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Universal Music CEO Reacts To Drake's Lawsuit Over Kendrick Lamar's Not Like Us
Universal Music CEO Reacts To Drake's Lawsuit Over Kendrick Lamar's Not Like Us

News18

time2 days ago

  • Entertainment
  • News18

Universal Music CEO Reacts To Drake's Lawsuit Over Kendrick Lamar's Not Like Us

Last Updated: Following Drake's lawsuit in January, Universal Music Group's CEO Lucian Grainge filed a declaration letter with the Southern District of New York. In January this year, Drake filed a defamation case against Universal Music Group (UMG) in a New York federal court. The Canadian rapper had accused the music company of orchestrating a malicious campaign against him after the release of Kendrick Lamar's diss track Not Like Us. In his lawsuit, he mentioned that the song contained false allegations and caused significant harm to his reputation. Now, months after the lawsuit was filed, Universal Music Group's chairman and CEO Lucian Grainge broke his silence on the matter. In a declaration letter filed by him on Thursday, August 14, with the Southern District of New York, the 65-year-old refuted the claims made by the rapper. According to a report by Variety, Lucian argued that Drake's allegations of defamation are 'farcical" and 'nonsensical." Lucian Grainge Says That It 'Makes No Sense' To Blame Him For The Release Of Not Like Us In his declaration, the CEO of the music giant mentioned that the 'claims that I was behind a scheme to 'devalue' (Drake's) brand through the release and promotion of the Kendrick Lamar recording 'Not Like Us' — an allegation that makes no sense due to the fact that the company that I run, Universal Music Group N.V., has invested hundreds of millions of dollars in Drake, including longstanding and critical financial support for his recording career, the purchase and ownership of the bulk of his recording catalog, and the purchase of his music publishing rights." Through his lawsuit, Drake, born Aubrey Drake Graham, did not sue Kendrick Lamar, but just UMG, which 'decided to publish, promote, exploit, and monetise allegations that it understood were not only false, but dangerous." In his letter, the music company's CEO mentioned that he runs a massive, multinational corporation that operates in over sixty countries, covering nearly 200 markets and does not personally oversee the release of individual songs or music videos. Lucian Grainge Mentions That He Never Heard Or Saw Not Like Us Before Its Release He further asserted, 'Given Drake's motion, I would like to make it quite clear that I had never heard the recording 'Not Like Us,' nor ever saw the corresponding cover art or music video, until after they were released by Interscope Records." The declaration letter came just days after Drake's lawyers tried to force UMG and Lucian Grainge to share Kendrick Lamar's contract and information regarding alleged claims of domestic violence committed by him. Lucian Grainge concluded his letter, saying, 'Given my role, I am accustomed (and unfortunately largely resigned) to personal attacks." He mentioned, 'I further recognise that a frequent strategy of UMG's litigation opponents is to attempt to waste my and UMG's time and resources with discovery of the sort that Drake is seeking here — either in an attempt to gain media attention or in an effort to force some kind of commercial renegotiation or financial concessions." First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.

Universal Music CEO Slams Drake's Lawsuit Over ‘Not Like Us' As ‘Farcical'
Universal Music CEO Slams Drake's Lawsuit Over ‘Not Like Us' As ‘Farcical'

Forbes

time3 days ago

  • Entertainment
  • Forbes

Universal Music CEO Slams Drake's Lawsuit Over ‘Not Like Us' As ‘Farcical'

Universal Music Group CEO Lucian Grainge called Drake's defamation lawsuit against the record label 'farcical' in a letter to the court, refuting the rapper's allegations that Grainge was personally behind the release and promotion of Kendrick Lamar's diss track 'Not Like Us.' Drake filed a defamation lawsuit against Universal Music Group in January. (Photo byfor ABA) Getty Images In a letter filed in New York federal court Thursday night, Grainge said Drake's allegation he was behind the promotion of 'Not Like Us' is 'groundless and indeed ridiculous,' stating he never heard the song or saw its music video until they were released. Grainge said Drake's 'farcical' defamation lawsuit against UMG 'makes no sense whatsoever' considering Drake is also signed to the label, and Grainge accused Drake of an 'attempt to waste my and UMG's time and resources' by requesting communications from Grainge and UMG as part of discovery. The letter comes days after Drake's lawyers filed a host of documents requesting evidence as the rapper pushes ahead with his lawsuit accusing UMG of promoting the 'false and malicious narrative' that he is a pedophile through Lamar's song 'Not Like Us.' Among dozens of other requests, Drake demanded Lamar's contracts with UMG, documents concerning UMG's efforts to promote 'Not Like Us' and UMG's communications with Spotify, YouTube and other streaming services, after Drake accused the label of using bots to inflate the song's streams. Drake's lawyers accused UMG of refusing to provide communications involving Grainge, whom Drake accused of being 'personally involved' in the marketing and promotion of 'Not Like Us,' though UMG previously said Grainge had 'no meaningful involvement' in the marketing of the song. In another request, Drake demanded communications concerning 'allegations of domestic violence, violence against women, and/or other forms of violence committed by Kendrick Lamar,' following an allegation Drake made against in his diss track 'Family Matters' that Lamar was abusive to his partner (Lamar has previously denied he was abusive, but he hasn't responded to the allegation since Drake's diss track or lawsuit). Drake sued UMG in January, accusing the label of knowingly promoting false narratives about him by releasing and promoting 'Not Like Us,' a track Lamar released last year at the height of a widely publicized feud between the two rappers. In 'Not Like Us,' Lamar implies Drake is a pedophile, rapping lyrics like: ''Certified Lover Boy'? Certified pedophiles,' and, 'Tryna strike a chord and it's probably A-Minor.' Drake has repeatedly denied the pedophilia allegations. He alleged the song has contributed to public belief he is a pedophile, citing a May 2024 incident in which a security guard was shot outside his Toronto home. Is Drake Suing Kendrick Lamar? No. In Drake's lawsuit, and an amended complaint filed in April, UMG is listed as the only defendant. Drake's complaint states the 'lawsuit is not about the artist who created 'Not Like Us'' and is 'instead, entirely about UMG, the music company that decided to publish, promote, exploit, and monetize allegations that it understood were not only false, but dangerous.' Between March 2024 and May 2024, Drake and Lamar traded diss tracks in quick succession in what became a highly publicized rap feud. 'Not Like Us' became a chart-topping, Grammy-winning hit that was considered Lamar's 'victory lap,' as many observers and media outlets declared him to be the winner. Across all the tracks, the rappers traded wild allegations, including Lamar's allegation Drake fathered a secret child, which he denied, and Drake's allegation that he had planted false information in hopes Lamar would use it against him in a diss track. Further Reading Drake Sues Universal Music Group For Defamation Over Kendrick Lamar's 'Not Like Us' (Forbes) Drake Says Label Defamed Him By Promoting Kendrick Lamar's 'Not Like Us' At Super Bowl In Court Filing (Forbes)

Drake lawyers allege Universal head Lucian Grainge ‘personally involved' in Kendrick Lamar diss track
Drake lawyers allege Universal head Lucian Grainge ‘personally involved' in Kendrick Lamar diss track

The Guardian

time4 days ago

  • Entertainment
  • The Guardian

Drake lawyers allege Universal head Lucian Grainge ‘personally involved' in Kendrick Lamar diss track

As Drake's lawsuit continues against his record label's parent company, Universal Music Group (UMG), his lawyers have claimed that UMG's British chair and chief executive Lucian Grainge had a 'role in and knowledge of the scheme to defame and harass' Drake, and have requested that UMG produce texts and emails by Grainge. UMG has previously denied access to those communications, stating that Grainge has 'no meaningful involvement in the matters and decisions at issue in this litigation'. Drake is suing UMG over its release of Kendrick Lamar's diss track Not Like Us, which contains the line 'Say, Drake, I hear you like 'em young … Certified Lover Boy? Certified pedophiles'. The track was hugely popular, reaching No 1 in the US and UK, and was performed at the 2025 Super Bowl half-time show. Its artwork features an image of Drake's home dotted with icons used to identify the homes of registered sex offenders. Drake has strenuously denied the allegation that he is a paedophile. In his lawsuit filed in January, UMG is alleged to have 'approved, published and launched a campaign to create a viral hit out of a rap track', that was 'intended to convey the specific, unmistakable, and false factual allegation that Drake is a criminal paedophile, and to suggest that the public should resort to vigilante justice in response'. Drake is not suing Lamar himself. UMG said the suit was 'utterly without merit' but in April, Drake's lawyers added an amendment to the suit, arguing that the Super Bowl performance 'further solidified the public's belief in the truth of the allegations against Drake'. UMG said Drake was 'being misled by his legal representatives into taking one absurd legal step after another'. On Tuesday, Drake's lawyers filed two new motions in the case, calling on the judge in the case to compel UMG to 'collect, review, and produce' relevant documents from Grainge, arguing: 'UMG's refusal to permit relevant discovery into its CEO's files is unsupported by law and would prejudice plaintiff's ability to test and prove his claims.' The motion argues that Drake 'now also has reason to believe that Grainge was personally involved in decisions made regarding the marketing and promotion of [Not Like Us] around its release … Given that plaintiff has alleged Grainge to be one of the individuals at UMG who acted with actual malice, plaintiff is entitled to seek discovery into Grainge's files for the purpose of proving Grainge's actual malice'. A letter from UMG's legal team to Drake's in July, denying access to Grainge's documents, reads: 'UMG has maintained since our first meet and confer on this topic that Sir Lucian had no meaningful involvement in the matters and decisions at issue in this litigation. Sir Lucian runs a global multinational company; he is not involved in record releases or marketing activities around individual tracks, even high-profile ones.' It adds that 'to the extent his documents and communications contain any (limited) relevant information, it is expected to be cumulative and duplicative' of other UMG staff communications that the company has agreed to make available. Lawyers for Drake claim UMG's position has slightly changed from a previous claim of 'no role in the matters', to 'no meaningful involvement'. The second motion from Drake's team seeks a different set of documents, 'related to UMG's historical censorship' of artists, arguing that UMG has the right to censor works when they contain defamatory statements, and has previously exercised that right. It also argues that UMG encouraged competition between two of its labels: Republic, which releases Drake's music, and Interscope, which releases Lamar's. The specific allegation is 'that the incentive structure for executives at UMG's labels motivated UMG to defame Drake'. The motion requests various financial documents, as well as Lamar's unredacted record contract. UMG has not commented on the newly filed motions. The Guardian has contacted the company's legal team for comment. UMG is seeking to have the case dismissed, claiming in March that Drake 'lost a rap battle that he provoked and in which he willingly participated … diss tracks are a popular and celebrated artform centred around outrageous insults, and they would be severely chilled if Drake's suit were permitted to proceed'.

Drake Demands Kendrick Lamar's Full Contract and Moves to Force UMG to Hand Over Lucian Grainge's Private Files in Explosive Lawsuit
Drake Demands Kendrick Lamar's Full Contract and Moves to Force UMG to Hand Over Lucian Grainge's Private Files in Explosive Lawsuit

Yahoo

time5 days ago

  • Entertainment
  • Yahoo

Drake Demands Kendrick Lamar's Full Contract and Moves to Force UMG to Hand Over Lucian Grainge's Private Files in Explosive Lawsuit

On August 12, 2025, Drake's legal team filed two motions that start with a shot across UMG's bow: 'UMG is improperly shielding its CEO, Sir Lucian Grainge, from scrutiny in this litigation, despite his direct involvement in the publication and promotion of the defamatory recording, cover image, and video at issue.' The motions demand the court compel UMG to produce: 'The custodial files of Sir Lucian Grainge.' 'An unredacted copy of Kendrick Lamar's recording agreement with UMG.' 'Financial and contractual records relevant to Plaintiff's claims.' The filings accuse UMG of reversing its own statements about Grainge's role, pointing out that the company's narrative shifted from 'no involvement' to 'no meaningful involvement' without ever searching his files. Lucian Grainge: The CEO at the Heart of the Storm Drake's lawyers argue that Grainge is far from a distant corporate figurehead. They write: 'Grainge was physically present at the 2025 Grammy Awards celebrating 'Not Like Us' alongside Lamar's team and has made public statements about Plaintiff's stature in the industry, demonstrating his awareness of the impact of such a recording.' The motion points to Grainge's own words in 2022, calling Drake 'one of the biggest artists of today' as evidence of his awareness of Drake's market value. And in an especially pointed citation, Drake's team highlights Grainge's past warning that: 'A single lie can destroy a reputation of integrity… it can be ruined in five minutes.' They argue this shows the CEO understood exactly how damaging 'Not Like Us' could be. The 'Apex' Argument UMG Cannot Keep Straight UMG invoked the 'apex custodian' doctrine to block Grainge's inclusion in discovery, but Drake's attorneys counter: 'There is no blanket prohibition on discovery from high-level executives in this District. Where, as here, the executive has unique personal knowledge of relevant facts, courts routinely compel production.' They note UMG has offered three shifting rationales for blocking Grainge's files: 'no involvement,' 'no meaningful involvement,' and 'cumulative,' all without conducting a search. 'Modern e-discovery deduplication eliminates the concern of cumulative production. UMG's refusal to even search Mr. Grainge's custodial files is unjustified obstruction.' The Kendrick Lamar Contract: 'Virtually Unreadable' When UMG produced Kendrick Lamar's recording contract in June 2025, Drake's lawyers say it was gutted by black ink: 'The agreement produced is so heavily redacted as to be virtually unreadable and incomprehensible.' They believe the hidden sections likely contain clauses granting UMG editorial control over content, the ability to reject or alter songs and videos. 'A two-tier Protective Order, including an Attorneys' Eyes Only designation, already protects against competitive harm. UMG's 'relevance redactions' are improper and deprive Plaintiff of critical context.' Follow the Money: The Interscope and Republic Rivalry Drake's team argues that UMG's internal competition between labels like Republic Records (Drake) and Interscope (Lamar) creates financial motives for the alleged defamation. 'UMG's label executives are rewarded based on the performance of their label relative to others in the UMG ecosystem. Interscope CEO John Janick therefore had a financial incentive to see Lamar's success and Republic's decline.' To test this theory, they request: Janick's compensation structure for the past five years. 2024 incentive metrics for Interscope. Monthly revenue and profit reports for the last five-and-a-half years. The valuation of Lamar's catalog over the same period. 'These records will demonstrate the financial motives underlying UMG's decision to promote the defamatory recording rather than suppress it.' UMG's History of Censorship and Selective Enforcement The motions also demand records showing UMG's past censorship of rap lyrics. 'Def Jam, a UMG label, intervened to remove certain verses from Pusha T's 'The Story of Adidon' that were perceived as damaging to other artists. This selective enforcement is probative of UMG's intent and actual malice here.' By contrasting that intervention with their inaction on 'Not Like Us', Drake's lawyers say they can show UMG's choices were deliberate and targeted. A Timeline of Discovery Breakdown The declaration from attorney M. Annie Houghton-Larsen maps the collapse of cooperation: April 25, 2025: Drake proposes 28 custodians, UMG agrees to only five. May 2, 2025: UMG refuses Grainge's inclusion, invoking 'apex custodian.' June 2025: UMG produces the redacted Lamar contract. August 7, 2025: Meet-and-confer ends without resolution. August 12, 2025: Motions to compel filed. In one letter, Drake's counsel warns: 'Your refusal to even search Mr. Grainge's custodial files, coupled with your reliance on shifting and unsupported rationales, is an obstruction of discovery and contrary to Rule 26 obligations.' Beyond the Lawsuit: Hip-Hop's Long History of Corporate Power Struggles This case follows a decades-long pattern in which high-profile rap disputes have intersected with the business interests of the labels behind them. From Tupac vs. Biggie, where the East Coast and West Coast rivalry overlapped with Bad Boy Records and Death Row tensions, to 50 Cent vs. Ja Rule, where label rivalries shaped careers, the history of hip-hop is littered with beefs that executives quietly benefited from. What makes Drake v. UMG different is that it is pulling the executives directly into the legal crossfire, demanding their private emails, their financial records, and the contracts they have fought to keep secret. Lucian Grainge's Empire and the Kendrick Lamar Factor Since becoming CEO in 2011, Grainge has overseen billions in streaming-era growth, signed or retained megastars like Taylor Swift, Drake, Billie Eilish, and The Weeknd, and encouraged strategic competition between labels under the UMG umbrella. Kendrick Lamar, signed to Interscope through his company pgLang, is one of the most acclaimed rappers of his generation. His 2024 track 'Not Like Us' became both a chart-topping hit and a cultural flashpoint in the Drake feud. Drake's legal theory is simple: Grainge had the power to intervene, did not, and profited from the fallout. Rap Lyrics, Defamation, and the 'It's Just Entertainment' Defense UMG will likely argue that 'Not Like Us' is artistic expression, part of a tradition of exaggerated diss tracks that are not meant to be taken literally. Drake's counter is that the content was specific, tied to real-life allegations, and promoted in a way that blurred the line between art and fact. If the court sides with Drake, labels may become more cautious about releasing songs that could be construed as factual attacks, altering the way diss tracks are handled across the industry. Why UMG Will Fight to the Death on This Discovery Producing Grainge's communications could set a precedent that makes CEOs vulnerable to discovery in future litigation. Turning over unredacted artist contracts could weaken the company's bargaining position. Revealing executive incentive structures could spark shareholder scrutiny. Losing this battle could cost UMG far beyond this case, which is why the company is expected to mount an aggressive defense. The Legal Precedent Drake's Team Is Betting On Apex Custodian Discovery Chevron Corp. v. Donziger, 2013 WL 1896932 (S.D.N.Y. May 7, 2013) 'There is no blanket prohibition on the deposition of high-level executives. The burden is on the party seeking to prevent discovery to show that the executive lacks unique personal knowledge.' Reid v. Ingerman Smith LLP, 2012 WL 6720752 (E.D.N.Y. Dec. 27, 2012) 'Where the executive has unique personal knowledge of the issues in the case, discovery from that executive is appropriate.' How it helps Drake: Shows Grainge cannot be shielded if he has unique personal knowledge. Improper Relevance Redactions In re State Street Bank & Trust Co. Fixed Income Funds Inv. Litig., 2009 WL 1026013 (S.D.N.Y. Apr. 8, 2009) 'Relevance redactions are generally disfavored as they deprive the requesting party of context that may be critical to understanding the unredacted portions.' John Wiley & Sons, Inc. v. Book Dog Books, LLC, 298 F.R.D. 184, 186 (S.D.N.Y. 2014) 'The fact that certain portions of a document may not relate to the dispute does not justify unilateral redaction by the producing party.' How it helps Drake: Undercuts UMG's rationale for producing a blacked-out Lamar contract. Cumulative Evidence Claims New York v. U.S. Dep't of Commerce, 461 F. Supp. 3d 80, 93 (S.D.N.Y. 2020) 'The mere possibility of some overlap does not make the sought-after discovery cumulative. Duplicative material can be eliminated in production through standard deduplication methods.' How it helps Drake: Counters the claim that Grainge's files are duplicative. Scope of Discovery — Rule 26 Federal Rule of Civil Procedure 26(b)(1) 'Parties may obtain discovery regarding any nonprivileged matter that is relevant to any party's claim or defense and proportional to the needs of the case.' How it helps Drake: Confirms Grainge's files, Lamar's contract, and the financial records are relevant to his defamation claims. Bottom Line: If Judge Jeannette A. Vargas applies these precedents as Drake's lawyers argue, UMG may have to open the doors to its executive suite, its most guarded contracts, and its financial strategies, something no major label has ever been forced to do in a feud of this scale. The post Drake Demands Kendrick Lamar's Full Contract and Moves to Force UMG to Hand Over Lucian Grainge's Private Files in Explosive Lawsuit appeared first on Where Is The Buzz | Breaking News, Entertainment, Exclusive Interviews & More. Solve the daily Crossword

UNIVERSAL MUSIC GROUP AND THE UCLA HERB ALPERT SCHOOL OF MUSIC ESTABLISH THE BERRY GORDY MUSIC INDUSTRY SCHOLARSHIP TO HONOR THE LEGACY OF A MUSIC PIONEER
UNIVERSAL MUSIC GROUP AND THE UCLA HERB ALPERT SCHOOL OF MUSIC ESTABLISH THE BERRY GORDY MUSIC INDUSTRY SCHOLARSHIP TO HONOR THE LEGACY OF A MUSIC PIONEER

Malaysian Reserve

time30-06-2025

  • Business
  • Malaysian Reserve

UNIVERSAL MUSIC GROUP AND THE UCLA HERB ALPERT SCHOOL OF MUSIC ESTABLISH THE BERRY GORDY MUSIC INDUSTRY SCHOLARSHIP TO HONOR THE LEGACY OF A MUSIC PIONEER

The endowed scholarship builds on UMG's Sounds of the Future initiative and The UCLA Herb Alpert School of Music's commitment to nurturing the next generation of music industry leaders. LOS ANGELES, June 30, 2025 /PRNewswire/ — Universal Music Group (UMG), the world leader in music-based entertainment, today announced the establishment of the Berry Gordy Music Industry Scholarship at The Herb Alpert School of Music. In partnership with The UCLA Foundation, UMG has endowed a new scholarship, which will support high-potential students studying in the school's Music Industry Program. The scholarship builds on the 2024 launch of The UCLA Berry Gordy Music Industry Center at the school of music, a hub dedicated to research, teaching, and community engagement and career support around the evolving global music business. Each year, a student demonstrating exceptional promise and financial need will be named a Berry Gordy Scholar and receive funding towards tuition, housing, and other educational expenses. The recipient will also play an active role in the life and mission of the Center, helping to shape the future of the music industry from within one of the country's top public universities. In making the announcement, Sir Lucian Grainge, Universal Music Group Chairman & CEO said, 'For more than 65 years, Berry Gordy's name has been synonymous with artistry and the transformative power of music. Through this scholarship, UMG is honoring his enduring legacy by investing in a new generation of young people who will help carry that spirit forward—creators and changemakers, who will have an opportunity to reflect the innovation and entrepreneurial genius that Mr. Gordy helped bring to the world through Motown, Tamla and the pioneering sound of Detroit.' Berry Gordy said, 'I am thrilled that my friend Sir Lucian Grainge and Universal Music Group have committed to support this program with their endowment that will help open doors for many more students and continue to pave the way for music to be a force for good and change. The center provides vital opportunities for students at UCLA to help prepare for careers in the music industry, so that future generations of young talent will continue to innovate, inspire and bring together culture and communities through the power of music.' The Berry Gordy Music Industry Scholarship aligns with UMG's ongoing Sounds of the Future campaign, launched by its Task Force for Meaningful Change in 2023. Now in its third year, Sounds of the Future supports initiatives that amplify Black creativity, preserve cultural heritage, and ensure equity in the music business. The establishment of this scholarship directly supports the 'Invest' pillar of Sounds of the Future—advancing the commitment to schools, institutions, and community-led programs that preserve and pass down the creative legacy of Black music for generations to come. 'UMG's partnership with The UCLA Herb Alpert School of Music reflects our belief that increasing access to education and professional training is a powerful tool for transforming the music industry,' said Robert Fink, Acting Dean of The UCLA Herb Alpert School of Music and Director of The Berry Gordy Music Industry Center. 'This endowment ensures that the next generation of music executives, artists, and entrepreneurs will not only be inspired by Berry Gordy's legacy of innovation but also equipped to build on it.' Scholarship recipients will be selected by the Director of the Gordy Center, and will be eligible to receive the award in consecutive years based on demonstrated financial need and academic engagement. In creating this lasting investment, UMG and The UCLA Herb Alpert School of Music hope to honor the cultural contributions of Berry Gordy and the Motown legacy while opening doors for a new generation to thrive at the intersection of music, culture, and business. This year, UMG has expanded Sounds of the Future to honor not just the future of Black music, but its impact on the past and present. The campaign reaffirms UMG's dedication to celebrating the artists, teams and institutions who shape the soul of music and culture today, while also investing in those who will carry that creative legacy forward. The Sounds of the Future 2025 program has included: Deepened Investment in Grassroots, Safeguarding Black Music's Future. At a time when many community-led organizations are facing growing demand for their services but shrinking resources, UMG is deepening its investment in grassroots institutions that safeguard the future of Black music. This year, UMG has extended donations to two vital nonprofits: Roots of Music in New Orleans, which empowers youth through culturally rooted music education; and Girls Make Beats in Los Angeles, which opens doors for the next generation of female producers, DJs and engineers. While teaching music, these organizations are also cultivating confidence, creativity and opportunity for youth. Career Immersion Experience. UMG and its Interscope Records label joined together at the Chicago stop of the Grand National Tour to offer local youth a rare, behind-the-scenes look at careers in music – inviting them into the world of sound engineering, choreography, tour production, wardrobe, artist relations and more. Designed as a career immersion experience, the program provided a firsthand glimpse into how artists' creative visions come to life through collaboration. Immersive Art Installation with BLK MKT Vintage. Earlier this month, UMG hosted an immersive art installation at its Santa Monica headquarters, curated in partnership with BLK MKT Vintage, a Brooklyn-based archive concept shop devoted to Black ephemera and cultural storytelling. The exhibit, explored the continuum of Black music through the lens of sampling, highlighting how generations of UMG artists have borrowed, transformed, and echoed one another's genius. Salon-hung and deeply evocative, the installation traces the throughline of Black creativity that reverberates across time, sound, and genre. You can listen to a special Sounds of the Future playlist curated for the Installation HERE that showcases artists, past and present who have shaped – and will continue to shape – culture through truth, rhythm and innovation. About Universal Music GroupUniversal Music Group exists to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information, visit About Universal Music Global Impact TeamThrough the Global Impact Team, UMG amplifies its vision for positive change through community engagement, environmental sustainability, events and special projects. It drives positive impact across the company, industry, and local communities in which UMG operates. The Global Impact Team is comprised of members of UMG's Social Responsibility and Sustainability Teams, as well as The Universal Music All Together Now Foundation (ATNF), all of which partner with organizations around the globe that are working towards meaningful positive change. About The UCLA Herb Alpert School of MusicThe UCLA Herb Alpert School of Music prepares students for twenty-first century music careers. Home to renowned musical scholars, music industry experts and world-class musicians, educators and composers within one institution, the school of music offers students a vibrant interdisciplinary education that prizes music performance and scholarship while also emphasizing active engagement in the greater Los Angeles community. Esteeming all musical traditions as vital expressions of an evolving global society, the school of music boasts over 40 ensembles performing music from around the world.

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