Latest news with #LimcaGlucoCharge
Time of India
6 days ago
- Business
- Time of India
Limca Records ₹2800 Crore in 2024, powers Coca-Cola India's sparkling growth
HighlightsLimca, Coca-Cola India's iconic beverage, achieved over ₹2800 crore in revenue for 2024, showcasing strong growth in the lemon-lime category across both urban and rural markets. In 2025, Limca launched a new campaign featuring Indian actress Triptii Dimri, inviting consumers to rediscover the refreshing experience of its signature Lime 'n' Lemoni flavor. Limca expanded its product range in 2024 by introducing Limca GlucoCharge, a functional beverage aimed at active consumers, with a motivational campaign featuring Olympic gold medalist Neeraj Chopra. Limca, Coca-Cola India 's iconic homegrown lemon-lime beverage , has achieved a significant milestone, surpassing the ₹2800 crore revenue mark in 2024. This impressive growth underscores Limca's enduring appeal and its pivotal role in driving momentum within India's bustling lemon-lime beverage category. For over five decades, Limca has been synonymous with summer refreshment, cherished for its distinctive cloudy bubbles and the unmistakable Lime 'n' Lemoni taste. Since its inception in 1971, the brand has been a cornerstone of Coca-Cola India's sparkling portfolio, witnessing soaring demand across both urban and rural landscapes. Currently, Limca is experiencing robust double-digit growth in key states including Delhi, Punjab, and Haryana, consistently gaining market share across both traditional retail and emerging modern trade formats. A key factor in Limca's sustained success lies in its ability to innovate its brand campaigns while honoring its rich legacy. In 2025, Limca ushered in a new era of refreshment with a captivating campaign featuring popular actress Triptii Dimri. This fresh take on Limca's signature taste invited consumers to rediscover the unique charm and revitalizing rush that a "Limca moment" delivers. Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, emphasized the brand's strategic approach. "Our goal has always been to build brands that go beyond the product - brands that become part of daily life and collective memory," Nair stated. "And Limca's story is one of resilience, reinvention, and a pursuit of excellence. Our success is anchored in a simple but powerful playbook - innovating products that cater to evolving consumer needs, expanding distribution to both urban and rural India, and executing marketing campaigns that connect passion and purpose. We are excited to continue this momentum and deliver long-term value to millions of our consumers." As India's consumer landscape evolves, so too does Limca. Demonstrating its commitment to innovation, Limca ventured into the advanced hydration category in 2024 with the introduction of Limca GlucoCharge . This functional beverage, enriched with glucose and electrolytes, is specifically designed to cater to the needs of today's active consumers. The launch campaign for Limca GlucoCharge, featuring Olympic gold medalist Neeraj Chopra, resonated deeply with millions.
Time of India
6 days ago
- Business
- Time of India
Limca Records ₹2800 Crore in 2024, powers Coca-Cola India's sparkling growth
HighlightsLimca, Coca-Cola India's iconic beverage, achieved over ₹2800 crore in revenue for 2024, showcasing strong growth in the lemon-lime category across both urban and rural markets. In 2025, Limca launched a new campaign featuring Indian actress Triptii Dimri, inviting consumers to rediscover the refreshing experience of its signature Lime 'n' Lemoni flavor. Limca expanded its product range in 2024 by introducing Limca GlucoCharge, a functional beverage aimed at active consumers, with a motivational campaign featuring Olympic gold medalist Neeraj Chopra. Limca, Coca-Cola India 's iconic homegrown lemon-lime beverage , has achieved a significant milestone, surpassing the Rs 2800 crore revenue mark in 2024. This impressive growth underscores Limca's enduring appeal and its pivotal role in driving momentum within India's bustling lemon-lime beverage category. For over five decades, Limca has been synonymous with summer refreshment, cherished for its distinctive cloudy bubbles and the unmistakable Lime 'n' Lemoni taste. Since its inception in 1971, the brand has been a cornerstone of Coca-Cola India's sparkling portfolio, witnessing soaring demand across both urban and rural landscapes. Currently, Limca is experiencing robust double-digit growth in key states including Delhi, Punjab, and Haryana, consistently gaining market share across both traditional retail and emerging modern trade formats. A key factor in Limca's sustained success lies in its ability to innovate its brand campaigns while honoring its rich legacy. In 2025, Limca ushered in a new era of refreshment with a captivating campaign featuring popular actress Triptii Dimri. This fresh take on Limca's signature taste invited consumers to rediscover the unique charm and revitalizing rush that a "Limca moment" delivers. Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, emphasized the brand's strategic approach. "Our goal has always been to build brands that go beyond the product - brands that become part of daily life and collective memory," Nair stated. "And Limca's story is one of resilience, reinvention, and a pursuit of excellence. Our success is anchored in a simple but powerful playbook - innovating products that cater to evolving consumer needs, expanding distribution to both urban and rural India, and executing marketing campaigns that connect passion and purpose. We are excited to continue this momentum and deliver long-term value to millions of our consumers." As India's consumer landscape evolves, so too does Limca. Demonstrating its commitment to innovation, Limca ventured into the advanced hydration category in 2024 with the introduction of Limca GlucoCharge . This functional beverage, enriched with glucose and electrolytes, is specifically designed to cater to the needs of today's active consumers. The launch campaign for Limca GlucoCharge, featuring Olympic gold medalist Neeraj Chopra, resonated deeply with millions.
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Business Standard
6 days ago
- Business
- Business Standard
Limca becomes Rs 2,800-crore brand in 2024, says Coca-Cola India
Limca, a lime and lemon-flavoured drink, has crossed the Rs 2,800-crore revenue mark in 2024, helped by its expansion in rural and urban areas. The five-decades-old brand is witnessing strong double-digit growth in key states such as Delhi, Punjab and Haryana, gaining share across both traditional trade and emerging retail formats, according to a statement released by Coca-Cola India. Since its inception in 1971, Limca has been a driving force in strengthening the company's sparkling portfolio, with demand soaring across both urban and rural markets, it added. Currently, Coca-Cola has three billion-dollar brands -- Thums Up, Sprite and Maaza in its India portfolio. Thums Up is now very close to becoming a $2 billion brand. Maaza, Thums Up and Limca were acquired by The Coca-Cola Company in 1993, when the Atlanta-headquartered company had re-entered the Indian market, from Ramesh Chauhan of Parle Bisleri. Coca-Cola had then bought the entire portfolio of aerated drinks from the Chauhan brothers, which also included Gold Spot. Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, said Limca's story is one of resilience, reinvention, and a pursuit of excellence. Our success is anchored in a simple but powerful playbook - innovating products that cater to evolving consumer needs, expanding distribution to both urban and rural India, and executing marketing campaigns that connect passion and purpose," he said. In 2024 Coca-Cola extended Limca in the hydration space. It had introduced Limca GlucoCharge, a beverage with glucose and electrolytes and its launch campaign had featured Olympic gold medalist Neeraj Chopra. In India its beverage range includes Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea.
Business Standard
7 days ago
- Business
- Business Standard
Limca Records Rs2800 Crore in 2024, Powers Coca-Cola India's Sparkling Growth
PRNewswire New Delhi [India], May 28: Limca, Coca-Cola India's iconic homegrown beverage, has crossed the Rs2800 crore mark in 2024, driving the lemon-lime category forward with strong momentum across India. For over five decades, Limca has been the ultimate beverage of summer refreshment with its signature cloudy bubbles and the unmistakable Lime 'n' Lemoni taste. Since its inception in 1971, Limca has been a driving force in strengthening the company's sparkling portfolio with demand soaring across both urban and rural markets. Today, the brand is witnessing strong double-digit growth in key states such as Delhi, Punjab and Haryana, gaining share across both traditional trade and emerging retail formats. Central to Limca's enduring success are its innovative brand campaigns that keep the brand contemporary while celebrating its legacy. In 2025, Limca ushered in a new era of refreshment with a campaign featuring Triptii Dimri. With a fresh take on Limca's signature Lime 'n' Lemoni refreshment, the campaign invited consumers to rediscover the charm and revitalizing rush that only a Limca moment can deliver. Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, said "Our goal has always been to build brands that go beyond the product - brands that become part of daily life and collective memory. And Limca's story is one of resilience, reinvention, and a pursuit of excellence. Our success is anchored in a simple but powerful playbook - innovating products that cater to evolving consumer needs, expanding distribution to both urban and rural India, and executing marketing campaigns that connect passion and purpose. We are excited to continue this momentum and deliver long-term value to millions of our consumers." As India's lifestyle evolves, so does Limca. In 2024, Limca entered the advanced hydration category introducing Limca GlucoCharge, a functional beverage enriched with glucose and electrolytes, designed to meet the needs of today's active consumers. The launch campaign, featuring Olympic gold medalist Neeraj Chopra, inspired millions with its message of perseverance that resonate with both athletes and everyday heroes. This commitment to excellence is not limited to the sports field. It forms the very ethos of Limca - a brand that has always believed in recognizing and celebrating extraordinary Indian achievements. This belief is embodied in the Limca Book of Records, launched in 1990 as an extension of the brand's philosophy. Whether it's sporting milestones or artistic achievements, the Book continues to inspire a nation to dream bigger. As Limca continues to innovate and connect with new generations, its legacy as India's most loved lemon-lime beverage remains stronger than ever, driving growth and refreshing millions across the country. About Coca-Cola India Coca-Cola in India is one of the country's leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of 'Beverages For Life' offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market. The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain. Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at and follow us on Twitter, Instagram, Facebook and LinkedIn. Logo:
Business Upturn
7 days ago
- Business
- Business Upturn
Limca Records ₹2800 Crore in 2024, Powers Coca-Cola India's Sparkling Growth
NEW DELHI, May 28, 2025 /PRNewswire/ — Limca, Coca-Cola India's iconic homegrown beverage, has crossed the ₹2800 crore mark in 2024, driving the lemon-lime category forward with strong momentum across India. For over five decades, Limca has been the ultimate beverage of summer refreshment with its signature cloudy bubbles and the unmistakable Lime 'n' Lemoni taste. Since its inception in 1971, Limca has been a driving force in strengthening the company's sparkling portfolio with demand soaring across both urban and rural markets. Today, the brand is witnessing strong double-digit growth in key states such as Delhi, Punjab and Haryana, gaining share across both traditional trade and emerging retail formats. Central to Limca's enduring success are its innovative brand campaigns that keep the brand contemporary while celebrating its legacy. In 2025, Limca ushered in a new era of refreshment with a campaign featuring Triptii Dimri. With a fresh take on Limca's signature Lime 'n' Lemoni refreshment, the campaign invited consumers to rediscover the charm and revitalizing rush that only a Limca moment can deliver. Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, said 'Our goal has always been to build brands that go beyond the product – brands that become part of daily life and collective memory. And Limca's story is one of resilience, reinvention, and a pursuit of excellence. Our success is anchored in a simple but powerful playbook – innovating products that cater to evolving consumer needs, expanding distribution to both urban and rural India, and executing marketing campaigns that connect passion and purpose. We are excited to continue this momentum and deliver long-term value to millions of our consumers.' As India's lifestyle evolves, so does Limca. In 2024, Limca entered the advanced hydration category introducing Limca GlucoCharge, a functional beverage enriched with glucose and electrolytes, designed to meet the needs of today's active consumers. The launch campaign, featuring Olympic gold medalist Neeraj Chopra, inspired millions with its message of perseverance that resonate with both athletes and everyday heroes. This commitment to excellence is not limited to the sports field. It forms the very ethos of Limca – a brand that has always believed in recognizing and celebrating extraordinary Indian achievements. This belief is embodied in the Limca Book of Records, launched in 1990 as an extension of the brand's philosophy. Whether it's sporting milestones or artistic achievements, the Book continues to inspire a nation to dream bigger. As Limca continues to innovate and connect with new generations, its legacy as India's most loved lemon-lime beverage remains stronger than ever, driving growth and refreshing millions across the country. About Coca-Cola India Coca-Cola in India is one of the country's leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of 'Beverages For Life' offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market. The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain. Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at and follow us on Twitter, Instagram, Facebook and LinkedIn. Photo: Logo: View original content to download multimedia: Disclaimer: The above press release comes to you under an arrangement with PR Newswire. Business Upturn takes no editorial responsibility for the same.
