Circana Completes Acquisition of NCSolutions
Chicago and New York, June 02, 2025 (GLOBE NEWSWIRE) — Circana, LLC has announced the successful completion of its acquisition of NCSolutions (NCS), the joint venture between Nielsen and Catalina that improves advertising effectiveness. With this acquisition, Circana significantly expands its media measurement capabilities. Circana announced its intent to acquire NCS last year.
'We are thrilled to welcome the talented NCS team to Circana and meaningfully enhance our media capabilities,' said Stuart Aitken, president and chief executive officer of Circana. 'Allocating finite marketing resources is one of the most critical and challenging decisions organizations face today – and there is no substitute for comprehensive, real-time data and actionable insights to optimize outcomes. Bringing together Circana and NCS data, technology assets, and industry-leading expertise will deliver more value for our clients as we work with them to maximize every media and marketing dollar they spend.'
Clients of both organizations will gain broader access to audience targeting, media measurement, in-flight optimization, and clean room solutions. This combination will also increase efficiency and offer improved products and services to fuel clients' growth through more targeted and impactful advertising.
NCS will join Circana's Media team, which works with advertisers and their agencies to plan, target, activate, measure, and optimize media spend. Its solutions portfolio is built on a robust enterprise technology platform, actionable CPG and general merchandise shopper, sales, and causal data sets, and advanced analytics. The Circana Media team is led by Cara Pratt, president of Global Retail & Media for Circana.
'NCS has built a stellar reputation in advertising effectiveness,' said Aitken. 'We are excited to work alongside their team to bring even better services and solutions to our clients and help them unlock new growth.'
Circana continues to work towards closing its previously announced acquisition of Nielsen's Marketing Mix Modeling business.
About Circana
Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana's predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana's Liquid Data® technology platform is powered by an expansive, high-quality data set, and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Learn more at www.circana.com.
About NCS
NCSolutions (NCS) makes advertising work better. With scientific rigor and leading-edge technology, NCS empowers the CPG ecosystem to create and deliver more effective advertising. With NCS's proven approach, brands are achieving continuous optimization everywhere ads appear, through purchase-based audience targeting and sales measurement solutions.
About Catalina
Catalina is a leader in shopper intelligence and precisely targeted in-store, TV and digital media that personalizes the shopper journey. Powered by an unrivaled real-time shopper database and AI-optimized data science, Catalina helps retailers, CPG brands and agencies optimize every stage of media planning, execution and measurement to deliver more than $6 billion in consumer value annually. With operations in the US, Costa Rica and Europe, Catalina has no higher priority than ensuring the privacy and security of the data entrusted to the company and maintaining consumer trust.
About Nielsen
Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 45 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).
Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
42 minutes ago
- Yahoo
STRADVISION collaborates with Arm to Accelerate the Future of AI-Defined Vehicles
Collaboration pairs STRADVISION's disruptive perception technology with Arm Zena Compute Subsystems to enable next-generation compute for AI-defined vehicles SEOUL, South Korea, June 4, 2025 /PRNewswire/ -- STRADVISION, a disruptive leader in AI-powered automotive perception software, proudly supports Arm in its announcement of Arm® Zena™ Compute Subsystems (CSS), a pre-integrated and validated platform designed to accelerate development for the AI-defined vehicle. As vehicles become increasingly defined by their software capabilities, automakers and their technology partners face growing demands for scalable, high-performance, and safety-enabled compute platforms. Zena CSS, Arm's first-generation CSS for automotive, is purpose-built to address this transformation, offering a trusted and unified compute platform that supports next-generation workloads across central compute, cockpit, and ADAS domains. "At STRADVISION, we're focused on enabling the next generation of vehicles with intelligent, high-efficiency perception systems," said Philip Vidal, CBO of STRADVISION. "Our partnership with Arm makes it easier for OEMs and Tier 1s to scale from entry-level ADAS to premium autonomous features, all while future-proofing their investment." STRADVISION's support for the Arm platform ensures performance portability and flexibility across generations of SoCs from multiple silicon partners. Through this collaboration, STRADVISION is delivering highly efficient, scalable perception software optimized for Arm-based platforms, including Zena CSS, enabling faster time-to-market and more flexibility for OEMs, Tier 1s, and silicon providers across a broad range of SoCs and vehicle segments. This approach empowers automakers to standardize on a single software stack while reducing complexity and accelerating time to market. The collaboration highlights both companies' shared dedication to open, standards-based platforms and aligns with Arm's commitment to ecosystem-led initiatives like SOAFEE that foster innovation, reduce integration friction, and support continuous software evolution. STRADVISION's support for Arm architecture ensures portability and long-term investment protection, allowing automakers to deploy its advanced perception stack seamlessly across multiple generations of hardware, from entry-level ADAS to high-end autonomous driving features. A key part of what STRADVISION is leveraging is the availability of natively-accelerated virtual platforms based on Zena CSS to optimize software stacks for future Arm-based automotive SoCs. By aligning STRADVISION SVNet with virtual Zena CSS platforms, we enable OEMs to begin software development and testing significantly earlier in the cycle, cutting time-to-production and enabling scalable, continuous integration and deployment. This is especially critical for STRADVISION's advanced perception stacks, which support automated driving at L2+ level and above, where extensive sensor data must be processed to meet rigorous testing demands. "Automakers and their partners face growing expectations from drivers to deliver AI-defined features that enhance autonomous driving assistance and personalize the in-cabin experience. With the support of ecosystem partners like STRADVISION, Arm Zena CSS lays the foundation for safer, smarter, and more efficient next-generation automotive systems," said Suraj Gajendra, vice president of automotive products and software solutions, Automotive Line of Business, Arm. For more information on STRADVISION and its cutting-edge technologies, please visit STRADVISION. About STRADVISION Founded in 2014, STRADVISION is an automotive industry pioneer in artificial intelligence-based vision perception technology for ADAS. The company is accelerating the advent of fully autonomous vehicles by making ADAS features available at a fraction of the market cost compared with competitors. STRADVISION's SVNet is being deployed on various vehicle models in partnership with OEMs; can power ADAS and autonomous vehicles worldwide; and is serviced by over 300 employees in Seoul, San Jose, Detroit, Tokyo, Shanghai, and Dusseldorf. STRADVISION has been honored with Frost & Sullivan's 2022 Global Technology Innovation Leadership Award, the Gold Award at the 2022 and 2021 AutoSens Awards for Best-in-Class Software for Perception Systems, and the 2020 Autonomous Vehicle Technology ACES Award in Autonomy (software category). In addition, STRADVISION and its software have achieved TISAX's AL3 standard for information security management, as well as being certified to the ISO 9001:2015 for Quality Management Systems and ISO 26262 for Automotive Functional Safety. View original content to download multimedia: SOURCE StradVision Sign in to access your portfolio
Business Wire
an hour ago
- Business Wire
MANSCAPED ® Launches 'Razor Island,' Fortnite's First Fully Shaveable Gaming Experience
SAN DIEGO--(BUSINESS WIRE)-- MANSCAPED ®, the global men's grooming company, and gaming agency Druid Creative today announce the launch of 'Razor Island,' a fully integrated Fortnite map and game mode like no other. This immersive experience drops players into a one-of-a-kind virtual grooming adventure, complete with a MANSCAPED-inspired landscape, quests to build out the ultimate grooming arsenal, and the freedom to trim your way through the video game giant's first-ever shaveable island. 'For MANSCAPED's Fortnite debut, we wanted to create something fun, true to our brand, and most importantly, use the opportunity to remind players what we do best: deliver premium tools for head-to-toe grooming,' said Henry Arlander, VP, Integrated Creative at MANSCAPED. ''Razor Island' is a unique in-game experience built with the same creativity and precision behind our products. Druid brought that to life in a clever and unexpected way – showing that MANSCAPED's tools are just as much for your face as they are for everywhere else.' With individuality and creativity at the heart of the gameplay, players can drop into 'Razor Island,' a mysterious landmass shaped like a bearded face, to discover exclusive content, compete for MANSCAPED prizes, and customize the island's grooming style, from changing its hair color to reshaping its facial hair. Along the way, they'll discover towering tributes to MANSCAPED's most iconic tools, meet eccentric bearded and mustachioed characters, complete quests to unlock new weapons, test their skills in the 'Dome Dojo', and uncover hidden easter eggs. The experience is packed with ways to make it your own, from Fortnite's signature vehicles, customizable terrain, action-packed combat, and a built-in photo mode to show off your masterpieces. Sharpen your blades and drop in – your 'Razor Island' adventure awaits! Log in to Fortnite on your system of choice, enter Island Code 0544-7989-5824, and get ready for a never-before-seen MANSCAPED experience. Stay tuned for details on an upcoming contest hosted by popular streamers, AussieAntics, Foxman, and Jetpacklouie that will put your grooming instincts and gaming skills to the ultimate test. Keep an eye on MANSCAPED's social channels for updates, surprises, and more. *This is an independently created Fortnite island and is not sponsored, endorsed, or administered by Epic Games, Inc. Credits Brand Team MANSCAPED: Chief Marketing Officer: Marcelo Kertész SVP, Global Omnichannel Marketing: Ryan Fiore VP, Integrated Creative: Henry Arlander Executive Creative Director: Charlie Wolff Executive Creative Director, Design: Steven Arteaga Executive Producer: Keith Cecere Art Director, Brand Design: Edgar Mendez Associate Director, Brand Marketing: Lucas Coyle Senior Copywriter: Mary Buzbee Senior Program Manager, Content & Production: Brittany Kelley Senior Director, Communications: Allison Hooker Senior Communications Manager: Christina Wright Manager, Social Media: Alexa Loeser Influencer Marketing Manager – International: Casey Sullivan Senior Communications Specialist: Austin Bush Creative Agency Druid Creative Gaming: CEO: Claudio Lima CGO: Bernardo Mendes Managing Director: Alan Trejo ECD: Rafael Hessel Art Director: Vitor Camacho Copywriter: João GBC Pixel Hunters: Creative Director: Anderson Pillar Game and Level Designer: Alan Garcia Verse Developer: Julia Castro VFX e Designer: Arthur Martos Lead 3D Artist: João Farias Game Capture: Raul Vieira COO: Gabriel Santos About MANSCAPED ® Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED ® is the global men's lifestyle consumer brand and male grooming category creator trusted by over twelve million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The collection is available globally in 40 countries on on Amazon in more than 100 countries worldwide, and in major retailers including Target ®, Walmart, CVS, Best Buy, Men's Wearhouse, Jos. A. Bank, Military Exchanges, and many more internationally. For more information, visit or follow on Facebook, Instagram, X, TikTok, Tumblr, and YouTube. About Druid Creative Druid Creative Gaming is an agency network that specializes in Gaming, Esports and gamified content. The network was born in Brazil and now has offices in São Paulo, Mexico City and Mumbai - India, working for games like Call of Duty, Fortnite, Brawl Stars, Clash Royale, Efootball, World of Warcraft and also creating the gaming strategy for brands like YouTube, Samsung, Itaú and Puma.
Yahoo
an hour ago
- Yahoo
Atana Wins Two Gold at the 5th Annual 2025 Globee® Awards for Disruptors
Workplace Culture and Training Leader Recognized for Data-Driven Innovation BELLEVUE, Wash., June 04, 2025 (GLOBE NEWSWIRE) -- Seeking to redefine workplace culture and training, Atana is proud to announce that it has been named the gold winner of the Data-Driven Innovation Disruptor and the Corporate Training Program Disruptor awards at the 5th Annual 2025 Globee® Awards for Disruptors. The prestigious global recognition honors companies like Atana that challenge the status quo and drive meaningful transformation across industries. 'The 2025 winners represent the spirit of disruption that's shaping the future of business,' said San Madan, President of the Globee® Awards. 'These innovators are not just responding to change—they are creating it.' Renowned for its ability to turn awareness into action, Atana has won six awards in the last year. Designed to maximize learner engagement and optimize return on investment, Atana's solutions are built around its proprietary behavioral analytics engine. This enables teams to measure the impact of training and identify areas where additional initiatives are needed. 'In today's continually evolving climate, creating positive, respectful workplaces directly corresponds with tangible business outcomes, including employee engagement and retention,' said Atana CEO John Hansen. 'In support of this, Atana's award-winning solutions combine coursework and advanced analytics that challenge traditional training methods and deliver real results.' This Friday, June 6, Hansen will present 'Developing and Enabling an Inclusive, Respectful Workforce' at 10:30 a.m. CT during HR Summer School. For more information about this complimentary event, including registration details, please visit Learn more about Atana and its award-winning solutions at About Atana Bringing together decades of experience, award-winning courses, and a powerful analytics platform, Atana takes learners from best intentions to actionable and measurable behavioral change at scale. With Atana, employers can build more inclusive workplaces through engaging content and science-backed learning and development. For more information, please visit CONTACT: Note to editors: Trademarks and registered trademarks referenced herein remain the property of their respective owners. MEDIA CONTACT: The Devon Group atana@ in to access your portfolio
