Lidl shoppers can get free groceries at all 229 Irish stores this week
Lidl Ireland has just announced a new rewards scheme that lets shoppers earn points redeemable for free groceries or money-off coupons at all 229 stores across Ireland. The Lidl Points scheme goes live this Thursday, June 26, via the Lidl Plus app.
To celebrate its 25th anniversary in Ireland, Lidl is kicking off the scheme by awarding all Lidl Plus app users a special 25-point bonus on launch day. After that, customers will earn one point for every €1 spent by simply scanning their Lidl Plus app or entering their phone number at checkout.
Points accumulate in the app and can be redeemed for free products or vouchers to save on future shopping trips. There's no minimum spend required, and points can be collected on up to three transactions per day. Activated coupons remain valid for 15 days, while unused points can be stored for up to two years.
Certain items are excluded from the scheme, including alcohol, infant formula, checkout bags, lottery tickets, newspapers, medicines, nutritional supplements, gift cards, mobile top up and DRS deposits.
This new rewards programme follows a successful trial that began in September 2023, during which shoppers claimed over €3 million worth of rewards.
This initiative complements Lidl's existing offers available through the Lidl Plus app, including Scratch and Win promotions, Weekly Offers and Super Savers deals.
Ivan Ryan, Chief Customer Officer for Lidl Ireland and Northern Ireland, said: "The Lidl Points rewards scheme has been a huge hit with our shoppers and is one of the many ways we continue to reward our customers through the Lidl Plus app. Trial users were highly satisfied with the scheme, and we've seen that reflected in redemption rates of money off vouchers and coupons for free products.
"As Ireland's best value retailer, we are always exploring new ways to bring value to our customers. This new rewards scheme represents a fresh offering to customers and enables shoppers to choose how they want to be rewarded, on top of our already market leading prices.
"We've seen a real shift in customer shopping habits over the last number of months and shoppers have never been more price conscious. The new Lidl Points scheme not only extends our shopper rewards, but it's the only scheme that allows customers to pick specific items to save on, when they want to, empowering shoppers to benefit from discounts in the way that they choose and brings a more personalised rewards scheme experience compared to some other retailers.
"We're delighted to roll out this new reward programme as we mark our 25th anniversary in Ireland and we look forward to seeing even more shopper's benefit."
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