Latest news with #LightIvory
Time of India
4 days ago
- Business
- Time of India
Lululemon's new maxi dress goes viral — Why TikTok can't stop talking about its design and price
A recently launched multi-functional dress by Canadian athleisure brand Lululemon has sparked widespread online discourse, earning both praise and skepticism for its design, cost, and viral appeal. The Lululemon dress in question — a two-in-one maxi that functions as both a strapless dress and ankle-length skirt — has already sold out in nearly all sizes and colours, save for one extra-large option in Light Ivory. Social media platforms, especially TikTok, have been abuzz with reactions, polarising netizens between those hailing the dress as a wardrobe essential and others questioning the hype over what they see as a basic garment, as mentioned in a report by USA Today. A Dress That Doubles as a Skirt The Lululemon 2-in-1 Maxi Dress, priced at $148 (approximately ₹12,300), is marketed as a versatile wardrobe item that adapts between a maxi skirt and a strapless dress. This minimalistic piece is offered in solid hues and made from the company's signature athletic fabric. Available online through Lululemon's official website, the garment has already experienced a surge in demand, leading to near-total unavailability across sizes and shades. Despite its simple silhouette, the garment's dual function has drawn significant attention, becoming the latest fashion item to gain traction through influencer-led promotion, as per a report by USA Today. Live Events TikTok Weighs In: From Obsession to Opposition Content creator Chantalissa, whose video reviewing the dress garnered over 83,000 views as of June 3, praised the product for its elegance and wearability. 'I actually feel like a princess in it. It's so beautiful, so flowy. I'm obsessed,' she shared, highlighting how the piece quickly made it from viral feed to wardrobe must-have. However, not all users shared the same enthusiasm. Dasie, another popular TikTok user, expressed confusion over the frenzy. 'Is this just for the label?' she asked. 'You could walk into Walmart and get a cuter dress than that.' Her comment, though couched with disclaimers of 'no hate,' reflects the growing tension between brand loyalty and affordability. Is It a 'Thneed'? Internet Debates Versatility The dress has also found itself entangled in a pop culture debate. Online users began labelling it a "thneed" — a term coined from Dr. Seuss' The Lorax to describe a versatile, multifunctional item deemed essential. While the Lululemon dress is being lauded by some for its adaptability, critics argue it lacks the true transformative essence of a thneed. TikTok user Rachael, popularly known as "The Thneed Girl," refuted the categorization. 'It's just going from being worn down at the hip to up at the chest. It's not transforming like a thneed really needs to do,' she said, offering a tongue-in-cheek literary critique. A Viral Trend or Another Branded Obsession? As fashion discourse continues to unfold on digital platforms, the Lululemon dress has become emblematic of wider debates: consumerism, brand-driven hype, and evolving definitions of value in modern wardrobes. While the company has yet to comment on restocking details, shoppers can sign up on the official website for alerts regarding new inventory. Whether this Lululemon dress remains a fleeting trend or earns its place as a staple in closets remains to be seen. For now, it is clear that the brand has successfully captured the internet's attention again. FAQs What is the Lululemon dress that's gone viral? It's a multi-functional, two-in-one maxi dress that can be worn as both a strapless dress and an ankle-length skirt. Made from athletic fabric, it's priced at $148 (approx. ₹12,300). Why is the Lululemon dress trending on TikTok? TikTok influencers, like Chantalissa, praised the dress's elegance and versatility. Her video received over 83,000 views, fueling the dress's popularity and prompting a surge in online demand.
USA Today
5 days ago
- Business
- USA Today
A new Lululemon dress is stirring up the internet. Here's why
A new Lululemon dress is stirring up the internet. Here's why "Is this just for the label? Who walks into Lululemon and they're like, 'Oh my gosh, that's the cutest summer dress I've ever seen?'" TikTok creator Dasie said. Show Caption Hide Caption Steven Madden to buy UK-based luxury shoe brand Kurt Geiger The world of fashion footwear has a new pair, as shoe designer Steven Madden said it would buy UK-based luxury brand Kurt Geiger. The all-cash deal, valued at $360 million, expands Steve Madden's presence in international markets. The internet is going crazy over a new dress, and no, it is not "the dress" from 2015. Behind the hysteria is a multi-functional athleisure maxi skirt-dress duo from trendy sportswear brand Lululemon. Lululemon's new 2-in-1 Maxi Dress, a basic one-color dress that can be worn as an ankle-length maxi skirt or strapless dress, has garnered mixed emotions from social media users. Some believe the nearly $150 dress is worth every penny because of its versatility, enough that the dress is sold out in every size except extra large, and others think it's undeserving of the hype. Interested to hear what people think? Here's what the internet is saying about the viral Lululemon 2-in-1 Maxi Dress. Viral trends: 10 years later, 'the dress' still divides us. But we understand a lot more about why. How much does Lululemon's 2-in-1 Maxi Dress cost? The 2-in-1 Maxi Dress costs $148 on the Lululemon website, before shipping. As of June 3, the dress was sold out in every size and color but Light Ivory in extra large. However, shoppers can sign up to be notified if and when the dress will be restocked on the Lululemon website. What are people saying about the dress? In a TikTok video with 83,000 views as of June 3, content creator Chantalissa models the dress, which she encourages her followers to buy. "It takes a lot for me to buy something that I see on TikTok, but the second I saw this 2-in-1 dress from Lululemon, I literally went to the store instantly and tried it on," Chantalissa said in her video. "I actually feel like a princess in it. It's so beautiful, so flowy. I'm obsessed." On the flip side, content creator Dasie expressed her confusion about the dress's popularity, specifically because of the price and simple design. "Is this just for the label? Who walks into Lululemon and they're like, 'Oh my gosh, that's the cutest summer dress I've ever seen?'" Dasie said in a TikTok video with about 4,800 views as of June 3. "I'm not trying to be mean. No hate. You could walk into Walmart and get a cuter dress than that." To 'thneed' or not to 'thneed' Lululemon's 2-in-1 Maxi Dress quickly became deemed a "thneed" on social media. A "thneed" is a garment that can be worn multiple ways, and its name comes from the highly versatile object knitted by the Once-ler in Dr. Seuss' "The Lorax." As depicted in the original Lorax book and movie, a "thneed" can be used as a shirt, sock, glove, hat, carpet or pillow − "a fine thing that all people need." In addition to being multifunctional, a "thneed" is cheap ($3.98, as outlined in "The Lorax") and ethically sourced, as "thneeds" are made entirely from foliage of Truffula Trees, the circular and wispy trees in the story. While some may believe the 2-in-1 Maxi Dress is a "thneed," TikTok user Rachael, commonly known as "the Thneed Girl," disagrees. "The garment really isn't transforming at all. It's just going from being worn down at the hip to up at like the chest. It's really not transforming like a thneed really needs to do," Rachael said in a TikTok video. "You can love this dress. You can hate this dress. You can make whatever arguments you want about the ethics of this dress, Lululemon as a company, I really don't care, but it's not a thneed." Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at gcross@
