Latest news with #LimelightLabGrownDiamonds
The Hindu
19 hours ago
- Business
- The Hindu
Limelight Lab Grown Diamonds plans to double store network by 2026
Limelight Lab Grown Diamonds is planning to double its store network from 50 currently to 100 by 2026. The firm said it has onboarded actor Shilpa Shetty as an investor brand ambassador. The company has presence in over 45 cities with 50 stores. 'We are not just participating in the lab-grown diamond category, we are building it,' said Pooja Sheth Madhavan, Founder and Managing Director, Limelight Lab Grown Diamonds. 'As a first mover, we carry the responsibility to lead the shift in how lab grown diamonds are perceived. With an aggressive roadmap to open 100 stores by 2026, we are scaling both reach and relevance,' she said. 'Our campaign 'Let's Get Real' calls out traditional myths about luxury and offers a compelling promise of diamonds that shine boldly with a purpose,' she added. 'What drew me to Limelight was the honesty of their story,' said Shilpa Shetty. 'Lab-grown diamonds are a smart and a responsible choice,' she added.
Time of India
a day ago
- Business
- Time of India
Shilpa Shetty gets real in Limelight Lab Grown Diamonds' new ad
Limelight Lab Grown Diamonds , India's fastest-scaling lab-grown diamond jewellery brand, has unveiled its new brand campaign 'Let's Get Real' a powerful call to reimagine luxury through the lens of innovation, ethics and conscious consumption . At the heart of this movement is actor, entrepreneur and wellness icon Shilpa Shetty , who joins the brand also as a strategic investor. The campaign signifies a defining moment in the evolution of India's luxury jewellery landscape. With 'Let's Get Real', Limelight takes a firm stance against outdated narratives and legacy perceptions, positioning itself as the torchbearer of new-age luxury in India. 'Limelight isn't just participating in the lab-grown diamond category, we're building it,' said Pooja Sheth Madhavan, founder and managing director, Limelight Lab Grown Diamonds . 'As a first mover, we carry the responsibility to lead the shift in how lab grown diamonds are perceived. With an aggressive roadmap to open 100 stores by 2026, we're scaling both reach and relevance. 'Let's Get Real' calls out traditional myths about luxury and offers a compelling promise of diamonds that shine boldly with a purpose. This campaign is more than marketing; it's a cultural reset.' Shetty, as the brand ambassador, lends her voice and credibility to a campaign grounded in mindful luxury. Her entrepreneurial mindset, public commitment to conscious living and aspirational appeal make her a strategic fit and a firm believer of the movement. 'What drew me to Limelight was the honesty of their story,' said Shetty. 'Lab-grown diamonds are a smart and responsible choice. As someone who values authenticity and mindful choices, investing in Limelight felt natural. With 'Let's Get Real', you can wear something stunning yet meaningful without any compromise. That's the future of luxury, and I'm proud to help shape it.' The campaign taps into a powerful consumer truth that the modern Indian woman is increasingly value-driven, informed, and conscious. With sustainability, innovation, and transparency rising as critical purchase factors, lab-grown diamonds are fast becoming the preferred choice for a new generation of luxury consumers. ''Let's Get Real' is not a cosmetic line, it's our core positioning,' said Rupali Shrivastava, chief marketing officer, Limelight Lab Grown Diamonds. 'Luxury today is about meaning, not legacy. Our integrated 360° campaign spans TV, digital, print, OOH, multiplex cinema, influencers, and in-store experiences. It's backed by deep consumer insight showing strong traction for labgrown diamonds among young, independent women across India. This is not meant to sit in lockers or wait for occasions. It's made to be worn every day, everywhere by women who want their diamonds to reflect their values and lifestyle. We are not just responding to this shift, we're driving it.' With its vision and a brand ambassador who puts belief into action through investment, Limelight is redefining what it means to lead a category. 'Let's Get Real' is not just a campaign, it's a blueprint for the future of luxury in India, the press note shared with ETBrandEquity stated.
