Latest news with #Loyyal
Khaleej Times
2 days ago
- Business
- Khaleej Times
Loyyal launches global partner network across USA and UK for Air India's Maharaja Club members
Loyyal, a leader in blockchain-powered loyalty solutions, has announced the launch of its partnership network for Air India's Maharaja Club frequent flyer programme. This initiative allows Maharaja Club's members to earn loyalty points through everyday purchases across popular brands across the USA and UK beyond India. With Loyyals' ecosystem of leading brands like Alamo, New Balance, Walmart, Victorinox, Victoria's Secret and GAP, Maharaja Club members can now enjoy earning Maharaja points on their purcases with these brands. More partner brands are joining soon, further expanding opportunities to earn and enjoy exclusive rewards. This landmark initiative showcases Air India's commitment to enhancing the loyalty experience for its members by allowing them to earn points through purchases in markets across the USA and UK. The new partnerships are designed to maximise the earning potential of Maharaja Club members by extending opportunities beyond air travel. Members can earn points across various categories including fashion, health and beauty, dining, entertainment, and retail. This broadened scope adds significant value to the Maharaja Club, aligning with the lifestyles and preferences of its members. 'We are thrilled to work with Air India to enhance the Maharaja Club experience through our expanded network of partners across the globe to enrich each member's journey,' said Loyyal CEO Ashish Kumar Singh. 'This initiative significantly boosts the earning potential for Maharaja Club's members, allowing them to earn points through everyday purchases across the USA and UK. The Maharaja Club is designed to go the extra mile, ensuring members feel recognized, acknowledged, and privileged at every step. Together, we reaffirm our commitment to making every journey with Air India exceptional, enriching the daily lives of members with meaningful opportunities that ultimately enhance their travel experiences.' Using Loyyal's Access Point platform, which leverages blockchain technology, the onboarding of new partners is seamless and efficient, allowing members to effortlessly engage with a variety of merchants. This innovation ensures that Maharaja Club members have access to a wealth of attractive rewards that complement their spending habits. 'We're happy to partner with Loyyal as we continue to make Maharaja Club even more rewarding for our rapidly expanding member base across the globe,' said Shailesh Kumar Singh, Head of Loyalty, Air India. 'This partnership makes it easier for our members to earn Maharaja Points on everyday essentials and shopping, without needing to fly frequently. By combining points earned from such purchases with those from flying, members can quickly unlock free flights or cabin upgrades and enjoy a transforming Air India experience.'
Arabian Post
2 days ago
- Business
- Arabian Post
Loyyal Expands Maharaja Club with Global Shopping Rewards
Air India has partnered with blockchain-based loyalty specialist Loyyal to allow Maharaja Club members to earn points on everyday purchases across key brands in the United States and the United Kingdom. The collaboration enables members to accrue Maharaja Points on shopping at major retailers such as Walmart, Victoria's Secret, New Balance, GAP, Victorinox and Alamo – marking a significant expansion of the airline's loyalty programme. Members now earn up to 99 Maharaja Points per USD 100 spent at Walmart, 310 points per GBP 100 at Victoria's Secret, 300 points at Victorinox, 45 at New Balance, 180 at GAP and 64 points at Alamo. These offerings are accessible via the Maharaja Club Partner Offers page on Air India's website, where members can select a brand and follow on-screen prompts to initiate their purchases. Shailesh Kumar Singh, Head of Loyalty at Air India, commented that the alliance with Loyyal 'makes it easier for our members to earn Maharaja Points on everyday essentials and shopping, without needing to fly frequently'. Meanwhile, Loyyal CEO Ashish Kumar Singh noted that the initiative 'significantly boosts the earning potential for Maharaja Club's members,' adding that it enriches daily experiences and complements travel benefits. ADVERTISEMENT The partnership follows a broader revamp of the Maharaja Club, which adopted a simplified tier structure, updated identity and enhanced customer features. Air India has added more than 50 non-airline partners over the last 18 months, supporting its transformation under the strategy and leveraging its Star Alliance membership. The move aligns with global loyalty trends, where airlines increasingly engage shoppers via retail partnerships. By enabling points accrual through non-travel spend, loyalty programmes become more relevant to everyday consumer behaviour, fostering engagement beyond flight activity. Consumers, meanwhile, gain tangible value even during non-travel periods. Maharaja Club's integration with Star Alliance further enhances its value proposition. As noted by Air India's own commentary, elite-tier members benefit from worldwide priority check-in, lounge access at over 1,100 locations, extra baggage allowance, and the ability to accrue and redeem points across the alliance's 25 carriers. These features remain central to the programme's repositioning. Industry analysts highlight that Loyyal's blockchain-based platform offers secure, transparent point tracking and easier integration of diverse partners. Though Air India and Loyyal have not disclosed technical details publicly, Loyyal's existing reputation in travel loyalty schemes supports confidence in seamless implementation. Under the agreement, Air India continues to broaden access to Maharaja Points across shopping categories. The move targets customers traveling abroad or residing outside India, reinforcing Air India's global outreach following its Tata Group-led transformation. In support, the programme emphasises that points can be redeemed for award flights and cabin upgrades through Air India or Star Alliance partners. The timing of the launch coincides with Air India's widened network with new interline agreements and route expansions, such as recent pacts with airlines like airBaltic, Cyprus Airways and Uzbekistan Airways, aimed at increasing global connectivity. As passengers gain more travel options, the value of earning and using loyalty points is projected to grow. As more household and lifestyle brands are added to the programme, members could diversify their point accrual even further. Air India has indicated that additional partners will be announced in due course, though specifics have not yet been released. Maharaja Club members benefit from streamlined user experience with clearly stated earning rates for each participating brand. For example, spending at Victoria's Secret yields 310 points per GBP 100, while spending at Victorinox delivers 300 points per USD 100 – figures that are prominently showcased on the shopping portal. Air India's alignment with Loyyal fits within its hospitality-driven repositioning under along with fleet modernisation, training investments, new routes, and enhanced premium services. The airline aims to appeal to international leisure and business travellers – particularly those based abroad – by offering points that can accrue through both travel and lifestyle spending. Industry commentators suggest that Loyyal's blockchain solution offers underlying benefits including transparent audit trails, fraud reduction and easy tracking of reward accrual from non-travel sources. This increases both partner and consumer confidence in the integrity of the loyalty ecosystem.
Trade Arabia
2 days ago
- Business
- Trade Arabia
Loyyal sets up global network for Air India's Maharaja Club members
Loyyal, a leader in blockchain-powered loyalty solutions, has announced that it has sealed its partnership network for Air India's Maharaja Club frequent flyer programme. This initiative allows Maharaja Club's members to earn loyalty points through everyday purchases across popular brands across the USA and UK beyond India. With Loyyals' ecosystem of world-leading brands like Alamo, New Balance, Walmart, Victorinox, Victoria's Secret and GAP, Maharaja Club members can now enjoy earning Maharaja points on their purchases with these brands. More partner brands will be joining soon, further expanding opportunities to earn and enjoy exclusive rewards, said the company in a statement. This landmark initiative showcases Air India's commitment to enhancing the loyalty experience for its members by allowing them to earn points through purchases in markets across the USA and UK, it stated. According to Loyyal, the new partnerships are designed to maximise the earning potential of Maharaja Club members by extending opportunities beyond air travel. Members can earn points across various categories including fashion, health and beauty, dining, entertainment, and retail. This broadened scope adds significant value to the Maharaja Club, aligning with the lifestyles and preferences of its members, it added. On the strategic tieup, Loyyal CEO Ashish Kumar Singh said: "We are thrilled to work with Air India to enhance the Maharaja Club experience through our expanded network of partners across the globe to enrich each member's journey." "This initiative significantly boosts the earning potential for Maharaja Club's members, allowing them to earn points through everyday purchases across the US and UK," noted Singh. "The Maharaja Club is designed to go the extra mile, ensuring members feel recognized, acknowledged, and privileged at every step. Together, we reaffirm our commitment to making every journey with Air India exceptional, enriching the daily lives of members with meaningful opportunities that ultimately enhance their travel experiences," he added. Using Loyyal's Access Point platform, which leverages blockchain technology, the onboarding of new partners is seamless and efficient, allowing members to effortlessly engage with a variety of merchants. This innovation ensures that Maharaja Club members have access to a wealth of attractive rewards that complement their spending habits. "We're happy to partner with Loyyal as we continue to make Maharaja Club even more rewarding for our rapidly expanding member base across the globe," remarked Shailesh Kumar Singh, the Head of Loyalty, Air India.
Mid East Info
3 days ago
- Business
- Mid East Info
Loyyal Launches Global Partner Network Across USA & UK for Air India's Maharaja Club Loyalty Members Unlocking Everyday Everywhere Rewards
New Partnerships Across USA and UK Bring Everyday Rewards to Over 10 million Maharaja Club Members, powered with Loyyal's ecosystem of brands and partners. Dubai, UAE – June 2025: Loyyal, a leader in blockchain-powered loyalty solutions, is excited to announce the launch of its partnership network for Air India's Maharaja Club frequent flyer programme. This initiative allows Maharaja Club's members to earn loyalty points through everyday purchases across popular brands across the USA and UK beyond India. With Loyyals' ecosystem of world-leading brands like Alamo, New Balance, Walmart, Victorinox, Victoria's Secret and GAP, Maharaja Club members can now enjoy earning Maharaja points on their purcases with these brands. More partner brands are joining soon, further expanding opportunities to earn and enjoy exclusive rewards. This landmark initiative showcases Air India's commitment to enhancing the loyalty experience for its members by allowing them to earn points through purchases in markets across the USA and UK. The new partnerships are designed to maximize the earning potential of Maharaja Club members by extending opportunities beyond air travel. Members can earn points across various categories including fashion, health and beauty, dining, entertainment, and retail. This broadened scope adds significant value to the Maharaja Club, aligning with the lifestyles and preferences of its members. 'We are thrilled to work with Air India to enhance the Maharaja Club experience through our expanded network of partners across the globe to enrich each member's journey,' said Loyyal CEO Ashish Kumar Singh. 'This initiative significantly boosts the earning potential for Maharaja Club's members, allowing them to earn points through everyday purchases across the USA and UK. The Maharaja Club is designed to go the extra mile, ensuring members feel recognized, acknowledged, and privileged at every step. Together, we reaffirm our commitment to making every journey with Air India exceptional, enriching the daily lives of members with meaningful opportunities that ultimately enhance their travel experiences.' Using Loyyal's Access Point platform, which leverages blockchain technology, the onboarding of new partners is seamless and efficient, allowing members to effortlessly engage with a variety of merchants. This innovation ensures that Maharaja Club members have access to a wealth of attractive rewards that complement their spending habits. 'We're happy to partner with Loyyal as we continue to make Maharaja Club even more rewarding for our rapidly expanding member base across the globe,' said Shailesh Kumar Singh, Head of Loyalty, Air India. 'This partnership makes it easier for our members to earn Maharaja Points on everyday essentials and shopping, without needing to fly frequently. By combining points earned from such purchases with those from flying, members can quickly unlock free flights or cabin upgrades and enjoy a transforming Air India experience.' About Loyyal: Loyyal is renowned for its innovative Blockchain-powered SaaS e-platform, designed to empower the loyalty industry with rapid growth and scalability at the lowest possible cost. About Air India Group: The Air India group – comprising of full-service global airline Air India and low-cost regional carrier Air India Express – is spearheading a new era of Indian aviation. The Air India story began in 1932 when JRD Tata piloted the airline's inaugural flight and opened the skies for aviation in India. Today, Air India group employs more than 30,000 people, operates over 300 aircraft and carries customers to 55 domestic and 48 international destinations across five continents. Returning to the Tata Sons in 2022 following 70 years under Government ownership, Air India group is in the midst of a five-year transformation program, As part of the transformation, Air India placed the then largest-ever order for 570 new aircraft in 2023. In 2024, sister airlines Air Asia India and Vistara were successfully merged into Air India Express and Air India respectively, and the Airline opened South Asia's largest aviation training academy. A new flying school is scheduled to open in 2025, and construction of a greenfield maintenance base, to be operational in 2026, is underway. In addition to receiving new aircraft, all existing aircraft are progressively undergoing a full interior refit. With transformation underway across all facets of the business and India's rich legacy of hospitality, Air India is committed to being a world class global airline with an Indian heart.
Zawya
3 days ago
- Business
- Zawya
Loyyal launches global partner network across USA & UK for Air India's Maharaja Club loyalty members
New Partnerships Across USA and UK Bring Everyday Rewards to Over 10 million Maharaja Club Members, powered with Loyyal's ecosystem of brands and partners. Dubai, UAE – Loyyal, a leader in blockchain-powered loyalty solutions, is excited to announce the launch of its partnership network for Air India's Maharaja Club frequent flyer programme. This initiative allows Maharaja Club's members to earn loyalty points through everyday purchases across popular brands across the USA and UK beyond India. With Loyyals' ecosystem of world-leading brands like Alamo, New Balance, Walmart, Victorinox, Victoria's Secret and GAP, Maharaja Club members can now enjoy earning Maharaja points on their purcases with these brands. More partner brands are joining soon, further expanding opportunities to earn and enjoy exclusive rewards. This landmark initiative showcases Air India's commitment to enhancing the loyalty experience for its members by allowing them to earn points through purchases in markets across the USA and UK. The new partnerships are designed to maximize the earning potential of Maharaja Club members by extending opportunities beyond air travel. Members can earn points across various categories including fashion, health and beauty, dining, entertainment, and retail. This broadened scope adds significant value to the Maharaja Club, aligning with the lifestyles and preferences of its members. 'We are thrilled to work with Air India to enhance the Maharaja Club experience through our expanded network of partners across the globe to enrich each member's journey,' said Loyyal CEO Ashish Kumar Singh. 'This initiative significantly boosts the earning potential for Maharaja Club's members, allowing them to earn points through everyday purchases across the USA and UK. The Maharaja Club is designed to go the extra mile, ensuring members feel recognized, acknowledged, and privileged at every step. Together, we reaffirm our commitment to making every journey with Air India exceptional, enriching the daily lives of members with meaningful opportunities that ultimately enhance their travel experiences.' Using Loyyal's Access Point platform, which leverages blockchain technology, the onboarding of new partners is seamless and efficient, allowing members to effortlessly engage with a variety of merchants. This innovation ensures that Maharaja Club members have access to a wealth of attractive rewards that complement their spending habits. 'We're happy to partner with Loyyal as we continue to make Maharaja Club even more rewarding for our rapidly expanding member base across the globe,' said Shailesh Kumar Singh, Head of Loyalty, Air India. 'This partnership makes it easier for our members to earn Maharaja Points on everyday essentials and shopping, without needing to fly frequently. By combining points earned from such purchases with those from flying, members can quickly unlock free flights or cabin upgrades and enjoy a transforming Air India experience.' About Loyyal Loyyal is renowned for its innovative Blockchain-powered SaaS e-platform, designed to empower the loyalty industry with rapid growth and scalability at the lowest possible cost. About Air India Group The Air India group – comprising of full-service global airline Air India and low-cost regional carrier Air India Express – is spearheading a new era of Indian aviation. The Air India story began in 1932 when JRD Tata piloted the airline's inaugural flight and opened the skies for aviation in India. Today, Air India group employs more than 30,000 people, operates over 300 aircraft and carries customers to 55 domestic and 48 international destinations across five continents. Returning to the Tata Sons in 2022 following 70 years under Government ownership, Air India group is in the midst of a five-year transformation program, As part of the transformation, Air India placed the then largest-ever order for 570 new aircraft in 2023. In 2024, sister airlines Air Asia India and Vistara were successfully merged into Air India Express and Air India respectively, and the Airline opened South Asia's largest aviation training academy. A new flying school is scheduled to open in 2025, and construction of a greenfield maintenance base, to be operational in 2026, is underway. In addition to receiving new aircraft, all existing aircraft are progressively undergoing a full interior refit. With transformation underway across all facets of the business and India's rich legacy of hospitality, Air India is committed to being a world class global airline with an Indian heart.
