Latest news with #LuminousBlue
Fashion United
7 days ago
- Lifestyle
- Fashion United
Bold, brilliant, blue: How 2027's colour of the year sets a new standard for brand activations
There's something undeniably magnetic about a bold, saturated colour when it takes over a physical space, and WGSN's Colour of the Year for 2027, Luminous Blue, proves this in spectacular fashion. Described as "both mysterious and eccentric," this rich, potent blue has become a beacon for brands daring enough to wield colour as a full-bodied storytelling tool in their activations. It's a hue that effortlessly balances versatility with vibrancy, making it an ideal brand experience anchor, where emotion, innovation, and functionality collide. Clare Smith, WGSN's senior colour strategist, calls Luminous Blue a tone with broad appeal, embodying the theme of 2027: the interconnectedness of polarities. This isn't just a pretty colour, it's a concept brought to life. The shade captures a tension between practicality and playfulness, seriousness and spirituality, science and emotion. When brands infuse a colour like this into their physical installations, they aren't just painting walls, they're conjuring up a mood, a mindset, a moment in culture. Ikea Hus of Frukta Credits: Studio Xag. Look no further than IKEA's Hus of Frukta pop-up on London's Oxford Street, which transformed the space into a saturated dreamscape of blue. An immersive nod to their iconic carrier bag but dialled up to theatrical scale. The overwhelming wash of tone was more than a visual stunt; it was a plunge into a world where colour dictates the pace, mood, and sensory engagement. The pop-up made the iconic IKEA blue feel alive, dynamic, and even playful, exactly what a physical brand activation should do. Burberry Harrods Takeover Credits: Burberry It's a move echoed in the luxury sphere as well. Burberry's Harrods takeover with their Knight Blue, a close cousin in the colour spectrum, demonstrated how a deep, compelling blue can elevate brand narrative while commanding attention. The depth of the shade lent a quiet power and sophistication, inviting visitors to linger and absorb the mood. Meanwhile, Tiffany & Co.'s pop-up in Paris, designed by OMA, leveraged a similar jewel-toned drama, mirroring the brilliance of their signature diamonds through sharp, reflective blues that felt simultaneously contemporary and timeless. Tiffany & Co. Paris Pop-Up by OMA Credits: Benoit Florençon via Tim Nash. La Prairie SKP Beijing Pop Credits: Beijing SKP Beauty brands have also embraced this vivid blue trend. La Prairie's sleek, futuristic spaces bathed their skincare rituals in a cool, luminous glow, underscoring innovation and purity. Yves Saint Laurent's summer beauty oasis at Paris Charles de Gaulle airport used a rich, shimmering blue to craft an escape, a cocoon of calm and creativity amidst the bustle, proving that bold colour doesn't just arrest the eye, it soothes the soul. YSL Beauty Pop-Up, Paris Charles de Gaulle Credits: Moodie Davitt Report via Tim Nash For me, what makes a colour like Luminous Blue so impactful in physical activations is its ability to transcend simple decoration and become a vehicle for emotional connection. Colour, especially one as striking as this, activates memory and mood in ways that digital can only hint at. It invites interaction, encourages photo-worthy moments, and helps build a distinctive brand language that consumers can experience, not just see. It's tactile, immersive, and unforgettable. Looking ahead, the future is bright, or should I say, brilliantly blue. As brands increasingly seek to break through the noise with immersive, sensory-first activations, the power of bold, conceptually rich colour palettes will only grow. We can expect to see similar electrifying shades used not only to command attention but to build atmospheres that reflect brand ethos in multifaceted ways, from calming sanctuaries to high energy experience hubs. For brands ready to embrace this trend, it's about more than just slapping on a strong hue. It's about thoughtfully weaving it into the storytelling fabric of their spaces, creating moments that feel both intimate and expansive, playful yet profound. When wielded with confidence and creativity, colour becomes more than its tone: it's a cultural signifier, a mood-maker, and an invitation to engage deeper with a brand's world. In a period when physical retail must fight harder than ever for consumer attention, the use of colour can offer a vivid solution: captivating, connecting, and converting. And 2027's colour of the year, is more than ready to light the way. Burberry Harrods Takeover Credits: Burberry Ikea Hus of Frukta Credits: Studio Xag YSL Beauty Pop-Up, Paris Charles de Gaulle Credits: Moodie Davitt Report
Yahoo
09-05-2025
- Entertainment
- Yahoo
Nicole Kidman Says Goodbye to Her Met Gala Bob Haircut in Architectural Monse Look for 2025 ACM Awards With Keith Urban
Nicole Kidman's bob era was short-lived. A few days after her Met Gala appearance, the actress debuted a new long, straight hairstyle at the 2025 Academy of Country Music Awards on Thursday, while there to support her husband, Keith Urban. Kidman wore an architectural look from Monse's fall 2025 ready-to-wear collection. Her outfit featured a sleeveless black leather top with a high neckline and subtle paneling. The armor-like top was paired with black tailored trousers, layered with an asymmetric, draped skirt overlay. Classic black pumps completed the outfit. More from WWD Rare and New Designer Watches Were Trending on the Met Gala 2025 Red Carpet: Serena Williams Wearing Audemars Piguet, Nicole Kidman Wearing Omega's 'Saphette' and More WGSN and Coloro Single Out 'Luminous Blue' as 2027 'Color of the Year' Nicole Kidman to Receive Kering's 'Women in Motion' Award in Cannes Jason Bolden styled Kidman for the occasion. Bolden has been working with Kidman for years and was also responsible for her 2025 Met Gala look. At Monday's event, the actress wore a re-creation of a 1950s couture gown by Cristóbal Balenciaga, created by Balenciaga's current creative director, Demna. At the event, Kidman also sported a blond slicked-back bob created by hairstylist Adir Abergel. 'The inspiration was a tailored short cut that brought out the essence of dandyism on Nicole Kidman. I wanted to celebrate this year's theme by honoring the dandies and their individuality, elegance and confidence — where every detail is tailored to that unique person,' Abergel wrote on Instagram. At the 2025 ACM Awards, Urban coordinated with his wife in a velvety, black suit. The country singer received the honorary ACM Triple Crown Award. 'My wife, Nicole Mary, is here tonight. I love you, babygirl. And our girls Sunday and Faith watching at home tonight, I love you both, too,' Urban said during his acceptance speech, nodding to Kidman's recent movie, 'Babygirl.' View Gallery Launch Gallery: Nicole Kidman Favors Edgy Flair, LeAnn Rimes Goes Sheer and More ACM Awards 2025 Red Carpet Arrivals Photos, Live Updates Best of WWD Celebrities Wearing Zara: From Melania Trump's Controversial Coat to Kate Middleton's Blazer Collection [PHOTOS] The Stories Behind Audrey Hepburn's Wedding Dresses and What Happened to the Gown That Never Made It Down the Aisle La La Anthony's Style Through the Years: Met Gala Looks, MTV Days and More Photos
Fashion United
30-04-2025
- Entertainment
- Fashion United
Spotted on the catwalk: WGSN and Coloro's Colour of the Year 2027, Luminous Blue
Luminous Blue, a 'mysterious and eccentric' shade, was named WGSN and Coloro's Colour of the Year for 2027 on April 29. The choice of the strong blue pigment reflects what the duo said was an increase in demand for colours that 'provide a sensory link to tradition, culture and wisdom', with this particular shade offering both versatility and broad appeal. Luminous Blue (Coloro code: 125–28–38). Credits: WGSN/Coloro. While the trend forecasting platform suggested that Luminous Blue is to resonate from occasionwear to active, the shade had already made its mark in the runway through ready-to-wear, haute couture and accessories. Here is how it has been used in recent runway collections. Ready-to-wear Akris AW25. Credits: ©Launchmetrics/spotlight David Koma AW25. Credits: ©Launchmetrics/spotlight Connor Ives Aw25. Credits: ©Launchmetrics/spotlight Sergio Hudson AW25. Credits: ©Launchmetrics/spotlight Laquan Smith AW25. Credits: ©Launchmetrics/spotlight Issey Miyake AW25. Credits: ©Launchmetrics/spotlight Alberta Ferretti Aw25. Credits: ©Launchmetrics/spotlight Couture Armani Privé HC SS25. Credits: ©Launchmetrics/spotlight Mariano Moreno HC SS25. Credits: ©Launchmetrics/spotlight Imane Ayissi HC SS25. Credits: ©Launchmetrics/spotlight Georges Hobeika HC SS25 Credits: ©Launchmetrics/spotlight Valentino HC AW23. Credits: ©Launchmetrics/spotlight Accessories Fiorucci AW25. Credits: ©Launchmetrics/spotlight Moschino AW25. Credits: ©Launchmetrics/spotlight Marni SS25. Credits: ©Launchmetrics/spotlight White Mountaineering AW25. Credits: ©Launchmetrics/spotlight Dhruv Kapoor AW25. Credits: ©Launchmetrics/spotlight Menswear Walter Van Beirendonck AW25. Credits: ©Launchmetrics/spotlight Giorgio Armani AW25. Credits: ©Launchmetrics/spotlight Helen Anthony AW25. Credits: ©Launchmetrics/spotlight Alainpaul AW25. Credits: ©Launchmetrics/spotlight Y-3 SS25. Credits: ©Launchmetrics/spotlight
