new rewards scheme represents a fresh offering to customers and enables shoppers to choose how they want to be rewarded, on top of our already market leading prices. "We've seen a real shift in customer shopping habits over the last number of months and shoppers have never been more price conscious. The new Lidl Points scheme not only extends our shopper rewards, but it's the only scheme that allows customers to pick specific items to save on, when they want to, empowering shoppers to benefit from discounts in the way that they choose and brings a more personalised rewards scheme experience compared to some other retailers. "We're delighted to roll out this new reward programme as we mark our 25th anniversary in Ireland and we look forward to seeing even more shopper's benefit."
