Latest news with #LiveEventsPassport
Time of India
3 days ago
- Business
- Time of India
NPCI's RuPay partners with BookMyShow: Live Events Passport launched; cardholders to get VIP access, perks
AI image RuPay, the global card payment network by the National Payments Corporation of India (NPCI), has announced a year-long strategic partnership with entertainment platform BookMyShow to roll out the Live Events Passport. The initiative combines RuPay's payment solutions with exclusive access to cultural and entertainment experiences for its customers across India, reported ET. Announced on Tuesday, the collaboration will operate through both digital and on-ground channels, delivering what NPCI describes as 'a unified entertainment and payment experience' that positions RuPay as 'an enabler of rewarding and relevant experiences' beyond a payment method. Through the Live Events Passport, RuPay cardholders will get special access to some of BookMyShow's flagship events, including Sunburn, Lollapalooza India, and Bandland, alongside a wide range of concerts and shows listed on the platform. Benefits will include early pre-sale ticket access, priority seating zones, curated food and beverage options, exclusive merchandise privileges, fast-lane entry for on-site top-ups, and dedicated lounge spaces at select venues. These lounges will be similar to VIP offerings by banks such as HSBC and Kotak Mahindra, providing an elevated on-ground experience. According to ET, RuPay also plans to enhance brand engagement by setting up experiential spaces at major events, featuring lounges and activation zones as premium hangout spots. BookMyShow noted that the tie-up comes amid 'a remarkable transformation' in India's live entertainment industry, driven by audiences seeking more personalised, immersive, and value-rich experiences. Growing demand, fuelled by a young demographic, rising disposable incomes, and increased access to global music and cultural festivals, is prompting collaborations between payment networks and lifestyle platforms to offer bundled benefits. Under the partnership, BookMyShow will integrate RuPay's payment solutions across major customer touchpoints to make ticket purchases faster while unlocking exclusive privileges. With the upcoming festival season, the Live Events Passport is expected to boost early ticket sales, deepen brand loyalty, and connect RuPay with high-engagement segments such as sports, music, and cultural events. Stay informed with the latest business news, updates on bank holidays , public holidays , current gold rate and silver price .
Economic Times
3 days ago
- Business
- Economic Times
BookMyShow-RuPay announces ‘Live Events Passport' with exclusive access to Sunburn, Lollapalooza, Bandland & more
RuPay and BookMyShow collaborate for a 'Live Events Passport'. This partnership offers RuPay customers exclusive access to events like Sunburn and Lollapalooza India. Cardholders get early ticket access, priority seating, and VIP perks. The collaboration aims to enhance RuPay's brand engagement. It also targets digitally savvy consumers. This alliance aligns with RuPay's strategy to connect with high-engagement segments. Tired of too many ads? Remove Ads Premium Perks for Cardholders Tired of too many ads? Remove Ads Rising Live Entertainment Market in India Integrated Digital and On-Ground Experience RuPay, the global card payment network by the National Payments Corporation of India (NPCI), has entered into a year-long strategic partnership with entertainment platform BookMyShow to introduce the ' Live Events Passport ', combining seamless payment solutions with exclusive cultural and entertainment experiences for RuPay customers across on Tuesday, the partnership will operate through both digital and on-ground channels, offering a unified entertainment and payment experience. NPCI stated that the collaboration will position RuPay as 'an enabler of rewarding and relevant experiences' beyond being just a payment the Live Events Passport, RuPay cardholders will gain special access to some of BookMyShow's biggest events, including Sunburn, Lollapalooza India, and Bandland, along with a wide calendar of concerts and shows listed on the benefits include early pre-sale ticket access, priority seating zones, curated food and beverage options, exclusive merchandise privileges, and fast-lane entry for on-site top-ups. Cardholders will also enjoy dedicated lounge spaces at select venues, similar to the VIP lounges offered by HSBC and Kotak Mahindra, for an elevated on-ground will further enhance brand engagement by setting up experiential spaces at major events, featuring lounges and activation zones as premium hangout spots, integrating entertainment with lifestyle a leading player in India's live entertainment sector, is expanding its portfolio of large-scale festivals and global acts. The company highlighted that the tie-up comes at a time when the Indian live entertainment industry is 'undergoing a remarkable transformation', driven by audiences seeking personalised, immersive, and value-rich India's growing demand for live events—fuelled by a young demographic, rising disposable incomes, and greater access to international music and cultural festivals—collaborations like RuPay–BookMyShow represent a broader trend of payment networks and lifestyle platforms converging to offer bundled will integrate RuPay's payment solutions across major customer touchpoints, making ticket purchases faster while unlocking exclusive privileges. The partnership aims to strengthen RuPay's appeal among digitally savvy, experience-driven consumers, especially in urban and tier-1 alliance also aligns with RuPay's brand strategy to connect with high-engagement segments like sports, music, and cultural events, leveraging both online promotions and on-site the upcoming festival season, the collaboration is expected to drive early ticket sales and boost customer loyalty. For RuPay cardholders, the Live Events Passport offers a gateway to front-row access and VIP-style experiences at India's most sought-after entertainment events.
Time of India
3 days ago
- Business
- Time of India
BookMyShow-RuPay announces ‘Live Events Passport' with exclusive access to Sunburn, Lollapalooza, Bandland & more
RuPay, the global card payment network by the National Payments Corporation of India (NPCI), has entered into a year-long strategic partnership with entertainment platform BookMyShow to introduce the ' Live Events Passport ', combining seamless payment solutions with exclusive cultural and entertainment experiences for RuPay customers across India. Announced on Tuesday, the partnership will operate through both digital and on-ground channels, offering a unified entertainment and payment experience. NPCI stated that the collaboration will position RuPay as 'an enabler of rewarding and relevant experiences' beyond being just a payment method. Through the Live Events Passport, RuPay cardholders will gain special access to some of BookMyShow's biggest events, including Sunburn, Lollapalooza India, and Bandland, along with a wide calendar of concerts and shows listed on the platform. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Gold Is Surging in 2025 — Smart Traders Are Already In IC Markets Learn More Undo Premium Perks for Cardholders The benefits include early pre-sale ticket access, priority seating zones, curated food and beverage options, exclusive merchandise privileges, and fast-lane entry for on-site top-ups. Cardholders will also enjoy dedicated lounge spaces at select venues, similar to the VIP lounges offered by HSBC and Kotak Mahindra, for an elevated on-ground experience. RuPay will further enhance brand engagement by setting up experiential spaces at major events, featuring lounges and activation zones as premium hangout spots, integrating entertainment with lifestyle benefits. Live Events Rising Live Entertainment Market in India BookMyShow, a leading player in India's live entertainment sector, is expanding its portfolio of large-scale festivals and global acts. The company highlighted that the tie-up comes at a time when the Indian live entertainment industry is 'undergoing a remarkable transformation', driven by audiences seeking personalised, immersive, and value-rich experiences. With India's growing demand for live events—fuelled by a young demographic, rising disposable incomes, and greater access to international music and cultural festivals—collaborations like RuPay–BookMyShow represent a broader trend of payment networks and lifestyle platforms converging to offer bundled experiences. Integrated Digital and On-Ground Experience BookMyShow will integrate RuPay's payment solutions across major customer touchpoints, making ticket purchases faster while unlocking exclusive privileges. The partnership aims to strengthen RuPay's appeal among digitally savvy, experience-driven consumers, especially in urban and tier-1 markets. This alliance also aligns with RuPay's brand strategy to connect with high-engagement segments like sports, music, and cultural events, leveraging both online promotions and on-site activations. With the upcoming festival season, the collaboration is expected to drive early ticket sales and boost customer loyalty. For RuPay cardholders, the Live Events Passport offers a gateway to front-row access and VIP-style experiences at India's most sought-after entertainment events.
