Limca Records ₹2800 Crore in 2024, powers Coca-Cola India's sparkling growth

Time of India

4 days ago

HighlightsLimca, Coca-Cola India's iconic beverage, achieved over ₹2800 crore in revenue for 2024, showcasing strong growth in the lemon-lime category across both urban and rural markets. In 2025, Limca launched a new campaign featuring Indian actress Triptii Dimri, inviting consumers to rediscover the refreshing experience of its signature Lime 'n' Lemoni flavor. Limca expanded its product range in 2024 by introducing Limca GlucoCharge, a functional beverage aimed at active consumers, with a motivational campaign featuring Olympic gold medalist Neeraj Chopra.
Limca,
Coca-Cola India
's iconic homegrown
lemon-lime beverage
, has achieved a significant milestone, surpassing the Rs 2800 crore revenue mark in 2024. This impressive growth underscores Limca's enduring appeal and its pivotal role in driving momentum within India's bustling lemon-lime beverage category.
For over five decades, Limca has been synonymous with summer refreshment, cherished for its distinctive cloudy bubbles and the unmistakable Lime 'n' Lemoni taste. Since its inception in 1971, the brand has been a cornerstone of Coca-Cola India's sparkling portfolio, witnessing soaring demand across both urban and rural landscapes. Currently, Limca is experiencing robust double-digit growth in key states including Delhi, Punjab, and Haryana, consistently gaining market share across both traditional retail and emerging modern trade formats.
A key factor in Limca's sustained success lies in its ability to innovate its brand campaigns while honoring its rich legacy. In 2025, Limca ushered in a new era of refreshment with a captivating campaign featuring popular actress Triptii Dimri. This fresh take on Limca's signature taste invited consumers to rediscover the unique charm and revitalizing rush that a "Limca moment" delivers.
Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, emphasized the brand's strategic approach. "Our goal has always been to build brands that go beyond the product - brands that become part of daily life and collective memory," Nair stated. "And Limca's story is one of resilience, reinvention, and a pursuit of excellence. Our success is anchored in a simple but powerful playbook - innovating products that cater to evolving consumer needs, expanding distribution to both urban and rural India, and executing marketing campaigns that connect passion and purpose. We are excited to continue this momentum and deliver long-term value to millions of our consumers."
As India's consumer landscape evolves, so too does Limca. Demonstrating its commitment to innovation, Limca ventured into the advanced hydration category in 2024 with the introduction of
Limca GlucoCharge
. This functional beverage, enriched with glucose and electrolytes, is specifically designed to cater to the needs of today's active consumers. The launch campaign for Limca GlucoCharge, featuring Olympic gold medalist Neeraj Chopra, resonated deeply with millions.