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Associated Press
2 days ago
- Business
- Associated Press
New Circana Report Reveals Regional Differences and Universal Drivers Reshaping the Global Snackscape
Chicago, June 04, 2025 (GLOBE NEWSWIRE) -- Snacking now accounts for more than 20% of global food and beverage sales, with consumers under 40 leading the charge across all major regions. But while snacking is undeniably a global behavior, what people snack on, when they snack and why they snack varies widely by region. These findings are detailed in Circana, LLC 's global report Snack Unwrap: The Insatiable Craving for Growth in the Global Snackscape, which analyzes how shifting motivations and local market dynamics are transforming the global snackscape and what brands must do to keep pace. 'Snacking has evolved into a daily ritual worldwide, but the motivations behind it aren't one-size-fits-all,' said Sally Lyons Wyatt, global executive vice president and chief industry adviser at Circana. 'From functional wellness and premium experiences to indulgent breaks and social moments, the snackscape is defined by both shared needs and local preferences. Brands that recognize this balance and tailor their innovation and positioning accordingly will be best positioned to capture long-term growth.' While afternoon snacking is nearly universal, other habits differ: Late-night snacking is most common in the U.S., Europe leads in morning snacking occasions, and Australia sees lighter snacking early in the day. Across regions, consumers are increasingly seeking snacks that fulfill a broader range of needs, from energy and nutrition to enjoyment and emotional support. The report also finds that consumers are willing to pay more for snacks that deliver on multiple benefits, such as high protein, functional ingredients, or convenience. And that value equation is prompting shifts in market dynamics. Private label snack sales are rising, fueled by innovation slowdowns among branded products in some regions and retailer investments in premium, health-forward offerings. Beyond frequency and format, other factors at play include: 'Snacking is no longer just about satisfying hunger — it's a mirror of lifestyle, identity and intention,' said Ananda Roy, senior vice president of thought leadership and Europe CPG growth adviser at Circana. 'Global brands must embrace regional nuance while staying grounded in the common drivers of enjoyment, convenience, and better-for-you benefits. The reward is more than share — it's relevance.' Watch the recent webinar or download the report to explore the full global snacking landscape and access strategic insights tailored to brand growth. About Circana Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana's predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana's Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Learn more at Shelley Hughes Circana +1 312-731-1782 [email protected]
Business Upturn
3 days ago
- Business
- Business Upturn
Circana Completes Acquisition of NCSolutions
Chicago and New York, June 02, 2025 (GLOBE NEWSWIRE) — Circana, LLC has announced the successful completion of its acquisition of NCSolutions (NCS), the joint venture between Nielsen and Catalina that improves advertising effectiveness. With this acquisition, Circana significantly expands its media measurement capabilities. Circana announced its intent to acquire NCS last year. 'We are thrilled to welcome the talented NCS team to Circana and meaningfully enhance our media capabilities,' said Stuart Aitken, president and chief executive officer of Circana. 'Allocating finite marketing resources is one of the most critical and challenging decisions organizations face today – and there is no substitute for comprehensive, real-time data and actionable insights to optimize outcomes. Bringing together Circana and NCS data, technology assets, and industry-leading expertise will deliver more value for our clients as we work with them to maximize every media and marketing dollar they spend.' Clients of both organizations will gain broader access to audience targeting, media measurement, in-flight optimization, and clean room solutions. This combination will also increase efficiency and offer improved products and services to fuel clients' growth through more targeted and impactful advertising. NCS will join Circana's Media team, which works with advertisers and their agencies to plan, target, activate, measure, and optimize media spend. Its solutions portfolio is built on a robust enterprise technology platform, actionable CPG and general merchandise shopper, sales, and causal data sets, and advanced analytics. The Circana Media team is led by Cara Pratt, president of Global Retail & Media for Circana. 'NCS has built a stellar reputation in advertising effectiveness,' said Aitken. 'We are excited to work alongside their team to bring even better services and solutions to our clients and help them unlock new growth.' Circana continues to work towards closing its previously announced acquisition of Nielsen's Marketing Mix Modeling business. About Circana Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana's predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana's Liquid Data® technology platform is powered by an expansive, high-quality data set, and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Learn more at About NCS NCSolutions (NCS) makes advertising work better. With scientific rigor and leading-edge technology, NCS empowers the CPG ecosystem to create and deliver more effective advertising. With NCS's proven approach, brands are achieving continuous optimization everywhere ads appear, through purchase-based audience targeting and sales measurement solutions. About Catalina Catalina is a leader in shopper intelligence and precisely targeted in-store, TV and digital media that personalizes the shopper journey. Powered by an unrivaled real-time shopper database and AI-optimized data science, Catalina helps retailers, CPG brands and agencies optimize every stage of media planning, execution and measurement to deliver more than $6 billion in consumer value annually. With operations in the US, Costa Rica and Europe, Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust. About Nielsen Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 45 countries. Learn more at and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram). Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.
Yahoo
3 days ago
- Business
- Yahoo
Circana Completes Acquisition of NCSolutions
Chicago and New York, June 02, 2025 (GLOBE NEWSWIRE) -- Circana, LLC has announced the successful completion of its acquisition of NCSolutions (NCS), the joint venture between Nielsen and Catalina that improves advertising effectiveness. With this acquisition, Circana significantly expands its media measurement capabilities. Circana announced its intent to acquire NCS last year. 'We are thrilled to welcome the talented NCS team to Circana and meaningfully enhance our media capabilities,' said Stuart Aitken, president and chief executive officer of Circana. 'Allocating finite marketing resources is one of the most critical and challenging decisions organizations face today – and there is no substitute for comprehensive, real-time data and actionable insights to optimize outcomes. Bringing together Circana and NCS data, technology assets, and industry-leading expertise will deliver more value for our clients as we work with them to maximize every media and marketing dollar they spend.' Clients of both organizations will gain broader access to audience targeting, media measurement, in-flight optimization, and clean room solutions. This combination will also increase efficiency and offer improved products and services to fuel clients' growth through more targeted and impactful will join Circana's Media team, which works with advertisers and their agencies to plan, target, activate, measure, and optimize media spend. Its solutions portfolio is built on a robust enterprise technology platform, actionable CPG and general merchandise shopper, sales, and causal data sets, and advanced analytics. The Circana Media team is led by Cara Pratt, president of Global Retail & Media for Circana. 'NCS has built a stellar reputation in advertising effectiveness,' said Aitken. 'We are excited to work alongside their team to bring even better services and solutions to our clients and help them unlock new growth.' Circana continues to work towards closing its previously announced acquisition of Nielsen's Marketing Mix Modeling CircanaCircana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana's predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana's Liquid Data® technology platform is powered by an expansive, high-quality data set, and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Learn more at About NCSNCSolutions (NCS) makes advertising work better. With scientific rigor and leading-edge technology, NCS empowers the CPG ecosystem to create and deliver more effective advertising. With NCS's proven approach, brands are achieving continuous optimization everywhere ads appear, through purchase-based audience targeting and sales measurement CatalinaCatalina is a leader in shopper intelligence and precisely targeted in-store, TV and digital media that personalizes the shopper journey. Powered by an unrivaled real-time shopper database and AI-optimized data science, Catalina helps retailers, CPG brands and agencies optimize every stage of media planning, execution and measurement to deliver more than $6 billion in consumer value annually. With operations in the US, Costa Rica and Europe, Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust. About NielsenNielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 45 countries. Learn more at and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram). CONTACT: Shelley Hughes Circana +1 312-731-1782 in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
