Loyyal sets up global network for Air India's Maharaja Club members
This initiative allows Maharaja Club's members to earn loyalty points through everyday purchases across popular brands across the USA and UK beyond India.
With Loyyals' ecosystem of world-leading brands like Alamo, New Balance, Walmart, Victorinox, Victoria's Secret and GAP, Maharaja Club members can now enjoy earning Maharaja points on their purchases with these brands.
More partner brands will be joining soon, further expanding opportunities to earn and enjoy exclusive rewards, said the company in a statement.
This landmark initiative showcases Air India's commitment to enhancing the loyalty experience for its members by allowing them to earn points through purchases in markets across the USA and UK, it stated.
According to Loyyal, the new partnerships are designed to maximise the earning potential of Maharaja Club members by extending opportunities beyond air travel.
Members can earn points across various categories including fashion, health and beauty, dining, entertainment, and retail. This broadened scope adds significant value to the Maharaja Club, aligning with the lifestyles and preferences of its members, it added.
On the strategic tieup, Loyyal CEO Ashish Kumar Singh said: "We are thrilled to work with Air India to enhance the Maharaja Club experience through our expanded network of partners across the globe to enrich each member's journey."
"This initiative significantly boosts the earning potential for Maharaja Club's members, allowing them to earn points through everyday purchases across the US and UK," noted Singh.
"The Maharaja Club is designed to go the extra mile, ensuring members feel recognized, acknowledged, and privileged at every step. Together, we reaffirm our commitment to making every journey with Air India exceptional, enriching the daily lives of members with meaningful opportunities that ultimately enhance their travel experiences," he added.
Using Loyyal's Access Point platform, which leverages blockchain technology, the onboarding of new partners is seamless and efficient, allowing members to effortlessly engage with a variety of merchants.
This innovation ensures that Maharaja Club members have access to a wealth of attractive rewards that complement their spending habits.
"We're happy to partner with Loyyal as we continue to make Maharaja Club even more rewarding for our rapidly expanding member base across the globe," remarked Shailesh Kumar Singh, the Head of Loyalty, Air India.
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